An on-site blog is essential to maintaining a strong online presence for your business and can help your company to stand out from the competition and even help to win new customers. Deciding to start a blog is the easy part – finding enough content to ensure you can update your blog on a regular basis is sometimes more of a challenge. Thankfully, there are a series of strategies you can employ that simplify the process of filling your blog with engaging, entertaining content that your audience will love.

1. CONTENT
MARKETING
A GUIDE BY CLICK
INTELLIGENCE
WHAT IS THE BEST
CONTENT FOR YOUR ON-
SITE BLOG?

2. While some of the people who read your blog will
do so because they are already on your site and
interested in the products or services you provide,
others will be directed there using links from a
search engine.
When people search for information online, more
often than not they are seeking the answer to a
question. If you consider the questions that are
most commonly asked in connection with your
business and ensure you answer them in the
content of your blog, you will be rewarded with a
steady stream of eager readers.
1. Provide answers
to key questions

3. Although it may be tempting to rehash the same ideas and concepts that are elsewhere, again and
again, no one will want to link to your content, and that defeats much of the purpose of what you
are doing.
Shortcuts include sourcing content from low-quality writers whose first language is not the one
they are writing in or using bots to scrape content and recombine it in a way that seems original but
is poorly written.
2. Be original

4. Strive not just for original content but
original approaches to that content. Every
post on your site should be thought-
provoking and engage the readers. In
particular, every introduction should be
compelling enough to ensure the reader
continues past the first few sentences.
Storytelling is also a powerful tool when it
comes to writing blog posts so whenever
you have an opportunity, begin with an
anecdote or weave a story into your blog
post, and be sure to do so.
3. Think
differently

5. One great way to come up with blog
ideas is to see what is already out
there and find a new slant on the
material. For example, find an
article with a position about a topic
that you disagree with, and then
write a post that supports your own
argument and clearly explains why.
This works especially well if your
company has a unique product or
service as it gives you the perfect
opportunity to explain why your
approach is superior to that of the
competition.
4. Generate
fresh ideas

6. Thank you!
For more information visit
www.clickintelligence.co.uk
or ring 01242 807842