The US independence day is drawing near and it’s July’s trademark holiday. A popular long weekend to fire up the BBQ, beer and fireworks; 4th July unlike other big shopping holidays, is also best suited for in-season purchases.

1. 4TH OF JULY
AND
ECOMMERCE

2. 4 TECHNICAL TIPS ON DISCOUNT CODES
The US independence day is drawing near and it’s July’s trademark
holiday. A popular long weekend to fire up the BBQ, beer and
fireworks; 4th July unlike other big shopping holidays, is also best
suited for in-season purchases. The upcoming back-to-school season
is the reason why we see many summer items on sale this holiday,
pool & beach accessories and patio furniture being the highlight
spends. With $304 billion revenue in eCommerce from US in 2014 and
a projected 10% increase over the next 2 years, it indicates that
people all over the US gear up to participate in online sales during
this part of the year. Many eCommerce sellers experience aggressive
footfall on their online stores and the discount and promotions during
the Independence Day shopping week makes it most attractive for
buyers to flock on those shopping websites.

3. While it is crucial for online sellers to chalk out marketing strategies for this big
shopping week, equally critical is to ensure that technicalities of the promotions and
discounts are robust and remain so.
That being said, here are some tips on the key to promotions and discount codes.
1) Library of discount / promo code ­ Make it a habit to maintain a list of codes which
are active as well as inactive and the corresponding parameters. A readily available
library of the codes make it convenient to design new set of promotional codes and plan
campaigns. With all other preparations going on for the big sale, you surely want clutter
and duplication out of your way.
2) Code configuration ­ Discount codes are the key driver for any sale. When not
configured properly in the system, it can create a chaos of otherwise exciting sale
season. The key is to test, test and test before the sale begins so you can rest assured
that it’s going to work the way it ought to be. The testing has to work in both the
scenarios ­ meeting the requirement and breaking the rule of the discount. A slight error
in the code could hurt your plans a lot. Best practice is to make sure the application
developer writes the code to keep a check on both scenarios and then have an user test
group, maybe your own team, family members or close friends who can help you test if
the system is working fine. The user test group represents your customers and that gives
you first hand information right away if anything needs a fix.

4. 3) Keep new ideas for later ­ 4th July and for that matter any sale day / season is never
a good time to introduce new discount plans. As an online seller, need to put all your
efforts in sourcing and listing the products and entering discount codes in the software.
Add to it the shipping plans and payment options. With all these activities taking
priority, you will not have enough time to shell out for devising and introducing new
promotional codes. Lack of time to test the system can end up in a negative experience if
a customer faces a technical or logical glitch. To save yourself from the embarrassment
and hassle of finding impromptu fix, introduce any new ideas during the off season so
you are well equipped for next sale with trial and error results.
4) Keep it simple and quick ­ As you may have experienced in your previous sale
seasons, the traffic on your web store during the big festive sale is a lot more than usual
days. Considering that, it is in your best interest to avoid discount codes which put load
on your database. For example, avoid the first time purchaser discount, because that
requires the application to search information within your database and those kind of
searches typically have a tendency to slow down the system. While it may get you a
new buyer, it will also prevent other visitors from making a purchase as the website may
return search results slower, impacting the shopping experience on your online store.
Hope you make the most of your 4th July eCommerce celebrations. Once you have
sometime to breath after the big sale, we would love to hear from you what marketing
strategy worked best for you this 4th July.
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