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● E- MaMa Shop is an online blog shop that
sells items that are hard and expensive to
find in Singapore.
● Items include Elmer’s Glue, Washi
Tape,Modelling Clay, Poppin Cookin, loom
bands and cute stickers.
Reasons why consumers will buy Elmer’s Glue
● Elmer’s Glue is 100% safe for consumption.
● Kids can use them without adult
● Easy to clean up when spilled.
● Available in all sorts of cartoon characters
to captivate the children
Benefits of Washi Tape.
● Available in all sorts of colours and
● E- MaMa Shop is selling at a cheaper price
with the same quality.
● Washi Tape can be reused for a couple of
times. This help to save money and the
We are looking at a profit of $2 per bottle of
Elmer’s Glue and $2 per bundle of Washi
Tape. The sum of money required is SGD
$200,000. The money will be used to deliver
products to consumers and also to buy the
products from consumers.
● Target audience for these products are
children, all types of bookstores and
designing schools like NAFA.
● Schools may also buy the products in bulk
for occasions like Children’s Day or Youth
● E- MaMa is the only shop selling these
● Competitor is ‘MaMa Shop Online’ that sells
everything, from cooking oil to cosmetics.
● However, they do not sell stationeries.
● Since there is only ‘MaMa Store Online’, and
they do not sell similar things as us, there
are no competitors challenging E-MaMa
● No website are selling these products, thus
there is very little competition for E- MaMa
● These products are targeted at students of
designing schools and people who like doing
arts and crafts.
● Products can be sold by persuading
consumers and informing them about the
benefits of the products etc. the non toxic
Elmer’s Glue suitable for children.
● E- MaMa Shop is using social media like
Facebook to gain traffic.
● Website has been created for consumers to
buy the products.
CEO - Caleb Tan
Chief Executive Officer. Leader of the
COO - Faye Pow
Chief Operating Officer. Ensures that
everything is operating well.
CMO - Lai Min
Chief Marketing Officer. Markets and sells
products made by the company.
CTO/CIO - Benjamin Ng
Chief Technology Officer. Ensures that the
website and facebook page of E - MaMa Shop is
CFO - Hoo Sze Loon
Chief Finance Officer. Takes care of the profit
and finance of the company.
End Of Presentation
Thank you for your kind attention. This is the
end of our proposal.
Lai Min, Faye Pow, Hoo Sze Loon, Caleb Tan,