At PubCon Vegas 2009, Sean Jackson, CEO of Ecordia presented his insights on the issues and tactics to use when addressing Public Relations issues on Twitter. Essentially this presentation details how companies can gain authority on Twitter and facilitate the advocacy of their issues.

1. Experts on PR & Twitter – Vegas 2009 Building PR Authority on TwitterPresented by Sean Jackson, CEO of Ecordia

2. Sean A Jackson@seanthinks CEO of Ecordia 17+ Years in Interactive Technology Development 50+ Web Application Built Vice President DFW SEM Past President Dallas Ad League (AAF-Dallas) Member of DallasRoundTable Speaker & Lecturer

3. BBS Web IRC IM MySpace Facebook Public Relations and…

4. PR success for any medium… Monitor Engage Advocate Clarify

5. Clarify

6. Limitations of Twitter… 10% represent 90% of all tweets (SM avg 10%/30%) 78.1%is babble or conversations 1%of addicts = 35% of visits 72% passers-by 27%are regular users 29.2%of businesses use Twitter to find or request business-related information (10th on the list after RSS)

7. Why You Should Use Twitter… Is my audience there? Is it important to my efforts? Can I/we engage? Can I/we sustain?

8. Monitor

9. RSS is your friend…

11. “want”

12. “help”

13. “idea”

14. “why”

16. Names

17. User Accounts

18. Market Terms

19. Competition

22. When will we respond?

23. Who will respond?

25. What is Authority on Twitter? As defined by Bing (according to SearchEngineNews.com) Number of Followers (more ranks higher) Number of retweets the poster has received (more is better) Protected Tweets don’t matter Retweets and duplicate tweets may be ranked lower Tweets only last 7 days in the current index, so Fresh Tweets are important

26. What is Authority on Twitter? The more people following you who retweet your constant stream of fresh content equals authority.

28. Breaking News

29. Research

30. How-to Guides

31. Limited/Exclusive OffersDon’t Re-Tweet…REWRITE! Be USEFUL to the reader, Provide him with a sense of URGENCY, Convey the idea that the main benefit is somehow UNIQUE; and Do all of the above in an ULTRA-SPECIFIC way. http://www.copyblogger.com/how-to-write-headlines-that-work/

33. Reach out to your other social networks

34. Give simple instructions for HOW(provide a link)

35. Use the word “Please” – “Please follow me”

37. People I know who know me

39. Advocate

40. 90% Authority | 10% Advocate Authority Content Guide Never retweet…rewrite Limit links (danzarrella.com) Constant stream of 4U’s Advocate Content Guide Unique story about you Post on your web presence Send out a Press Release Whybuilds Authority (TwitterFeed) When Monday or Thursday How PR Newswire, Business Wire, MarketWire What a compelling story(see me on Thurs @ 1:30)

41. When to Tweet First published on major news site Any time a site re-edits the release What to Tweet Adapt headlines to Twitter Lists Include a link to the most authoritative news site When to Send 11:30 CST and 4PM CST (pearanalytics) Tuesday or Friday Acknowledge & Connect Reach out to journalist who re-edit your release Become an authority source for them Acknowledge/thank retweeters

42. Is Twitter Right For You? Monitor to respond Engage with Authority Advocate sparingly……but with Authority

43. Research & Refence Copyblogger.com http://www.copyblogger.com/how-to-write-headlines-that-work/ http://www.copyblogger.com/writing-headlines-that-get-results/ Danzarrella.com http://danzarrella.com/weekends-and-afternoons-show-the-highest-twitter-ctrs.html http://www.twaitter.com/ http://blogs.harvardbusiness.org/cs/2009/06/new_twitter_research_men_follo.html http://www.web-strategist.com/blog/2008/12/08/understanding-hp-labs-twitter-research/ http://pearanalytics.com/blog/2009/twitter-study-reveals-interesting-results-40-percent-pointless-babble/ http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2317/2063 http://blogs.business.com/b2b-online-marketing/2009/businesscom-b2b-social-media-case-study/ Searchenginenews.com