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500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN

Introducing MOAARRR - Mobile Growth Hacking 101 - MWC 2015

500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFN

  1. 1. /! @edithyeung! From Zero to Billion Get Ready for Mobile Massive Growth Presented by 500 Mobile Collective – Edith Yeung!
  2. 2. /! @edithyeung! Agenda! •  500 Startups & the New Ecosystem ! •  MO-AARRR! •  App Store SEO 101: Aykut Karaalioglu, CEO Mobile Action (@aykutws)! •  Q&A! !
  3. 3. /! @edithyeung! 500 Startups! 1.  Approximated as of 12/19/2014 and includes the following 500 Startups funds: (a) 500 Startups, L.P. and 500 Startups-A, L.P. (together, “Fund I”), (b) 500 Startups II, L.P. and 500 Startups II-A, L.P. (together, “Fund II”), (c) Fund III, (d) 500 Startups Annex Fund, L.P. (“Annex”), (e) 500 Luchadores, L.P. (“Luchadores”) and (f) 500 Durians, L.P. (“Durians”).! 2.  Approximated number that includes investments from all 500 Startups funds noted above as of 12/19/2014.! 2010! FOUNDED! TOTAL COMMITTED CAPITAL¹! JULY! PORTFOLIO COMPANIES2! 900!+!125!$ M “500 Startups is the most active seed investor in Silicon Valley tech companies”! – The Silicon Valley Tech Venture Capital Almanac, Fall 2013! /!
  4. 4. /! @edithyeung! •  Cost of starting a company has decreased ~100X, essentially as a consequence of open source software and cloud computing.1! •  Internet usage among American adults went from 14% to 86%.2! •  Online speeds in the United States are over 120X faster.3! 1. http://www.bothsidesofthetable.com/2012/05/23/its-morning-in-venture-capital/! 2. http://www.pewinternet.org/data-trend/internet-use/internet-use-over-time/! 3. http://www.zdnet.com/the-internet-is-getting-faster-7000002402/! Global platforms are available for marketing, distribution, and monetization! 1995 vs 2010 ! /! A New Ecosystem - Lower Costs and Lots of Scale! Significant decrease in the cost of startups1! DECEMBER19,2014PAGE6!
  5. 5. /! @edithyeung! 500 Mobile Collective - Edith Yeung!
  6. 6. /! @edithyeung! Dolphin was born Ex-Microsoft engineers frustrated with their mobile browser, got together and built Dolphin for Android. (July, 2009) Launched Dolphin Gesture World’s first Gesture browser enables users to customize their own gesture and shortcuts. (May, 2010) 1,000,000 First 1M users achieved (July, 2010) 10,000,000 First 10M users achieved (Nov, 2011)Launched Dolphin Sonar World’s first voice-enabled browser. You can now talk Dolphin. (February, 2012) China Telecom & KDDI Partnership Carriers love Dolphin Dolphin Milestones 50,000,000 First 50M users achieved (Aug, 2012) Series A Funding Partner with Sequoia and Matrix Partners Now 150,000,000 First 150M users achieved (2014)
  7. 7. /! @edithyeung! Dave McClure’s ARRRR !
  8. 8. /! @edithyeung! MOAARRR! /!
  9. 9. /! @edithyeung!
  10. 10. /! @edithyeung! AARRR for Mobile. MO-AARRR!!/! • Acquisition – What is your install base? How do you acquire users?! • Activation – What is your onboarding process? Happy UI & UX?! • Retention – What is your MAU & DAU? Push, email & community strategies?! • Referral – What is your referral process?! • Revenue – How do (or will) you make money? What is your ARPU?! !
  11. 11. /! @edithyeung! MO-AARRR!/! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! •  Retail side-load! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Revenue! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data !
  12. 12. /! @edithyeung! Acquisition – App Store SEO !/!
  13. 13. /! @edithyeung! Acquisition – Mobile Web SEO!/!
  14. 14. /! @edithyeung! Acquisition – PR / Blog / YouTube!/!
  15. 15. /! @edithyeung! Acquisition – OEMs / Carriers Preload!/!
  16. 16. /! @edithyeung! Acquisition – Incentivized & Non-incentivized Mobile Ad !/!
  17. 17. /! @edithyeung! Acquisition – Over the Air !/!
  18. 18. /! @edithyeung! Acquisition – App Referral!/!
  19. 19. /! @edithyeung! Acquisition – Retail side-load!/!
  20. 20. /! @edithyeung! Mobile Customer Lifecycle & Conversion Behavior!/! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Monetization! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data !
  21. 21. /! @edithyeung! Activation – Sign up Process!/!
  22. 22. /! @edithyeung! Activation – Tutorial!/!
  23. 23. /! @edithyeung! Activation – Welcome Email!/!
  24. 24. /! @edithyeung! Activation – Push Notification!/!
  25. 25. /! @edithyeung! Activation – Social Permission!/!
  26. 26. /! @edithyeung! Activation – Very first Call to Action!/!
  27. 27. /! @edithyeung! /! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Revenue! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data ! MO-AARRR!
  28. 28. /! @edithyeung! Retention – Engagement Push!/!
  29. 29. /! @edithyeung! Retention – Review Request!/!
  30. 30. /! @edithyeung! Retention – Email!/!
  31. 31. /! @edithyeung! Retention – Seasonal Campaigns!/!
  32. 32. /! @edithyeung! Retention – Default Setting!/!
  33. 33. /! @edithyeung! /! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Revenue! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data ! MO-AARRR!
  34. 34. /! @edithyeung! Referral – Social !/!
  35. 35. /! @edithyeung! Referral – Email !/!
  36. 36. /! @edithyeung! MO-AARRR!/! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Revenue! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data !
  37. 37. /! @edithyeung! Revenue – Subscription !/!
  38. 38. /! @edithyeung! Revenue – Advertising!/!
  39. 39. /! @edithyeung! Revenue – In-App Purchase!/!
  40. 40. /! @edithyeung! Revenue – eCommerce!/!
  41. 41. /! @edithyeung! Revenue – Partnership & Revenue share!/!
  42. 42. /! @edithyeung! Revenue – Selling Data!/!
  43. 43. /! @edithyeung! Mobile Action - Aykut Karaalioglu ! Aykut Karaalioglu is the founder of Mobile Action, a company specialized in mobile discovery and optimization. He also co-founded Marro.ws, a clipping tool for intellectual people, and Shoppe, a shopping application. !
  44. 44. /! @edithyeung! From Zero to Billion Get Ready for Mobile Massive Growth Presented by 500 Mobile Collective – Edith Yeung!

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