Seo goals & objectives 2 quarter 2012

E
SEO Goals & Objectives 2-Quarter 2012

        SEO Project Plan
SEO Goals & Objectives:
1 Quarter
(Some objectives not accomplished)

•    Create Benchmark SEO reporting – adjust to CoreMetric standards.
•    Create 15 Targeted Link campaigns for Off-site/On-site Content.
•    Create 25 Targeted Link campaigns for off-site/on-site content.

2 Quarter
(Some objectives not accomplished)

•    Expand content and expand keywords based off Analytics.
•    Begin social media and sharing content to drive natural links.
•    Increase Quarter 1 natural traffic by 20%.
•    Create 25 Targeted Link campaigns for off-site/on-site content.
•    Create 10 original and extensive pieces of content for on-site use.

New Goals 2 Quarter
•    Resolve the high level identified SEO basic issues, in terms of functionality/technical development.
•    Develop a Content Strategy.
•    Develop the Site Spec A/B Testing.
•    Develop a new form page, Reduce the info and optimize it in 4 steps.
•    Create daily/weekly tasks for SEO projects for the entire team.
•    Improve call to action at the homepage and work in the eye path design to make it user friendly.
•    Develop a new structural/architectural proposal for the articles page.
•    Develop Link Building campaigns (Off-site content).
•    Develop the Mobile Version of the site.
SEO Project Plan
                                 Divided in 4 Areas



      SEO High Level                                              SEO Content Strategy
Priorities, Maintenance and
           Projects


  Link Building & Offsite                                CMS Development & Technical
        Campaigns                                             Ideas/Strategies




  The SEO Project Plan can be divided in 4 main areas to be developed simultaneously in the next 6 months.
SEO High Level Priorities, Maintenance and Projects
 Analysis & Research                                        Other projects

 SEO Research (Self-feeding)                                XML Site Map
 Keyword Research                                           Re-structured navigation
 Competitive Analysis                                       User/SEO friendly
 Site Analysis (Site-Spec)
                                                            Form Page (4 Steps Idea)
 SEO Stats Analytics: Google Analytics - Bing Webmaster
                                                            Site Architecture – Internal
 Tools - Coremetrics
                                                            Linking
                                                            Accessibility
 High Level SEO Priorities & Projects                       Meta Tags Site wide
                                                            Proper Keyword Targeting
 Architecture                                               Formatting Content
 Important broken links                                     Internal Pages optimization
 Unnecessary redirection                                    Eye Path Strategy/Call to Action
 Orphaned pages                                             Banner
                                                            Social Network Engagements /
 Indexing & Crawling                                        Third Party Strategy

 Canonical Tags Site wide
 Noindex follow and nofollow
 301 redirects & robots.txt
 Server errors

 Duplicate content & On page SEO
 Repeated text, pagination, parameter based, dupe/missing
 titles, h1s,
 Physical Address
Research
SEO Research                                                                    Top Ten Sources:
                                                                                Top Ten Sources:
Why do we need it?
                                                                                www.searchengineland.com
Having time on a daily basis to consistently read about updated events in the   www.seobook.com
SEO world, important news and topics related to the industry can improve        www.seroundtable.com
the SEO knowledge of the entire team.                                           www.searchenginejournal.com
                                                                                www.seomoz.com
Immediate Solutions :                                                           www.seochat.com
                                                                                www.searchenginewatch.com
Daily Task:                                                                     www.seobythesea.com
Each member can take 20 minutes on his/her daily duties to read about:          www.portent.com
                                                                                www.seo.alltop.com
SEO/Google Events.
SEO new trends.                                                                 Participation:
Keywords Research.
                                                                                All team members.
New Ways to search for topics and adding those in the topic template.
                                                                                Approx. time:
Bi-Weekly Task:
                                                                                Daily/Bi-Weekly Basics – Create a
Idea to propose a new initiative to make a bi/weekly tech-training              task for each team member.
meeting, so every team member can explain and present a specific topic that
has read to the entire team twice a month.
SEO Content Strategy
Objective for Content Strategy

Planning, creating, optimizing, promoting article content to target specific audiences. This can be achieved with a user friendly
structure.

Priority Maintenance for the Content

Remove external links.
Meta tags site wide.
Add internal linking (vertical, horizontal)
Optimizing content pages.
CTA engagements.
Direct bookmarking traffic .
Images sizes.
Weekly topics brainstorm tasks .

Keywords Targeting
Long tail keywords, brand terms research

Adding new architecture for article page

Social network buttons, modules (latest articles for link building). Images displayed next to the article title.
Overall Content Strategy
Why do we need it?
SEO and content strategy intersect in more ways than optimizing web pages with keywords.

Currently, the way we are displaying our content in our blogs reduces traffic and wastes efforts in writing articles meant to
be indexed.
See our MCN examples:
SEO Content Strategy
We want to implement a new architecture and concept for the article pages. It consists in creating
3 Pages named “Parent pages”, which will involve a new and different concept of how the articles are going to be displayed.
These pages are the ones we want to rank and market in terms of SEO.

This can be achieved through setting up 3 specific categories for each parent page. All our content will fall in one of those 3 categories.


Example:
Finance Educational Advices – Pay day loans - Brand Term (Personal
finances, Medical or Family Finances )

SEO Advantages :
The Latest Articles modules will help the internal linking strategy.
Activation of social media buttons for user engagement will help the link building strategy.
The use of images next to titles for a more attractive design concept .
Will improve navigation of entire site.
Seo goals & objectives 2 quarter 2012
Seo goals & objectives 2 quarter 2012
SEO Content Strategy
Link Building Campaigns
              Strategies
o   Info graphics Campaigns
o   Articles Engagements
o   Content-Based Link Building Strategies
o   Press Releases and PR
o   Links from Pages Without Editorial Control
o   Search Terms, Phrases, and Advanced Query Parameters
o   Asking for a link, Templates Emails
o   Widget development
o   Social media campaigns
o   Purchasing links
CMS development & Technical
     Ideas/Strategies
o   Content Architecture Page
o   JavaScript Solutions for User Friendly Navigation
o   Site Spec Development Proposals
o   Schema.org
o   Re-Design Entire Site (Design ideas/solutions)
o   Drupal plugins, widgets
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Seo goals & objectives 2 quarter 2012

  • 1. SEO Goals & Objectives 2-Quarter 2012 SEO Project Plan
  • 2. SEO Goals & Objectives: 1 Quarter (Some objectives not accomplished) • Create Benchmark SEO reporting – adjust to CoreMetric standards. • Create 15 Targeted Link campaigns for Off-site/On-site Content. • Create 25 Targeted Link campaigns for off-site/on-site content. 2 Quarter (Some objectives not accomplished) • Expand content and expand keywords based off Analytics. • Begin social media and sharing content to drive natural links. • Increase Quarter 1 natural traffic by 20%. • Create 25 Targeted Link campaigns for off-site/on-site content. • Create 10 original and extensive pieces of content for on-site use. New Goals 2 Quarter • Resolve the high level identified SEO basic issues, in terms of functionality/technical development. • Develop a Content Strategy. • Develop the Site Spec A/B Testing. • Develop a new form page, Reduce the info and optimize it in 4 steps. • Create daily/weekly tasks for SEO projects for the entire team. • Improve call to action at the homepage and work in the eye path design to make it user friendly. • Develop a new structural/architectural proposal for the articles page. • Develop Link Building campaigns (Off-site content). • Develop the Mobile Version of the site.
  • 3. SEO Project Plan Divided in 4 Areas SEO High Level SEO Content Strategy Priorities, Maintenance and Projects Link Building & Offsite CMS Development & Technical Campaigns Ideas/Strategies The SEO Project Plan can be divided in 4 main areas to be developed simultaneously in the next 6 months.
  • 4. SEO High Level Priorities, Maintenance and Projects Analysis & Research Other projects SEO Research (Self-feeding) XML Site Map Keyword Research Re-structured navigation Competitive Analysis User/SEO friendly Site Analysis (Site-Spec) Form Page (4 Steps Idea) SEO Stats Analytics: Google Analytics - Bing Webmaster Site Architecture – Internal Tools - Coremetrics Linking Accessibility High Level SEO Priorities & Projects Meta Tags Site wide Proper Keyword Targeting Architecture Formatting Content Important broken links Internal Pages optimization Unnecessary redirection Eye Path Strategy/Call to Action Orphaned pages Banner Social Network Engagements / Indexing & Crawling Third Party Strategy Canonical Tags Site wide Noindex follow and nofollow 301 redirects & robots.txt Server errors Duplicate content & On page SEO Repeated text, pagination, parameter based, dupe/missing titles, h1s, Physical Address
  • 5. Research SEO Research Top Ten Sources: Top Ten Sources: Why do we need it? www.searchengineland.com Having time on a daily basis to consistently read about updated events in the www.seobook.com SEO world, important news and topics related to the industry can improve www.seroundtable.com the SEO knowledge of the entire team. www.searchenginejournal.com www.seomoz.com Immediate Solutions : www.seochat.com www.searchenginewatch.com Daily Task: www.seobythesea.com Each member can take 20 minutes on his/her daily duties to read about: www.portent.com www.seo.alltop.com SEO/Google Events. SEO new trends. Participation: Keywords Research. All team members. New Ways to search for topics and adding those in the topic template. Approx. time: Bi-Weekly Task: Daily/Bi-Weekly Basics – Create a Idea to propose a new initiative to make a bi/weekly tech-training task for each team member. meeting, so every team member can explain and present a specific topic that has read to the entire team twice a month.
  • 6. SEO Content Strategy Objective for Content Strategy Planning, creating, optimizing, promoting article content to target specific audiences. This can be achieved with a user friendly structure. Priority Maintenance for the Content Remove external links. Meta tags site wide. Add internal linking (vertical, horizontal) Optimizing content pages. CTA engagements. Direct bookmarking traffic . Images sizes. Weekly topics brainstorm tasks . Keywords Targeting Long tail keywords, brand terms research Adding new architecture for article page Social network buttons, modules (latest articles for link building). Images displayed next to the article title.
  • 7. Overall Content Strategy Why do we need it? SEO and content strategy intersect in more ways than optimizing web pages with keywords. Currently, the way we are displaying our content in our blogs reduces traffic and wastes efforts in writing articles meant to be indexed. See our MCN examples:
  • 8. SEO Content Strategy We want to implement a new architecture and concept for the article pages. It consists in creating 3 Pages named “Parent pages”, which will involve a new and different concept of how the articles are going to be displayed. These pages are the ones we want to rank and market in terms of SEO. This can be achieved through setting up 3 specific categories for each parent page. All our content will fall in one of those 3 categories. Example: Finance Educational Advices – Pay day loans - Brand Term (Personal finances, Medical or Family Finances ) SEO Advantages : The Latest Articles modules will help the internal linking strategy. Activation of social media buttons for user engagement will help the link building strategy. The use of images next to titles for a more attractive design concept . Will improve navigation of entire site.
  • 12. Link Building Campaigns Strategies o Info graphics Campaigns o Articles Engagements o Content-Based Link Building Strategies o Press Releases and PR o Links from Pages Without Editorial Control o Search Terms, Phrases, and Advanced Query Parameters o Asking for a link, Templates Emails o Widget development o Social media campaigns o Purchasing links
  • 13. CMS development & Technical Ideas/Strategies o Content Architecture Page o JavaScript Solutions for User Friendly Navigation o Site Spec Development Proposals o Schema.org o Re-Design Entire Site (Design ideas/solutions) o Drupal plugins, widgets