How to create an on-line presence as the first page of Google results on your name search is your "Resume by Google." In this presentation discuss the first level of what we call your Whole Brand: the individual level. The other three are company, product/service, and category.
1. Ruth Ann Barrett and Rose Cassano, RED Direct, April, 2009 06/09/09 The Whole Brand by R.A.Barrett PART 1 of 2
2. 06/09/09 The Whole Brand by R.A.Barrett First, an announcement: we’ve changed our name on April 10, 2009. www.reddigitalmarketing.com
3. 06/09/09 The Whole Brand by R.A.Barrett Do a Google search on your name. The first page of your results is your “branding statement” or whole brand. Your resume by Google. Does it adequately reflect your skills and experience?
4. 06/09/09 The Whole Brand by R.A.Barrett The Whole Brand is about building and managing your branding statement as a sole proprietor or as partner of a 2 or 3 member firm. This presentation addresses one of the four elements of your brand – the individual – part of a program we developed for our clients. Visit www.thewholebrand.com for more information.
5. 06/09/09 The Whole Brand by R.A.Barrett I will use my experience building my “resume by Google” as an example throughout this presentation.
9. Page One of search results, #4 Your Website www.yourname.com 06/09/09 The Whole Brand by R.A.Barrett Professional
10. Your Blog www.industry orprofession.com 06/09/09 The Whole Brand by R.A.Barrett www.digitalsavvy.blogspot.com Professional
11. Profiles and References LinkedIn Amazon Jigsaw Spoke Marketing Profs Other People’s Blogs Partners-vendors Clients Speaking Engagements 06/09/09 The Whole Brand by R.A.Barrett Professional
12. 06/09/09 The Whole Brand by R.A.Barrett The Web is blurring the distinction between the professional and personal. And our interests may be both professional and personal. The Whole Brand
