8.
98%
of
products
are
thrown
away
within
6
months
Is this the end user? source:
Edwin
Datschefski
&
United
NaOons
University
image
source:
Chris
Jordan
9. !
why
are
so
many
products
disposable?
why
do
we
choose
to
purchase
them?
11. air
pollu)on
kills
3
million
people
each
year,
mostly
in
poor
countries
responsibility
polluOon
source: WHO / BBC
12. between
100
and
1000
species
become
ex)nct
each
year,
because
their
habitats
are
changing
or
being
destroyed.
responsibility
degradaOon
source: UK Government
17. over
1
billion
people
do
not
have
access
to
clean
drinking
water
source: UNDP
18. 80%
of
all
disease
in
developing
countries
is
caused
by
consump)on
of
contaminated
water
source: WHO
19. water access
3800
children die each day
from diseases associated
with lack of access to safe
drinking water, inadequate
sanitation and poor hygiene
source: UN / flickr
29. three
planet
living!
…
If
everyone
in
the
world
were
to
consume
natural
resources
and
generate
carbon
dioxide
(CO2)
at
the
rate
we
do
in
the
UK,
we‘d
need
three
planets
to
support
us.
source:
WWF
UK,
DEFRA
49. "Sonicare Elite 7000
produced at 11 locations and in five time zones, comprised of 38 components,
parts supplied by Japan, France, China and Malaysia, materials and production
in Austria, Sweden, assembly in Philippines and United States, when fully
assembled and packaged in Seattle the components have travelled a full
27,880 kilometres, two thirds of the Earth's circumference.
source: SPIEGEL Magazine
50.
51. design for…. full life cycles
life cycles, nutrient cycles, material selection, cradle to cradle
image source: mc donagh / braungart
53. design for…. fair &
just production
health and safety, employees
rights, unions, forced labour, child
labour, discrimination,
source: martin charter / CFSD
54. !
…...individuals
act
primarily
on
issues
that
impact
their
personal
well-‐being,
their
family,
and
their
immediate
community.
Unless
those
needs
are
tended
to,
most
individuals
won't
commit
to
causes
that
promise
to
benefit
the
world
at
large.
Catherine
Greener
source: WHO / BBC
56. 1.
2.
3.
4.
rethink
assess
design
communicate
invesOgate
the
assess
the
select
ecodesign
develop
a
clear
brand
internal
and
external
environmental
strategies
that
will
and
markeOng
drivers
for
packaging,
impacts
of
the
allow
designers
to
strategy
to
reflect
and
product
or
service
(re) packaging
and
tackle
the
main
communicate
the
design.
product.
environmental
environmental
impacts.
improvements.
these
drivers
could
map
the
life
cycle
so
include
legislaOon,
you
understand
explore
the
consider
how
the
customers,
new
where
these
impacts
compromises
and
packaging
will
impact
technology,
occur.
idenOfy
where
trade-‐offs.
involve
upon
the
brand.
compeOOon.
materials
and
energy
others
from
is
used
and
where
markeOng,
sales,
waste
is
produced.
producOon,
purchasing.
57. detailed design / launch
guidelines /
standards carbon
footprint
benchmarking Life Cycle
Assessment
rules of thumb checklists /
material
LiDS Wheel
selection
MET Matrix
stakeholder driver
assessment ECO-Indicator
analysis
analysis/strategy
Life Cycle
applied Costing
strategy market ethnography
tools analysis
qualitative quantitative
ecodesign tools
65. !
a
marketable
set
of
products
and
services
capable
of
fulfilling
a
user’s
need
(Goedkoop
et
al.)
product
service
systems
66. !
…
also
known
as
a
funcOon
oriented
business
model
(e.g.
Xerox)
product
service
systems
67. !
consider
what
products
lend
themselves
to
product
service
systems?
68. no
ownership
!
hire
lease
/
service
individual
shared
consumer
cooperaOve
goods
full
ownership
product
service
systems
(adapted
from
Cooper
et
al.)
93. Cradle to Cradle
“remake the way we
make things” thinking about the materials we use, how
our products are designed and assembled, and their cycles
of use with our customers.
No matter how good your products are, there comes a time
when their first useful life comes to an end. In considering
product life cycles Cradle to Cradle asks us to re-think the
commonplace approach of “take, make & waste” and this
prompted us to act.
During the early stages of the design of Ara we established a
relationship with one of Cradle to Cradle’s authors, renowned
industrial chemist Micheal Braungart. Throughout the
development we have been working with EPEA, Micheal’s C2C
organisation based in Hamburg.
We’ve always very carefully considered the materials that we use
in our products but our aim in working with EPEA is to ensure
that what we’re using is truly safe, for humans and the
environment alike, and successful in technical cycles of reuse.
ecodesign
is
good
design
This means looking in much more detail at every chemical
tested it like mad.
other plastic bases
a base without a c
Smart design and c
difficult to remove.
not so great when
the base. Great for
collar moulded into
sense they are, and
plastic chair bases a
ourselves the quest
Not the most comp
recyclable.
Do something rea
we’ve ever made.
armrest that’s robu
with a separate in
more effectively. Th
than ever, using ma
Our goal was to de
Arm support that’
ingredient in the materials we use; to determine which inhibit
this aim and need to be substituted or remove as a result.
94. !
designed,
made,
remade
in
Wales.
zero
waste.
only
resource
106. !
what
is
the
one
thing
you
would
do
to
make
ecodesign
happen?
107. generic
first
steps
!
decide
not
to
stay
where
you
are
find
something
that
you
love
to
do,
believe
in,
are
passionate
about
take
responsibility,
lead
don’t
accept
‘that’s
the
way
it
is’
don’t
be
afraid
to
fail
learn
from
your
mistakes
108. generic
first
steps
!
clearly
define
your
values
set
a
clear
vision,
mission
seek
to
understand,
empathise,
trust
focus
on
building
capacity
‘walk
the
talk’
keep
it
simple,
do
it
now
109. ecodesign
steps
!
think
‘resource’
instead
of
‘waste’
think
‘use’
instead
of
‘consume’
transform
‘stuff’,
don’t
destroy
it
think
system,
people
&
true
cost
understand
your
own
role
ensure
you
are
contribuOng,
relevant