Is your content driving traffic? This PPT prepared for the 2013 Sage Show in Fort Worth TX is targeted to help promotional products salespeople get better results when posting content. It will also cover basic mistakes that are made when creating modern websites and tools such as QR codes.

1. Is Your Content Driving Traffic?
Presenter: Dana R Zezzo CAS
Jetline
Cell 440-344-5933
dana@jetlinepromo.com

2. Is Your Content Driving Traffic?

3. Is Your Content Driving Traffic?

4. New World of Marketing
Electronic Media
• Is your content telling a STORY?
• Is your Website your Foundation?
– If not, what is housing all your information?
• IE Press Releases, Specials, New Products, News, Contact
• Are you Heightening the customer experience?
• Are you providing the correct PATH?
– Hyperlinks
• Using Icons
• URLs

5. Driving Content Using PDF’s

9. Website

10. www.jetlinepromo.com

11. Social
Where jpeg is king

13. Event Hashtag (#)
#Sageshow
#Sageshow2013

14. http://www.youtube.com/watch?v=NmQJsRGbGHA

16. QR Codes

17. QR Codes
• Goal – take people ALL THE WAY!
– Don’t make me work for the information
• Most common mistake
– Taking people to the WRONG URL

18. Incorrect

19. Correct

20. Seth Godin Quote
“Marketing is no longer about the stuff that
you make, but about the stories you tell”
In the social media age, your company must build the best product you can
because customers will talk about your products and services on social media
platforms and in real life. Without great products, you’ll have trouble selling.
Products need stories to provide context and human emotion. They provide the
beginning, middle and end.
http://heidicohen.com/seth-godin-7-truths-at-the-heart-of-marketing-how-to-
use-them/

21. So..What's your STORY?

22. THANK YOU!
Presenter:
Dana R. Zezzo
Chief Marketing Officer
Jetline
dana@jetlinepromo.com