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Is Your Content Driving Traffic?
Cell 440-344-5933
dana@jetlinepromo.com
Presenter: Dana R Zezzo CAS
Jetline
Is Your Content Driving Traffic?
Is Your Content Driving Traffic?
New World of Marketing
Electronic Media
• Is your content telling a STORY?
• Is your Website your Foundation?
– If not, wh...
EVOLUTION OF THE BUSINESS CARD
ACCESSIBILITY??
EVOLUTION OF THE BUSINESS CARD
Driving Content Using PDF’s
Website
www.jetlinepromo.com
Social
Where jpeg is king!
Event Hashtag (#)
#PPAI
http://www.youtube.com/watch?v=NmQJsRGbG
HA
Slideshare
QR Codes
QR Codes
• Goal – take people ALL THE WAY!
– Don’t make me work for the information
• Most common mistake
– Taking people ...
Incorrect
Correct
Seth Godin Quote
“Marketing is no longer about the stuff that
you make, but about the stories you tell”
In the social medi...
So..What's your STORY?
THANK YOU!
Presenter:
Dana R. Zezzo
Chief Marketing Officer
Jetline
dana@jetlinepromo.com
440-344-5933
Oh and…
http://mashable.com/2013/06/09/perfect-loop-
vine/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_me...
Is Your Content Driving Traffic?
Is Your Content Driving Traffic?
Is Your Content Driving Traffic?
Is Your Content Driving Traffic?
Is Your Content Driving Traffic?
Is Your Content Driving Traffic?
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Is Your Content Driving Traffic?

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Powerpoint prepared for PPAI Webinar Series. Is your electronic content driving traffic where you want it? Modern content marketing require the ability to heighten the customer experience. Is your marketing telling a consistent story?

Publicada em: Educação, Negócios, Tecnologia
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  • Integrating all marketing channels into promotional products and campaigns will soon be the new standard.
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Is Your Content Driving Traffic?

  1. 1. Is Your Content Driving Traffic? Cell 440-344-5933 dana@jetlinepromo.com Presenter: Dana R Zezzo CAS Jetline
  2. 2. Is Your Content Driving Traffic?
  3. 3. Is Your Content Driving Traffic?
  4. 4. New World of Marketing Electronic Media • Is your content telling a STORY? • Is your Website your Foundation? – If not, what is housing all your information? • IE Press Releases, Specials, New Products, News, Contact • Are you Heightening the customer experience? • Are you providing the correct PATH? – Hyperlinks • Using Icons • URLs
  5. 5. EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??
  6. 6. EVOLUTION OF THE BUSINESS CARD
  7. 7. Driving Content Using PDF’s
  8. 8. Website
  9. 9. www.jetlinepromo.com
  10. 10. Social Where jpeg is king!
  11. 11. Event Hashtag (#) #PPAI
  12. 12. http://www.youtube.com/watch?v=NmQJsRGbG HA
  13. 13. Slideshare
  14. 14. QR Codes
  15. 15. QR Codes • Goal – take people ALL THE WAY! – Don’t make me work for the information • Most common mistake – Taking people to the WRONG URL
  16. 16. Incorrect
  17. 17. Correct
  18. 18. Seth Godin Quote “Marketing is no longer about the stuff that you make, but about the stories you tell” In the social media age, your company must build the best product you can because customers will talk about your products and services on social media platforms and in real life. Without great products, you’ll have trouble selling. Products need stories to provide context and human emotion. They provide the beginning, middle and end. http://heidicohen.com/seth-godin-7-truths-at-the-heart-of-marketing-how-to- use-them/
  19. 19. So..What's your STORY?
  20. 20. THANK YOU! Presenter: Dana R. Zezzo Chief Marketing Officer Jetline dana@jetlinepromo.com 440-344-5933
  21. 21. Oh and… http://mashable.com/2013/06/09/perfect-loop- vine/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_medium=email&utm_sourc e=newsletter 16 Perfect-Loop Vine Posts

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