How Salesforce Mobilized Thousands of Global Employee Advocates

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Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforce’s innovative cloud platform is the world’s #1 CRM solution. With thousands of employees around the globe, Salesforce needed to find ways to connect with and empower their workforce to broadcast important company news. Salesforce employees were already active on social media; they just needed the right content, and a safe and easy way to share it. With what started as an event promotion strategy for Dreamforce - Salesforce’s annual conference - has now expanded to a company wide ambassador program with more than 7,000 members, accounting for nearly 700M impressions and over 750K shares. International offices are also creating unique, localized content that is relevant to their regions, further connecting micro-communities of Salesforce’s workforce. Tiffany Hsu, Manager of Social Media Marketing at Salesforce discusses topics such as: • What you need to know to launch and scale an employee advocacy program • What content resonates most with employees • How to ensure relevancy for global teams • How to expand your employee advocacy program across multiple marketing channels

Technology

#DySiWebinar @gisanders@hsutiffany
Why Company Communications and
Employee Advocacy Matter Now More Than Ever

#DySiWebinar @gisanders@hsutiffany
The Problem Facing Today’s Global Enterprises
Technology has changed the way we
communicate, internally and externally
When companies communicate with employees in a way that
mirrors how we all interact in our everyday lives, employees
will do the same when they engage with customers.
MOBILE SOCIAL LOCAL VIDEO

#DySiWebinar @gisanders@hsutiffany
Why Companies Must Evolve
Companies that transform the way they communicate will
have more connected and informed employees.
Those that fail to adapt to a modern method of communications face a
disconnected workforce, struggling to engage consumers. This costs the
company time and money.
74% of employees feel that they're missing out
on company information and news. (Gallup)

#DySiWebinar @gisanders@hsutiffany
Where does employee advocacy
fit in within Salesforce?

#DySiWebinar @gisanders@hsutiffany
How Employee Advocacy Fits within Salesforce
SOCIAL AMBASSADORS
Employee Advocacy Program
Comms Marketing
Social
PR Lines of Business

#DySiWebinar @gisanders@hsutiffany
How has the Salesforce Social Ambassador
program evolved since its launch?

#DySiWebinar @gisanders@hsutiffany
The Evolution of Salesforce’s Employee Advocacy Program
Constantly learning and evolving program to engage more employees
Expanded to awareness and empowerment through social
Opportunities identified to grow program
Program Pilot Launched for Dreamforce

#DySiWebinar @gisanders@hsutiffany
Results to Date
1.4M+
Clicks
730M+
Social Impressions
8K+
Ambassadors Enrolled
700K+
Social Shares

#DySiWebinar @gisanders@hsutiffany
What training do you provide employees?

#DySiWebinar @gisanders@hsutiffany
Empowering Employees to Leverage Social Media
Policy Encouragement Guidelines Tips Community

#DySiWebinar @gisanders@hsutiffany
How does the program fit within your
overall content strategy?

#DySiWebinar @gisanders@hsutiffany
The Link Between Ambassadors and Content Strategy
Extension of our social media strategy
Fueled by our Content marketing team
Provide resources/tips in addition to branded content
Includes PR content and company news
Consistent flow of content extremely important

#DySiWebinar @gisanders@hsutiffany
What types of content resonates with
Salesforce employees?

#DySiWebinar @gisanders@hsutiffany
Engaging Content (News and Tips)

#DySiWebinar @gisanders@hsutiffany
Engaging Content (Culture and Product)

#DySiWebinar @gisanders@hsutiffany
How has technology helped Salesforce
scale employee advocacy?

#DySiWebinar @gisanders@hsutiffany
Scaling a Successful Employee Advocacy Program
Manage
Content
Communicate
With
Employees
Track &
Measure
Everything
Content
Discovery &
Sharing
Internal
Education
& Learning
Build
Community
SOCIAL AMBASSADORS
Employee Advocacy program
Powered By

#DySiWebinar @gisanders@hsutiffany
What advice would you give to someone planning
to launch an employee advocacy program?

#DySiWebinar @gisanders@hsutiffany
Foster a Culture of Employee Empowerment & Sharing
Establish a goal from the start
Be willing to adapt and change over time
Never stop listening to your employees
Always provide value to your employees
Collaborate with employees to improve and adjust

#DySiWebinar @gisanders@hsutiffany
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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

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MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

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Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

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GenAI Risks & Security Meetup 01052024.pdf

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Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

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The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

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Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

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A Principled Technologies deployment guide Conclusion Deploying VMware Cloud Foundation 5.1 on next gen Dell PowerEdge servers brings together critical virtualization capabilities and high-performing hardware infrastructure. Relying on our hands-on experience, this deployment guide offers a comprehensive roadmap that can guide your organization through the seamless integration of advanced VMware cloud solutions with the performance and reliability of Dell PowerEdge servers. In addition to the deployment efficiency, the Cloud Foundation 5.1 and PowerEdge solution delivered strong performance while running a MySQL database workload. By leveraging VMware Cloud Foundation 5.1 and PowerEdge servers, you could help your organization embrace cloud computing with confidence, potentially unlocking a new level of agility, scalability, and efficiency in your data center operations.

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How Salesforce Mobilized Thousands of Global Employee Advocates

2. #DySiWebinar @gisanders@hsutiffany Why Company Communications and Employee Advocacy Matter Now More Than Ever

3. #DySiWebinar @gisanders@hsutiffany The Problem Facing Today’s Global Enterprises Technology has changed the way we communicate, internally and externally When companies communicate with employees in a way that mirrors how we all interact in our everyday lives, employees will do the same when they engage with customers. MOBILE SOCIAL LOCAL VIDEO

4. #DySiWebinar @gisanders@hsutiffany Why Companies Must Evolve Companies that transform the way they communicate will have more connected and informed employees. Those that fail to adapt to a modern method of communications face a disconnected workforce, struggling to engage consumers. This costs the company time and money. 74% of employees feel that they're missing out on company information and news. (Gallup)

5. #DySiWebinar @gisanders@hsutiffany Where does employee advocacy fit in within Salesforce?

6. #DySiWebinar @gisanders@hsutiffany How Employee Advocacy Fits within Salesforce SOCIAL AMBASSADORS Employee Advocacy Program Comms Marketing Social PR Lines of Business

7. #DySiWebinar @gisanders@hsutiffany How has the Salesforce Social Ambassador program evolved since its launch?

8. #DySiWebinar @gisanders@hsutiffany The Evolution of Salesforce’s Employee Advocacy Program Constantly learning and evolving program to engage more employees Expanded to awareness and empowerment through social Opportunities identified to grow program Program Pilot Launched for Dreamforce

9. #DySiWebinar @gisanders@hsutiffany Results to Date 1.4M+ Clicks 730M+ Social Impressions 8K+ Ambassadors Enrolled 700K+ Social Shares

10. #DySiWebinar @gisanders@hsutiffany What training do you provide employees?

11. #DySiWebinar @gisanders@hsutiffany Empowering Employees to Leverage Social Media Policy Encouragement Guidelines Tips Community

12. #DySiWebinar @gisanders@hsutiffany How does the program fit within your overall content strategy?

13. #DySiWebinar @gisanders@hsutiffany The Link Between Ambassadors and Content Strategy Extension of our social media strategy Fueled by our Content marketing team Provide resources/tips in addition to branded content Includes PR content and company news Consistent flow of content extremely important

14. #DySiWebinar @gisanders@hsutiffany What types of content resonates with Salesforce employees?

15. #DySiWebinar @gisanders@hsutiffany Engaging Content (News and Tips)

16. #DySiWebinar @gisanders@hsutiffany Engaging Content (Culture and Product)

17. #DySiWebinar @gisanders@hsutiffany How has technology helped Salesforce scale employee advocacy?

18. #DySiWebinar @gisanders@hsutiffany Scaling a Successful Employee Advocacy Program Manage Content Communicate With Employees Track & Measure Everything Content Discovery & Sharing Internal Education & Learning Build Community SOCIAL AMBASSADORS Employee Advocacy program Powered By

19. #DySiWebinar @gisanders@hsutiffany What advice would you give to someone planning to launch an employee advocacy program?

20. #DySiWebinar @gisanders@hsutiffany Foster a Culture of Employee Empowerment & Sharing Establish a goal from the start Be willing to adapt and change over time Never stop listening to your employees Always provide value to your employees Collaborate with employees to improve and adjust

21. #DySiWebinar @gisanders@hsutiffany Learn more at dynamicsignal.com Explore other webinars on demand, ebooks and videos THANKS!

How Salesforce Mobilized Thousands of Global Employee Advocates

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