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European Best Event Awards 2011 - Events Case Studies
EUROPEAN EVENTS ANNUAL 2011 EuBEA
20                                                                                                                      [editorial]
e




European Bea,
99 on the attack
                          Never before have I been so         evaluated, one by one, by a jury made up of 26
                          pleased with the performance of     representatives, holding different roles in the European
                          the European Best Event Awards      event industry, headed by Carlo Jean Marie Hermes,
                          in terms of quality and number      business communication expert and consultant for
                          of events competing. Nearly 100     Ceremonial and Event management at Eni Group. A
                          events registered to the 2011       first selection was made on line by each juror. 50
                          edition of European Bea. An         shortlisted projects were subsequently voted during the
                          excellent result, clearly           plenary session, in Milan on 4th October 2011. The jury
                          increasing in respect to the last   awarded the first three prizes and, in addition,
                          two-year period. The award          categories and technical excellence prizes. This
organized by ADC Group blows out seven birthday               publication, European Event Annual, is the novelty of
candles: born in 2004, during the first two years it was      the year and is like a showcase of all the projects that
accessible to Italian structures only; subsequently,          competed for the Eurpean Bea 2011 podium. All
starting from 2006, it gathered applications and positive     winners, which are presented in the following pages,
feedback from all over Europe. This is a record holder        are always rewarded during the award ceremony in
year: 99 registered projects submitted from 12                Milan, in the widest setting of Bea Expo Festival.
European countries. To compete for the Little Golden
Elephant, the symbol of excellence, 46 agencies,                                                   Salvatore Sagone
compared to 36 registered in 2010. Projects were                                                 chairman ADC Group




                                                                          3
European Best Event Awards 2011

                        EDITOR
      Salvatore Sagone salvatore.sagone@adcgroup.it
                EDITORIAL COORDINATOR
      Marina Bellantoni marina.bellantoni@adcgroup.it
                     EDITORIAL STAFF
          Chiara Pozzoli chiara.pozzoli@adcgroup.it
                  EDITORIAL ASSISTANT
     Francesca Chittaro francesca.chittaro@adcgroup.it
                       TRANSLATION
                      Laura Marongiu
                     ART DIRECTION
            Alessandra Pidò info@alessandrapi.it
                     SALES DIRECTOR
        Cristina Concari cristina.concari@adcgroup.it
                 ACCOUNT DIRECTOR
     Andrea Parmigiani andrea.parmigiani@adcgroup.it
                   ACCOUNT MANAGER
     Alessandra Cellina alessandra.cellina@adcgroup.it
      Elisabetta Zarone elisabetta.zarone@adcgroup.it
     Andrea Gervasi andrea.gervasi@adcgroup.it (Roma)
                       SUBSCRIPTION
                  abbonamenti@adcgroup.it
              MARKETING E COMUNICAZIONE
         Mila Camnasio mila.camnasio@adcgroup.it
                          PRINT
   Lasergrafica Polver via Kramer, 17/19 - 20129 Milano
                 Published by ADC Group
       president: Salvatore Sagone; ceo: Giulio Bortolussi
      Editorial office: Via Fra Luca Pacioli, 3 - 20144 Milano
Tel. +39 02 83102315 Fax + 39 02 36592735 e20@adcgroup.it
        Registered office: Via Freguglia, 2 - 20122 Milano

                   Print in November 2011
20                                                                                                                                      [summary]
e



                                       Events by event type


     18.      BtoB Event                                                             74.         Product / Service Launch

     27.      Celebration / Festivity                                                82.         Public Event

     34.      Congress / Convention                                                  93.          Roadshow

     38.      Cultural Event                                                        102.         Sport Event

     44.      Educational / Training Event                                          107.         Sustainable Event

     45.      Event for Non Profit / Social Organization                            108.         Unconventional Event

     49.      Fair                                                                  115.         Web Event

     53.      Green Event

     55.      Incentive / Team Building

     59.      Internal Company Event / Convention

     72.      Musical Event




      * The summaries are ordered alphabetically first by typology and then by organising company, except when the adjacent page is an advertisment.
     ** Because of layout requirements, the titles of some events are abbreviated.




                                                                         5
Nostro                                           Vostro
l’impegno ad offrirvi                            il piacere di vivere in spazi ampi e modernissimi un
una struttura dalle grandi                       momento di lavoro che si trasformerà in un’occasione
potenzialità.                                    memorabile.




                 via della Fiera 23 — 47923 Rimini
                 tel 0541 711500 — fax 0541 711505
                 www.riminipalacongressi.it
                 info@riminipalacongressi.it
The jury
20

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Eubea 2011, The jury


                                                         [I ta ly ]
                CARLO HERMES
                MANAGING DIRECTOR HERMES & PARTNER

                Carlo has been working in the communications
                industry for 23 years, focussing on corporate events
                and important communication projects. He worked in
                the marketing and communication department of
                several important companies: British Airways, Olivetti
                and Enel. In 2007, he was executive director of the
                'World Energy Congress'. Today, he is a consultant for
                eni, dealing with ceremonies and events. He teaches
                events management and communication.




            8
20                                               [eubea 2011 - the jury]
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                [S p a in ]                   [Fra n ce ]                      [S p a in ]                     [A u st ri a ]                  [Germany]

JOSÉ GARCIA                   MICHEL BENSADOUN                ANDER BILBAO                   CHRISTOPH BERNDL                   DIANA BUSS
AGUAROD                             ANAÉ
                              PRESIDENT                       MEMBER  CLUB PARA              EDITOR IN CHIEF                    VICE PRESIDENT CORPORATE
PARTNER AND SALES MANAGER                                     LA EXCELENCIA                  MESSE & EVENT                      COMMUNICATIONS
GRUPO EVENTOPLUS                                                                                                                MESSER GROUP

José graduated in Business    Michel graduated in             Ander graduated in Law in      Born in Vienna in 1972,            Born in Münster in 1971,
Administration from the       Medicine and worked as a        1987 and completed an          Christoph started in 1988          Diana studied
Universities of Barcelona,    GP for a few years before       International Mba in 1989.     to engage in regular               Communications
Frankfurt and Keele. He is    entering the Pharmaceutical     He became founding             theatre activities as lead         Management and has a
currently Partner and Sales   industry and receiving          partner and Ceo of the         actor and tours in Austria.        degree in Public Relations
Manager for Grupo             training in Marketing. In       Group Sörensen in 1990,        He graduated in Drama              Manager. Her area of
Eventoplus, which includes    1981, he created a              where he still works. He is    and Musicology before              expertise is International
Eventoplus.com, the most      communication consulting        a member of the Club           being editor of a variety of       Corporate Culture. She
important Spanish website     agency specialized in the       para la excelencia en          publications and websites          started her professional
for the events industry,      field of health, Elebor, and    eventos in Spain.              (Compress Verlag, City of          career in 1995 in the
Eventos Magazine,             in 1999, a subsidiary called                                   Vienna, Messe & Event              Research & Development
Eventoplus Training, which    Eos. In 2009, the companies                                    magazine). In 2009, he             of industrial gases for
organizes courses for         merged with La Fonderie,                                       became chief editor of             Messer Griesheim, one of
events organizers in          an event agency, and                                           Inwien, the leading event          the leading producer of
Mexico, Portugal and          Michel became one of the                                       guide for Vienna. In               industrial gases, such as
Andorra, and the              associates. In 2009, he                                        addition, he was the               nitrogen and oxygen. In
Eventoplus Award.             entered the Board of Anaé,                                     organizer of and consultant        2004, she took over the
                              a French event agencies                                        for numerous concerts and          responsibility for corporate
                              association, and was elected                                   was a member of the Jury           communications within the
                              its president in July 2011.                                    of the Austrian Messe              Messer Group in Bad
                              Michel is also vice president                                  Marketing Awards and the           Soden, near Frankfurt am
                              of an Ngo involved in                                          Austrian Event Award. He           Main.
                              Cambodia.                                                      also initiated the successful
                                                                                             event series Messe & Event
                                                                                             Branchentalk.




                                                                           9
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              [Sweden]                        [Portugal]                       [Belgium]                         [Italy]                      [Austria]
JENNIFER                      LUIS DIOGO CAVACO                 ERIK DE RIDDER                 MAJA DE' SIMONI                 PETER DROBIL
CARLSSON                      MEMBERAPECATE                     MANAGING DIRECTOR              MANAGING DIRECTOR               HEAD OF BRAND MANAGEMENT
COMMUNICATION MANAGER                                           EXPERIENCE MAGAZINE            SICILIA CONVENTION BUREAU       UNICREDIT GROUP
FORTUM

Since 2007, Jennifer has      Luis was born in                  Born in 1968, Erik studied     Maja has over 20 years of       Born in Vienna in 1955,
been Communication            Mocamedes in 1968. After          Hotel Management/              experience in event             Peter has held a variety of
Manager for Scandinavia,      studying at the Faculty of        Languages/Interpreter          management as a senior          jobs before becoming
Poland and the Baltic         Psychology and at the             before starting his own        project manager with Alpha      advertising manager at
countries, managing all       National Conservatory of          company, Leo, in 1992,         Studio Comunicazione ed         UniCredit Bank Austria. He
corporate events and          Theatre and Cinema, he            where he is still managing     Eventi and is a qualified       has followed many courses
leverage of the corporate     embarked on a precursor           editor and partner. The        Cmp (Certified Meeting          in business and
sponsorships for the          experiment in the events          first publication, Meeting     Professional) and Cmm           management and has also
energy company Fortum.        area as partner, creative         Media Plus, now called         (Certified Meeting              given lectures at different
Before this, she had held     director and production for       Experience Magazine, was       Manager). She has               institutions. Peter has
positions such as executive   Publihappening, a reference       Belgium's first Mice           collaborated with the           professional memberships
marketing manager for         in the events market in           magazine. Two other titles     European Event Roi Institute    for the International
Scandic Hotels (responsible   Portugal. The company             were later launched: The       and she has been managing       Advertising Association,
of partner relations and      organizes ExpoEventos and         Corporate Traveller (1999)     director of Sicilia             Dialog Marketing Verband
corporate events), product    the parallel activities such as   and Toys&Games (2007). In      Convention Bureau since         Österreich,
manager at Real               ‘Gala dos Eventos’. He has        2000, Leo organized the        2009, member of the             Werbewissenschaftliche
Entertainment Group           participated as speaker,          first Benelux Event Awards.    Executive Council of Mpi        Gesellschaft, and Creative
(arena events and musicals,   specializing in themes such       In 2007, it started the        Italia Chapter for six years,   Club Austria. He has
concerts and tour             as creativity, events and         association for corporate      and president from 2006 to      published columns in,
productions) and event        business tourism, in forums       event suppliers (Ema) and,     2007. Maja was also a           among others, Austrian
manager at SJ (Swedish        often attended by university      in 2008, the association for   member of Executive             Business Women 2011 and
Railway Company).             students.                         event suppliers (Besa).        Council of Federcongressi,      in Die Presse and was
                                                                                               acting as the Standards and     member of the Jury for a
                                                                                               Professional Certification      variety of awards such as
                                                                                               Committee co-ordinator.         IAA-Effie, Green Panther
                                                                                                                               and BoB.




                                                                            10
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              [Portugal]                     [Germany]                         [Norway]                   [Sweden]                         [Italy]
PEDRO MIGUEL                   ULF GASSNER                   ELLING HAMSO                   CLAES LINDSTRÖM               GRAZIANO MASCHERI
GANDARA                        MEMBER FAMAB                  MANAGING  PARTNER                   SEFS
                                                                                            MEMBER                        MEMBER  CONSULTA
COMMUNICATION MANAGER                                        EUROPEAN EVENT ROI                                           DEGLI EVENTI -
SAMSUNG                                                      INSTITUTE                                                    ASSOCOMUNICAZIONE


Born in 1972, Pedro            Born in 1966, Ulf studied     Elling graduated in            Claes has worked in the       Born in Milan in 1968,
graduated in Business          Sports-Business               Management and holds a         Nordic communication          Graziano studied Tourism
Administration in 1995         Administration at the         Ph.D in Supplier-Customer      market since 1988. He         and graduated in
before being hired by Sony     University of Sport in        Relationship Strategies from   holds a Degree in             Communication and Event’s
Portugal in 1996 as            Cologne. In 1993, he          Manchester University. He      Marketing Management          Organization from the
assistant product manager      became self-employed in       works as meeting               from Ihm Business School      ‘Scuola Superiore per il
for video recorders. He held   the field of sports           management consultant          and a diploma in Strategic    Turismo’ in Milan. Over a
a variety of positions,        marketing. In 1995, he        and managing partner of        Brand Management. Since       period of ten years he
including deputy marketing     founded Concept X -           European Event Roi             2005, he has been the Ceo     worked in three different
manager, before becoming       Strategische                  Institute. He was a member     and partner for Fieldwork     Italian companies in the
communication and pr           Kommunikation. In 2007,       of European Council and        Live Communication            Mice field. In 2000, he
manager in 2009. He then       2008 and 2009 he received     Research Advisory Panel of     agency. Prior to that Claes   founded Sinergie,
moved to Samsung               national and international    Meeting Professionals          worked as Ceo and Co-         specialized in conventions,
Electronica Portuguesa as      awards like the Eva (German   International. He was          founder in several Swedish    meetings, incentive travel
corporate marketing            Event Award) and EuBea.       ranked 5th by Conference       communication companies       and special events. With his
manager. He is in charge,      He currently is a board       & Incentive Travel Magazine    such as Ad Pepper Media       company, Graziano is
among other things, of         member of Famab (German       on their list of the 50 most   AB, Ad ON Media Nordic        member of Consulta degli
developing and                 association for direct        influential people in the UK   AB, Media Event AB and        Eventi. Before deciding to
implementing brand             economic communication)       meetings and events            Media Byrån AB. Claes also    continue his studies and
strategies and product         and Fme - Forum Marketing     industry and the Swedish       held a position as Sales      start a new experience in a
marketing strategies.          Event Agencies. In 2008, he   magazine Meetings              Manager for the advertising   congress and incentive
                               founded '27Names',            International placed him as    department at Sweden’s        agency, he had been a chef
                               currently the biggest         11th on the list of the 100    largest newspaper,            in a 3 stars Michelin
                               network of independent        'hottest names' in the         Expressen.                    restaurant.
                               event agencies in Europe.     Scandinavian meetings
                                                             industry.


                                                                          11
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              [Germany]                      [Portugal]                    [Portugal]                     [Germany]                      [Spain]

MICHAEL MUELLER                RUI OCHOA                     MIGUEL OSÓRIO                 MICHAEL ROSE                 CHRISTOPH
GROUP LEADER/CORPORATE         MANAGING DIRECTOR             DIRECTOR/BOARD MEMBER         DIRECTOR OF PROTOCOL AND     TESSMAR
MARKETING                      EVENT POINT                   SONAE MC                      EVENTS   DEUTSCHE MESSE      CONGRESS MANAGER
SAMSUNG ELECTRONICS                                                                                                     SANOFI AVENTIS

Born in Germany in 1977,       Born in Oporto (Portugal)     Miguel holds a degree in      Born in Stuttgart in 1965,   Christoph was born in
Michael joined Samsung         in 1969, Rui graduated        Economics from the            Micheal worked for the       Heidelberg (Germany) in
Electronics Germany in         with a Major in Social        University of Lisbon and      Visitor Service of the       1964. After his studies, he
1999, working in the           Communication from            later joined Sonae as         Federal Republic of          started his professional
newly founded Corporate        Oporto Higher College of      advertising manager for       Germany from 1992 to         career at Boehringer
Marketing department. He       Journalism. Over the years,   the brand Continente. In      1998 and for Expo 2000       Mannheim as area
worked on different            he has worked with            2005, he became head of       GmbH as Director VIPs and    manager for some South
projects leading to fairs,     several national              advertising for the           Delegations from 1998 to     American countries. In
sponsorships, events and       newspapers and                following brands:             2000. He has been director   1990, he moved to
collaborations, and was        magazines and in              Continente, Modelo,           of Conferences and Events    Boehringer Mannheim in
responsible for several        particular has contributed    Modelo Bonjour, Worten,       Dach for Idc Central         Barcelona where he was
Customers-Public Events,       to the development of         Sport Zone, Vobis and         Europe GmbH since 2001       put in charge of the
IFAs, CeBITs, the Olympic      Festas&Eventos, the only      Modalfa. From 2008 to         and head of Protocol and     organization of some
Campaigns & Olympic            Portuguese publication        2011, he was the              Corporate Events at          events and congresses.
Torch Relays, 12th Iaaf        specialized in the            marketing director for the    Deutsche Messe AG since      Remaining in the
World Championship             professional events sector    brands Continente and         2005.                        pharmaceutical industry, in
Berlin 2009. He is currently   since its beginning in        Modelo. Miguel is currently                                1999 he joined Sanofi as
in charge of the Corporate     2003. In 2008, Rui            member of the Executive                                    congress manager. He is in
Live Communication for         became the general            Committee for the food                                     charge of all the events of
Samsung Electronics            management of                 retail area of Sonae and is                                the company (national and
Germany. In 2009, he           Festas&Eventos. In 2011,      responsible for marketing                                  international congresses,
started an Mba in Live         the magazine changed its      and loyalty programmes.                                    product presentations,
Communication at the TU        name to Event Point.                                                                     symposia, sales conventions
Chemnitz, which he has                                                                                                  and booth design), nearly
now almost completed.                                                                                                   500 events per year.




                                                                         12
20                                                [eubea 2011 - the jury]
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               [Belgium]                      [Netherlands]                       [France]                     [Netherlands]                [United Kingdom]

BRIGITTE VAN DAM               PAUL VAN DER                    ERIC VILARDEL                 SJOERD WEIKAMP                    ANDREW WRIGHT
MARKETING &                    HEIJDEN                         HEAD OF EVENT MANAGEMENT      EDITOR IN CHIEF                       EVENTIA
                                                                                                                               MEMBER
COMMUNICATIONS MANAGER         EVENTS MANAGER ACHMEA           & PATRONAGE   AMUNDI          EVENT BRANCHE
ALCATEL-LUCENT

After graduating in Public     Paul has broad marketing        Born in Paris in 1974, Eric   After studying Journalism         Andrew has been in the
Relations and Tourism,         expertise and experience he     studied Private Law before    and Communication, Sjoerd         hotel, catering and events
Brigitte started working for   acquired by working as a        starting his professional     worked for the publisher          business for over thirty
Alcatel-Lucent in 1981. In     marketing consultant for        career at the event agency    Reed Business on the event        years, starting with The
1991, she became assistant     political and commercial        Bso. After shortly working    magazine Feestelijk               Savoy Group back in 1972.
for customer                   organizations,                  for Sfr, he went back to      Zakendoen and on FZ.nl. He        Since then his career has
communications in the          independently or as             Bso as head of                later started a new title for     spanned through hotel
marketing department and       responsible for a project       development, then head of     event professionals:              management and catering
responsible for the events a   team. He is currently           sales and finally deputy      EventBranche.nl, where he         companies. He was Group
few years later. She now       working in the corporate        Ceo. While at Bso, Eric was   still works as chief editor. It   Business Development for
represents market              marketing, media and            in charge of the first        now publishes six                 Millburn’s Restaurants,
communications in the          sponsoring fields at            French catalogue of ‘plug     EventBranche Magazines, a         which catered in the British
Benelux area and               Achmea; the largest Dutch       and play events’ and          online news-platform, six         Museum and the
implements the marketing       insurance company which         worked on the launch of       networking events and a           Shakespeare’s Globe. He is
plans. This involves, among    has, over the past few years,   ID Events, dedicated to       trend magazine                    currently managing director
other things, the              turned to events, pr and the    Corporate Events. In 2008,    Events&MICE per year. It          at Fab! (events
organization of events,        Internet to build a genuine     he joined Amundi, as head     also cooperates with the          organization, wedding
workshops, seminars, team      dialogue with its               of Event Management. In       major Dutch event                 planning, mkt and pr). He
building, distribution of      stakeholders.                   2010, he was put in           associations. Personal            has been a board member
gifts, newsletters, mailing                                    charge of sponsorships        interests: playing tennis and     of the Cea, and of Eventia.
and sponsoring. She is a                                       (Villa Medici, Orchestre      football; Sjoerd also partly      He has also been involved
board member of the                                            Philharmonique de Radio       owns a local sportsbar and        with the Awards for years
Events Managers                                                France, Acf).                 supports his local football       and has chaired the Eventia
Association.                                                                                 club De Graafschap from           Awards committee.
                                                                                             Doetinchem.




                                                                             13
FIRST PRIZE               Surprise Catwalk
                          Organizer: Fieldwork Client: The Salvation Army (Fretex)
                          Event type: Unconventional Event Country: Norway

SECOND PRIZE              EDP 35th birthday – ‘Energia Douro Concert’
                          Organizer: Desafio Global Ativism SA
                          Client: EDP - Portuguese Electric Power Company
                          Event type: Celebration/Festivity Country: Portugal

THIRD PRIZE               ˇ
                          Skoda World Dealer Conference
                                                                                           ˇ
                          Organizer: Vok Dams Agency for Events and Live-Marketing Client: Skoda Auto
                          Event type: Congress/Convention Country: Germany



AWARDS BY EVENT TYPE CONGRESS/CONVENTION                                                INCENTIVE/TEAM
                                            FIRST PRIZE                                 BUILDING
                                             ˇ
BTOB EVENT                                  Skoda World Dealer Conference               FIRST PRIZE
FIRST PRIZE                                 Organizer: Vok Dams Agency for Events       Coca Cola - RED Battle Of Execution
Geberit Top Meeting                         and Live-Marketing                          Organizer: Uppartner
                                                    ˇ
                                            Client: Skoda Auto
Organizer: Vok Dams Agency for Events                                                   Client: Coca Cola Portugal
and Live-Marketing                          Country: Germany
                                                                                        Country: Portugal
Client: Geberit Vertriebs
Country: Germany                            SECOND PRIZE
                                            48 Horas con Telefónica                     SECOND PRIZE
                                            Organizer: Quum Comunicación                Reale
SECOND PRIZE
                                            Client: Telefónica de España                Organizer: Global Events
Falling in love in Italy
                                            Country: Spain                              Client: Reale
Organizer: Promoconvention - Gruppo
Input                                                                                   Country: Spain
Client: Lavazza                             CULTURAL EVENT
Country: Italy                              FIRST PRIZE                                 INTERNAL COMPANY
                                            Festivities of the Proclamation of          EVENT/COMPANY
THIRD PRIZE                                 Republic with Festival dos Oceanos          CONVENTION
Hotpoint - The Movie                        Organizer: Realizar Worldwide Events        FIRST PRIZE
Organizer: K-events                         Client: Associação de Turismo de Lisboa     Strong Characters. Stronger Together.
Client: Indesit Company                     Country: United Kingdom                     Senior Executive Convention 2011
Country: Italy                                                                          Organizer: Circ GmbH & Co. kg
                                            EVENT FOR NON                               Client: Continental AG
CELEBRATION/FESTIVITY                       PROFIT/SOCIAL                               Country: Germany
FIRST PRIZE                                 ORGANIZATION
EDP'S 35th birthday - ‘Energia Douro        FIRST PRIZE                                 SECOND PRIZE
Concert’                                    Nederland helpt Japan                       HMI JAT 2011
Organizer: Desafio Global Ativism SA        Organizer: Xsaga                            Organizer: Hagen Invent GmbH & Co. kg
Client: EDP - Portuguese Electric Power     Client: The Red Cross
Company                                                                                 Client: Ergo Lebensversicherung
                                            Country: The Netherlands
Country: Portugal                                                                       Country: Germany
                                            FAIR
SECOND PRIZE                                FIRST PRIZE                                 THIRD PRIZE
77MTA Celebrations                          I am photokina                              5th anniversary of Metinvest
Organizer: WRG Creative Communication Ltd   Organizer: Jung von Matt/relations GmbH     Organizer: K-events
Client: Qatargas                            Client: Nikon Europe                        Client: Metinvest Group
Country: United Kingdom                     Country: Germany                            Country: Italy

                                                                 14
[european Bea 2011- the winners]
                                          THIRD PRIZE                                  SECOND PRIZE
                                          Lavazza - The Official Coffee of Wimbledon   Technology and value creation. The future is
                                          Organizer: Promoconvention - Gruppo Input    in your hands.
                                          Client: Lavazza                              Organizer: SCP Sistemas de Comunicación
                                          Country: Italy                               Puntual
                                                                                       Client: Repsol - Executive Marketing
MUSICAL EVENT                             ROADSHOW                                     Department Europe
FIRST PRIZE                               FIRST PRIZE                                  Country: Spain
EDP'S 35th birthday - ‘Energia Douro      Uefa Champions League Trophy Tour 2010
Concert’                                  presented by UniCredit                       THIRD PRIZE
Organizer: Desafio Global Ativism SA      Organizer: ajoint. communication GmbH        ‘MMA celebrates its employees’
Client: EDP - Portuguese Electric Power   Client: UniCredit Group                      Organizer: Denis&Co
Company                                   Country: Germany                             Client: MMA
Country: Portugal                                                                      Country: France
                                          SECOND PRIZE
                                          TGV's 30th Birthday
PRODUCT/SERVICE                           Organizer: Auditoire                        CREATIVE IDEA
LAUNCH                                    Client: Sncf - Société Nationale des         FIRST PRIZE
FIRST PRIZE                               Chemins de Fer                               Unilever's Innovation Fair
Pavillon 21 MINI Opera Space              Country: France                              Organizer: La 5a
Organizer: Metzler : Vater GmbH                                                        Client: Unilever
Client: MINI (BMW Group)                  THIRD PRIZE
                                          Dicom's road show for Iniciativa BMW         Country: Spain
Country: Germany
                                          Organizer: Dicom
                                          Client: Iniciativa BMW                       SECOND PRIZE
SECOND PRIZE                                                                           The hairiest village of the world
E-Postbrief Launch Events                 Country: Spain
                                                                                       Organizer: Jung von Matt/relations GmbH
Organizer: Uniplan GmbH & Co. kg                                                       Client: Panasonic Marketing Europe
Client: Deutsche Post DHL                 UNCONVENTIONAL EVENT                         Country: Germany
Country: Germany                          FIRST PRIZE
                                          Tramp a Benz
                                          Organizer: Jung von Matt/relations GmbH      THIRD PRIZE
THIRD PRIZE                                                                            The Cubanization of Germany
 ˇ
Skoda World Dealer Conference             Client: Daimler AG
                                          Country: Germany                             Organizer: Jung von Matt/relations GmbH
Organizer: Vok Dams Agency for Events                                                  Client: Pernod-Ricard Deutschland
and Live-Marketing                                                                     Country: Germany
        ˇ
Client: Skoda Auto                        WEB EVENT/MEDIA EVENT
Country: Germany                          FIRST PRIZE
                                          Tramp a Benz                                 DIRECTION
PUBLIC EVENT                              Organizer: Jung von Matt/relations GmbH      FIRST PRIZE
FIRST PRIZE                               Client: Daimler AG                           75th Anniversary of Shakhtar Donetsk
Picnic in the biggest urban farm          Country: Germany                             Organizer: K-events
Organizer: Realizar Worldwide Events                                                   Client: Shakhtar Donetsk
Client: Continente Sonae                  AWARDS BY EXCELLENCE                         Country: Italy
Country: United Kingdom
                                          AUDIO/VIDEO/LIGHTING                         SECOND PRIZE
SECOND PRIZE                              PRODUCTION                                   Evening Event at the conference
EDP'S 35th birthday – ‘Energia Douro      FIRST PRIZE                                  ‘InvestmentAktuell 2011’
Concert’                                  AFC Asian Cup Qatar 2011 Opening Show        Organizer: insglück Gesellschaft für
Organizer: Desafio Global Ativism SA      Organizer: Auditoire                        Markeninszenierung mbH
Client: EDP - Portuguese Electric Power   Client: QLOC (Qatar Local Organizing         Client: Union Asset Management
Company                                   Committee)                                   Holding
Country: Portugal                         Country: France                              Country: Germany

                                                            15
[european Bea 2011- the winners]
THIRD PRIZE
Unilever Benelux Experience 2011 ‘A
                                       Organizer: Música no Coração
                                       Client: tmn
                                                                                 SPECIAL AND PUBLISHER
date with the Planet’                  Country: Portugal                         AWARDS
Organizer: Dechesne & Boertje
Client: Unilever Benelux               STAGING/SET DESIGN                        BEST EVENT AGENCY
Country: The Netherlands               FIRST PRIZE                               FIRST PRIZE
                                       International Opening Event for the       Desafio Global Ativism SA - Portugal
LOCATION/SETTING                       Hanover Trade Fair 2011                   SECOND PRIZE
FIRST PRIZE                            Organizer: insglück Gesellschaft für      Vok Dams Agency for Events and Live-
Colosseum on fire                      Markeninszenierung mbH                    Marketing - Germany
Organizer: Alphaomega                  Client: Deutsche Messe                    THIRD PRIZE
Client: Roma Capitale                  Country: Germany                          Jung von Matt/relations GmbH -
Country: Italy                                                                   Germany
                                       SECOND PRIZE
SECOND PRIZE                           E-Plus Partner Shop Conference ‘The Day   BEST EVENT COMPANY
Danisco Business Forum, Spring 2011    of the Truth’                             FIRST PRIZE
Organizer: Welcome Event Marketing     Organizer: Vok Dams Agency for Events     EDP – Portuguese Electric Power
Client: Danisco                        and Live-Marketing                        Company - Portugal
Country: Denmark                       Client: E-Plus Retail                     SECOND PRIZE
                                       Country: Germany                          The Salvation Army (Fretex) - Norway
THIRD PRIZE                                                                      THIRD PRIZE
Dare to Dream - Gold Conference 2010   THIRD PRIZE                                ˇ
                                                                                 Skoda Auto - Germany
Organizer: Creo                        Linde Material Handling at CeMAT 2011
Client: Oriflame Natural Swedish       Organizer: insglück Gesellschaft für      EVENT EVALUATION
Cosmetics                              Markeninszenierung mbH                    Ballast Nedam Innovation Day 2010 |
Country: Italy                         Client: Linde Material Handling           Internal Event
                                       Country: Germany                          Organizer: Beng! Amsterdam
MEDIA MIX                                                                        Client: Ballast Nedam
FIRST PRIZE                            SPECIAL EVENT TYPE                        Country: The Netherlands
Pavillon 21 MINI Opera Space
                                                                                 TECH. INNOVATION
Organizer: Metzler : Vater GmbH        LOW BUDGET EVENT                          International Opening Event for the
Communication Group                    Surprise Catwalk                          Hanover Trade Fair 2011
Client: MINI (BMW Group)               Organizer: Fieldwork                      Organizer: insglück Gesellschaft für
Country: Germany                       Client: The Salvation Army (Fretex)       Markeninszenierung mbH
SECOND PRIZE                           Country: Norway                           Client: Deutsche Messe
Ljusruset - The Light-Run                                                        Country: Germany
Organizer: Minnesota Communication,    MOST VALUABLE EVENT
Prime PR and Garbergs                  (HIGH BUDGET)                             SPACE/ENVIRONMENT/
Client: Fortum Power and Heat
                                        ˇ
                                       Skoda World Dealer Conference             SETTING
Country: Sweden                        Organizer: Vok Dams Agency for Events     Danisco Business Forum, Spring 2011
                                       and Live-Marketing                        Organizer: Welcome Event Marketing
                                               ˇ
                                       Client: Skoda Auto                        Client: Danisco
NOTORIETY/PRESS                                                                  Country: Denmark
RETURN                                 Country: Germany
FIRST PRIZE
Launch of the Tramway in Reims         INTEGRATED EVENT                          GREEN/SUSTAINABLE
Organizer: Auditoire                  EDP'S 35th birthday - ‘Energia Douro      EVENT
Client: Reims Métropole                Concert’                                  Ljusruset - The Light-Run
Country: France                        Organizer: Desafio Global Ativism SA      Organizer: Minnesota Communication,
                                       Client: EDP - Portuguese Electric Power   Prime PR and Garbergs
SECOND PRIZE                           Company                                   Client: Fortum Power and Heat
Festival Sudoeste tmn                  Country: Portugal                         Country: Sweden

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Samsung Experience
Dinner 2010
This unique event was supported by three guiding                          Samsung's philosophy appealing to the human senses.
ideas: ‘Understated pleasure not ostentatious                             Pleasure that was not limited to have the most
extravagance’, ‘Broadening horizons–not superficial                       expensive food on the plate but something selected and
chat’ and ‘Content that creates stories’. The main idea                   special. A programme that was not just something to fill
communicated derived from the slogan of the current                       in the breaks but something stimulating and inspiring.
campaign (‘A new dimension of experience’) and was                        Brand psychology, culinary specialities and incomparable
‘Samsung Inner Circle - Ifa Experience Dinner’.                           organisation were linked together. Framed by fitting
Samsung's brand pillars of design, innovation and                         architecture, underpinned by a composition of
experience were utilized in all event's resources. These                  atmospheric lights and a specially composed tapestry of
factors were used to create an event based on                             sound. Results: The no-show rate was 0%. The event
                                                                          was judged to be an outstanding success on the basis
                                                                          of an overwhelming feedback and the achievement of
                                                                          all its objectives. It was a once in a lifetime event where
                                                                          everything slotted together in a perfect way.



                                                                                        [ DATA SHEET]
                                                                          Country: Germany.
                                                                          Organizer: Cheil Communication Germany.
                                                                          Client: Samsung Electronics Germany.
                                                                          Date: September 5th, 2011.
                                                                          Target: customer Loyality.
                                                                          Location: Berlin, Hotel de Rome.
                                                                          Objectives: at a strategic level, the short-term goal was to
                                                                          promote dialogue; the medium and long-term goal was to
                                                                          consolidate the brand image and to generate a personal bond
                                                                          to the company. The target no-show rate is 10% at most.
                                                                          Budget: up 200,000 to 300,000 euros.




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Audi Test Drive in Åre 2011
The idea was to give guests the chance to                                  history. Audi Sweden’s sales team used this register
experience a free test drive and to be instructed on                       two weeks after the test run in Åre. Guests were
how to handle an Audi Quattro in extreme conditions,                       invited to visit the local Audi car dealer for a new test
on the frozen lake of Åre. The Audi Test Drive in Åre                      run and the potentiality of a new car client for Audi.
consisted of five daily test groups with six cars divided                  Web and mobile pages were developed for the Audi
into four 1,5 hour passes led by experienced car                           Test Drive in Åre to encourage bookings. Results: the
instructors and it was open for everyone to register.                      Audi Test Drive reached 83 % of potential driver
The passes started with different car handling                             attendances (763 out of 960 persons) and 96 % of all
instructions followed by test runs out on the track.                       possible test drive passes were completed. Numerous
The group finished up with a debriefing and a social                       new Audis are likely to derivate from the activity.
coffee in a well known restaurant in Åre. All guests                       Guests’ feedback was of a funny, rewarding and well
were recorded with personal information and car’s                          executed event.




                                                                                          [ DATA SHEET]
                                                                           Country: Sweden.
                                                                           Organizer: Fieldwork.
                                                                           Membership: 27Names.
                                                                           Client: Volkswagen Group Sweden (Audi Sweden).
                                                                           Date: February 14th, 2011; March, 13th, 2011.
                                                                           Target: people on holiday, business trip, etc. in the ski village
                                                                           of Åre.
                                                                           Location: Åre.
                                                                           Objectives: pure driving pleasure; to improve the image of
                                                                           the Audi Quattro brand and the understanding of the advan-
                                                                           ced technology available in today's Audi cars; to increase the
                                                                           Audi brand awareness further strengthening the brand as the
                                                                           best winter car.
                                                                           Budget: up 50,000 to 100,000 euros.




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Audi Dealer Meeting 2011
At the core of the creative event concept was the                            of lightness. Results: The 24-hours ‘lightness’
perfect and touching showcase of ‘lightness’ - the                           showcasing combined with the high-class but informal
outstanding product feature of the new ultra-                                atmosphere and the progressivity of the brand to create
lightweight Audi A6, the innovative success factor of                        an unforgettable experience by strengthening the
the brand, representing an analogy with the target                           dealer’s brand loyalty and intensifying communication,
group’s life - affirming attitude. To let lightness unfold                   resulted in the ‘best dealer meeting ever’.
its full power, the concept was brilliantly brought to life
in five exclusive locations in Côte d’Azur and Monaco.
Lightness, in all its emotional and rational facets, was a
tangible leitmotif and golden thread running through
every detail of the 24hours event, which combined
driving experience, lifestyle and show. The locations
reflected lightness, a sentiment highlighted everywhere,
in the contemporary event’s architecture, upmarket
design, dramaturgy and tonality. Guests became part of
this special attitude towards life, and were immersed in
the brand environment, sensing the unexpected power



                                                                                          [ DATA SHEET]
                                                                             Country: Germany.
                                                                             Organizer: Hagen Invent GmbH & Co. Kg.
                                                                             Client: Audi AG.
                                                                             Date: February 19th; March 5th, 2011.
                                                                             Target: 3,500 international dealers and sales staff.
                                                                             Location: Cote d'Azur, France, and Monaco.
                                                                             Objectives: to create a perfect overall experience of brand
                                                                             and product values, to strengthen brand loyalty and aware-
                                                                             ness amongst the most important dealers worldwide; to
                                                                             increase communication and partnership with dealerships,
                                                                             and, for the Audi group, to show their appreciation.
                                                                             Budget: more than 5,000,000 euros.




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Linde Material Handling
at CeMAT 2011
‘Engineered for Your Performance’, the slogan                            inside, the ‘brand world’. The heart of the exhibition
looked alive in the trade-fair display at CeMAT 2011                     was the Linde brand pavilion. The display’s modern
and was also realized architecturally. Prominent                         design reflected the core values of the brand:
landmarks displayed Linde’s corporate identity in every                  performance, user-friendliness, innovation, versatility,
direction imposing the large ‘Gate to Performance’                       and robustness. These core values were illustrated
with the brand slogan. Spectacular: the driverless                       inside of the pavilion; outside, they were the elements
forklifts maneuvering the Moving Gate at the entrance                    linking the different exhibits together. Results: thanks
of the brand pavilion. Well-marked walkways and                          to highly increased visitors’ traffic, ideal visitors’ stay
clear, concise product presentations reinforced the                      duration, an increased number of qualified contacts
slogan’s message. Outside was the ‘product world’;                       and exceptionally positive customers’ feedback, Linde`s
                                                                         exhibition was ‘the most successful exhibition in the
                                                                         history of the brand’ according to M. Höhn, head of
                                                                         communication and branding.



                                                                                       [ DATA SHEET]
                                                                         Country: Germany.
                                                                         Organizer: insglück Gesellschaft für Markeninszenierung mbH.
                                                                         Client: Linde Material Handling (Lmh).
                                                                         Date: May 2nd-6th, 2011.
                                                                         Target: fair visitors.
                                                                         Location: Hannover Trade Fairgrounds.
                                                                         Objectives: Lmh wanted the brand to reflect confidence and
                                                                         gain recognition far and wide. The architectural dominance of
                                                                         the expo roof must be considered as the booth stood out from
                                                                         many other providers and competitors’ ones.
                                                                         Budget: up 1,000,000 to 5,000,000 euros.




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Gran premier Acti 9
After a complex and challenging brief, the decision                       customized music and artists performances. The script
was to create a tv program with a ‘Late’ format (Jay                      of the play was conceived to give the impression of a
Leno type of program, similar to a talk show where an                     ‘Live’ transmission (‘Direct from…’) enhancing the
interviewer interacts with guests, performances and                       effect of spontaneity and increasing interest. Results:
sketches). The audience would watch the program in                        14 cities, 250 staff , 20 projection screens. 16m2 to
movie theatres, theatres and auditoriums around 14                        90m2 from 240 meters of linear green carpet, 2,450
cities and after they would enjoy a cocktail. The script                  metres of audiovisual cabling, 1,900 photos taken,
of the program was obviously around the new                               17.616 visits to web site. Capacity: 5,700, forecast:
product, its features and related news. It included a                     4,955, attendance: 4,525 (91,3%), customer
visit to the production facility (with generation of                      satisfaction survey results: 9,1 over 10, best result
external footage), interviews to directors, and                           ever in the House.




                                                                                        [ DATA SHEET]
                                                                          Country: Spain.
                                                                          Organizer: Karpa Marketing Group.
                                                                          Membership: 27Names.
                                                                          Client: Schneider Electric Iberia.
                                                                          Date: May 12th, 2011.
                                                                          Target: clients and sales force.
                                                                          Location: Alicante, Gijón, Barcelona, Madrid, Santiago, Gran
                                                                          Canaria, Bilbao, Málaga, Mallorca, San Sebastián, Sevilla,
                                                                          Valencia, Valladolid, Zaragoza.
                                                                          Objectives: to launch the ACTI9 range of products and make
                                                                          clients be aware of this launch relevance; to motivate and
                                                                          convince the sales force that this new range will be a market
                                                                          winner; to show the company’s new approach to market by
                                                                          presenting the core launch as it was never done before.
                                                                          Budget: up 400,000 to 500,000 euros.




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Hotpoint - The Movie
‘Hotpoint - the Movie’ took place on May 20th and                        devoted to fire and ice to represent the new
21st in Rome at Studio 5 in Cinecittà and Chiostro di                    household appliances (washing machine, oven and
Michelangelo. Cinecittà hosted the plenary an                            refrigerator). Everything was accompanied by a
extraordinary 3D presentation in the style of a cinema                   spectacular light design show. The second day’s
première, rich in coups the théâtre and special effects                  programme, at the Chiostro di Michelangelo of the
starring the new range of Hotpoint products. In                          Diocletian Spa, included the second gala dinner and
addition, a high-tech interactive showroom area                          show entitled ‘Metamorphosis’, freely inspired by
devoted to the new products was set up. Guests,                          Ovid’s works, involving 40 artists from four different
totalling 1,000 participants, moved to the set of                        countries, with a staff of 80 people.
‘Rome’ for an astonishing gala dinner during which a
video mapping show was projected onto the stages




                                                                                       [ DATA SHEET]
                                                                         Country: Italy.
                                                                         Organizer: K-events.
                                                                         Client: Indesit Company.
                                                                         Date: May 20th-21st, 2011.
                                                                         Target: Hotpoint Dealers.
                                                                         Location: Rome, Studio 5 of Cinecittà and Michelangelo
                                                                         Chiostro.
                                                                         Objectives: to introduce the new and innovative range of
                                                                         the Hotpoint household appliances to Italian and internatio-
                                                                         nal dealers.
                                                                         Budget: up 1,000,000 to 5,000,000 euros.




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Falling in love in Italy
Falling in love in Italy is the theme of Lavazza’s new                     the song ‘Vacanze Romane’. Results: over 20 Vips from
calendar. In a showroom against the backdrop of Milan’s                    the jet set, eight magazine and newspaper editors in
most romantic setting (its canals), we created a garden                    chief, 20 Italian high level professionals and managers.
of love where guests could experience the emotions of                      Over 1,200 press releases (384 on printed journals, 464
the calendar’s photos. From the statue beneath the                         releases on the web and 348 on Tvs). Total audience:
bridge, the path on real grass, the white climbing roses,                  282,831,561 (Ots).
hanging benches and over 2,000 roses, all the elements
creating the scene were conceived, designed and
produced to offer guests enticing corners and romantic
niches where they could feel suspended in a heady
atmosphere of love. It was a typically Italian ambience,
with coffee as a love potion and dinner transformed into
a refined, romantic picnic. The large white space,
marked by a Cupid’s arrow piercing the ground, was set
aside for photography, framing the café that dominated
the space from the summit of a spectacular staircase.
Singer Antonella Ruggero enchanted guests when she
closed the evening with her ‘unplugged’ performance of

                                                                                         [ DATA SHEET]
                                                                           Country: Italy.
                                                                           Organizer: Promoconvention - Gruppo Input.
                                                                           Membership: AssoComunicazione - Event Department,
                                                                           27Names.
                                                                           Client: Lavazza.
                                                                           Date: October 14th, 2010.
                                                                           Target: international press, Vips.
                                                                           Location: Milan, Ecliss.
                                                                           Objectives: to introduce Lavazza’s 2011 calendar plunging
                                                                           guests in a multisensory atmosphere inspired by the pictures’
                                                                           theme, making them live a memorable brand experience.
                                                                           Budget: up 300,000 to 400,000 euros.




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E-Plus Partner Shop
Conference 'The Day of the Truth'
The E-Plus Partner Congress 2011 became ‘The Day                        the fight and the event together with one of the most
of the Truth’. It is common to play with the symbolism                  popular tv hosts. The entire event, including
of boxing, but E-Plus means business! The heart and                     information during the plenum, a press conference, an
highlight of the event was a real fight. The opponent:                  exhibition and the party, were all integrated into the
Maurice Weber, a professional boxer from the team                       fight. Another hall was turned into a large boxing
World Champion Felix Sturm. Prior to the event, guests                  arena for the information during the plenum and the
could apply for the live fight. Two candidates were                     press conference. Results: evaluation revealed that
shortlisted and trained at the gym of the Sturm team                    80% of all participants replied ‘very good’ or ‘good’
for one week. The final contender: Christian, the                       when asked ‘How do you evaluate ‘The Day of the
Baseman, Ricken would get in the ring of the boxing                     Truth’ overall?’. Boxing proved to be extremely target
arena that was erected for the event. The most popular                  group specific and offered numerous similarities to the
German boxing ring announcer Roman Roell hosted                         world of E-Plus partnershop proprietors.




                                                                                       [ DATA SHEET]
                                                                        Country: Germany.
                                                                        Organizer: Vok Dams Agency for Events and Live-Marketing.
                                                                        Client: E-plus Retail.
                                                                        Date: February 26th, 2011.
                                                                        Target: business partners.
                                                                        Location: Berlin, ewerk.
                                                                        Objectives: ca. 400 partnershop proprietors of E-Plus had
                                                                        the feeling that the E-Plus Group / Base is the right partner for
                                                                        the coming business year. They felt they had the best trainers
                                                                        and equipment (products and rates) available.
                                                                        Budget: up 400,000 to 500,000 euros.




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Geberit Top Meeting
On three different days and in three different                                stood in contrast to the classic early summer’s night
venues, 2,800 invitees experienced a poetic dream. The                        dream-surprising, entertaining, innovative, sensual and
company’s vision was entwined with culinary delights.                         optimally suited to the brand. Results: The feedback
Thus, the motto took shape: a love story of                                   was very positive. The event was documented in a HQ
discovering, losing, searching and finding in four acts.                      ‘dream book’. The results of the staff survey are not
Each act represented a brand value. First act:                                available yet. Because of the high quality of the event,
Innovation-Create quality of life; second act:                                guests were not asked to participate to the survey. It is
Partnership-Share quality of life; third act: Know-how-                       important not to trigger any emotions and then to
Enable quality of life; fourth act: ReliabilitySustainable                    control them.
quality of life. The fifth brand value ‘quality of life’ was
immanent in everything. Dreamlike. Rather old school?
What was innovative about all that? The culinary love
story did not take place in a castle, nor did a diva
appear on a white horse… A space design on four
levels, a wild chef and an innovative media concept




                                                                                            [ DATA SHEET]
                                                                              Country: Germany.
                                                                              Organizer: Vok Dams Agency for Events and Live-Marketing.
                                                                              Client: Geberit Vertriebs.
                                                                              Date: May 13th -27th, 2011.
                                                                              Target: accounts.
                                                                              Location: Hannover, Hcc.
                                                                              Objectives: to allow invitees to experience the brand
                                                                              Geberit - to clearly position it; the concept should provide
                                                                              space and time for emotional, connecting experiences.
                                                                              Budget: up 1,000,000 to 5,000,000 euros.




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Celebration of Rome 1960
Olympic Games
On 25th August 2010 an impressive ceremony was                           spectacular lights show on Palazzo Senatorio and
organized in Piazza del Campidoglio to celebrate the                     Colosseum displayed historical images of Rome 1960
50th anniversary of Rome 1960 Olympic Games. A lot of                    Olympics. In addition, a public exhibition of Philately,
stars and celebrities from the sport world took part in this             Numismatics and Memorabilia totally dedicated to the
ceremony and recounted their memories, hopes and                         1960 Games was also organized at the Tennis
ambitions in regard to the candidacy of Rome to the                      Association and showcased famous historic relics such as
2020 Summer Olympic Games. The emotional climax of                       two Olympic torches, books and medals from the historic
the event was reached when Giancarlo Peris, the last                     Games. Results: the event succeeded in sharing and
torchbearer of Rome 1960 Games who brought the                           transferring history, values and culture of the Olympic
flame to Rome, lit once again the Olimpic torch. A                       sports even to people who never lived them.




                                                                                       [ DATA SHEET]
                                                                          Country: Italy.
                                                                          Organizer: Alphaomega.
                                                                          Membership: AssoComunicazione - Event Department, APA
                                                                          (Airport Promotion Agencies).
                                                                          Client: Roma Capitale.
                                                                          Date: August 25th, 2010.
                                                                          Target: City of Rome.
                                                                          Location: Rome, P.zza del Campidoglio.
                                                                          Objectives: to celebrate the 50th anniversary of Rome 1960
                                                                          Olympic Games with a view to the nomination for the
                                                                          Summer Olympic Games of 2020.
                                                                          Budget: from 100,000 up to 200,000 euros.




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Afc Asian Cup Qatar 2011
Opening Show
The show was spectacular, creating a huge 'wow                         and cheers from the stadium. Eventually, it enhanced the
effect'. The progressive scenario increased the tension                values of sport and sports’ cooperation. Results: a large
and crystallized emotions. The light show combined                     number of publications from both local and international
artistic and technological expertise in an epic                        press, 50,000 people in the stadium, 600 million people
performance where light flowed in and out. Artists took                as tv audience.
part in the show by realizing a circle as a symbol of
union. A huge firework device enlightened the stadium
and its surroundings, bathing Doha with lights and colors




                                                                                      [ DATA SHEET ]
                                                                        Country: France.
                                                                        Organizer: Auditoire.
                                                                        Client: QLOC (Qatar Local Organizing Committee).
                                                                        Date: January 1st, 2011.
                                                                        Target: international audience.
                                                                        Location: Doha, Qatar.
                                                                        Objectives: to launch the Asian Cup by bringing every
                                                                        nation together and creating emotions; to celebrate the teams
                                                                        being all together in one stadium; to cheer up for the players;
                                                                        to amaze supporters, players and the whole world; to impress
                                                                        and show that Qatar is a great sport nation.




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E&Y Entrepreneur Of The Year
2010 - 15th Anniversary Edition
A real 'Oscar-style' celebration in the heart of the                    down a glittering staircase, a gala dinner for 363
showbiz city. The highlight was an amazing fashion                      guests and spotlight on entrepreneurship (videoclips
show, featuring every finalist (entrepreneur) making an                 on large video walls surrounding the audience and
original artistic creation representing its business. Also:             amazing creations on the catwalk during the
invitations to all finalists from the past fifteen years;               entrepreneur’s fashion show). Results: guests had a
parking valet and red carpet on arrival, a VIP-welcome,                 wonderful night out and felt like VIPs from the
flashing cameras, cheering fans, an exclusive concert                   beginning to the end. The event acknowledged the
by a well-known artist and a famous Dutch presenter                     current community of E&Y Entrepreneur Of The Year
as a host. A 'Hall of Fame' also displayed the finalists’               Award winners. Guests felt that Ernst & Young
pictures as blow-ups on the walls. The fifteen finalists                understands, stimulates and appreciates entrepreneurs
made a great entrance: accompanied by showgirls                         and entrepreneurship and gave the event a 8+ mark.


                                                                                        [ DATA SHEET]
                                                                         Country: Netherlands.
                                                                         Organizer: Dechesne & Boertje.
                                                                         Client: Ernst & Young.
                                                                         Date: October 9th, 2010.
                                                                         Target: finalists, company’s members & partners (400 guests).
                                                                         Location: Rtl Wentink Events/Studio 21, Mediapark, Hilversum,
                                                                         Netherlands.
                                                                         Objectives: to turn the annual award ceremony into an 'anni-
                                                                         versary edition'; to create a glamorous and elegant evening
                                                                         perceived like a royal party and a prestigious reward for suc-
                                                                         cessful entrepreneurship; to create a brand-awareness leading
                                                                         to consider Ernst & Young the business partner that stimulates
                                                                         and rewards entrepreneurship.
                                                                         Budget: from 300,000 up to 400,000 euros.




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EDP's        birthday - ‘Energia         35th
Douro Concert’
For a long time Edp challenged its agency to create a              history took place in a 600 square metres stage,
once-in-a-lifetime experience to celebrate the                     crafted by a team of 250 men and witnessed live by
company’s importance and generate awareness in its                 50,000 people and Vip guests, both on the stage and
social and environmental concerns. But for its 35th                on a two-storey boat in front of it. The concert was
birthday, when the long-awaited new logo designed                  seen by 50,000 people and a million people tv
by Stephan Saigmeister was revealed, the challenge                 audience, resulting in a massive media coverage and
was simple: to achieve the impossible. Many tried -                show re-airing. With a potential return of 4,810,421
and failed - to create a floating stage in the                     euros in editorial spaces and advertising, Edp's
treacherous Douro waters but some memorable shows                  birthday was hailed as the event of the year.
were also created in improbable settings, for example
concerts set on a dam and in a cave. Partnering up
with Sic tv channel for a live broadcast, the stakes
                                                                                   [ DATA SHEET]
were even higher and, after 3 months of production,                 Country: Portugal.
one of the most magical concerts in portuguese                      Organizer: Desafio Global Ativism SA.
                                                                    Client: EDP - Portuguese Electric Power Company.
                                                                    Date: June 16th (3 days): transport from Lisbon to Porto; June
                                                                    20th (10 days): floating stage set up, June 30th: floating stage
                                                                    river placing and securing, show rehearsals and promotion of
                                                                    the event, July 1st: live event.
                                                                    Target: national audience via live-tv broadcast, EDP employe-
                                                                    es via intranet streaming, 150 Vips, 300 guests, 50.000 Oporto
                                                                    residents.
                                                                    Location: Douro River, Oporto/Gaia.
                                                                    Objectives: to celebrate Portugal biggest company’s 35th
                                                                    anniversary together with the whole country through a once-in-
                                                                    a-lifetime experience in an historical and symbolical setting; to
                                                                    present EDP’s new brand; to generate awareness for EDP’s
                                                                    sustainable policies, in particular for what concerns Douro river.
                                                                    Budget: from 200,000 up to 300,000 euros.




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International Opening
Event Hannover Trade Fair 2011
The creative team wanted the opening ceremony                       surprised the audience by appearing on the stage
to introduce a continuous stream of new ideas, just as              structure and directly interacting with media
the Hannover Messe itself does. The event employed a                production. The public took a unique audiovisual
convincing combination of live artists and highly                   journey through the fair’s main topics, production
innovative technological presentations to depict                    facilities and processes, data and resource flows and
tomorrow’s innovations: 3D mapping. The production                  through the people’s living spaces, for which these
made the new main focus of the trade fair,                          products and solutions are designed.
Metropolitan Solutions, visible in the opening
ceremony: the stage was built in three dimensions,
giving an industrial and urban touch while creating
more space for innovative 3D mapping. Artists




                                                                                   [ DATA SHEET]
                                                                     Country: Germany.
                                                                     Organizer: insglück Gesellschaft für Markeninszenierung mbH.
                                                                     Client: Deutsche Messe.
                                                                     Date: April 3rd, 2011.
                                                                     Location: Hannover, Congress Centrum.
                                                                     Objectives: with 13 flagship trade fairs and a huge number
                                                                     of innovations, the Hannover Messe was in full force in 2011;
                                                                     current topics related to the trade fair and the industry were
                                                                     presented at the opening ceremony.
                                                                     Budget: from 200,000 up to 300,000 euros.




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75th  Anniversary
of Shakhtar Donetsk
Four months of work, a team including over 300                      choreography of special effects. Impressive human
professionals coming from all over the world, 1,300                 choreographies, like the one of 700 dancers shaping
volunteers, a 3-hour show: an Olympic production                    a flower garden to celebrate Donetsk, known as the
organized in a country with a different cultural and                ‘city of roses’, brightly coloured 3D projections,
social-economic environment compared to Italy, with                 performances and guest stars such as Milla Jovovich
the purpose of contributing to increase turnover and                and Rihanna. The show led the public back in time,
employment. One of the main tasks of the show was                   along the glorious past of the team, recalling many of
to connect the team’s past, present and future with a               the club’s most memorable moments. Results: 51,000
mix of Olympic flavoured ingredients, ranging from                  viewers and sale of non-reserved seats. Sold out. The
live performances to solemn moments, enriched by a                  show was highly appreciated by the international
                                                                    press, which compared it to a real Olympic
                                                                    production.




                                                                                   [ DATA SHEET]
                                                                     Country: Italy.
                                                                     Organizer: K-events.
                                                                     Client: Shakhtar Donetsk.
                                                                     Date: May 14th, 2011.
                                                                     Target: the Ukrainian public.
                                                                     Location: Donetsk, Donbass Arena.
                                                                     Objectives: to celebrate the anniversary of Shakhtar
                                                                     Donetsk with an unprecedented event in the world of football
                                                                     recalling the history of the team and illustrating the future of
                                                                     football in Ukraine.
                                                                     Budget: more than 5,000,000 euros.




                                                          32
20                                           [celebration / festivity]
e




77MTA Celebrations
High production values, seamless execution and                     the construction of a 57 meters diameter circular
smooth logistics characterized December celebrations,              structure - 20 metres high and with a roof capacity of
which turned out to be one of the biggest events that              50 tonnes. The ‘Tank’, as it was known, housed an
the country ever saw. Qatar Petroleum, Qatargas and                auditorium and led to two exhibition spaces and a
RasGas commissioned the creative concept for the                   lunch area. The venue was subsequently dismantled
celebration, its design, the building of the bespoke               but is still available for re-use and is seen as one of
venue at Ras Laffan Industrial City, and the                       the world’s largest semi-permanent, circular event
management of the whole event production including                 structures.




                                                                                  [ DATA SHEET]
                                                                    Country: United Kingdom.
                                                                    Organizer: WRG Creative Communication Ltd.
                                                                    Membership: 27Names.
                                                                    Client: Qatargas.
                                                                    Date: December, 2010.
                                                                    Target: 1,200 Qatari Royalties, vip.
                                                                    Location: Qatar.
                                                                    Objectives: to deliver a high impact celebratory event, desi-
                                                                    gned to enhance national pride; to create a platform able to
                                                                    tell the amazing story of Qatar’s development to its own peo-
                                                                    ple and to the rest of the world.
                                                                    Budget: more than 5,000,000 euros.




                                                         33
20                                               [congress / convention]
e




Ibac Roma 2011
The creative idea was born from the centrality of                    power. The Gala Dinner took place in Galleria del
Rome in a globalized scenario, where metropolitan                    Cardinale, an elegant space in Palazzo Colonna, recently
areas are the main drivers of growth and development                 renovated and designed to host exclusive events. The
of the land: a theme based on consistency and                        second day, dedicated to the organized works, was
simplicity which used the Capitol as a theater hub for all           organized in the historical Campidoglio’s Giulio Cesare
activities. The welcome cocktail at the Exedra in the                hall and was concluded on Terazza Caffarelli, hosting a
Capitoline Museums was followed by the amazing                       light lunch for more than 70 people. Results: Rome was
projections on Palazzo Senatorio in Piazza del                       recognized to be actually and actively committed to
Campidoglio - an architectural projection, created                   implement a future land development and
through a modern mapping technique, which                            administration, thanks to the efforts made to involve big
highlighted the cosmopolitan and eclectic identity of                companies recognizing cities’ growth potential, not only
Roma Capitale by means of images and music evocative                 at regional and international level.




                                                                                    [ DATA SHEET]
                                                                      Country: Italy.
                                                                      Organizer: Alphaomega.
                                                                      Membership: AssoComunicazione - Event Department, APA
                                                                      (Airport Promotion Agencies).
                                                                      Client: Roma Capitale.
                                                                      Date: May 26th and 27th, 2011.
                                                                      Target: top management of Italian and foreign multinational
                                                                      companies.
                                                                      Location: Rome, Campidoglio Square, Capitolini Museums,
                                                                      Palazzo Senatorio (Sala Giulio Cesare).
                                                                      Objectives: to offer Rome and its territory a point of conver-
                                                                      gence and comparison among high profile projects and syner-
                                                                      gies on Sustainable Mobility, Tourism and Regional Marketing
                                                                      and Ict, in order to bring real added value to a complex urban
                                                                      reality.
                                                                      Budget: up 100,000 to 200,000 euros.




                                                             34
20                                              [congress / convention]
e




48 Horas con Telefónica
Work sessions were held in an innovative and creative               into a futuristic show at the closing dinner. With live
scenario. Lycra forms were used for the work meetings               music, the ancestral carnival turned into an elegant
to achieve a retro and frontal projection and generate a            Venetian procession, ending with the coronation of a
single visual field in a multilayer depth, using a video            futuristic queen. Modern lighting, pyrotechnics, jugglers
mapping technology. And Ferrán Ádria, as guest                      fauns, fire-spitter stiltwalkers, fish tricycles, algae dancers
speaker, spoke about innovation. The institutional dinner           inside spheres, baroque ladies, tap dancers, ciber-drags,
was inspired to Gaia, the earth as a living organism: the           etc. Results: Telefónica succeded in personally knowing
chromatic spectrum of Africa, culture and fauna, an                 its large business, achieving a better customer loyalty,
African group of dancers and musicians, Led baobabs,                improving communication skills, reinforcing brand image
earth dancers, spherical planet balloons, etc. In the               and increasing relevant volumes of business, as a result
afternoon, 17 leisure plans: golf, workshop 2.0, diving,            of an improved personal relationship and a better
quads, etc. The traditional island carnival was converted           understanding of products.




                                                                                   [ DATA SHEET]
                                                                     Country: Spain.
                                                                     Organizer: Quum Comunicación.
                                                                     Client: Telefónica de España.
                                                                     Date: June 7th - 9th, 2011.
                                                                     Target: 600 best customers.
                                                                     Location: Gran Canaria.
                                                                     Objectives: to create commercial links with its 600 best
                                                                     customers, communicating them its business strategy and
                                                                     commercial offer; to become a business forum for the atten-
                                                                     dants; to reinforce the brand image by an excellent and per-
                                                                     sonalized approach, high added value in contents, technologi-
                                                                     cal and modern way of presentation.
                                                                     Budget: up 500,000 to 1,000,000 euros.




                                                            35
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EUROPEAN EVENTS ANNUAL 2011 EuBEA

  • 1. 1a ed izi on e European Best Event Awards 2011 - Events Case Studies
  • 3. 20 [editorial] e European Bea, 99 on the attack Never before have I been so evaluated, one by one, by a jury made up of 26 pleased with the performance of representatives, holding different roles in the European the European Best Event Awards event industry, headed by Carlo Jean Marie Hermes, in terms of quality and number business communication expert and consultant for of events competing. Nearly 100 Ceremonial and Event management at Eni Group. A events registered to the 2011 first selection was made on line by each juror. 50 edition of European Bea. An shortlisted projects were subsequently voted during the excellent result, clearly plenary session, in Milan on 4th October 2011. The jury increasing in respect to the last awarded the first three prizes and, in addition, two-year period. The award categories and technical excellence prizes. This organized by ADC Group blows out seven birthday publication, European Event Annual, is the novelty of candles: born in 2004, during the first two years it was the year and is like a showcase of all the projects that accessible to Italian structures only; subsequently, competed for the Eurpean Bea 2011 podium. All starting from 2006, it gathered applications and positive winners, which are presented in the following pages, feedback from all over Europe. This is a record holder are always rewarded during the award ceremony in year: 99 registered projects submitted from 12 Milan, in the widest setting of Bea Expo Festival. European countries. To compete for the Little Golden Elephant, the symbol of excellence, 46 agencies, Salvatore Sagone compared to 36 registered in 2010. Projects were chairman ADC Group 3
  • 4. European Best Event Awards 2011 EDITOR Salvatore Sagone salvatore.sagone@adcgroup.it EDITORIAL COORDINATOR Marina Bellantoni marina.bellantoni@adcgroup.it EDITORIAL STAFF Chiara Pozzoli chiara.pozzoli@adcgroup.it EDITORIAL ASSISTANT Francesca Chittaro francesca.chittaro@adcgroup.it TRANSLATION Laura Marongiu ART DIRECTION Alessandra Pidò info@alessandrapi.it SALES DIRECTOR Cristina Concari cristina.concari@adcgroup.it ACCOUNT DIRECTOR Andrea Parmigiani andrea.parmigiani@adcgroup.it ACCOUNT MANAGER Alessandra Cellina alessandra.cellina@adcgroup.it Elisabetta Zarone elisabetta.zarone@adcgroup.it Andrea Gervasi andrea.gervasi@adcgroup.it (Roma) SUBSCRIPTION abbonamenti@adcgroup.it MARKETING E COMUNICAZIONE Mila Camnasio mila.camnasio@adcgroup.it PRINT Lasergrafica Polver via Kramer, 17/19 - 20129 Milano Published by ADC Group president: Salvatore Sagone; ceo: Giulio Bortolussi Editorial office: Via Fra Luca Pacioli, 3 - 20144 Milano Tel. +39 02 83102315 Fax + 39 02 36592735 e20@adcgroup.it Registered office: Via Freguglia, 2 - 20122 Milano Print in November 2011
  • 5. 20 [summary] e Events by event type 18. BtoB Event 74. Product / Service Launch 27. Celebration / Festivity 82. Public Event 34. Congress / Convention 93. Roadshow 38. Cultural Event 102. Sport Event 44. Educational / Training Event 107. Sustainable Event 45. Event for Non Profit / Social Organization 108. Unconventional Event 49. Fair 115. Web Event 53. Green Event 55. Incentive / Team Building 59. Internal Company Event / Convention 72. Musical Event * The summaries are ordered alphabetically first by typology and then by organising company, except when the adjacent page is an advertisment. ** Because of layout requirements, the titles of some events are abbreviated. 5
  • 6. Nostro Vostro l’impegno ad offrirvi il piacere di vivere in spazi ampi e modernissimi un una struttura dalle grandi momento di lavoro che si trasformerà in un’occasione potenzialità. memorabile. via della Fiera 23 — 47923 Rimini tel 0541 711500 — fax 0541 711505 www.riminipalacongressi.it info@riminipalacongressi.it
  • 8. 20 e Eubea 2011, The jury [I ta ly ] CARLO HERMES MANAGING DIRECTOR HERMES & PARTNER Carlo has been working in the communications industry for 23 years, focussing on corporate events and important communication projects. He worked in the marketing and communication department of several important companies: British Airways, Olivetti and Enel. In 2007, he was executive director of the 'World Energy Congress'. Today, he is a consultant for eni, dealing with ceremonies and events. He teaches events management and communication. 8
  • 9. 20 [eubea 2011 - the jury] e [S p a in ] [Fra n ce ] [S p a in ] [A u st ri a ] [Germany] JOSÉ GARCIA MICHEL BENSADOUN ANDER BILBAO CHRISTOPH BERNDL DIANA BUSS AGUAROD ANAÉ PRESIDENT MEMBER CLUB PARA EDITOR IN CHIEF VICE PRESIDENT CORPORATE PARTNER AND SALES MANAGER LA EXCELENCIA MESSE & EVENT COMMUNICATIONS GRUPO EVENTOPLUS MESSER GROUP José graduated in Business Michel graduated in Ander graduated in Law in Born in Vienna in 1972, Born in Münster in 1971, Administration from the Medicine and worked as a 1987 and completed an Christoph started in 1988 Diana studied Universities of Barcelona, GP for a few years before International Mba in 1989. to engage in regular Communications Frankfurt and Keele. He is entering the Pharmaceutical He became founding theatre activities as lead Management and has a currently Partner and Sales industry and receiving partner and Ceo of the actor and tours in Austria. degree in Public Relations Manager for Grupo training in Marketing. In Group Sörensen in 1990, He graduated in Drama Manager. Her area of Eventoplus, which includes 1981, he created a where he still works. He is and Musicology before expertise is International Eventoplus.com, the most communication consulting a member of the Club being editor of a variety of Corporate Culture. She important Spanish website agency specialized in the para la excelencia en publications and websites started her professional for the events industry, field of health, Elebor, and eventos in Spain. (Compress Verlag, City of career in 1995 in the Eventos Magazine, in 1999, a subsidiary called Vienna, Messe & Event Research & Development Eventoplus Training, which Eos. In 2009, the companies magazine). In 2009, he of industrial gases for organizes courses for merged with La Fonderie, became chief editor of Messer Griesheim, one of events organizers in an event agency, and Inwien, the leading event the leading producer of Mexico, Portugal and Michel became one of the guide for Vienna. In industrial gases, such as Andorra, and the associates. In 2009, he addition, he was the nitrogen and oxygen. In Eventoplus Award. entered the Board of Anaé, organizer of and consultant 2004, she took over the a French event agencies for numerous concerts and responsibility for corporate association, and was elected was a member of the Jury communications within the its president in July 2011. of the Austrian Messe Messer Group in Bad Michel is also vice president Marketing Awards and the Soden, near Frankfurt am of an Ngo involved in Austrian Event Award. He Main. Cambodia. also initiated the successful event series Messe & Event Branchentalk. 9
  • 10. 20 [eubea 2011 - the jury] e [Sweden] [Portugal] [Belgium] [Italy] [Austria] JENNIFER LUIS DIOGO CAVACO ERIK DE RIDDER MAJA DE' SIMONI PETER DROBIL CARLSSON MEMBERAPECATE MANAGING DIRECTOR MANAGING DIRECTOR HEAD OF BRAND MANAGEMENT COMMUNICATION MANAGER EXPERIENCE MAGAZINE SICILIA CONVENTION BUREAU UNICREDIT GROUP FORTUM Since 2007, Jennifer has Luis was born in Born in 1968, Erik studied Maja has over 20 years of Born in Vienna in 1955, been Communication Mocamedes in 1968. After Hotel Management/ experience in event Peter has held a variety of Manager for Scandinavia, studying at the Faculty of Languages/Interpreter management as a senior jobs before becoming Poland and the Baltic Psychology and at the before starting his own project manager with Alpha advertising manager at countries, managing all National Conservatory of company, Leo, in 1992, Studio Comunicazione ed UniCredit Bank Austria. He corporate events and Theatre and Cinema, he where he is still managing Eventi and is a qualified has followed many courses leverage of the corporate embarked on a precursor editor and partner. The Cmp (Certified Meeting in business and sponsorships for the experiment in the events first publication, Meeting Professional) and Cmm management and has also energy company Fortum. area as partner, creative Media Plus, now called (Certified Meeting given lectures at different Before this, she had held director and production for Experience Magazine, was Manager). She has institutions. Peter has positions such as executive Publihappening, a reference Belgium's first Mice collaborated with the professional memberships marketing manager for in the events market in magazine. Two other titles European Event Roi Institute for the International Scandic Hotels (responsible Portugal. The company were later launched: The and she has been managing Advertising Association, of partner relations and organizes ExpoEventos and Corporate Traveller (1999) director of Sicilia Dialog Marketing Verband corporate events), product the parallel activities such as and Toys&Games (2007). In Convention Bureau since Österreich, manager at Real ‘Gala dos Eventos’. He has 2000, Leo organized the 2009, member of the Werbewissenschaftliche Entertainment Group participated as speaker, first Benelux Event Awards. Executive Council of Mpi Gesellschaft, and Creative (arena events and musicals, specializing in themes such In 2007, it started the Italia Chapter for six years, Club Austria. He has concerts and tour as creativity, events and association for corporate and president from 2006 to published columns in, productions) and event business tourism, in forums event suppliers (Ema) and, 2007. Maja was also a among others, Austrian manager at SJ (Swedish often attended by university in 2008, the association for member of Executive Business Women 2011 and Railway Company). students. event suppliers (Besa). Council of Federcongressi, in Die Presse and was acting as the Standards and member of the Jury for a Professional Certification variety of awards such as Committee co-ordinator. IAA-Effie, Green Panther and BoB. 10
  • 11. 20 [eubea 2011 - the jury] e [Portugal] [Germany] [Norway] [Sweden] [Italy] PEDRO MIGUEL ULF GASSNER ELLING HAMSO CLAES LINDSTRÖM GRAZIANO MASCHERI GANDARA MEMBER FAMAB MANAGING PARTNER SEFS MEMBER MEMBER CONSULTA COMMUNICATION MANAGER EUROPEAN EVENT ROI DEGLI EVENTI - SAMSUNG INSTITUTE ASSOCOMUNICAZIONE Born in 1972, Pedro Born in 1966, Ulf studied Elling graduated in Claes has worked in the Born in Milan in 1968, graduated in Business Sports-Business Management and holds a Nordic communication Graziano studied Tourism Administration in 1995 Administration at the Ph.D in Supplier-Customer market since 1988. He and graduated in before being hired by Sony University of Sport in Relationship Strategies from holds a Degree in Communication and Event’s Portugal in 1996 as Cologne. In 1993, he Manchester University. He Marketing Management Organization from the assistant product manager became self-employed in works as meeting from Ihm Business School ‘Scuola Superiore per il for video recorders. He held the field of sports management consultant and a diploma in Strategic Turismo’ in Milan. Over a a variety of positions, marketing. In 1995, he and managing partner of Brand Management. Since period of ten years he including deputy marketing founded Concept X - European Event Roi 2005, he has been the Ceo worked in three different manager, before becoming Strategische Institute. He was a member and partner for Fieldwork Italian companies in the communication and pr Kommunikation. In 2007, of European Council and Live Communication Mice field. In 2000, he manager in 2009. He then 2008 and 2009 he received Research Advisory Panel of agency. Prior to that Claes founded Sinergie, moved to Samsung national and international Meeting Professionals worked as Ceo and Co- specialized in conventions, Electronica Portuguesa as awards like the Eva (German International. He was founder in several Swedish meetings, incentive travel corporate marketing Event Award) and EuBea. ranked 5th by Conference communication companies and special events. With his manager. He is in charge, He currently is a board & Incentive Travel Magazine such as Ad Pepper Media company, Graziano is among other things, of member of Famab (German on their list of the 50 most AB, Ad ON Media Nordic member of Consulta degli developing and association for direct influential people in the UK AB, Media Event AB and Eventi. Before deciding to implementing brand economic communication) meetings and events Media Byrån AB. Claes also continue his studies and strategies and product and Fme - Forum Marketing industry and the Swedish held a position as Sales start a new experience in a marketing strategies. Event Agencies. In 2008, he magazine Meetings Manager for the advertising congress and incentive founded '27Names', International placed him as department at Sweden’s agency, he had been a chef currently the biggest 11th on the list of the 100 largest newspaper, in a 3 stars Michelin network of independent 'hottest names' in the Expressen. restaurant. event agencies in Europe. Scandinavian meetings industry. 11
  • 12. 20 [eubea 2011 - the jury] e [Germany] [Portugal] [Portugal] [Germany] [Spain] MICHAEL MUELLER RUI OCHOA MIGUEL OSÓRIO MICHAEL ROSE CHRISTOPH GROUP LEADER/CORPORATE MANAGING DIRECTOR DIRECTOR/BOARD MEMBER DIRECTOR OF PROTOCOL AND TESSMAR MARKETING EVENT POINT SONAE MC EVENTS DEUTSCHE MESSE CONGRESS MANAGER SAMSUNG ELECTRONICS SANOFI AVENTIS Born in Germany in 1977, Born in Oporto (Portugal) Miguel holds a degree in Born in Stuttgart in 1965, Christoph was born in Michael joined Samsung in 1969, Rui graduated Economics from the Micheal worked for the Heidelberg (Germany) in Electronics Germany in with a Major in Social University of Lisbon and Visitor Service of the 1964. After his studies, he 1999, working in the Communication from later joined Sonae as Federal Republic of started his professional newly founded Corporate Oporto Higher College of advertising manager for Germany from 1992 to career at Boehringer Marketing department. He Journalism. Over the years, the brand Continente. In 1998 and for Expo 2000 Mannheim as area worked on different he has worked with 2005, he became head of GmbH as Director VIPs and manager for some South projects leading to fairs, several national advertising for the Delegations from 1998 to American countries. In sponsorships, events and newspapers and following brands: 2000. He has been director 1990, he moved to collaborations, and was magazines and in Continente, Modelo, of Conferences and Events Boehringer Mannheim in responsible for several particular has contributed Modelo Bonjour, Worten, Dach for Idc Central Barcelona where he was Customers-Public Events, to the development of Sport Zone, Vobis and Europe GmbH since 2001 put in charge of the IFAs, CeBITs, the Olympic Festas&Eventos, the only Modalfa. From 2008 to and head of Protocol and organization of some Campaigns & Olympic Portuguese publication 2011, he was the Corporate Events at events and congresses. Torch Relays, 12th Iaaf specialized in the marketing director for the Deutsche Messe AG since Remaining in the World Championship professional events sector brands Continente and 2005. pharmaceutical industry, in Berlin 2009. He is currently since its beginning in Modelo. Miguel is currently 1999 he joined Sanofi as in charge of the Corporate 2003. In 2008, Rui member of the Executive congress manager. He is in Live Communication for became the general Committee for the food charge of all the events of Samsung Electronics management of retail area of Sonae and is the company (national and Germany. In 2009, he Festas&Eventos. In 2011, responsible for marketing international congresses, started an Mba in Live the magazine changed its and loyalty programmes. product presentations, Communication at the TU name to Event Point. symposia, sales conventions Chemnitz, which he has and booth design), nearly now almost completed. 500 events per year. 12
  • 13. 20 [eubea 2011 - the jury] e [Belgium] [Netherlands] [France] [Netherlands] [United Kingdom] BRIGITTE VAN DAM PAUL VAN DER ERIC VILARDEL SJOERD WEIKAMP ANDREW WRIGHT MARKETING & HEIJDEN HEAD OF EVENT MANAGEMENT EDITOR IN CHIEF EVENTIA MEMBER COMMUNICATIONS MANAGER EVENTS MANAGER ACHMEA & PATRONAGE AMUNDI EVENT BRANCHE ALCATEL-LUCENT After graduating in Public Paul has broad marketing Born in Paris in 1974, Eric After studying Journalism Andrew has been in the Relations and Tourism, expertise and experience he studied Private Law before and Communication, Sjoerd hotel, catering and events Brigitte started working for acquired by working as a starting his professional worked for the publisher business for over thirty Alcatel-Lucent in 1981. In marketing consultant for career at the event agency Reed Business on the event years, starting with The 1991, she became assistant political and commercial Bso. After shortly working magazine Feestelijk Savoy Group back in 1972. for customer organizations, for Sfr, he went back to Zakendoen and on FZ.nl. He Since then his career has communications in the independently or as Bso as head of later started a new title for spanned through hotel marketing department and responsible for a project development, then head of event professionals: management and catering responsible for the events a team. He is currently sales and finally deputy EventBranche.nl, where he companies. He was Group few years later. She now working in the corporate Ceo. While at Bso, Eric was still works as chief editor. It Business Development for represents market marketing, media and in charge of the first now publishes six Millburn’s Restaurants, communications in the sponsoring fields at French catalogue of ‘plug EventBranche Magazines, a which catered in the British Benelux area and Achmea; the largest Dutch and play events’ and online news-platform, six Museum and the implements the marketing insurance company which worked on the launch of networking events and a Shakespeare’s Globe. He is plans. This involves, among has, over the past few years, ID Events, dedicated to trend magazine currently managing director other things, the turned to events, pr and the Corporate Events. In 2008, Events&MICE per year. It at Fab! (events organization of events, Internet to build a genuine he joined Amundi, as head also cooperates with the organization, wedding workshops, seminars, team dialogue with its of Event Management. In major Dutch event planning, mkt and pr). He building, distribution of stakeholders. 2010, he was put in associations. Personal has been a board member gifts, newsletters, mailing charge of sponsorships interests: playing tennis and of the Cea, and of Eventia. and sponsoring. She is a (Villa Medici, Orchestre football; Sjoerd also partly He has also been involved board member of the Philharmonique de Radio owns a local sportsbar and with the Awards for years Events Managers France, Acf). supports his local football and has chaired the Eventia Association. club De Graafschap from Awards committee. Doetinchem. 13
  • 14. FIRST PRIZE Surprise Catwalk Organizer: Fieldwork Client: The Salvation Army (Fretex) Event type: Unconventional Event Country: Norway SECOND PRIZE EDP 35th birthday – ‘Energia Douro Concert’ Organizer: Desafio Global Ativism SA Client: EDP - Portuguese Electric Power Company Event type: Celebration/Festivity Country: Portugal THIRD PRIZE ˇ Skoda World Dealer Conference ˇ Organizer: Vok Dams Agency for Events and Live-Marketing Client: Skoda Auto Event type: Congress/Convention Country: Germany AWARDS BY EVENT TYPE CONGRESS/CONVENTION INCENTIVE/TEAM FIRST PRIZE BUILDING ˇ BTOB EVENT Skoda World Dealer Conference FIRST PRIZE FIRST PRIZE Organizer: Vok Dams Agency for Events Coca Cola - RED Battle Of Execution Geberit Top Meeting and Live-Marketing Organizer: Uppartner ˇ Client: Skoda Auto Organizer: Vok Dams Agency for Events Client: Coca Cola Portugal and Live-Marketing Country: Germany Country: Portugal Client: Geberit Vertriebs Country: Germany SECOND PRIZE 48 Horas con Telefónica SECOND PRIZE Organizer: Quum Comunicación Reale SECOND PRIZE Client: Telefónica de España Organizer: Global Events Falling in love in Italy Country: Spain Client: Reale Organizer: Promoconvention - Gruppo Input Country: Spain Client: Lavazza CULTURAL EVENT Country: Italy FIRST PRIZE INTERNAL COMPANY Festivities of the Proclamation of EVENT/COMPANY THIRD PRIZE Republic with Festival dos Oceanos CONVENTION Hotpoint - The Movie Organizer: Realizar Worldwide Events FIRST PRIZE Organizer: K-events Client: Associação de Turismo de Lisboa Strong Characters. Stronger Together. Client: Indesit Company Country: United Kingdom Senior Executive Convention 2011 Country: Italy Organizer: Circ GmbH & Co. kg EVENT FOR NON Client: Continental AG CELEBRATION/FESTIVITY PROFIT/SOCIAL Country: Germany FIRST PRIZE ORGANIZATION EDP'S 35th birthday - ‘Energia Douro FIRST PRIZE SECOND PRIZE Concert’ Nederland helpt Japan HMI JAT 2011 Organizer: Desafio Global Ativism SA Organizer: Xsaga Organizer: Hagen Invent GmbH & Co. kg Client: EDP - Portuguese Electric Power Client: The Red Cross Company Client: Ergo Lebensversicherung Country: The Netherlands Country: Portugal Country: Germany FAIR SECOND PRIZE FIRST PRIZE THIRD PRIZE 77MTA Celebrations I am photokina 5th anniversary of Metinvest Organizer: WRG Creative Communication Ltd Organizer: Jung von Matt/relations GmbH Organizer: K-events Client: Qatargas Client: Nikon Europe Client: Metinvest Group Country: United Kingdom Country: Germany Country: Italy 14
  • 15. [european Bea 2011- the winners] THIRD PRIZE SECOND PRIZE Lavazza - The Official Coffee of Wimbledon Technology and value creation. The future is Organizer: Promoconvention - Gruppo Input in your hands. Client: Lavazza Organizer: SCP Sistemas de Comunicación Country: Italy Puntual Client: Repsol - Executive Marketing MUSICAL EVENT ROADSHOW Department Europe FIRST PRIZE FIRST PRIZE Country: Spain EDP'S 35th birthday - ‘Energia Douro Uefa Champions League Trophy Tour 2010 Concert’ presented by UniCredit THIRD PRIZE Organizer: Desafio Global Ativism SA Organizer: ajoint. communication GmbH ‘MMA celebrates its employees’ Client: EDP - Portuguese Electric Power Client: UniCredit Group Organizer: Denis&Co Company Country: Germany Client: MMA Country: Portugal Country: France SECOND PRIZE TGV's 30th Birthday PRODUCT/SERVICE Organizer: Auditoire CREATIVE IDEA LAUNCH Client: Sncf - Société Nationale des FIRST PRIZE FIRST PRIZE Chemins de Fer Unilever's Innovation Fair Pavillon 21 MINI Opera Space Country: France Organizer: La 5a Organizer: Metzler : Vater GmbH Client: Unilever Client: MINI (BMW Group) THIRD PRIZE Dicom's road show for Iniciativa BMW Country: Spain Country: Germany Organizer: Dicom Client: Iniciativa BMW SECOND PRIZE SECOND PRIZE The hairiest village of the world E-Postbrief Launch Events Country: Spain Organizer: Jung von Matt/relations GmbH Organizer: Uniplan GmbH & Co. kg Client: Panasonic Marketing Europe Client: Deutsche Post DHL UNCONVENTIONAL EVENT Country: Germany Country: Germany FIRST PRIZE Tramp a Benz Organizer: Jung von Matt/relations GmbH THIRD PRIZE THIRD PRIZE The Cubanization of Germany ˇ Skoda World Dealer Conference Client: Daimler AG Country: Germany Organizer: Jung von Matt/relations GmbH Organizer: Vok Dams Agency for Events Client: Pernod-Ricard Deutschland and Live-Marketing Country: Germany ˇ Client: Skoda Auto WEB EVENT/MEDIA EVENT Country: Germany FIRST PRIZE Tramp a Benz DIRECTION PUBLIC EVENT Organizer: Jung von Matt/relations GmbH FIRST PRIZE FIRST PRIZE Client: Daimler AG 75th Anniversary of Shakhtar Donetsk Picnic in the biggest urban farm Country: Germany Organizer: K-events Organizer: Realizar Worldwide Events Client: Shakhtar Donetsk Client: Continente Sonae AWARDS BY EXCELLENCE Country: Italy Country: United Kingdom AUDIO/VIDEO/LIGHTING SECOND PRIZE SECOND PRIZE PRODUCTION Evening Event at the conference EDP'S 35th birthday – ‘Energia Douro FIRST PRIZE ‘InvestmentAktuell 2011’ Concert’ AFC Asian Cup Qatar 2011 Opening Show Organizer: insglück Gesellschaft für Organizer: Desafio Global Ativism SA Organizer: Auditoire Markeninszenierung mbH Client: EDP - Portuguese Electric Power Client: QLOC (Qatar Local Organizing Client: Union Asset Management Company Committee) Holding Country: Portugal Country: France Country: Germany 15
  • 16. [european Bea 2011- the winners] THIRD PRIZE Unilever Benelux Experience 2011 ‘A Organizer: Música no Coração Client: tmn SPECIAL AND PUBLISHER date with the Planet’ Country: Portugal AWARDS Organizer: Dechesne & Boertje Client: Unilever Benelux STAGING/SET DESIGN BEST EVENT AGENCY Country: The Netherlands FIRST PRIZE FIRST PRIZE International Opening Event for the Desafio Global Ativism SA - Portugal LOCATION/SETTING Hanover Trade Fair 2011 SECOND PRIZE FIRST PRIZE Organizer: insglück Gesellschaft für Vok Dams Agency for Events and Live- Colosseum on fire Markeninszenierung mbH Marketing - Germany Organizer: Alphaomega Client: Deutsche Messe THIRD PRIZE Client: Roma Capitale Country: Germany Jung von Matt/relations GmbH - Country: Italy Germany SECOND PRIZE SECOND PRIZE E-Plus Partner Shop Conference ‘The Day BEST EVENT COMPANY Danisco Business Forum, Spring 2011 of the Truth’ FIRST PRIZE Organizer: Welcome Event Marketing Organizer: Vok Dams Agency for Events EDP – Portuguese Electric Power Client: Danisco and Live-Marketing Company - Portugal Country: Denmark Client: E-Plus Retail SECOND PRIZE Country: Germany The Salvation Army (Fretex) - Norway THIRD PRIZE THIRD PRIZE Dare to Dream - Gold Conference 2010 THIRD PRIZE ˇ Skoda Auto - Germany Organizer: Creo Linde Material Handling at CeMAT 2011 Client: Oriflame Natural Swedish Organizer: insglück Gesellschaft für EVENT EVALUATION Cosmetics Markeninszenierung mbH Ballast Nedam Innovation Day 2010 | Country: Italy Client: Linde Material Handling Internal Event Country: Germany Organizer: Beng! Amsterdam MEDIA MIX Client: Ballast Nedam FIRST PRIZE SPECIAL EVENT TYPE Country: The Netherlands Pavillon 21 MINI Opera Space TECH. INNOVATION Organizer: Metzler : Vater GmbH LOW BUDGET EVENT International Opening Event for the Communication Group Surprise Catwalk Hanover Trade Fair 2011 Client: MINI (BMW Group) Organizer: Fieldwork Organizer: insglück Gesellschaft für Country: Germany Client: The Salvation Army (Fretex) Markeninszenierung mbH SECOND PRIZE Country: Norway Client: Deutsche Messe Ljusruset - The Light-Run Country: Germany Organizer: Minnesota Communication, MOST VALUABLE EVENT Prime PR and Garbergs (HIGH BUDGET) SPACE/ENVIRONMENT/ Client: Fortum Power and Heat ˇ Skoda World Dealer Conference SETTING Country: Sweden Organizer: Vok Dams Agency for Events Danisco Business Forum, Spring 2011 and Live-Marketing Organizer: Welcome Event Marketing ˇ Client: Skoda Auto Client: Danisco NOTORIETY/PRESS Country: Denmark RETURN Country: Germany FIRST PRIZE Launch of the Tramway in Reims INTEGRATED EVENT GREEN/SUSTAINABLE Organizer: Auditoire EDP'S 35th birthday - ‘Energia Douro EVENT Client: Reims Métropole Concert’ Ljusruset - The Light-Run Country: France Organizer: Desafio Global Ativism SA Organizer: Minnesota Communication, Client: EDP - Portuguese Electric Power Prime PR and Garbergs SECOND PRIZE Company Client: Fortum Power and Heat Festival Sudoeste tmn Country: Portugal Country: Sweden 16
  • 18. 20 [btob event] e Samsung Experience Dinner 2010 This unique event was supported by three guiding Samsung's philosophy appealing to the human senses. ideas: ‘Understated pleasure not ostentatious Pleasure that was not limited to have the most extravagance’, ‘Broadening horizons–not superficial expensive food on the plate but something selected and chat’ and ‘Content that creates stories’. The main idea special. A programme that was not just something to fill communicated derived from the slogan of the current in the breaks but something stimulating and inspiring. campaign (‘A new dimension of experience’) and was Brand psychology, culinary specialities and incomparable ‘Samsung Inner Circle - Ifa Experience Dinner’. organisation were linked together. Framed by fitting Samsung's brand pillars of design, innovation and architecture, underpinned by a composition of experience were utilized in all event's resources. These atmospheric lights and a specially composed tapestry of factors were used to create an event based on sound. Results: The no-show rate was 0%. The event was judged to be an outstanding success on the basis of an overwhelming feedback and the achievement of all its objectives. It was a once in a lifetime event where everything slotted together in a perfect way. [ DATA SHEET] Country: Germany. Organizer: Cheil Communication Germany. Client: Samsung Electronics Germany. Date: September 5th, 2011. Target: customer Loyality. Location: Berlin, Hotel de Rome. Objectives: at a strategic level, the short-term goal was to promote dialogue; the medium and long-term goal was to consolidate the brand image and to generate a personal bond to the company. The target no-show rate is 10% at most. Budget: up 200,000 to 300,000 euros. 18
  • 19. 20 [btob event] e Audi Test Drive in Åre 2011 The idea was to give guests the chance to history. Audi Sweden’s sales team used this register experience a free test drive and to be instructed on two weeks after the test run in Åre. Guests were how to handle an Audi Quattro in extreme conditions, invited to visit the local Audi car dealer for a new test on the frozen lake of Åre. The Audi Test Drive in Åre run and the potentiality of a new car client for Audi. consisted of five daily test groups with six cars divided Web and mobile pages were developed for the Audi into four 1,5 hour passes led by experienced car Test Drive in Åre to encourage bookings. Results: the instructors and it was open for everyone to register. Audi Test Drive reached 83 % of potential driver The passes started with different car handling attendances (763 out of 960 persons) and 96 % of all instructions followed by test runs out on the track. possible test drive passes were completed. Numerous The group finished up with a debriefing and a social new Audis are likely to derivate from the activity. coffee in a well known restaurant in Åre. All guests Guests’ feedback was of a funny, rewarding and well were recorded with personal information and car’s executed event. [ DATA SHEET] Country: Sweden. Organizer: Fieldwork. Membership: 27Names. Client: Volkswagen Group Sweden (Audi Sweden). Date: February 14th, 2011; March, 13th, 2011. Target: people on holiday, business trip, etc. in the ski village of Åre. Location: Åre. Objectives: pure driving pleasure; to improve the image of the Audi Quattro brand and the understanding of the advan- ced technology available in today's Audi cars; to increase the Audi brand awareness further strengthening the brand as the best winter car. Budget: up 50,000 to 100,000 euros. 19
  • 20. 20 [btob event] e Audi Dealer Meeting 2011 At the core of the creative event concept was the of lightness. Results: The 24-hours ‘lightness’ perfect and touching showcase of ‘lightness’ - the showcasing combined with the high-class but informal outstanding product feature of the new ultra- atmosphere and the progressivity of the brand to create lightweight Audi A6, the innovative success factor of an unforgettable experience by strengthening the the brand, representing an analogy with the target dealer’s brand loyalty and intensifying communication, group’s life - affirming attitude. To let lightness unfold resulted in the ‘best dealer meeting ever’. its full power, the concept was brilliantly brought to life in five exclusive locations in Côte d’Azur and Monaco. Lightness, in all its emotional and rational facets, was a tangible leitmotif and golden thread running through every detail of the 24hours event, which combined driving experience, lifestyle and show. The locations reflected lightness, a sentiment highlighted everywhere, in the contemporary event’s architecture, upmarket design, dramaturgy and tonality. Guests became part of this special attitude towards life, and were immersed in the brand environment, sensing the unexpected power [ DATA SHEET] Country: Germany. Organizer: Hagen Invent GmbH & Co. Kg. Client: Audi AG. Date: February 19th; March 5th, 2011. Target: 3,500 international dealers and sales staff. Location: Cote d'Azur, France, and Monaco. Objectives: to create a perfect overall experience of brand and product values, to strengthen brand loyalty and aware- ness amongst the most important dealers worldwide; to increase communication and partnership with dealerships, and, for the Audi group, to show their appreciation. Budget: more than 5,000,000 euros. 20
  • 21. 20 [btob event] e Linde Material Handling at CeMAT 2011 ‘Engineered for Your Performance’, the slogan inside, the ‘brand world’. The heart of the exhibition looked alive in the trade-fair display at CeMAT 2011 was the Linde brand pavilion. The display’s modern and was also realized architecturally. Prominent design reflected the core values of the brand: landmarks displayed Linde’s corporate identity in every performance, user-friendliness, innovation, versatility, direction imposing the large ‘Gate to Performance’ and robustness. These core values were illustrated with the brand slogan. Spectacular: the driverless inside of the pavilion; outside, they were the elements forklifts maneuvering the Moving Gate at the entrance linking the different exhibits together. Results: thanks of the brand pavilion. Well-marked walkways and to highly increased visitors’ traffic, ideal visitors’ stay clear, concise product presentations reinforced the duration, an increased number of qualified contacts slogan’s message. Outside was the ‘product world’; and exceptionally positive customers’ feedback, Linde`s exhibition was ‘the most successful exhibition in the history of the brand’ according to M. Höhn, head of communication and branding. [ DATA SHEET] Country: Germany. Organizer: insglück Gesellschaft für Markeninszenierung mbH. Client: Linde Material Handling (Lmh). Date: May 2nd-6th, 2011. Target: fair visitors. Location: Hannover Trade Fairgrounds. Objectives: Lmh wanted the brand to reflect confidence and gain recognition far and wide. The architectural dominance of the expo roof must be considered as the booth stood out from many other providers and competitors’ ones. Budget: up 1,000,000 to 5,000,000 euros. 21
  • 22. 20 [btob event] e Gran premier Acti 9 After a complex and challenging brief, the decision customized music and artists performances. The script was to create a tv program with a ‘Late’ format (Jay of the play was conceived to give the impression of a Leno type of program, similar to a talk show where an ‘Live’ transmission (‘Direct from…’) enhancing the interviewer interacts with guests, performances and effect of spontaneity and increasing interest. Results: sketches). The audience would watch the program in 14 cities, 250 staff , 20 projection screens. 16m2 to movie theatres, theatres and auditoriums around 14 90m2 from 240 meters of linear green carpet, 2,450 cities and after they would enjoy a cocktail. The script metres of audiovisual cabling, 1,900 photos taken, of the program was obviously around the new 17.616 visits to web site. Capacity: 5,700, forecast: product, its features and related news. It included a 4,955, attendance: 4,525 (91,3%), customer visit to the production facility (with generation of satisfaction survey results: 9,1 over 10, best result external footage), interviews to directors, and ever in the House. [ DATA SHEET] Country: Spain. Organizer: Karpa Marketing Group. Membership: 27Names. Client: Schneider Electric Iberia. Date: May 12th, 2011. Target: clients and sales force. Location: Alicante, Gijón, Barcelona, Madrid, Santiago, Gran Canaria, Bilbao, Málaga, Mallorca, San Sebastián, Sevilla, Valencia, Valladolid, Zaragoza. Objectives: to launch the ACTI9 range of products and make clients be aware of this launch relevance; to motivate and convince the sales force that this new range will be a market winner; to show the company’s new approach to market by presenting the core launch as it was never done before. Budget: up 400,000 to 500,000 euros. 22
  • 23. 20 [btob event] e Hotpoint - The Movie ‘Hotpoint - the Movie’ took place on May 20th and devoted to fire and ice to represent the new 21st in Rome at Studio 5 in Cinecittà and Chiostro di household appliances (washing machine, oven and Michelangelo. Cinecittà hosted the plenary an refrigerator). Everything was accompanied by a extraordinary 3D presentation in the style of a cinema spectacular light design show. The second day’s première, rich in coups the théâtre and special effects programme, at the Chiostro di Michelangelo of the starring the new range of Hotpoint products. In Diocletian Spa, included the second gala dinner and addition, a high-tech interactive showroom area show entitled ‘Metamorphosis’, freely inspired by devoted to the new products was set up. Guests, Ovid’s works, involving 40 artists from four different totalling 1,000 participants, moved to the set of countries, with a staff of 80 people. ‘Rome’ for an astonishing gala dinner during which a video mapping show was projected onto the stages [ DATA SHEET] Country: Italy. Organizer: K-events. Client: Indesit Company. Date: May 20th-21st, 2011. Target: Hotpoint Dealers. Location: Rome, Studio 5 of Cinecittà and Michelangelo Chiostro. Objectives: to introduce the new and innovative range of the Hotpoint household appliances to Italian and internatio- nal dealers. Budget: up 1,000,000 to 5,000,000 euros. 23
  • 24. 20 [btob event] e Falling in love in Italy Falling in love in Italy is the theme of Lavazza’s new the song ‘Vacanze Romane’. Results: over 20 Vips from calendar. In a showroom against the backdrop of Milan’s the jet set, eight magazine and newspaper editors in most romantic setting (its canals), we created a garden chief, 20 Italian high level professionals and managers. of love where guests could experience the emotions of Over 1,200 press releases (384 on printed journals, 464 the calendar’s photos. From the statue beneath the releases on the web and 348 on Tvs). Total audience: bridge, the path on real grass, the white climbing roses, 282,831,561 (Ots). hanging benches and over 2,000 roses, all the elements creating the scene were conceived, designed and produced to offer guests enticing corners and romantic niches where they could feel suspended in a heady atmosphere of love. It was a typically Italian ambience, with coffee as a love potion and dinner transformed into a refined, romantic picnic. The large white space, marked by a Cupid’s arrow piercing the ground, was set aside for photography, framing the café that dominated the space from the summit of a spectacular staircase. Singer Antonella Ruggero enchanted guests when she closed the evening with her ‘unplugged’ performance of [ DATA SHEET] Country: Italy. Organizer: Promoconvention - Gruppo Input. Membership: AssoComunicazione - Event Department, 27Names. Client: Lavazza. Date: October 14th, 2010. Target: international press, Vips. Location: Milan, Ecliss. Objectives: to introduce Lavazza’s 2011 calendar plunging guests in a multisensory atmosphere inspired by the pictures’ theme, making them live a memorable brand experience. Budget: up 300,000 to 400,000 euros. 24
  • 25. 20 [btob event] e E-Plus Partner Shop Conference 'The Day of the Truth' The E-Plus Partner Congress 2011 became ‘The Day the fight and the event together with one of the most of the Truth’. It is common to play with the symbolism popular tv hosts. The entire event, including of boxing, but E-Plus means business! The heart and information during the plenum, a press conference, an highlight of the event was a real fight. The opponent: exhibition and the party, were all integrated into the Maurice Weber, a professional boxer from the team fight. Another hall was turned into a large boxing World Champion Felix Sturm. Prior to the event, guests arena for the information during the plenum and the could apply for the live fight. Two candidates were press conference. Results: evaluation revealed that shortlisted and trained at the gym of the Sturm team 80% of all participants replied ‘very good’ or ‘good’ for one week. The final contender: Christian, the when asked ‘How do you evaluate ‘The Day of the Baseman, Ricken would get in the ring of the boxing Truth’ overall?’. Boxing proved to be extremely target arena that was erected for the event. The most popular group specific and offered numerous similarities to the German boxing ring announcer Roman Roell hosted world of E-Plus partnershop proprietors. [ DATA SHEET] Country: Germany. Organizer: Vok Dams Agency for Events and Live-Marketing. Client: E-plus Retail. Date: February 26th, 2011. Target: business partners. Location: Berlin, ewerk. Objectives: ca. 400 partnershop proprietors of E-Plus had the feeling that the E-Plus Group / Base is the right partner for the coming business year. They felt they had the best trainers and equipment (products and rates) available. Budget: up 400,000 to 500,000 euros. 25
  • 26. 20 [btob event] e Geberit Top Meeting On three different days and in three different stood in contrast to the classic early summer’s night venues, 2,800 invitees experienced a poetic dream. The dream-surprising, entertaining, innovative, sensual and company’s vision was entwined with culinary delights. optimally suited to the brand. Results: The feedback Thus, the motto took shape: a love story of was very positive. The event was documented in a HQ discovering, losing, searching and finding in four acts. ‘dream book’. The results of the staff survey are not Each act represented a brand value. First act: available yet. Because of the high quality of the event, Innovation-Create quality of life; second act: guests were not asked to participate to the survey. It is Partnership-Share quality of life; third act: Know-how- important not to trigger any emotions and then to Enable quality of life; fourth act: ReliabilitySustainable control them. quality of life. The fifth brand value ‘quality of life’ was immanent in everything. Dreamlike. Rather old school? What was innovative about all that? The culinary love story did not take place in a castle, nor did a diva appear on a white horse… A space design on four levels, a wild chef and an innovative media concept [ DATA SHEET] Country: Germany. Organizer: Vok Dams Agency for Events and Live-Marketing. Client: Geberit Vertriebs. Date: May 13th -27th, 2011. Target: accounts. Location: Hannover, Hcc. Objectives: to allow invitees to experience the brand Geberit - to clearly position it; the concept should provide space and time for emotional, connecting experiences. Budget: up 1,000,000 to 5,000,000 euros. 26
  • 27. 20 [celebration / festivity] e Celebration of Rome 1960 Olympic Games On 25th August 2010 an impressive ceremony was spectacular lights show on Palazzo Senatorio and organized in Piazza del Campidoglio to celebrate the Colosseum displayed historical images of Rome 1960 50th anniversary of Rome 1960 Olympic Games. A lot of Olympics. In addition, a public exhibition of Philately, stars and celebrities from the sport world took part in this Numismatics and Memorabilia totally dedicated to the ceremony and recounted their memories, hopes and 1960 Games was also organized at the Tennis ambitions in regard to the candidacy of Rome to the Association and showcased famous historic relics such as 2020 Summer Olympic Games. The emotional climax of two Olympic torches, books and medals from the historic the event was reached when Giancarlo Peris, the last Games. Results: the event succeeded in sharing and torchbearer of Rome 1960 Games who brought the transferring history, values and culture of the Olympic flame to Rome, lit once again the Olimpic torch. A sports even to people who never lived them. [ DATA SHEET] Country: Italy. Organizer: Alphaomega. Membership: AssoComunicazione - Event Department, APA (Airport Promotion Agencies). Client: Roma Capitale. Date: August 25th, 2010. Target: City of Rome. Location: Rome, P.zza del Campidoglio. Objectives: to celebrate the 50th anniversary of Rome 1960 Olympic Games with a view to the nomination for the Summer Olympic Games of 2020. Budget: from 100,000 up to 200,000 euros. 27
  • 28. 20 [celebration / festivity] e Afc Asian Cup Qatar 2011 Opening Show The show was spectacular, creating a huge 'wow and cheers from the stadium. Eventually, it enhanced the effect'. The progressive scenario increased the tension values of sport and sports’ cooperation. Results: a large and crystallized emotions. The light show combined number of publications from both local and international artistic and technological expertise in an epic press, 50,000 people in the stadium, 600 million people performance where light flowed in and out. Artists took as tv audience. part in the show by realizing a circle as a symbol of union. A huge firework device enlightened the stadium and its surroundings, bathing Doha with lights and colors [ DATA SHEET ] Country: France. Organizer: Auditoire. Client: QLOC (Qatar Local Organizing Committee). Date: January 1st, 2011. Target: international audience. Location: Doha, Qatar. Objectives: to launch the Asian Cup by bringing every nation together and creating emotions; to celebrate the teams being all together in one stadium; to cheer up for the players; to amaze supporters, players and the whole world; to impress and show that Qatar is a great sport nation. 28
  • 29. 20 [celebration / festivity] e E&Y Entrepreneur Of The Year 2010 - 15th Anniversary Edition A real 'Oscar-style' celebration in the heart of the down a glittering staircase, a gala dinner for 363 showbiz city. The highlight was an amazing fashion guests and spotlight on entrepreneurship (videoclips show, featuring every finalist (entrepreneur) making an on large video walls surrounding the audience and original artistic creation representing its business. Also: amazing creations on the catwalk during the invitations to all finalists from the past fifteen years; entrepreneur’s fashion show). Results: guests had a parking valet and red carpet on arrival, a VIP-welcome, wonderful night out and felt like VIPs from the flashing cameras, cheering fans, an exclusive concert beginning to the end. The event acknowledged the by a well-known artist and a famous Dutch presenter current community of E&Y Entrepreneur Of The Year as a host. A 'Hall of Fame' also displayed the finalists’ Award winners. Guests felt that Ernst & Young pictures as blow-ups on the walls. The fifteen finalists understands, stimulates and appreciates entrepreneurs made a great entrance: accompanied by showgirls and entrepreneurship and gave the event a 8+ mark. [ DATA SHEET] Country: Netherlands. Organizer: Dechesne & Boertje. Client: Ernst & Young. Date: October 9th, 2010. Target: finalists, company’s members & partners (400 guests). Location: Rtl Wentink Events/Studio 21, Mediapark, Hilversum, Netherlands. Objectives: to turn the annual award ceremony into an 'anni- versary edition'; to create a glamorous and elegant evening perceived like a royal party and a prestigious reward for suc- cessful entrepreneurship; to create a brand-awareness leading to consider Ernst & Young the business partner that stimulates and rewards entrepreneurship. Budget: from 300,000 up to 400,000 euros. 29
  • 30. 20 [celebration / festivity] e EDP's birthday - ‘Energia 35th Douro Concert’ For a long time Edp challenged its agency to create a history took place in a 600 square metres stage, once-in-a-lifetime experience to celebrate the crafted by a team of 250 men and witnessed live by company’s importance and generate awareness in its 50,000 people and Vip guests, both on the stage and social and environmental concerns. But for its 35th on a two-storey boat in front of it. The concert was birthday, when the long-awaited new logo designed seen by 50,000 people and a million people tv by Stephan Saigmeister was revealed, the challenge audience, resulting in a massive media coverage and was simple: to achieve the impossible. Many tried - show re-airing. With a potential return of 4,810,421 and failed - to create a floating stage in the euros in editorial spaces and advertising, Edp's treacherous Douro waters but some memorable shows birthday was hailed as the event of the year. were also created in improbable settings, for example concerts set on a dam and in a cave. Partnering up with Sic tv channel for a live broadcast, the stakes [ DATA SHEET] were even higher and, after 3 months of production, Country: Portugal. one of the most magical concerts in portuguese Organizer: Desafio Global Ativism SA. Client: EDP - Portuguese Electric Power Company. Date: June 16th (3 days): transport from Lisbon to Porto; June 20th (10 days): floating stage set up, June 30th: floating stage river placing and securing, show rehearsals and promotion of the event, July 1st: live event. Target: national audience via live-tv broadcast, EDP employe- es via intranet streaming, 150 Vips, 300 guests, 50.000 Oporto residents. Location: Douro River, Oporto/Gaia. Objectives: to celebrate Portugal biggest company’s 35th anniversary together with the whole country through a once-in- a-lifetime experience in an historical and symbolical setting; to present EDP’s new brand; to generate awareness for EDP’s sustainable policies, in particular for what concerns Douro river. Budget: from 200,000 up to 300,000 euros. 30
  • 31. 20 [celebration / festivity] e International Opening Event Hannover Trade Fair 2011 The creative team wanted the opening ceremony surprised the audience by appearing on the stage to introduce a continuous stream of new ideas, just as structure and directly interacting with media the Hannover Messe itself does. The event employed a production. The public took a unique audiovisual convincing combination of live artists and highly journey through the fair’s main topics, production innovative technological presentations to depict facilities and processes, data and resource flows and tomorrow’s innovations: 3D mapping. The production through the people’s living spaces, for which these made the new main focus of the trade fair, products and solutions are designed. Metropolitan Solutions, visible in the opening ceremony: the stage was built in three dimensions, giving an industrial and urban touch while creating more space for innovative 3D mapping. Artists [ DATA SHEET] Country: Germany. Organizer: insglück Gesellschaft für Markeninszenierung mbH. Client: Deutsche Messe. Date: April 3rd, 2011. Location: Hannover, Congress Centrum. Objectives: with 13 flagship trade fairs and a huge number of innovations, the Hannover Messe was in full force in 2011; current topics related to the trade fair and the industry were presented at the opening ceremony. Budget: from 200,000 up to 300,000 euros. 31
  • 32. 20 [celebration / festivity] e 75th Anniversary of Shakhtar Donetsk Four months of work, a team including over 300 choreography of special effects. Impressive human professionals coming from all over the world, 1,300 choreographies, like the one of 700 dancers shaping volunteers, a 3-hour show: an Olympic production a flower garden to celebrate Donetsk, known as the organized in a country with a different cultural and ‘city of roses’, brightly coloured 3D projections, social-economic environment compared to Italy, with performances and guest stars such as Milla Jovovich the purpose of contributing to increase turnover and and Rihanna. The show led the public back in time, employment. One of the main tasks of the show was along the glorious past of the team, recalling many of to connect the team’s past, present and future with a the club’s most memorable moments. Results: 51,000 mix of Olympic flavoured ingredients, ranging from viewers and sale of non-reserved seats. Sold out. The live performances to solemn moments, enriched by a show was highly appreciated by the international press, which compared it to a real Olympic production. [ DATA SHEET] Country: Italy. Organizer: K-events. Client: Shakhtar Donetsk. Date: May 14th, 2011. Target: the Ukrainian public. Location: Donetsk, Donbass Arena. Objectives: to celebrate the anniversary of Shakhtar Donetsk with an unprecedented event in the world of football recalling the history of the team and illustrating the future of football in Ukraine. Budget: more than 5,000,000 euros. 32
  • 33. 20 [celebration / festivity] e 77MTA Celebrations High production values, seamless execution and the construction of a 57 meters diameter circular smooth logistics characterized December celebrations, structure - 20 metres high and with a roof capacity of which turned out to be one of the biggest events that 50 tonnes. The ‘Tank’, as it was known, housed an the country ever saw. Qatar Petroleum, Qatargas and auditorium and led to two exhibition spaces and a RasGas commissioned the creative concept for the lunch area. The venue was subsequently dismantled celebration, its design, the building of the bespoke but is still available for re-use and is seen as one of venue at Ras Laffan Industrial City, and the the world’s largest semi-permanent, circular event management of the whole event production including structures. [ DATA SHEET] Country: United Kingdom. Organizer: WRG Creative Communication Ltd. Membership: 27Names. Client: Qatargas. Date: December, 2010. Target: 1,200 Qatari Royalties, vip. Location: Qatar. Objectives: to deliver a high impact celebratory event, desi- gned to enhance national pride; to create a platform able to tell the amazing story of Qatar’s development to its own peo- ple and to the rest of the world. Budget: more than 5,000,000 euros. 33
  • 34. 20 [congress / convention] e Ibac Roma 2011 The creative idea was born from the centrality of power. The Gala Dinner took place in Galleria del Rome in a globalized scenario, where metropolitan Cardinale, an elegant space in Palazzo Colonna, recently areas are the main drivers of growth and development renovated and designed to host exclusive events. The of the land: a theme based on consistency and second day, dedicated to the organized works, was simplicity which used the Capitol as a theater hub for all organized in the historical Campidoglio’s Giulio Cesare activities. The welcome cocktail at the Exedra in the hall and was concluded on Terazza Caffarelli, hosting a Capitoline Museums was followed by the amazing light lunch for more than 70 people. Results: Rome was projections on Palazzo Senatorio in Piazza del recognized to be actually and actively committed to Campidoglio - an architectural projection, created implement a future land development and through a modern mapping technique, which administration, thanks to the efforts made to involve big highlighted the cosmopolitan and eclectic identity of companies recognizing cities’ growth potential, not only Roma Capitale by means of images and music evocative at regional and international level. [ DATA SHEET] Country: Italy. Organizer: Alphaomega. Membership: AssoComunicazione - Event Department, APA (Airport Promotion Agencies). Client: Roma Capitale. Date: May 26th and 27th, 2011. Target: top management of Italian and foreign multinational companies. Location: Rome, Campidoglio Square, Capitolini Museums, Palazzo Senatorio (Sala Giulio Cesare). Objectives: to offer Rome and its territory a point of conver- gence and comparison among high profile projects and syner- gies on Sustainable Mobility, Tourism and Regional Marketing and Ict, in order to bring real added value to a complex urban reality. Budget: up 100,000 to 200,000 euros. 34
  • 35. 20 [congress / convention] e 48 Horas con Telefónica Work sessions were held in an innovative and creative into a futuristic show at the closing dinner. With live scenario. Lycra forms were used for the work meetings music, the ancestral carnival turned into an elegant to achieve a retro and frontal projection and generate a Venetian procession, ending with the coronation of a single visual field in a multilayer depth, using a video futuristic queen. Modern lighting, pyrotechnics, jugglers mapping technology. And Ferrán Ádria, as guest fauns, fire-spitter stiltwalkers, fish tricycles, algae dancers speaker, spoke about innovation. The institutional dinner inside spheres, baroque ladies, tap dancers, ciber-drags, was inspired to Gaia, the earth as a living organism: the etc. Results: Telefónica succeded in personally knowing chromatic spectrum of Africa, culture and fauna, an its large business, achieving a better customer loyalty, African group of dancers and musicians, Led baobabs, improving communication skills, reinforcing brand image earth dancers, spherical planet balloons, etc. In the and increasing relevant volumes of business, as a result afternoon, 17 leisure plans: golf, workshop 2.0, diving, of an improved personal relationship and a better quads, etc. The traditional island carnival was converted understanding of products. [ DATA SHEET] Country: Spain. Organizer: Quum Comunicación. Client: Telefónica de España. Date: June 7th - 9th, 2011. Target: 600 best customers. Location: Gran Canaria. Objectives: to create commercial links with its 600 best customers, communicating them its business strategy and commercial offer; to become a business forum for the atten- dants; to reinforce the brand image by an excellent and per- sonalized approach, high added value in contents, technologi- cal and modern way of presentation. Budget: up 500,000 to 1,000,000 euros. 35