The Tobacco Products Directive         An opportunity for a generation Anca Toma Friedlaender, Senior Policy Advisor Smoke...
About the Smoke Free PartnershipOur Partners•Cancer Research UK•European Heart Network•European Respiratory Society•Action...
The costs of tobacco        544 bn              135 bn     Cost to society   Total market value
The costs of tobacco                 700,000 deaths          9.94 million years of life lost          7.9 million lost wor...
This presentation
Priorities for the TPD reviewMeasures that help prevent children from taking                 up smoking
TPD priorities            A pack that tells the truth            A taste that tells the truth
Why do these measures matter?They Inform about harmThey Prevent uptakeThey Reduce the appeal of tobaccoThey Encourage quit...
Who do these measures target?• About 118 million Europeans smoke• 83 million started before the age of 18• 17,5 million of...
What is this all about? Some 80 million children under the age of 15                 live in the EU                  They ...
What would be a successful Directive?
What would be a successful Directive? Ban on all ingredients and additives that increase the          attractiveness of to...
What would be a successful Directive?   Security and traceability features that help    reduce the availability of illicit...
What would be the impact ofa successful Directive?         2% decrease in consumption                  over 5 years       ...
What would be the impact ofa successful Directive?    4bn net benefit to the economy per year                2235 jobs gai...
The challenges to a successful Directive• Who opposes this proposal ?• Why ?
Key misconceptions about TPD measuresTPD = Increasedillicit trade                         TPD = farmers go                ...
The biggest misconception of all                       OR
The facts• Huge body of proof that packaging works• No evidence that the proposal would impact  illicit trade• No evidence...
Public supportMeasure                                   Support (2012)Health warnings on all tobacco products   76%Standar...
The opportunity of a generation• A law that is good for 20 years• A focus on preventing children from taking up  smoking• ...
Which one would you choose?
Thank you
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The tobacco products directive: an opportunity for a generation

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Presentation by Anca Toma Friedlaender (Senior Policy Advisor, Smoke Free Partnership) on the occasion of the EESC hearing on Manufacture, presentation and sale of tobacco and related products (Brussels, 19 Feb 2013).

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The tobacco products directive: an opportunity for a generation

  1. 1. The Tobacco Products Directive An opportunity for a generation Anca Toma Friedlaender, Senior Policy Advisor Smoke Free PartnershipEuropean Economic and Social Committee, 19 February 2013
  2. 2. About the Smoke Free PartnershipOur Partners•Cancer Research UK•European Heart Network•European Respiratory Society•Action on Smoking and HealthThe SFPs vision is a world free from the death and sufferingcaused by tobacco consumptionThe SFP’s mission is the effective implementation of theWHO Framework Convention on Tobacco Control (FCTC) atEU and global level
  3. 3. The costs of tobacco 544 bn 135 bn Cost to society Total market value
  4. 4. The costs of tobacco 700,000 deaths 9.94 million years of life lost 7.9 million lost working days Per year
  5. 5. This presentation
  6. 6. Priorities for the TPD reviewMeasures that help prevent children from taking up smoking
  7. 7. TPD priorities A pack that tells the truth A taste that tells the truth
  8. 8. Why do these measures matter?They Inform about harmThey Prevent uptakeThey Reduce the appeal of tobaccoThey Encourage quitting
  9. 9. Who do these measures target?• About 118 million Europeans smoke• 83 million started before the age of 18• 17,5 million of EU smokers are 15-24 years oldSources: Eurobarometer 2012 and Eurostat population data for 2010
  10. 10. What is this all about? Some 80 million children under the age of 15 live in the EU They are at risk They are our priority
  11. 11. What would be a successful Directive?
  12. 12. What would be a successful Directive? Ban on all ingredients and additives that increase the attractiveness of tobacco products
  13. 13. What would be a successful Directive? Security and traceability features that help reduce the availability of illicit products
  14. 14. What would be the impact ofa successful Directive? 2% decrease in consumption over 5 years That means 2.4 million people
  15. 15. What would be the impact ofa successful Directive? 4bn net benefit to the economy per year 2235 jobs gained 16.8 million life-years saved 506 million saved in healthcare costs
  16. 16. The challenges to a successful Directive• Who opposes this proposal ?• Why ?
  17. 17. Key misconceptions about TPD measuresTPD = Increasedillicit trade TPD = farmers go out of businessTPD = bad forbusiness and jobs Plain packaging = breach of intellectual property rightsTPD = no evidenceof effectiveness
  18. 18. The biggest misconception of all OR
  19. 19. The facts• Huge body of proof that packaging works• No evidence that the proposal would impact illicit trade• No evidence that government revenues would drop• No evidence that jobs would be eliminated• Allegations of IPR breaches not proven
  20. 20. Public supportMeasure Support (2012)Health warnings on all tobacco products 76%Standardised plain packaging 57%Ban on flavourings 63%Security features on packets 73%Point of sale advertising bans 64%Point of sale display bans 58%
  21. 21. The opportunity of a generation• A law that is good for 20 years• A focus on preventing children from taking up smoking• A sustained – and sustainable – reduction in tobacco use• A win-win-win situation for public health, governments, and the EU economy
  22. 22. Which one would you choose?
  23. 23. Thank you

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