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How to Drive Adoption and Engagement within an Employee Advocacy Program

Presentation entitled How to Drive Adoption and Engagement within an Employee Advocacy Program from Tuesday, September 23rd, 2014. Alex Cramer from Dynamic Signal, Lori Grey, head of Deloitte’s employee ambassador program, and Susan Emerick, CEO & Founder at Brands Rising, explore best practices, strategies and examples for launching an employee advocacy program that your employees really use and love.

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How to Drive Adoption and Engagement within an Employee Advocacy Program

  1. 1. How to Drive Adoption and Engagement within an Employee Advocacy Program Lori Grey Senior Manager Brand & Eminence at Deloitte @lsgrey #DySiWebinar Susan Emerick CEO & Founder at Brands Rising @sfemerick Alex Cramer VP of Business Development at Dynamic Signal @cramer1000
  2. 2. Agenda 1. What is Employee Advocacy 2. Why should brands care? 3. How to maximize adoption & engagement 4. Recruitment, Recognition, Visibility 5. Personalization and Removing Doubt 6. How great technology fits in 7. Q&A
  3. 3. What is Employee Advocacy? Brands empowering employees to support the goals of the brand, using content and employee-owned social #DySiWebinar
  4. 4. Why should brands care? Your employees are already social The Challenge Social employees present legal risks #DySiWebinar The Opportunity An authentic new sales and marketing channel
  5. 5. Employee Advocacy Use Cases #DySiWebinar Marketing Social Selling HR Executive Comms Events Compliance
  6. 6. #DySiWebinar Challenge: Adoption & Engagement
  7. 7. Recruiting & Selecting #DySiWebinar How to determine the “best fit” candidates Why it matters @sfemerick
  8. 8. Successful Candidates Comfortable collaborating online Find value in creating & nurturing relationships through digital media Demonstrate commitment to sustained engagement Open to coaching and guidance #DySiWebinar @sfemerick
  9. 9. Rewards & Recognition Showcase success that demonstrates business value achieved #DySiWebinar Professional recognition External recognition @sfemerick
  10. 10. #DySiWebinar Visibility @sfemerick Surfacing Expertise Featuring Relevant SMEs Jim Simpson
  11. 11. Personalization How I define personalization Why it matters #DySiWebinar @lsgrey
  12. 12. How we do it @lsgrey Use sign-up form to create groups Use groups to tag and distribute content Share the opportunity for military veterans to apply to Deloitte’s CORE Leadership Program Aug 14, 2014 #DySiWebinar Helping members of our armed forces successfully transition to the business sector
  13. 13. #DySiWebinar Removing Doubt What it means Why it matters @lsgrey
  14. 14. How we do it @lsgrey #DySiWebinar Education & Training If it’s here, it’s approved
  15. 15. Recap #DySiWebinar @cramer1000 Recruitment Strategy Recognition Personalization Removing Doubt
  16. 16. Q/A Questions from #DySiWebinar Lori Grey Senior Manager Brand & Eminence at Deloitte @lsgrey Susan Emerick CEO & Founder at Brands Rising @sfemerick Alex Cramer VP of Business Development at Dynamic Signal @cramer1000
  17. 17. More Information www.dynamicsignal.com

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