1. 1a
ed
izi
on
e
European Best Event Awards 2011 - Events Case Studies
3. 20 [editorial]
e
European Bea,
99 on the attack
Never before have I been so evaluated, one by one, by a jury made up of 26
pleased with the performance of representatives, holding different roles in the European
the European Best Event Awards event industry, headed by Carlo Jean Marie Hermes,
in terms of quality and number business communication expert and consultant for
of events competing. Nearly 100 Ceremonial and Event management at Eni Group. A
events registered to the 2011 first selection was made on line by each juror. 50
edition of European Bea. An shortlisted projects were subsequently voted during the
excellent result, clearly plenary session, in Milan on 4th October 2011. The jury
increasing in respect to the last awarded the first three prizes and, in addition,
two-year period. The award categories and technical excellence prizes. This
organized by ADC Group blows out seven birthday publication, European Event Annual, is the novelty of
candles: born in 2004, during the first two years it was the year and is like a showcase of all the projects that
accessible to Italian structures only; subsequently, competed for the Eurpean Bea 2011 podium. All
starting from 2006, it gathered applications and positive winners, which are presented in the following pages,
feedback from all over Europe. This is a record holder are always rewarded during the award ceremony in
year: 99 registered projects submitted from 12 Milan, in the widest setting of Bea Expo Festival.
European countries. To compete for the Little Golden
Elephant, the symbol of excellence, 46 agencies, Salvatore Sagone
compared to 36 registered in 2010. Projects were chairman ADC Group
3
4. European Best Event Awards 2011
EDITOR
Salvatore Sagone salvatore.sagone@adcgroup.it
EDITORIAL COORDINATOR
Marina Bellantoni marina.bellantoni@adcgroup.it
EDITORIAL STAFF
Chiara Pozzoli chiara.pozzoli@adcgroup.it
EDITORIAL ASSISTANT
Francesca Chittaro francesca.chittaro@adcgroup.it
TRANSLATION
Laura Marongiu
ART DIRECTION
Alessandra Pidò info@alessandrapi.it
SALES DIRECTOR
Cristina Concari cristina.concari@adcgroup.it
ACCOUNT DIRECTOR
Andrea Parmigiani andrea.parmigiani@adcgroup.it
ACCOUNT MANAGER
Alessandra Cellina alessandra.cellina@adcgroup.it
Elisabetta Zarone elisabetta.zarone@adcgroup.it
Andrea Gervasi andrea.gervasi@adcgroup.it (Roma)
SUBSCRIPTION
abbonamenti@adcgroup.it
MARKETING E COMUNICAZIONE
Mila Camnasio mila.camnasio@adcgroup.it
PRINT
Lasergrafica Polver via Kramer, 17/19 - 20129 Milano
Published by ADC Group
president: Salvatore Sagone; ceo: Giulio Bortolussi
Editorial office: Via Fra Luca Pacioli, 3 - 20144 Milano
Tel. +39 02 83102315 Fax + 39 02 36592735 e20@adcgroup.it
Registered office: Via Freguglia, 2 - 20122 Milano
Print in November 2011
5. 20 [summary]
e
Events by event type
18. BtoB Event 74. Product / Service Launch
27. Celebration / Festivity 82. Public Event
34. Congress / Convention 93. Roadshow
38. Cultural Event 102. Sport Event
44. Educational / Training Event 107. Sustainable Event
45. Event for Non Profit / Social Organization 108. Unconventional Event
49. Fair 115. Web Event
53. Green Event
55. Incentive / Team Building
59. Internal Company Event / Convention
72. Musical Event
* The summaries are ordered alphabetically first by typology and then by organising company, except when the adjacent page is an advertisment.
** Because of layout requirements, the titles of some events are abbreviated.
5
6. Nostro Vostro
l’impegno ad offrirvi il piacere di vivere in spazi ampi e modernissimi un
una struttura dalle grandi momento di lavoro che si trasformerà in un’occasione
potenzialità. memorabile.
via della Fiera 23 — 47923 Rimini
tel 0541 711500 — fax 0541 711505
www.riminipalacongressi.it
info@riminipalacongressi.it
8. 20
e
Eubea 2011, The jury
[I ta ly ]
CARLO HERMES
MANAGING DIRECTOR HERMES & PARTNER
Carlo has been working in the communications
industry for 23 years, focussing on corporate events
and important communication projects. He worked in
the marketing and communication department of
several important companies: British Airways, Olivetti
and Enel. In 2007, he was executive director of the
'World Energy Congress'. Today, he is a consultant for
eni, dealing with ceremonies and events. He teaches
events management and communication.
8
9. 20 [eubea 2011 - the jury]
e
[S p a in ] [Fra n ce ] [S p a in ] [A u st ri a ] [Germany]
JOSÉ GARCIA MICHEL BENSADOUN ANDER BILBAO CHRISTOPH BERNDL DIANA BUSS
AGUAROD ANAÉ
PRESIDENT MEMBER CLUB PARA EDITOR IN CHIEF VICE PRESIDENT CORPORATE
PARTNER AND SALES MANAGER LA EXCELENCIA MESSE & EVENT COMMUNICATIONS
GRUPO EVENTOPLUS MESSER GROUP
José graduated in Business Michel graduated in Ander graduated in Law in Born in Vienna in 1972, Born in Münster in 1971,
Administration from the Medicine and worked as a 1987 and completed an Christoph started in 1988 Diana studied
Universities of Barcelona, GP for a few years before International Mba in 1989. to engage in regular Communications
Frankfurt and Keele. He is entering the Pharmaceutical He became founding theatre activities as lead Management and has a
currently Partner and Sales industry and receiving partner and Ceo of the actor and tours in Austria. degree in Public Relations
Manager for Grupo training in Marketing. In Group Sörensen in 1990, He graduated in Drama Manager. Her area of
Eventoplus, which includes 1981, he created a where he still works. He is and Musicology before expertise is International
Eventoplus.com, the most communication consulting a member of the Club being editor of a variety of Corporate Culture. She
important Spanish website agency specialized in the para la excelencia en publications and websites started her professional
for the events industry, field of health, Elebor, and eventos in Spain. (Compress Verlag, City of career in 1995 in the
Eventos Magazine, in 1999, a subsidiary called Vienna, Messe & Event Research & Development
Eventoplus Training, which Eos. In 2009, the companies magazine). In 2009, he of industrial gases for
organizes courses for merged with La Fonderie, became chief editor of Messer Griesheim, one of
events organizers in an event agency, and Inwien, the leading event the leading producer of
Mexico, Portugal and Michel became one of the guide for Vienna. In industrial gases, such as
Andorra, and the associates. In 2009, he addition, he was the nitrogen and oxygen. In
Eventoplus Award. entered the Board of Anaé, organizer of and consultant 2004, she took over the
a French event agencies for numerous concerts and responsibility for corporate
association, and was elected was a member of the Jury communications within the
its president in July 2011. of the Austrian Messe Messer Group in Bad
Michel is also vice president Marketing Awards and the Soden, near Frankfurt am
of an Ngo involved in Austrian Event Award. He Main.
Cambodia. also initiated the successful
event series Messe & Event
Branchentalk.
9
10. 20 [eubea 2011 - the jury]
e
[Sweden] [Portugal] [Belgium] [Italy] [Austria]
JENNIFER LUIS DIOGO CAVACO ERIK DE RIDDER MAJA DE' SIMONI PETER DROBIL
CARLSSON MEMBERAPECATE MANAGING DIRECTOR MANAGING DIRECTOR HEAD OF BRAND MANAGEMENT
COMMUNICATION MANAGER EXPERIENCE MAGAZINE SICILIA CONVENTION BUREAU UNICREDIT GROUP
FORTUM
Since 2007, Jennifer has Luis was born in Born in 1968, Erik studied Maja has over 20 years of Born in Vienna in 1955,
been Communication Mocamedes in 1968. After Hotel Management/ experience in event Peter has held a variety of
Manager for Scandinavia, studying at the Faculty of Languages/Interpreter management as a senior jobs before becoming
Poland and the Baltic Psychology and at the before starting his own project manager with Alpha advertising manager at
countries, managing all National Conservatory of company, Leo, in 1992, Studio Comunicazione ed UniCredit Bank Austria. He
corporate events and Theatre and Cinema, he where he is still managing Eventi and is a qualified has followed many courses
leverage of the corporate embarked on a precursor editor and partner. The Cmp (Certified Meeting in business and
sponsorships for the experiment in the events first publication, Meeting Professional) and Cmm management and has also
energy company Fortum. area as partner, creative Media Plus, now called (Certified Meeting given lectures at different
Before this, she had held director and production for Experience Magazine, was Manager). She has institutions. Peter has
positions such as executive Publihappening, a reference Belgium's first Mice collaborated with the professional memberships
marketing manager for in the events market in magazine. Two other titles European Event Roi Institute for the International
Scandic Hotels (responsible Portugal. The company were later launched: The and she has been managing Advertising Association,
of partner relations and organizes ExpoEventos and Corporate Traveller (1999) director of Sicilia Dialog Marketing Verband
corporate events), product the parallel activities such as and Toys&Games (2007). In Convention Bureau since Österreich,
manager at Real ‘Gala dos Eventos’. He has 2000, Leo organized the 2009, member of the Werbewissenschaftliche
Entertainment Group participated as speaker, first Benelux Event Awards. Executive Council of Mpi Gesellschaft, and Creative
(arena events and musicals, specializing in themes such In 2007, it started the Italia Chapter for six years, Club Austria. He has
concerts and tour as creativity, events and association for corporate and president from 2006 to published columns in,
productions) and event business tourism, in forums event suppliers (Ema) and, 2007. Maja was also a among others, Austrian
manager at SJ (Swedish often attended by university in 2008, the association for member of Executive Business Women 2011 and
Railway Company). students. event suppliers (Besa). Council of Federcongressi, in Die Presse and was
acting as the Standards and member of the Jury for a
Professional Certification variety of awards such as
Committee co-ordinator. IAA-Effie, Green Panther
and BoB.
10
11. 20 [eubea 2011 - the jury]
e
[Portugal] [Germany] [Norway] [Sweden] [Italy]
PEDRO MIGUEL ULF GASSNER ELLING HAMSO CLAES LINDSTRÖM GRAZIANO MASCHERI
GANDARA MEMBER FAMAB MANAGING PARTNER SEFS
MEMBER MEMBER CONSULTA
COMMUNICATION MANAGER EUROPEAN EVENT ROI DEGLI EVENTI -
SAMSUNG INSTITUTE ASSOCOMUNICAZIONE
Born in 1972, Pedro Born in 1966, Ulf studied Elling graduated in Claes has worked in the Born in Milan in 1968,
graduated in Business Sports-Business Management and holds a Nordic communication Graziano studied Tourism
Administration in 1995 Administration at the Ph.D in Supplier-Customer market since 1988. He and graduated in
before being hired by Sony University of Sport in Relationship Strategies from holds a Degree in Communication and Event’s
Portugal in 1996 as Cologne. In 1993, he Manchester University. He Marketing Management Organization from the
assistant product manager became self-employed in works as meeting from Ihm Business School ‘Scuola Superiore per il
for video recorders. He held the field of sports management consultant and a diploma in Strategic Turismo’ in Milan. Over a
a variety of positions, marketing. In 1995, he and managing partner of Brand Management. Since period of ten years he
including deputy marketing founded Concept X - European Event Roi 2005, he has been the Ceo worked in three different
manager, before becoming Strategische Institute. He was a member and partner for Fieldwork Italian companies in the
communication and pr Kommunikation. In 2007, of European Council and Live Communication Mice field. In 2000, he
manager in 2009. He then 2008 and 2009 he received Research Advisory Panel of agency. Prior to that Claes founded Sinergie,
moved to Samsung national and international Meeting Professionals worked as Ceo and Co- specialized in conventions,
Electronica Portuguesa as awards like the Eva (German International. He was founder in several Swedish meetings, incentive travel
corporate marketing Event Award) and EuBea. ranked 5th by Conference communication companies and special events. With his
manager. He is in charge, He currently is a board & Incentive Travel Magazine such as Ad Pepper Media company, Graziano is
among other things, of member of Famab (German on their list of the 50 most AB, Ad ON Media Nordic member of Consulta degli
developing and association for direct influential people in the UK AB, Media Event AB and Eventi. Before deciding to
implementing brand economic communication) meetings and events Media Byrån AB. Claes also continue his studies and
strategies and product and Fme - Forum Marketing industry and the Swedish held a position as Sales start a new experience in a
marketing strategies. Event Agencies. In 2008, he magazine Meetings Manager for the advertising congress and incentive
founded '27Names', International placed him as department at Sweden’s agency, he had been a chef
currently the biggest 11th on the list of the 100 largest newspaper, in a 3 stars Michelin
network of independent 'hottest names' in the Expressen. restaurant.
event agencies in Europe. Scandinavian meetings
industry.
11
12. 20 [eubea 2011 - the jury]
e
[Germany] [Portugal] [Portugal] [Germany] [Spain]
MICHAEL MUELLER RUI OCHOA MIGUEL OSÓRIO MICHAEL ROSE CHRISTOPH
GROUP LEADER/CORPORATE MANAGING DIRECTOR DIRECTOR/BOARD MEMBER DIRECTOR OF PROTOCOL AND TESSMAR
MARKETING EVENT POINT SONAE MC EVENTS DEUTSCHE MESSE CONGRESS MANAGER
SAMSUNG ELECTRONICS SANOFI AVENTIS
Born in Germany in 1977, Born in Oporto (Portugal) Miguel holds a degree in Born in Stuttgart in 1965, Christoph was born in
Michael joined Samsung in 1969, Rui graduated Economics from the Micheal worked for the Heidelberg (Germany) in
Electronics Germany in with a Major in Social University of Lisbon and Visitor Service of the 1964. After his studies, he
1999, working in the Communication from later joined Sonae as Federal Republic of started his professional
newly founded Corporate Oporto Higher College of advertising manager for Germany from 1992 to career at Boehringer
Marketing department. He Journalism. Over the years, the brand Continente. In 1998 and for Expo 2000 Mannheim as area
worked on different he has worked with 2005, he became head of GmbH as Director VIPs and manager for some South
projects leading to fairs, several national advertising for the Delegations from 1998 to American countries. In
sponsorships, events and newspapers and following brands: 2000. He has been director 1990, he moved to
collaborations, and was magazines and in Continente, Modelo, of Conferences and Events Boehringer Mannheim in
responsible for several particular has contributed Modelo Bonjour, Worten, Dach for Idc Central Barcelona where he was
Customers-Public Events, to the development of Sport Zone, Vobis and Europe GmbH since 2001 put in charge of the
IFAs, CeBITs, the Olympic Festas&Eventos, the only Modalfa. From 2008 to and head of Protocol and organization of some
Campaigns & Olympic Portuguese publication 2011, he was the Corporate Events at events and congresses.
Torch Relays, 12th Iaaf specialized in the marketing director for the Deutsche Messe AG since Remaining in the
World Championship professional events sector brands Continente and 2005. pharmaceutical industry, in
Berlin 2009. He is currently since its beginning in Modelo. Miguel is currently 1999 he joined Sanofi as
in charge of the Corporate 2003. In 2008, Rui member of the Executive congress manager. He is in
Live Communication for became the general Committee for the food charge of all the events of
Samsung Electronics management of retail area of Sonae and is the company (national and
Germany. In 2009, he Festas&Eventos. In 2011, responsible for marketing international congresses,
started an Mba in Live the magazine changed its and loyalty programmes. product presentations,
Communication at the TU name to Event Point. symposia, sales conventions
Chemnitz, which he has and booth design), nearly
now almost completed. 500 events per year.
12
13. 20 [eubea 2011 - the jury]
e
[Belgium] [Netherlands] [France] [Netherlands] [United Kingdom]
BRIGITTE VAN DAM PAUL VAN DER ERIC VILARDEL SJOERD WEIKAMP ANDREW WRIGHT
MARKETING & HEIJDEN HEAD OF EVENT MANAGEMENT EDITOR IN CHIEF EVENTIA
MEMBER
COMMUNICATIONS MANAGER EVENTS MANAGER ACHMEA & PATRONAGE AMUNDI EVENT BRANCHE
ALCATEL-LUCENT
After graduating in Public Paul has broad marketing Born in Paris in 1974, Eric After studying Journalism Andrew has been in the
Relations and Tourism, expertise and experience he studied Private Law before and Communication, Sjoerd hotel, catering and events
Brigitte started working for acquired by working as a starting his professional worked for the publisher business for over thirty
Alcatel-Lucent in 1981. In marketing consultant for career at the event agency Reed Business on the event years, starting with The
1991, she became assistant political and commercial Bso. After shortly working magazine Feestelijk Savoy Group back in 1972.
for customer organizations, for Sfr, he went back to Zakendoen and on FZ.nl. He Since then his career has
communications in the independently or as Bso as head of later started a new title for spanned through hotel
marketing department and responsible for a project development, then head of event professionals: management and catering
responsible for the events a team. He is currently sales and finally deputy EventBranche.nl, where he companies. He was Group
few years later. She now working in the corporate Ceo. While at Bso, Eric was still works as chief editor. It Business Development for
represents market marketing, media and in charge of the first now publishes six Millburn’s Restaurants,
communications in the sponsoring fields at French catalogue of ‘plug EventBranche Magazines, a which catered in the British
Benelux area and Achmea; the largest Dutch and play events’ and online news-platform, six Museum and the
implements the marketing insurance company which worked on the launch of networking events and a Shakespeare’s Globe. He is
plans. This involves, among has, over the past few years, ID Events, dedicated to trend magazine currently managing director
other things, the turned to events, pr and the Corporate Events. In 2008, Events&MICE per year. It at Fab! (events
organization of events, Internet to build a genuine he joined Amundi, as head also cooperates with the organization, wedding
workshops, seminars, team dialogue with its of Event Management. In major Dutch event planning, mkt and pr). He
building, distribution of stakeholders. 2010, he was put in associations. Personal has been a board member
gifts, newsletters, mailing charge of sponsorships interests: playing tennis and of the Cea, and of Eventia.
and sponsoring. She is a (Villa Medici, Orchestre football; Sjoerd also partly He has also been involved
board member of the Philharmonique de Radio owns a local sportsbar and with the Awards for years
Events Managers France, Acf). supports his local football and has chaired the Eventia
Association. club De Graafschap from Awards committee.
Doetinchem.
13
14. FIRST PRIZE Surprise Catwalk
Organizer: Fieldwork Client: The Salvation Army (Fretex)
Event type: Unconventional Event Country: Norway
SECOND PRIZE EDP 35th birthday – ‘Energia Douro Concert’
Organizer: Desafio Global Ativism SA
Client: EDP - Portuguese Electric Power Company
Event type: Celebration/Festivity Country: Portugal
THIRD PRIZE ˇ
Skoda World Dealer Conference
ˇ
Organizer: Vok Dams Agency for Events and Live-Marketing Client: Skoda Auto
Event type: Congress/Convention Country: Germany
AWARDS BY EVENT TYPE CONGRESS/CONVENTION INCENTIVE/TEAM
FIRST PRIZE BUILDING
ˇ
BTOB EVENT Skoda World Dealer Conference FIRST PRIZE
FIRST PRIZE Organizer: Vok Dams Agency for Events Coca Cola - RED Battle Of Execution
Geberit Top Meeting and Live-Marketing Organizer: Uppartner
ˇ
Client: Skoda Auto
Organizer: Vok Dams Agency for Events Client: Coca Cola Portugal
and Live-Marketing Country: Germany
Country: Portugal
Client: Geberit Vertriebs
Country: Germany SECOND PRIZE
48 Horas con Telefónica SECOND PRIZE
Organizer: Quum Comunicación Reale
SECOND PRIZE
Client: Telefónica de España Organizer: Global Events
Falling in love in Italy
Country: Spain Client: Reale
Organizer: Promoconvention - Gruppo
Input Country: Spain
Client: Lavazza CULTURAL EVENT
Country: Italy FIRST PRIZE INTERNAL COMPANY
Festivities of the Proclamation of EVENT/COMPANY
THIRD PRIZE Republic with Festival dos Oceanos CONVENTION
Hotpoint - The Movie Organizer: Realizar Worldwide Events FIRST PRIZE
Organizer: K-events Client: Associação de Turismo de Lisboa Strong Characters. Stronger Together.
Client: Indesit Company Country: United Kingdom Senior Executive Convention 2011
Country: Italy Organizer: Circ GmbH & Co. kg
EVENT FOR NON Client: Continental AG
CELEBRATION/FESTIVITY PROFIT/SOCIAL Country: Germany
FIRST PRIZE ORGANIZATION
EDP'S 35th birthday - ‘Energia Douro FIRST PRIZE SECOND PRIZE
Concert’ Nederland helpt Japan HMI JAT 2011
Organizer: Desafio Global Ativism SA Organizer: Xsaga Organizer: Hagen Invent GmbH & Co. kg
Client: EDP - Portuguese Electric Power Client: The Red Cross
Company Client: Ergo Lebensversicherung
Country: The Netherlands
Country: Portugal Country: Germany
FAIR
SECOND PRIZE FIRST PRIZE THIRD PRIZE
77MTA Celebrations I am photokina 5th anniversary of Metinvest
Organizer: WRG Creative Communication Ltd Organizer: Jung von Matt/relations GmbH Organizer: K-events
Client: Qatargas Client: Nikon Europe Client: Metinvest Group
Country: United Kingdom Country: Germany Country: Italy
14
15. [european Bea 2011- the winners]
THIRD PRIZE SECOND PRIZE
Lavazza - The Official Coffee of Wimbledon Technology and value creation. The future is
Organizer: Promoconvention - Gruppo Input in your hands.
Client: Lavazza Organizer: SCP Sistemas de Comunicación
Country: Italy Puntual
Client: Repsol - Executive Marketing
MUSICAL EVENT ROADSHOW Department Europe
FIRST PRIZE FIRST PRIZE Country: Spain
EDP'S 35th birthday - ‘Energia Douro Uefa Champions League Trophy Tour 2010
Concert’ presented by UniCredit THIRD PRIZE
Organizer: Desafio Global Ativism SA Organizer: ajoint. communication GmbH ‘MMA celebrates its employees’
Client: EDP - Portuguese Electric Power Client: UniCredit Group Organizer: Denis&Co
Company Country: Germany Client: MMA
Country: Portugal Country: France
SECOND PRIZE
TGV's 30th Birthday
PRODUCT/SERVICE Organizer: Auditoire CREATIVE IDEA
LAUNCH Client: Sncf - Société Nationale des FIRST PRIZE
FIRST PRIZE Chemins de Fer Unilever's Innovation Fair
Pavillon 21 MINI Opera Space Country: France Organizer: La 5a
Organizer: Metzler : Vater GmbH Client: Unilever
Client: MINI (BMW Group) THIRD PRIZE
Dicom's road show for Iniciativa BMW Country: Spain
Country: Germany
Organizer: Dicom
Client: Iniciativa BMW SECOND PRIZE
SECOND PRIZE The hairiest village of the world
E-Postbrief Launch Events Country: Spain
Organizer: Jung von Matt/relations GmbH
Organizer: Uniplan GmbH & Co. kg Client: Panasonic Marketing Europe
Client: Deutsche Post DHL UNCONVENTIONAL EVENT Country: Germany
Country: Germany FIRST PRIZE
Tramp a Benz
Organizer: Jung von Matt/relations GmbH THIRD PRIZE
THIRD PRIZE The Cubanization of Germany
ˇ
Skoda World Dealer Conference Client: Daimler AG
Country: Germany Organizer: Jung von Matt/relations GmbH
Organizer: Vok Dams Agency for Events Client: Pernod-Ricard Deutschland
and Live-Marketing Country: Germany
ˇ
Client: Skoda Auto WEB EVENT/MEDIA EVENT
Country: Germany FIRST PRIZE
Tramp a Benz DIRECTION
PUBLIC EVENT Organizer: Jung von Matt/relations GmbH FIRST PRIZE
FIRST PRIZE Client: Daimler AG 75th Anniversary of Shakhtar Donetsk
Picnic in the biggest urban farm Country: Germany Organizer: K-events
Organizer: Realizar Worldwide Events Client: Shakhtar Donetsk
Client: Continente Sonae AWARDS BY EXCELLENCE Country: Italy
Country: United Kingdom
AUDIO/VIDEO/LIGHTING SECOND PRIZE
SECOND PRIZE PRODUCTION Evening Event at the conference
EDP'S 35th birthday – ‘Energia Douro FIRST PRIZE ‘InvestmentAktuell 2011’
Concert’ AFC Asian Cup Qatar 2011 Opening Show Organizer: insglück Gesellschaft für
Organizer: Desafio Global Ativism SA Organizer: Auditoire Markeninszenierung mbH
Client: EDP - Portuguese Electric Power Client: QLOC (Qatar Local Organizing Client: Union Asset Management
Company Committee) Holding
Country: Portugal Country: France Country: Germany
15
16. [european Bea 2011- the winners]
THIRD PRIZE
Unilever Benelux Experience 2011 ‘A
Organizer: Música no Coração
Client: tmn
SPECIAL AND PUBLISHER
date with the Planet’ Country: Portugal AWARDS
Organizer: Dechesne & Boertje
Client: Unilever Benelux STAGING/SET DESIGN BEST EVENT AGENCY
Country: The Netherlands FIRST PRIZE FIRST PRIZE
International Opening Event for the Desafio Global Ativism SA - Portugal
LOCATION/SETTING Hanover Trade Fair 2011 SECOND PRIZE
FIRST PRIZE Organizer: insglück Gesellschaft für Vok Dams Agency for Events and Live-
Colosseum on fire Markeninszenierung mbH Marketing - Germany
Organizer: Alphaomega Client: Deutsche Messe THIRD PRIZE
Client: Roma Capitale Country: Germany Jung von Matt/relations GmbH -
Country: Italy Germany
SECOND PRIZE
SECOND PRIZE E-Plus Partner Shop Conference ‘The Day BEST EVENT COMPANY
Danisco Business Forum, Spring 2011 of the Truth’ FIRST PRIZE
Organizer: Welcome Event Marketing Organizer: Vok Dams Agency for Events EDP – Portuguese Electric Power
Client: Danisco and Live-Marketing Company - Portugal
Country: Denmark Client: E-Plus Retail SECOND PRIZE
Country: Germany The Salvation Army (Fretex) - Norway
THIRD PRIZE THIRD PRIZE
Dare to Dream - Gold Conference 2010 THIRD PRIZE ˇ
Skoda Auto - Germany
Organizer: Creo Linde Material Handling at CeMAT 2011
Client: Oriflame Natural Swedish Organizer: insglück Gesellschaft für EVENT EVALUATION
Cosmetics Markeninszenierung mbH Ballast Nedam Innovation Day 2010 |
Country: Italy Client: Linde Material Handling Internal Event
Country: Germany Organizer: Beng! Amsterdam
MEDIA MIX Client: Ballast Nedam
FIRST PRIZE SPECIAL EVENT TYPE Country: The Netherlands
Pavillon 21 MINI Opera Space
TECH. INNOVATION
Organizer: Metzler : Vater GmbH LOW BUDGET EVENT International Opening Event for the
Communication Group Surprise Catwalk Hanover Trade Fair 2011
Client: MINI (BMW Group) Organizer: Fieldwork Organizer: insglück Gesellschaft für
Country: Germany Client: The Salvation Army (Fretex) Markeninszenierung mbH
SECOND PRIZE Country: Norway Client: Deutsche Messe
Ljusruset - The Light-Run Country: Germany
Organizer: Minnesota Communication, MOST VALUABLE EVENT
Prime PR and Garbergs (HIGH BUDGET) SPACE/ENVIRONMENT/
Client: Fortum Power and Heat
ˇ
Skoda World Dealer Conference SETTING
Country: Sweden Organizer: Vok Dams Agency for Events Danisco Business Forum, Spring 2011
and Live-Marketing Organizer: Welcome Event Marketing
ˇ
Client: Skoda Auto Client: Danisco
NOTORIETY/PRESS Country: Denmark
RETURN Country: Germany
FIRST PRIZE
Launch of the Tramway in Reims INTEGRATED EVENT GREEN/SUSTAINABLE
Organizer: Auditoire EDP'S 35th birthday - ‘Energia Douro EVENT
Client: Reims Métropole Concert’ Ljusruset - The Light-Run
Country: France Organizer: Desafio Global Ativism SA Organizer: Minnesota Communication,
Client: EDP - Portuguese Electric Power Prime PR and Garbergs
SECOND PRIZE Company Client: Fortum Power and Heat
Festival Sudoeste tmn Country: Portugal Country: Sweden
16
18. 20 [btob event]
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Samsung Experience
Dinner 2010
This unique event was supported by three guiding Samsung's philosophy appealing to the human senses.
ideas: ‘Understated pleasure not ostentatious Pleasure that was not limited to have the most
extravagance’, ‘Broadening horizons–not superficial expensive food on the plate but something selected and
chat’ and ‘Content that creates stories’. The main idea special. A programme that was not just something to fill
communicated derived from the slogan of the current in the breaks but something stimulating and inspiring.
campaign (‘A new dimension of experience’) and was Brand psychology, culinary specialities and incomparable
‘Samsung Inner Circle - Ifa Experience Dinner’. organisation were linked together. Framed by fitting
Samsung's brand pillars of design, innovation and architecture, underpinned by a composition of
experience were utilized in all event's resources. These atmospheric lights and a specially composed tapestry of
factors were used to create an event based on sound. Results: The no-show rate was 0%. The event
was judged to be an outstanding success on the basis
of an overwhelming feedback and the achievement of
all its objectives. It was a once in a lifetime event where
everything slotted together in a perfect way.
[ DATA SHEET]
Country: Germany.
Organizer: Cheil Communication Germany.
Client: Samsung Electronics Germany.
Date: September 5th, 2011.
Target: customer Loyality.
Location: Berlin, Hotel de Rome.
Objectives: at a strategic level, the short-term goal was to
promote dialogue; the medium and long-term goal was to
consolidate the brand image and to generate a personal bond
to the company. The target no-show rate is 10% at most.
Budget: up 200,000 to 300,000 euros.
18
19. 20 [btob event]
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Audi Test Drive in Åre 2011
The idea was to give guests the chance to history. Audi Sweden’s sales team used this register
experience a free test drive and to be instructed on two weeks after the test run in Åre. Guests were
how to handle an Audi Quattro in extreme conditions, invited to visit the local Audi car dealer for a new test
on the frozen lake of Åre. The Audi Test Drive in Åre run and the potentiality of a new car client for Audi.
consisted of five daily test groups with six cars divided Web and mobile pages were developed for the Audi
into four 1,5 hour passes led by experienced car Test Drive in Åre to encourage bookings. Results: the
instructors and it was open for everyone to register. Audi Test Drive reached 83 % of potential driver
The passes started with different car handling attendances (763 out of 960 persons) and 96 % of all
instructions followed by test runs out on the track. possible test drive passes were completed. Numerous
The group finished up with a debriefing and a social new Audis are likely to derivate from the activity.
coffee in a well known restaurant in Åre. All guests Guests’ feedback was of a funny, rewarding and well
were recorded with personal information and car’s executed event.
[ DATA SHEET]
Country: Sweden.
Organizer: Fieldwork.
Membership: 27Names.
Client: Volkswagen Group Sweden (Audi Sweden).
Date: February 14th, 2011; March, 13th, 2011.
Target: people on holiday, business trip, etc. in the ski village
of Åre.
Location: Åre.
Objectives: pure driving pleasure; to improve the image of
the Audi Quattro brand and the understanding of the advan-
ced technology available in today's Audi cars; to increase the
Audi brand awareness further strengthening the brand as the
best winter car.
Budget: up 50,000 to 100,000 euros.
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Audi Dealer Meeting 2011
At the core of the creative event concept was the of lightness. Results: The 24-hours ‘lightness’
perfect and touching showcase of ‘lightness’ - the showcasing combined with the high-class but informal
outstanding product feature of the new ultra- atmosphere and the progressivity of the brand to create
lightweight Audi A6, the innovative success factor of an unforgettable experience by strengthening the
the brand, representing an analogy with the target dealer’s brand loyalty and intensifying communication,
group’s life - affirming attitude. To let lightness unfold resulted in the ‘best dealer meeting ever’.
its full power, the concept was brilliantly brought to life
in five exclusive locations in Côte d’Azur and Monaco.
Lightness, in all its emotional and rational facets, was a
tangible leitmotif and golden thread running through
every detail of the 24hours event, which combined
driving experience, lifestyle and show. The locations
reflected lightness, a sentiment highlighted everywhere,
in the contemporary event’s architecture, upmarket
design, dramaturgy and tonality. Guests became part of
this special attitude towards life, and were immersed in
the brand environment, sensing the unexpected power
[ DATA SHEET]
Country: Germany.
Organizer: Hagen Invent GmbH & Co. Kg.
Client: Audi AG.
Date: February 19th; March 5th, 2011.
Target: 3,500 international dealers and sales staff.
Location: Cote d'Azur, France, and Monaco.
Objectives: to create a perfect overall experience of brand
and product values, to strengthen brand loyalty and aware-
ness amongst the most important dealers worldwide; to
increase communication and partnership with dealerships,
and, for the Audi group, to show their appreciation.
Budget: more than 5,000,000 euros.
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21. 20 [btob event]
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Linde Material Handling
at CeMAT 2011
‘Engineered for Your Performance’, the slogan inside, the ‘brand world’. The heart of the exhibition
looked alive in the trade-fair display at CeMAT 2011 was the Linde brand pavilion. The display’s modern
and was also realized architecturally. Prominent design reflected the core values of the brand:
landmarks displayed Linde’s corporate identity in every performance, user-friendliness, innovation, versatility,
direction imposing the large ‘Gate to Performance’ and robustness. These core values were illustrated
with the brand slogan. Spectacular: the driverless inside of the pavilion; outside, they were the elements
forklifts maneuvering the Moving Gate at the entrance linking the different exhibits together. Results: thanks
of the brand pavilion. Well-marked walkways and to highly increased visitors’ traffic, ideal visitors’ stay
clear, concise product presentations reinforced the duration, an increased number of qualified contacts
slogan’s message. Outside was the ‘product world’; and exceptionally positive customers’ feedback, Linde`s
exhibition was ‘the most successful exhibition in the
history of the brand’ according to M. Höhn, head of
communication and branding.
[ DATA SHEET]
Country: Germany.
Organizer: insglück Gesellschaft für Markeninszenierung mbH.
Client: Linde Material Handling (Lmh).
Date: May 2nd-6th, 2011.
Target: fair visitors.
Location: Hannover Trade Fairgrounds.
Objectives: Lmh wanted the brand to reflect confidence and
gain recognition far and wide. The architectural dominance of
the expo roof must be considered as the booth stood out from
many other providers and competitors’ ones.
Budget: up 1,000,000 to 5,000,000 euros.
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Gran premier Acti 9
After a complex and challenging brief, the decision customized music and artists performances. The script
was to create a tv program with a ‘Late’ format (Jay of the play was conceived to give the impression of a
Leno type of program, similar to a talk show where an ‘Live’ transmission (‘Direct from…’) enhancing the
interviewer interacts with guests, performances and effect of spontaneity and increasing interest. Results:
sketches). The audience would watch the program in 14 cities, 250 staff , 20 projection screens. 16m2 to
movie theatres, theatres and auditoriums around 14 90m2 from 240 meters of linear green carpet, 2,450
cities and after they would enjoy a cocktail. The script metres of audiovisual cabling, 1,900 photos taken,
of the program was obviously around the new 17.616 visits to web site. Capacity: 5,700, forecast:
product, its features and related news. It included a 4,955, attendance: 4,525 (91,3%), customer
visit to the production facility (with generation of satisfaction survey results: 9,1 over 10, best result
external footage), interviews to directors, and ever in the House.
[ DATA SHEET]
Country: Spain.
Organizer: Karpa Marketing Group.
Membership: 27Names.
Client: Schneider Electric Iberia.
Date: May 12th, 2011.
Target: clients and sales force.
Location: Alicante, Gijón, Barcelona, Madrid, Santiago, Gran
Canaria, Bilbao, Málaga, Mallorca, San Sebastián, Sevilla,
Valencia, Valladolid, Zaragoza.
Objectives: to launch the ACTI9 range of products and make
clients be aware of this launch relevance; to motivate and
convince the sales force that this new range will be a market
winner; to show the company’s new approach to market by
presenting the core launch as it was never done before.
Budget: up 400,000 to 500,000 euros.
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Hotpoint - The Movie
‘Hotpoint - the Movie’ took place on May 20th and devoted to fire and ice to represent the new
21st in Rome at Studio 5 in Cinecittà and Chiostro di household appliances (washing machine, oven and
Michelangelo. Cinecittà hosted the plenary an refrigerator). Everything was accompanied by a
extraordinary 3D presentation in the style of a cinema spectacular light design show. The second day’s
première, rich in coups the théâtre and special effects programme, at the Chiostro di Michelangelo of the
starring the new range of Hotpoint products. In Diocletian Spa, included the second gala dinner and
addition, a high-tech interactive showroom area show entitled ‘Metamorphosis’, freely inspired by
devoted to the new products was set up. Guests, Ovid’s works, involving 40 artists from four different
totalling 1,000 participants, moved to the set of countries, with a staff of 80 people.
‘Rome’ for an astonishing gala dinner during which a
video mapping show was projected onto the stages
[ DATA SHEET]
Country: Italy.
Organizer: K-events.
Client: Indesit Company.
Date: May 20th-21st, 2011.
Target: Hotpoint Dealers.
Location: Rome, Studio 5 of Cinecittà and Michelangelo
Chiostro.
Objectives: to introduce the new and innovative range of
the Hotpoint household appliances to Italian and internatio-
nal dealers.
Budget: up 1,000,000 to 5,000,000 euros.
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Falling in love in Italy
Falling in love in Italy is the theme of Lavazza’s new the song ‘Vacanze Romane’. Results: over 20 Vips from
calendar. In a showroom against the backdrop of Milan’s the jet set, eight magazine and newspaper editors in
most romantic setting (its canals), we created a garden chief, 20 Italian high level professionals and managers.
of love where guests could experience the emotions of Over 1,200 press releases (384 on printed journals, 464
the calendar’s photos. From the statue beneath the releases on the web and 348 on Tvs). Total audience:
bridge, the path on real grass, the white climbing roses, 282,831,561 (Ots).
hanging benches and over 2,000 roses, all the elements
creating the scene were conceived, designed and
produced to offer guests enticing corners and romantic
niches where they could feel suspended in a heady
atmosphere of love. It was a typically Italian ambience,
with coffee as a love potion and dinner transformed into
a refined, romantic picnic. The large white space,
marked by a Cupid’s arrow piercing the ground, was set
aside for photography, framing the café that dominated
the space from the summit of a spectacular staircase.
Singer Antonella Ruggero enchanted guests when she
closed the evening with her ‘unplugged’ performance of
[ DATA SHEET]
Country: Italy.
Organizer: Promoconvention - Gruppo Input.
Membership: AssoComunicazione - Event Department,
27Names.
Client: Lavazza.
Date: October 14th, 2010.
Target: international press, Vips.
Location: Milan, Ecliss.
Objectives: to introduce Lavazza’s 2011 calendar plunging
guests in a multisensory atmosphere inspired by the pictures’
theme, making them live a memorable brand experience.
Budget: up 300,000 to 400,000 euros.
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25. 20 [btob event]
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E-Plus Partner Shop
Conference 'The Day of the Truth'
The E-Plus Partner Congress 2011 became ‘The Day the fight and the event together with one of the most
of the Truth’. It is common to play with the symbolism popular tv hosts. The entire event, including
of boxing, but E-Plus means business! The heart and information during the plenum, a press conference, an
highlight of the event was a real fight. The opponent: exhibition and the party, were all integrated into the
Maurice Weber, a professional boxer from the team fight. Another hall was turned into a large boxing
World Champion Felix Sturm. Prior to the event, guests arena for the information during the plenum and the
could apply for the live fight. Two candidates were press conference. Results: evaluation revealed that
shortlisted and trained at the gym of the Sturm team 80% of all participants replied ‘very good’ or ‘good’
for one week. The final contender: Christian, the when asked ‘How do you evaluate ‘The Day of the
Baseman, Ricken would get in the ring of the boxing Truth’ overall?’. Boxing proved to be extremely target
arena that was erected for the event. The most popular group specific and offered numerous similarities to the
German boxing ring announcer Roman Roell hosted world of E-Plus partnershop proprietors.
[ DATA SHEET]
Country: Germany.
Organizer: Vok Dams Agency for Events and Live-Marketing.
Client: E-plus Retail.
Date: February 26th, 2011.
Target: business partners.
Location: Berlin, ewerk.
Objectives: ca. 400 partnershop proprietors of E-Plus had
the feeling that the E-Plus Group / Base is the right partner for
the coming business year. They felt they had the best trainers
and equipment (products and rates) available.
Budget: up 400,000 to 500,000 euros.
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26. 20 [btob event]
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Geberit Top Meeting
On three different days and in three different stood in contrast to the classic early summer’s night
venues, 2,800 invitees experienced a poetic dream. The dream-surprising, entertaining, innovative, sensual and
company’s vision was entwined with culinary delights. optimally suited to the brand. Results: The feedback
Thus, the motto took shape: a love story of was very positive. The event was documented in a HQ
discovering, losing, searching and finding in four acts. ‘dream book’. The results of the staff survey are not
Each act represented a brand value. First act: available yet. Because of the high quality of the event,
Innovation-Create quality of life; second act: guests were not asked to participate to the survey. It is
Partnership-Share quality of life; third act: Know-how- important not to trigger any emotions and then to
Enable quality of life; fourth act: ReliabilitySustainable control them.
quality of life. The fifth brand value ‘quality of life’ was
immanent in everything. Dreamlike. Rather old school?
What was innovative about all that? The culinary love
story did not take place in a castle, nor did a diva
appear on a white horse… A space design on four
levels, a wild chef and an innovative media concept
[ DATA SHEET]
Country: Germany.
Organizer: Vok Dams Agency for Events and Live-Marketing.
Client: Geberit Vertriebs.
Date: May 13th -27th, 2011.
Target: accounts.
Location: Hannover, Hcc.
Objectives: to allow invitees to experience the brand
Geberit - to clearly position it; the concept should provide
space and time for emotional, connecting experiences.
Budget: up 1,000,000 to 5,000,000 euros.
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27. 20 [celebration / festivity]
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Celebration of Rome 1960
Olympic Games
On 25th August 2010 an impressive ceremony was spectacular lights show on Palazzo Senatorio and
organized in Piazza del Campidoglio to celebrate the Colosseum displayed historical images of Rome 1960
50th anniversary of Rome 1960 Olympic Games. A lot of Olympics. In addition, a public exhibition of Philately,
stars and celebrities from the sport world took part in this Numismatics and Memorabilia totally dedicated to the
ceremony and recounted their memories, hopes and 1960 Games was also organized at the Tennis
ambitions in regard to the candidacy of Rome to the Association and showcased famous historic relics such as
2020 Summer Olympic Games. The emotional climax of two Olympic torches, books and medals from the historic
the event was reached when Giancarlo Peris, the last Games. Results: the event succeeded in sharing and
torchbearer of Rome 1960 Games who brought the transferring history, values and culture of the Olympic
flame to Rome, lit once again the Olimpic torch. A sports even to people who never lived them.
[ DATA SHEET]
Country: Italy.
Organizer: Alphaomega.
Membership: AssoComunicazione - Event Department, APA
(Airport Promotion Agencies).
Client: Roma Capitale.
Date: August 25th, 2010.
Target: City of Rome.
Location: Rome, P.zza del Campidoglio.
Objectives: to celebrate the 50th anniversary of Rome 1960
Olympic Games with a view to the nomination for the
Summer Olympic Games of 2020.
Budget: from 100,000 up to 200,000 euros.
27
28. 20 [celebration / festivity]
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Afc Asian Cup Qatar 2011
Opening Show
The show was spectacular, creating a huge 'wow and cheers from the stadium. Eventually, it enhanced the
effect'. The progressive scenario increased the tension values of sport and sports’ cooperation. Results: a large
and crystallized emotions. The light show combined number of publications from both local and international
artistic and technological expertise in an epic press, 50,000 people in the stadium, 600 million people
performance where light flowed in and out. Artists took as tv audience.
part in the show by realizing a circle as a symbol of
union. A huge firework device enlightened the stadium
and its surroundings, bathing Doha with lights and colors
[ DATA SHEET ]
Country: France.
Organizer: Auditoire.
Client: QLOC (Qatar Local Organizing Committee).
Date: January 1st, 2011.
Target: international audience.
Location: Doha, Qatar.
Objectives: to launch the Asian Cup by bringing every
nation together and creating emotions; to celebrate the teams
being all together in one stadium; to cheer up for the players;
to amaze supporters, players and the whole world; to impress
and show that Qatar is a great sport nation.
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29. 20 [celebration / festivity]
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E&Y Entrepreneur Of The Year
2010 - 15th Anniversary Edition
A real 'Oscar-style' celebration in the heart of the down a glittering staircase, a gala dinner for 363
showbiz city. The highlight was an amazing fashion guests and spotlight on entrepreneurship (videoclips
show, featuring every finalist (entrepreneur) making an on large video walls surrounding the audience and
original artistic creation representing its business. Also: amazing creations on the catwalk during the
invitations to all finalists from the past fifteen years; entrepreneur’s fashion show). Results: guests had a
parking valet and red carpet on arrival, a VIP-welcome, wonderful night out and felt like VIPs from the
flashing cameras, cheering fans, an exclusive concert beginning to the end. The event acknowledged the
by a well-known artist and a famous Dutch presenter current community of E&Y Entrepreneur Of The Year
as a host. A 'Hall of Fame' also displayed the finalists’ Award winners. Guests felt that Ernst & Young
pictures as blow-ups on the walls. The fifteen finalists understands, stimulates and appreciates entrepreneurs
made a great entrance: accompanied by showgirls and entrepreneurship and gave the event a 8+ mark.
[ DATA SHEET]
Country: Netherlands.
Organizer: Dechesne & Boertje.
Client: Ernst & Young.
Date: October 9th, 2010.
Target: finalists, company’s members & partners (400 guests).
Location: Rtl Wentink Events/Studio 21, Mediapark, Hilversum,
Netherlands.
Objectives: to turn the annual award ceremony into an 'anni-
versary edition'; to create a glamorous and elegant evening
perceived like a royal party and a prestigious reward for suc-
cessful entrepreneurship; to create a brand-awareness leading
to consider Ernst & Young the business partner that stimulates
and rewards entrepreneurship.
Budget: from 300,000 up to 400,000 euros.
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30. 20 [celebration / festivity]
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EDP's birthday - ‘Energia 35th
Douro Concert’
For a long time Edp challenged its agency to create a history took place in a 600 square metres stage,
once-in-a-lifetime experience to celebrate the crafted by a team of 250 men and witnessed live by
company’s importance and generate awareness in its 50,000 people and Vip guests, both on the stage and
social and environmental concerns. But for its 35th on a two-storey boat in front of it. The concert was
birthday, when the long-awaited new logo designed seen by 50,000 people and a million people tv
by Stephan Saigmeister was revealed, the challenge audience, resulting in a massive media coverage and
was simple: to achieve the impossible. Many tried - show re-airing. With a potential return of 4,810,421
and failed - to create a floating stage in the euros in editorial spaces and advertising, Edp's
treacherous Douro waters but some memorable shows birthday was hailed as the event of the year.
were also created in improbable settings, for example
concerts set on a dam and in a cave. Partnering up
with Sic tv channel for a live broadcast, the stakes
[ DATA SHEET]
were even higher and, after 3 months of production, Country: Portugal.
one of the most magical concerts in portuguese Organizer: Desafio Global Ativism SA.
Client: EDP - Portuguese Electric Power Company.
Date: June 16th (3 days): transport from Lisbon to Porto; June
20th (10 days): floating stage set up, June 30th: floating stage
river placing and securing, show rehearsals and promotion of
the event, July 1st: live event.
Target: national audience via live-tv broadcast, EDP employe-
es via intranet streaming, 150 Vips, 300 guests, 50.000 Oporto
residents.
Location: Douro River, Oporto/Gaia.
Objectives: to celebrate Portugal biggest company’s 35th
anniversary together with the whole country through a once-in-
a-lifetime experience in an historical and symbolical setting; to
present EDP’s new brand; to generate awareness for EDP’s
sustainable policies, in particular for what concerns Douro river.
Budget: from 200,000 up to 300,000 euros.
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31. 20 [celebration / festivity]
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International Opening
Event Hannover Trade Fair 2011
The creative team wanted the opening ceremony surprised the audience by appearing on the stage
to introduce a continuous stream of new ideas, just as structure and directly interacting with media
the Hannover Messe itself does. The event employed a production. The public took a unique audiovisual
convincing combination of live artists and highly journey through the fair’s main topics, production
innovative technological presentations to depict facilities and processes, data and resource flows and
tomorrow’s innovations: 3D mapping. The production through the people’s living spaces, for which these
made the new main focus of the trade fair, products and solutions are designed.
Metropolitan Solutions, visible in the opening
ceremony: the stage was built in three dimensions,
giving an industrial and urban touch while creating
more space for innovative 3D mapping. Artists
[ DATA SHEET]
Country: Germany.
Organizer: insglück Gesellschaft für Markeninszenierung mbH.
Client: Deutsche Messe.
Date: April 3rd, 2011.
Location: Hannover, Congress Centrum.
Objectives: with 13 flagship trade fairs and a huge number
of innovations, the Hannover Messe was in full force in 2011;
current topics related to the trade fair and the industry were
presented at the opening ceremony.
Budget: from 200,000 up to 300,000 euros.
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32. 20 [celebration / festivity]
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75th Anniversary
of Shakhtar Donetsk
Four months of work, a team including over 300 choreography of special effects. Impressive human
professionals coming from all over the world, 1,300 choreographies, like the one of 700 dancers shaping
volunteers, a 3-hour show: an Olympic production a flower garden to celebrate Donetsk, known as the
organized in a country with a different cultural and ‘city of roses’, brightly coloured 3D projections,
social-economic environment compared to Italy, with performances and guest stars such as Milla Jovovich
the purpose of contributing to increase turnover and and Rihanna. The show led the public back in time,
employment. One of the main tasks of the show was along the glorious past of the team, recalling many of
to connect the team’s past, present and future with a the club’s most memorable moments. Results: 51,000
mix of Olympic flavoured ingredients, ranging from viewers and sale of non-reserved seats. Sold out. The
live performances to solemn moments, enriched by a show was highly appreciated by the international
press, which compared it to a real Olympic
production.
[ DATA SHEET]
Country: Italy.
Organizer: K-events.
Client: Shakhtar Donetsk.
Date: May 14th, 2011.
Target: the Ukrainian public.
Location: Donetsk, Donbass Arena.
Objectives: to celebrate the anniversary of Shakhtar
Donetsk with an unprecedented event in the world of football
recalling the history of the team and illustrating the future of
football in Ukraine.
Budget: more than 5,000,000 euros.
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33. 20 [celebration / festivity]
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77MTA Celebrations
High production values, seamless execution and the construction of a 57 meters diameter circular
smooth logistics characterized December celebrations, structure - 20 metres high and with a roof capacity of
which turned out to be one of the biggest events that 50 tonnes. The ‘Tank’, as it was known, housed an
the country ever saw. Qatar Petroleum, Qatargas and auditorium and led to two exhibition spaces and a
RasGas commissioned the creative concept for the lunch area. The venue was subsequently dismantled
celebration, its design, the building of the bespoke but is still available for re-use and is seen as one of
venue at Ras Laffan Industrial City, and the the world’s largest semi-permanent, circular event
management of the whole event production including structures.
[ DATA SHEET]
Country: United Kingdom.
Organizer: WRG Creative Communication Ltd.
Membership: 27Names.
Client: Qatargas.
Date: December, 2010.
Target: 1,200 Qatari Royalties, vip.
Location: Qatar.
Objectives: to deliver a high impact celebratory event, desi-
gned to enhance national pride; to create a platform able to
tell the amazing story of Qatar’s development to its own peo-
ple and to the rest of the world.
Budget: more than 5,000,000 euros.
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34. 20 [congress / convention]
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Ibac Roma 2011
The creative idea was born from the centrality of power. The Gala Dinner took place in Galleria del
Rome in a globalized scenario, where metropolitan Cardinale, an elegant space in Palazzo Colonna, recently
areas are the main drivers of growth and development renovated and designed to host exclusive events. The
of the land: a theme based on consistency and second day, dedicated to the organized works, was
simplicity which used the Capitol as a theater hub for all organized in the historical Campidoglio’s Giulio Cesare
activities. The welcome cocktail at the Exedra in the hall and was concluded on Terazza Caffarelli, hosting a
Capitoline Museums was followed by the amazing light lunch for more than 70 people. Results: Rome was
projections on Palazzo Senatorio in Piazza del recognized to be actually and actively committed to
Campidoglio - an architectural projection, created implement a future land development and
through a modern mapping technique, which administration, thanks to the efforts made to involve big
highlighted the cosmopolitan and eclectic identity of companies recognizing cities’ growth potential, not only
Roma Capitale by means of images and music evocative at regional and international level.
[ DATA SHEET]
Country: Italy.
Organizer: Alphaomega.
Membership: AssoComunicazione - Event Department, APA
(Airport Promotion Agencies).
Client: Roma Capitale.
Date: May 26th and 27th, 2011.
Target: top management of Italian and foreign multinational
companies.
Location: Rome, Campidoglio Square, Capitolini Museums,
Palazzo Senatorio (Sala Giulio Cesare).
Objectives: to offer Rome and its territory a point of conver-
gence and comparison among high profile projects and syner-
gies on Sustainable Mobility, Tourism and Regional Marketing
and Ict, in order to bring real added value to a complex urban
reality.
Budget: up 100,000 to 200,000 euros.
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35. 20 [congress / convention]
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48 Horas con Telefónica
Work sessions were held in an innovative and creative into a futuristic show at the closing dinner. With live
scenario. Lycra forms were used for the work meetings music, the ancestral carnival turned into an elegant
to achieve a retro and frontal projection and generate a Venetian procession, ending with the coronation of a
single visual field in a multilayer depth, using a video futuristic queen. Modern lighting, pyrotechnics, jugglers
mapping technology. And Ferrán Ádria, as guest fauns, fire-spitter stiltwalkers, fish tricycles, algae dancers
speaker, spoke about innovation. The institutional dinner inside spheres, baroque ladies, tap dancers, ciber-drags,
was inspired to Gaia, the earth as a living organism: the etc. Results: Telefónica succeded in personally knowing
chromatic spectrum of Africa, culture and fauna, an its large business, achieving a better customer loyalty,
African group of dancers and musicians, Led baobabs, improving communication skills, reinforcing brand image
earth dancers, spherical planet balloons, etc. In the and increasing relevant volumes of business, as a result
afternoon, 17 leisure plans: golf, workshop 2.0, diving, of an improved personal relationship and a better
quads, etc. The traditional island carnival was converted understanding of products.
[ DATA SHEET]
Country: Spain.
Organizer: Quum Comunicación.
Client: Telefónica de España.
Date: June 7th - 9th, 2011.
Target: 600 best customers.
Location: Gran Canaria.
Objectives: to create commercial links with its 600 best
customers, communicating them its business strategy and
commercial offer; to become a business forum for the atten-
dants; to reinforce the brand image by an excellent and per-
sonalized approach, high added value in contents, technologi-
cal and modern way of presentation.
Budget: up 500,000 to 1,000,000 euros.
35