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Electric Vehicle University - MS103a The Acquisition Decision
THE CENTRAL QUESTION ...
What general issues and questions will I encounter as I work toward a decision to acquire a Model S and what should I know as these issues and questions arise?
A general discussion of the acquisition decision for those that are considering purchase or lease of the Model S but have not yet pulled the trigger. A set of qualitative issues and questions is considered. The discussion is designed to help make the acquisition decision easier for you.
>> In this EVU mini-course we’ll discuss the acquisition decision for the Model S >> We’ll begin by considering some of the qualitative issues that must be addressed before the final buy decision is made >> and questions you’ll have to answer for yourself And once you’ve decided to pull the trigger, >> we’ll consider the mechanics for making the buy
Among the many qualitative issues are the fact that: >> The Model S is not an inexpensive car, and to be frank, >> it is often not within the reach of the average car buyer >> and realistically, it cannot be justified on cost savings associated with lower fuel costs alone >> The Model S is a premium vehicle for a premium vehicle market >> although some buyers are drawn to the technology, others hesitate >> but like most Apple products, Tesla delivers the tech in a non-threatening, elegant manner that has won dozens of industry awards
>>We discussed range anxiety in EVU course EV-202, and if your unfamiliar with the concept, it might be worthwhile to spend a few minutes learning about it. Bottom line, >> concern about range is overblown for most drivers >> but it is a real issue for some >> and it does require more planning for long trips >> Another common concern is that everything’s changing too quickly >> people worry about being victims of early adopter syndrome, but the model s is no longer “new,” with over 100,000 owners and well over a billion miles of on-the-road travel >> there’s also the question of who will be the winner—BEVs or PHEVs or something else entirely? Both BEVs and PHEVs represent good tech, but BEVs are simpler, more elegant and move you completely away from gasoline. If you’re unfamiliar with these different EV architectures, see our EV 103 - 106 mini-courses >>still others think that waiting is a viable strategy—cooler features at a lower price will come. That’s probably true, and waiting is a decision that only you can make.
>>Realistically, for cars exceeding $70K, it’s an emotional decision, not a financial decision >>The Model S is an expensive car, and if cost is your primary concern, it’s probably not the car for you >> Sure you can save significant amounts by using electrons instead of gasoline to power the vehicle and you can also save non-trivial amounts on maintenance (there isn’t much maintenance to do) >> Yet, the Model S can deliver supercar performance that can only be found in cars costing 2x or even 3 or more times its cost
If you purchased a Model S in 2012, like I did, you were on the bleeding edge, but today? Not a chance. >>The Model S represents new technology, but today that tech is proven and far more important, it is simple >> The charging infrastructure that enables you to travel long distances on most interstates has already grown dramatically and is likely to grow much more in the next few years >> The Model S is a perfect platform for the growing influence of computer-based automotive systems including >> proximity sensing and blind spot protection >> automatic braking and >> highway autopilot that enables the car to drive itself on interstate highways It’s a high tech car, for sure, but it’s still just a car.
Everybody asks about range … everybody. But as I’ve said many times in various EVU course, it’s really no big deal. >> You charge at home, at night and have a “full” car every morning. That is one of the coolest features of the Model S and every other EV. >> As far a long trips, ask yourself: How often do I drive 220 miles round trip? The answer is probably not very often. >> and if your trips are along interstates, superchargers make your range limitless. >> for more information on range and range anxiety, See EV 201 and EV202 for a deeper dive
It not uncommon to hear the following objections, beginning with “I’ve driven gas cars my entire life and I like them. They’re a known commodity. >>Some people think EVs are outside their comfort zone. In some cases it’s a generational thing, with older folks resisting new tech. >>For some, it’s concern about obsolescence, after all, things are changing so fast. >>For others, a computer on 4 wheels is just too techie >>and for a few, it’s battery worries—concern about the safety and longevity of an electric battery. Let’s look at each concern briefly.
We’ll take a look at these issues, along with other acquisition topics in the second part of this EVU mini-course.
Electric Vehicle University - MS103a The Acquisition Decision
Decision - Part 1
This course is presented as part of
Evannex University—a free, open
learning environment that presents
concise, video-based mini-courses for
those who have interest in electric
vehicles (EVs) …
Before you buy,
there are qualitative issues you’ll have to address
questions you’ll need to answer for yourself
The mechanics of buying a Model S
Why people hesitate — I
not within the reach of the average car buyer
cannot be justified on savings alone
a premium vehicle for a premium vehicle
but like most Apple products, Tesla delivers
the tech in a non-threatening, elegant
Why people hesitate — II
frankly, overblown for most drivers
but a real issue for some
requires more planning for long trips
Everything’s changing too quickly
early adopter syndrome
who will be the winner—BEVs or PHEVs?
see EV 103 - 106
wait—cooler features at a lower price
realistically, for cars exceeding $70K,
it’s an emotional decision, not a
if cost is your primary concern it’s not
the car for you
but you can save on operational costs
The Model S can deliver supercar
performance that can only be found in
cars costing 2x or even 3 or more times
New tech — the bleeding edge?
This is new technology, but it is proven and
far more important, it is simple
The charging infrastructure has already
grown dramatically and is likely to grow
much more in the next few years
A perfect platform for the growing influence
of computer-based automotive systems, e.g.,
You charge at home, at night and have
a “full” car every morning
How often do you drive 220 miles round
Are your typical trips along interstates?
See EV 201 and EV202 for a deeper dive
into range and range anxiety
The pace of change …
outside your comfort
… a free study guide for
all EVU mini-courses is
available for download
from our website …
For a complete list of mini-
courses and the study guide,