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Internet of Things and Connectivity

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Whirlpool presents the volume 2 of the Digital School. Lesson 2 is dedicated to explain how everyday objects can become smart and more connected to each other and to the users.

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Internet of Things and Connectivity

  1. 1. LESSON 2 internet of things & the importance of connectivity
  2. 2. introduction This lesson is devoted do explain how everyday objects are becoming "smart" and more connected to each other and to users. WHAT IS “INTERNET OF THINGS”? DRIVERS FUTURE SCENARIOS ARE THOSE SCENARIOS SO FUTURISTIC? WHIRLPOOL CASE: “WHIRLPOOL CONNECTIVITY” PROJECT 2 1 2 3 4 5
  3. 3. what is “internet of things”? 3
  4. 4. internet of things 4 “It is an Internet of assemblies of people and technology brought together to act on the important questions of today.” Adam Greenfield
  5. 5. machine to machine (M2M) All the objects around us can be connected between them and between users. New technologies gather and process informations about objects and users to share them for making better services and our everyday experience. 5 http://en.wikipedia.org/wiki/Machine_to_Machine
  6. 6. Putting objects in communication brings life to a process of transformation that will create intelligent factories, digital medical services, mobile collaborations, virtual assistants and connected vehicle. 6 Intelligent factories
  7. 7. drivers 7
  8. 8. evolution of innovation As we learned from Lesson 1, innovation is faster and faster! Over the years we have seen so many new technologies and platforms. This context leads to a continuous evolution: 8 From Marketing To real time Marketing To smart adaptive Marketing To...?
  9. 9. how we arrived here? 9 a new digital culture a lower cost of technologies people don’t have enough time Smartphones have become indispensable Internet of things Need of simplification Growth of M2M connections
  10. 10. explanations In this video Greg explains the macro trends behind the connected home and IoT, the importance of software and the cloud in today’s hardware, commoditization of hardware, and the need to focus on actual customer problems rather than novel gimmicks. Greg Duffy - CEO, DropCam 10 http://new.livestream.com/gigaom/events/2423781/videos/32468869
  11. 11. future scenarios 11
  12. 12. our future from: BIGGER IS BETTER CLOUT ACCESS TO INFORMATION BIG DATA BUSINESS INTELLIGENCE CONNECTIVITY The Internet of Everything (IoE) Value Index - Cisco 2013 12 Our scenario is moving To: BETTER IS BETTER CLOUD EXPERTISE EVERYWHERE BIG JUDGMENT INTELLIGENCE AT THE POINT OF DECISION CONNECTEDNESS
  13. 13. perspectives In 2012, there were 8.7 billion connected objects globally, constituting 0.6% of the ‘things' in the world. In 2013, this number has exceeded 10.0 billion. We expect the number of connected objects to reach 50bn by 2020 (2.7% of things in the world). We expect connectivity costs to reduce at a 25% CAGR during 2012-20, which is approximately equal to the growth in number of connected objects. Lastly, we believe that more than 50% of the connected objects added during 2013-20 will be added in the last 3 years of the decade. 13 http://newsroom.cisco.com/feature-content?type=webcontent&articleId=1208342
  14. 14. are those scenario so futuristic? 14
  15. 15. Benchmarking Let’s see some examples and review of main connected products currently on the market 15
  16. 16. samsung smart home 16 Samsung's single platform will connect all smart devices and home appliances, allowing consumers to monitor and control every aspect of their home from any mobile device (phone, wearables, etc.). http://www.samsung.com/uk/home-appliances/ https://www.youtube.com/watch?v=mEzSF29EBgI
  17. 17. Petcube Petcube allows pet owners to interact with their animals remotely. Featuring a laser pointer, wide angle lens, speakers and wifi, the device syncs with a mobile app, allowing owners to keep track of and play games with domestic animals. 17 http://petcube.net/
  18. 18. ikettle The wireless-connected iKettle can be turned on remotely by using an associated mobile app. 18 http://www.firebox.com/product/6068/iKettle
  19. 19. Whirlpool case: “Whirlpool Connectivity” project 19
  20. 20. whirlpool connectivity For the Internet of Things world, Whirlpool wants to stay ahead of the curve with a connectivity app: designing a digital tool that lets users control all the Whirlpool devices they have at home by mobile, remotely, and possibly integrate them and their activities. 20
  21. 21. 22 THANK YOU Have you heard of the "new retail"? Discover in our next lesson what it is and why companies need to adapt to this! For questions or suggestions please write to: whirlpool_emea@whirlpool.com

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