Åsmund Møll Frengstad (CEO, meshcrafts) held this presentation on Meshcrafts at the 2014 SME Assembly in Naples, Italy. Find out more at: http://blogs.ec.europa.eu/promotingenterprise/

2. Åsmund Møll Frengstad
CEO, meshcrafts as

4. The problem
• Today complicated and imprecise payment methods are
diminishing the values and use of the electrical vehicle.
• The app and software out there is complicated to use. The
communication between charging point and back office is
expensive and/or unstable.

5. Vision
• Smart Charge is a trade platform for electrical vehicle
• With Smart Charge the dilemma of proprietary payment
systems, hidden extra fees and members-only charging
are obsolete.
• “We are the AirBNB for Charging EV’s”
• “We are the SIM-card for your EV’s”

6. Product
• Safe, easy and cheap payment method for EV’s, with zero cliks
• No card or proprietary systems needed for monitoring and
charging your EV
• Total control of your EV’s

7. Åsmund Møll Frengstad Marthe Østrem Magne Krog Nilsen
CEO
M.Sc. Machine Engineer, NMBU
HR
M.Sc. Entrepenourship and
Innovation, NMBU
CFO
M.Sc. Buisness Economics NMBU
Stian Weiseth Alexandra Novikova Sindre Kvålsgard
COO
CDO
M.Sc. Entrepenourship and
M.Sc. UX design, UiO
Innovation, NMBU
CTO
M.Sc. Informatics: Technical and
Scientific Application, UiO
Team

8. • EV market
– Private
» 20 M cars by 2020
– Enterprise
» Management
systems
» Fleet Control
• Marina
– Small boats
» Energy
» Docking fee
• Ports
– 110.000 Ships
– 10.000 ports
Market Opportunity

9. Market growth and strategy
• IEA estimates 20 M EV’s by 2020
• In Norway 18% of all new cars
are chargeable, 15% is EV
• World wide 0,5% chargeable
and 0,18 % EV
• Big home market in Norway
• Rest of the world fleet owners
who is the market
Source: http://www.iea.org/topics/transport/electricvehiclesinitiative/

10. • Back end
– virta
– Gocharge
– Chargeyourca
– hubeleon
• APP
– Pluggsgurf
– Easypark
– Chargeyourcar
– Gocharge
• AMR & Control
– Producers of
charging stations
Competitors

11. Financials
EUR 3,000,000
EUR 2,500,000
EUR 2,000,000
EUR 1,500,000
EUR 1,000,000
EUR 500,000
EUR 0
-EUR 500,000
2014 2015 2016 2017 2018
Income Expense's EBITDA
Year 2014 2015 2016 2017 2018
Income EUR 1 899 EUR 109 872 EUR 424 234 EUR 1 399 414 EUR 2 668 709
Expense's -EUR 113 812 -EUR 254 022 -EUR 460 423 -EUR 1 183 209 -EUR 2 132 797
EBITDA -EUR 111 913 -EUR 144 150 -EUR 36 189 EUR 216 205 EUR 535 911

12. Investments
2014 2015 2016 2017
Administration EUR 1 474 EUR 168 482 EUR 336 963 EUR 336 963
RND EUR 34 384 EUR 141 220 EUR - EUR -
Marketing EUR 24 560 EUR 30 700 EUR 24 560 EUR 36 840
Demo EUR 18 420 EUR 42 980 EUR - EUR -
Other EUR 2 456 EUR 12 280 EUR 24 560 EUR 24 560
EUR - EUR - EUR - EUR -
sum EUR 83 308 EUR 397 677 EUR 388 099 EUR 400 380
EUR - EUR - EUR - EUR -
equity EUR 24 560 EUR - EUR 39 381 EUR 386 195
loan EUR - EUR - EUR - EUR -
govermental grants EUR 122 806 EUR - EUR - EUR -
investors EUR - EUR - EUR - EUR -
sum finance EUR 147 366 EUR - EUR 39 381 EUR 386 195
needed investments EUR 64 059 EUR -397 677 EUR -348 718 EUR -14 186
• 30 700 € in governmental grants
• 98 250 € applying for next phase
Over the next three years Meshcrafts will need
a total investment of 760 600 €

13. Revenue Modell
• Recurring revenue through a subscription model by end
costumer and charging stations.
• Recurring revenue on enterprise packages
• Premium back office with statistics to charge stations owners
• Smart Charge can also organize the billings and administration
connected to charging operations for premium users

14. Value of marked
• Charging stations 16,2 M €
• EV charging overhead 0,01 € pr kwh gives a market value of 19,6 m $
Value of revenue models
• Charging stations 4,215 M €
• EV charging overhead 4,99 m €
• Total value of revenue models 9,2 m €

15. Timeline
2014
Prototype
Working Beta
Pilot
2015
Roll-out
Europe
PCT verdict
Beta test 0-
click
New product
protoype
2016
Roll-out 0-
click
Roll-out
world wide
2017
Normal
New
products roll-out
2018
Normal

16. Partners