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FROM POOR COUSIN TO FAVOURITE UNCLE
ENTREPRENEURSHIP EXPERIENCES
& Learning Opportunities (Aerial View)

                    1. CONNECTING THE DOTS
                    (to provide good transport for the user)

                    2. MOVING MONEY
                    (new business, innovation, access, jobs)

                    3. MOVING MINDS
                    (new way of looking at transport & cities)

Susan Zielinski, SMART, University of Michigan.
February 10, 2012, Mumbai. Occasion: Rickshaw Rising (EMBARQ)
EMBARQ India Rickshaw Rising Workshop -   sue zielinski
YOUR FIRST THOUGHT :
        What is the greatest benefit /
advantage of auto rickshaws in cities /
             in the transport system?
AUTO RICKSHAW MISSING LINK:

-more with less – enhances existing system

- nimble &adaptable & responsive

- affordable, serves urban poor

- creates jobs

- other?
LEARNINGS
                                                          CONNECTING THE DOTS

Seamless Whole systems Opportunities: Service Product Technology Design Policy

            Rickshaws NB Part of whole system – floating all boats – not just feeder

                                                                   MOVING MONEY

                  Auto Rickshaw Sweetspot: Nimble Combination of Service and IT
                                     (wayfind, fare pay, traffic manage, security)

                                    Emerging Industry Cluster – financing all boats

                     Job creation – improve quality of employment / self-sufficiency

                                                                   MOVING MINDS

                               New language (not last mile/feeder – important role)
                                                          New perception of value

                            Policy barriers to be overcome (decision makers minds)
                             Telling a new positive story, new research to help this

Counter Isolation – we are not alone – strength in numbers – local & global networks
                                                           Public Private Innovation
LIVING LABS:
Bangalore
Beijing
Cape Town
Chennai
Cochin
Detroit Region
Fairfax
Los Angeles
Manila
Mexico City
Mystic
Pasadena
Portland
Seattle
Shanghai
Washington DC
Lisbon / Coimbra / Porto
etc…
Connecting the Dots; Moving Money; Moving Minds
RESEARCH, EDUCATION, TECH TRANSFER: ACCELERATE IMPLEMENTATION
PARTNERS & SPONSORS:

        National Science Foundation
      Center for South Asian Studies
     Transportation Research Board
              Rockefeller Foundation
                     Mott Foundation
                      FIA Foundation
                    Alcoa Foundation
                Ford Motor (redefining)
US Environmental Protection Agency
                       Cisco Systems
                                  IBM
    Federal Highway Administration
       U.S. Department of Education
                     CEO’s for Cities
               City Connect Chennai
    Confederation of Indian Industry
                                etc…
Why DID the chicken Cross the Road?
GAME CHANGE: SEAMLESSLY CONNECTED OPTIONS
LEAPFROG: Straight to Next Generation Whole Systems Design & Build
- spatial connectivity supported by Services, Technologies and PPI




NEW MOBILITY GRID: More Choices, More Connected
The Next Infrastructure; The Next Industry Cluster
BELLY OF THE BEAST ---- Transportation = Cars

(everything else is extra, hardly even seen)
… as Thomas Friedman might say …
TRANSPORTATION IS FLAT

OPEN SOURCE, MULTI-MODAL, MULTI-SERVICE, IT ENHANCED USER FOCUSED, SOCIALLY
EQUITABLE, AESTHETIC LIVABLE WHOLE SYSTEMS TRANSPORTATION


TRANSLATION: More Choices; More Connected Choices (New Mobility)

EMERGING GLOBAL NEW MOBILITY INDUSTRY TO SUPPLY IT
The current value of New Mobility markets can be measured in the billions of dollars.”Building a New
Mobility Industry Cluster in the the Toronto Region” (MTE & ICF)
Auto
Rickshaws,Not
Just the Last Mile,
Not Just the
Feeder
A heart? A lung? Pituitary gland? Your choice

What is better? What is the silver bullet?

I only use my heart I’m too rich and powerful to use my capillaries
EMBARQ India Rickshaw Rising Workshop -   sue zielinski
EMBARQ India Rickshaw Rising Workshop -   sue zielinski
RESULT:
                                                Almost all
                                                transport
                                                has at least
                                                an urban
                                                component
CONTEXT: URBANIZATION

From 50% - 2/3 by 2025; 81% in US;
90 % world economy
Coming years: At least 35 cities more than 10 million
DRIVERS
EMBARQ India Rickshaw Rising Workshop -   sue zielinski
EMBARQ India Rickshaw Rising Workshop -   sue zielinski
BRT went
 viral --
worldwide
  More than 83
Over 40 in North
 America alone
ZIPCAR: Wheels When You
Need Them
             services

 FRACTIONAL USE: AUTO RICKSHAWS, TAXIS & COMMUNAL
    CABS, INTERMEDIATE VEHICLES, CARSHARE, BIKE
        SHARE, SOCIAL NETWORKING, SLUGGING
new technology

wayfinding; shared
use; fare payment;
traffic management;
security etc.
Design & new
infrastructure
New modes / modal enhancements
EMBARQ India Rickshaw Rising Workshop -   sue zielinski
moving people
moving goods
moving less
EMBARQ India Rickshaw Rising Workshop -   sue zielinski
CONNECTIVITY/OPTIMIZATION
IS THE NEW SILVER BULLET
GAME CHANGE: SEAMLESSLY CONNECTED OPTIONS
LEAPFROG: Straight to Next Generation Whole Systems Design & Build
- spatial connectivity supported by New Technologies and PPI




NEW MOBILITY GRID: More Choices, More Connected
The Next Infrastructure; The Next Industry Cluster
CONNECTIVITY/OPTIMIZATIO
           CONNECTIVITY / OPTIMIZATION
                          N
               (both energy & time)
                          • spatial *
                    •spatial / physical

                  • service (use vs. own)

• technological (wayfind; fare pay; traffic manage; security)

• economic (revitalize; save $; create jobs; boost business)

                 • institutional & policy
                 (public private innovation)

        • cultural / psychological (moving minds)
ROLLING OUT THE GRID: 4 STEPS
               (public-private innovation)
1. CONVENING – The Crucial & Often Under-Rated First Step
   (not just the usual suspects – public private innovation

2. MAPPING – An Engaging and Tangible Catalyst for Action

3. PILOTING & ROLL-OUT – Start with Hologram for Wider Spread Roll-
    Out

4. MOVING MINDS – Speak a new language (Rumi, Philip K. Dick)

5. NETWORK (SMART network – “twinning” for shared genius)
CONVENING
MAPPING

    and

PILOTING




           Washington, DC

           Ann Arbor, Michigan
CHENNAI:
  Linking design, value
  capture, cycles, auto
rickshaws, pedestrians,
  local business & new
    technologies (e.g.
Mapunity, Cisco, Ashok,
         thru CII)
COCHIN (quiet leapfrog)
Links train, metro, bus, ferry, auto, taxi, parking, 2 wheelers & cycles
Linked to commercial, entertainment, tourism, lifestyle
70% of people need not enter city (larger hubs gateways to grid of smaller hubs)
Transform economy & lifestyle
Sustainable – supported by real estate elements
Mexico City
CAPE TOWN – entrepreneurial ventures, way-finding,
workplaces, public-private innovation, moving minds
Moving
Minds
Did Philip K. Dick predict or shape the future?
SYSTEM OF SYSTEMS: CHANGES THE GAME

Connects Mode Service Product Technology Design

 Door to Door (feeds trunk, focused on user)

Scalable / incremental / ALL YESES / induces demand

 For all shapes & sizes of communities & regions

 Short term / long term (not land use / policy dependent)

 Appealing (design, cool status) & Safe & Equitable

 Resilient & Robust (to climate / geopolitical challenges)

Business, Innovation, Job Opportunities
      (New Mobility Industry Cluster Multi-Billion $)
NEW MOBILITY ECONOMIC BENEFITS

Saves Money

Creates Jobs

Boosts Business

Revitalizes Local Economy
TELECOMMUNICATIONS
                                      & WIRELESS
                  CLEAN ENERGY                          E- BUSINESS
                                                        & NEW MEDIA




     TRANSPORTATION                                                   INFORMATION
       EQUIPMENT                                                      TECHNOLOGY




FINANCIAL SERVICES,
                                                                              TOURISM
     BAN KING &
    INVESTMENT
                                  NEW MOBILITY                                & RETAIL

                                    INDUSTRY

                                                                      TRANSPORTATION
      GEOMATICS                                                         OPERATIONS
                                                                        & SERVICES



                   REAL ESTATE
                  CONSTRUCTION,                        GOODS MOVEMENT
                   PLANNING &                           & SUPPLY CHAIN
                                       INTELLIGENT       MANAGEMENT
                   OPERATIONS
                                     TRANSPORTATION
                                         SYSTEMS
EMBARQ India Rickshaw Rising Workshop -   sue zielinski
TODAY

What are some examples of successful scalable ventures?

                    What are some new business models?

                          What technologies can help us?

                              What research can help us?

                               What policies can help us?

  What friends / networks (locally & globally) can help us?
LEARNINGS
                                                         CONNECTING THE DOTS

Seamless Whole systems Opportunities: Service Product Technology Design Policy

           Rickshaws NB Part of whole system – floating all boats – not just feeder

                                                                  MOVING MONEY

                 Auto Rickshaw Sweetspot: Nimble Combination of Service and IT
                                    (wayfind, fare pay, traffic manage, security)

                                                        Emerging Industry Cluster

                   Job creation – improve quality of employment / self-sufficiency

                                                                  MOVING MINDS

                             New language (not last mile/feeder – important role)
                                                        New perception of value

                          Policy barriers to be overcome (decision makers minds)
                           Telling a new positive story, new research to help this

                             Isolation – we are not alone – local & global networks
                                                          Public Private Innovation
EMBARQ India Rickshaw Rising Workshop -   sue zielinski
SMART CONNECTIONS:

 • http://um-smart.org/blog or email me susanz@umich.edu

• Living Labs (in pilot communities & regions) & NETWORK

          • Primer (Connecting & Transforming)

• Global Learning Community (education & capacity building)

• SMART Exchange collaborative tool -- smartumich.ning.com

                    • Business network

                 • Research collaborative

  • Regular gatherings / summits of the “systems” network

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EMBARQ India Rickshaw Rising Workshop - sue zielinski

  • 1. FROM POOR COUSIN TO FAVOURITE UNCLE ENTREPRENEURSHIP EXPERIENCES & Learning Opportunities (Aerial View) 1. CONNECTING THE DOTS (to provide good transport for the user) 2. MOVING MONEY (new business, innovation, access, jobs) 3. MOVING MINDS (new way of looking at transport & cities) Susan Zielinski, SMART, University of Michigan. February 10, 2012, Mumbai. Occasion: Rickshaw Rising (EMBARQ)
  • 3. YOUR FIRST THOUGHT : What is the greatest benefit / advantage of auto rickshaws in cities / in the transport system?
  • 4. AUTO RICKSHAW MISSING LINK: -more with less – enhances existing system - nimble &adaptable & responsive - affordable, serves urban poor - creates jobs - other?
  • 5. LEARNINGS CONNECTING THE DOTS Seamless Whole systems Opportunities: Service Product Technology Design Policy Rickshaws NB Part of whole system – floating all boats – not just feeder MOVING MONEY Auto Rickshaw Sweetspot: Nimble Combination of Service and IT (wayfind, fare pay, traffic manage, security) Emerging Industry Cluster – financing all boats Job creation – improve quality of employment / self-sufficiency MOVING MINDS New language (not last mile/feeder – important role) New perception of value Policy barriers to be overcome (decision makers minds) Telling a new positive story, new research to help this Counter Isolation – we are not alone – strength in numbers – local & global networks Public Private Innovation
  • 6. LIVING LABS: Bangalore Beijing Cape Town Chennai Cochin Detroit Region Fairfax Los Angeles Manila Mexico City Mystic Pasadena Portland Seattle Shanghai Washington DC Lisbon / Coimbra / Porto etc… Connecting the Dots; Moving Money; Moving Minds RESEARCH, EDUCATION, TECH TRANSFER: ACCELERATE IMPLEMENTATION
  • 7. PARTNERS & SPONSORS: National Science Foundation Center for South Asian Studies Transportation Research Board Rockefeller Foundation Mott Foundation FIA Foundation Alcoa Foundation Ford Motor (redefining) US Environmental Protection Agency Cisco Systems IBM Federal Highway Administration U.S. Department of Education CEO’s for Cities City Connect Chennai Confederation of Indian Industry etc…
  • 8. Why DID the chicken Cross the Road?
  • 9. GAME CHANGE: SEAMLESSLY CONNECTED OPTIONS LEAPFROG: Straight to Next Generation Whole Systems Design & Build - spatial connectivity supported by Services, Technologies and PPI NEW MOBILITY GRID: More Choices, More Connected The Next Infrastructure; The Next Industry Cluster
  • 10. BELLY OF THE BEAST ---- Transportation = Cars (everything else is extra, hardly even seen)
  • 11. … as Thomas Friedman might say … TRANSPORTATION IS FLAT OPEN SOURCE, MULTI-MODAL, MULTI-SERVICE, IT ENHANCED USER FOCUSED, SOCIALLY EQUITABLE, AESTHETIC LIVABLE WHOLE SYSTEMS TRANSPORTATION TRANSLATION: More Choices; More Connected Choices (New Mobility) EMERGING GLOBAL NEW MOBILITY INDUSTRY TO SUPPLY IT The current value of New Mobility markets can be measured in the billions of dollars.”Building a New Mobility Industry Cluster in the the Toronto Region” (MTE & ICF)
  • 12. Auto Rickshaws,Not Just the Last Mile, Not Just the Feeder
  • 13. A heart? A lung? Pituitary gland? Your choice What is better? What is the silver bullet? I only use my heart I’m too rich and powerful to use my capillaries
  • 16. RESULT: Almost all transport has at least an urban component CONTEXT: URBANIZATION From 50% - 2/3 by 2025; 81% in US; 90 % world economy Coming years: At least 35 cities more than 10 million
  • 20. BRT went viral -- worldwide More than 83 Over 40 in North America alone
  • 21. ZIPCAR: Wheels When You Need Them services FRACTIONAL USE: AUTO RICKSHAWS, TAXIS & COMMUNAL CABS, INTERMEDIATE VEHICLES, CARSHARE, BIKE SHARE, SOCIAL NETWORKING, SLUGGING
  • 22. new technology wayfinding; shared use; fare payment; traffic management; security etc.
  • 24. New modes / modal enhancements
  • 29. GAME CHANGE: SEAMLESSLY CONNECTED OPTIONS LEAPFROG: Straight to Next Generation Whole Systems Design & Build - spatial connectivity supported by New Technologies and PPI NEW MOBILITY GRID: More Choices, More Connected The Next Infrastructure; The Next Industry Cluster
  • 30. CONNECTIVITY/OPTIMIZATIO CONNECTIVITY / OPTIMIZATION N (both energy & time) • spatial * •spatial / physical • service (use vs. own) • technological (wayfind; fare pay; traffic manage; security) • economic (revitalize; save $; create jobs; boost business) • institutional & policy (public private innovation) • cultural / psychological (moving minds)
  • 31. ROLLING OUT THE GRID: 4 STEPS (public-private innovation) 1. CONVENING – The Crucial & Often Under-Rated First Step (not just the usual suspects – public private innovation 2. MAPPING – An Engaging and Tangible Catalyst for Action 3. PILOTING & ROLL-OUT – Start with Hologram for Wider Spread Roll- Out 4. MOVING MINDS – Speak a new language (Rumi, Philip K. Dick) 5. NETWORK (SMART network – “twinning” for shared genius)
  • 33. MAPPING and PILOTING Washington, DC Ann Arbor, Michigan
  • 34. CHENNAI: Linking design, value capture, cycles, auto rickshaws, pedestrians, local business & new technologies (e.g. Mapunity, Cisco, Ashok, thru CII)
  • 35. COCHIN (quiet leapfrog) Links train, metro, bus, ferry, auto, taxi, parking, 2 wheelers & cycles Linked to commercial, entertainment, tourism, lifestyle 70% of people need not enter city (larger hubs gateways to grid of smaller hubs) Transform economy & lifestyle Sustainable – supported by real estate elements
  • 37. CAPE TOWN – entrepreneurial ventures, way-finding, workplaces, public-private innovation, moving minds
  • 38. Moving Minds Did Philip K. Dick predict or shape the future?
  • 39. SYSTEM OF SYSTEMS: CHANGES THE GAME Connects Mode Service Product Technology Design  Door to Door (feeds trunk, focused on user) Scalable / incremental / ALL YESES / induces demand  For all shapes & sizes of communities & regions  Short term / long term (not land use / policy dependent)  Appealing (design, cool status) & Safe & Equitable  Resilient & Robust (to climate / geopolitical challenges) Business, Innovation, Job Opportunities (New Mobility Industry Cluster Multi-Billion $)
  • 40. NEW MOBILITY ECONOMIC BENEFITS Saves Money Creates Jobs Boosts Business Revitalizes Local Economy
  • 41. TELECOMMUNICATIONS & WIRELESS CLEAN ENERGY E- BUSINESS & NEW MEDIA TRANSPORTATION INFORMATION EQUIPMENT TECHNOLOGY FINANCIAL SERVICES, TOURISM BAN KING & INVESTMENT NEW MOBILITY & RETAIL INDUSTRY TRANSPORTATION GEOMATICS OPERATIONS & SERVICES REAL ESTATE CONSTRUCTION, GOODS MOVEMENT PLANNING & & SUPPLY CHAIN INTELLIGENT MANAGEMENT OPERATIONS TRANSPORTATION SYSTEMS
  • 43. TODAY What are some examples of successful scalable ventures? What are some new business models? What technologies can help us? What research can help us? What policies can help us? What friends / networks (locally & globally) can help us?
  • 44. LEARNINGS CONNECTING THE DOTS Seamless Whole systems Opportunities: Service Product Technology Design Policy Rickshaws NB Part of whole system – floating all boats – not just feeder MOVING MONEY Auto Rickshaw Sweetspot: Nimble Combination of Service and IT (wayfind, fare pay, traffic manage, security) Emerging Industry Cluster Job creation – improve quality of employment / self-sufficiency MOVING MINDS New language (not last mile/feeder – important role) New perception of value Policy barriers to be overcome (decision makers minds) Telling a new positive story, new research to help this Isolation – we are not alone – local & global networks Public Private Innovation
  • 46. SMART CONNECTIONS: • http://um-smart.org/blog or email me susanz@umich.edu • Living Labs (in pilot communities & regions) & NETWORK • Primer (Connecting & Transforming) • Global Learning Community (education & capacity building) • SMART Exchange collaborative tool -- smartumich.ning.com • Business network • Research collaborative • Regular gatherings / summits of the “systems” network

Notas do Editor

  1. In response innovation abounds
  2. Toronto (picture Toronto study) Ford Motor (Market Analysis)Washington DCChennai Confederation of Indian Industry (value capture) Cape Town “Switch” New Mobility Alliance IBM Study Detroit region study Brookings Real Estate and Walkability China Consumer uptake study Portland State University