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Microsoft have recently held an event in New York where it unveiled a laptop, a tablet, three Lumia smartphones and a fitness brand – all running Windows 10 – alongside a slew of alternative products.
They also announced new apps for Windows 10, including Box, Facebook, Instagram, Flipagram, Candy Crush Soda Saga and Uber. All of these apps will be available to download on the new devices.
“Microsoft’s now working to showcase that its building on its ecosystem based on Windows 10,” says Susan Schreiner, an analyst at C4 Trends.
“They’re really trying to unify their pods around Windows 10, and that seems to be in line with Nadella’s vision.”