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Media radio research task 2.pptx

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Media radio research task 2.pptx

  1. 1. Media Research Task 2
  2. 2. Capital FM website Home page
  3. 3. This is the logo that identifies graphically the brand of the radio station. It includes a tagline This is a sign in function encouraging viewers to subscribe to ‘CAPITAL FM’ Featured speaker picture and name along with listen button to tap in and join session This is the website’s menu that offers viewers past sessions under ‘RADIO’ and ‘VIDEOS’ this is for viewers who might have missed a live session. There is also the option to view events organised by ‘CAPITAL FM’ This is the latest news effecting ‘CAPITAL FM’s target audience. It’s located in the centre of the website which grabs the attention of the viewer This offers viewers to view what is trending
  4. 4. ‘CAPITAL’s social media is available at the footer of their website homepage. This encourages viewers to follow and be more engaged with ‘CAPITAL’ This shows to the viewer what else ‘CAPITAL’ has to offer Compatibility of the ‘CAPITAL’ app. This encourages the viewer to download the app and become more engaged with ‘CAPITAL FM’ This is the media conglomerate of ‘CAPITAL FM’ The house style of ‘CAPITAL FM’ is a consistency of colours similar to the radio’s logo colours. In this case we can identify white text over a darker shade of blue along with a lighter shade of blue
  5. 5. Kiss FM’s website Home page
  6. 6. ‘KISS’ logo and the ‘LISTEN LIVE’ button is located in the centre of the page to encourage viewers to join ‘KISS’ logo The search function allows viewers to discover other content on ‘KISS’s homepage. The sign in function allows/encourages viewers to become more engaged with ‘KISS’ Toolbar which offers viewers content such as ‘PLAYLIST’, ‘SCHEDULE’ and even a ‘MORE’ option The house style of ‘KISS’ is a consistency of colours. In this case we can identify white text over a vibrant hue of pink along with a dark shade of purple. ‘KISS’s competition is also noticeably consistent with the house style What is currently playing on ’KISS’ along with the featured speakers picture and logo as well as a play button to join live session
  7. 7. The ‘KISS’ schedule’s time and featured speaker This shows the viewer what social media platforms ‘KISS’ is available on This is the media conglomerate of ‘KISS’
  8. 8. Absolute Radio website Home page
  9. 9. Toolbar, offering a range of different functions for the viewer ‘ABSOLUTE RADIO‘ logo and the ‘LISTEN LIVE’ button is located in the centre of the homepage to encourage viewers to join ‘ABSOLUTE RADIO‘ logo ‘SIGN IN’ and ‘SEARCH’ function available for the viewer This is what is currently playing on ‘ABSOLUTE RADIO’ as well as a play button enabling viewers to join session The house style of ‘ABSOLUTE RADIO’ consists of two elements of white text and purple
  10. 10. ‘ABSOLUTE RADIO‘ schedule of radio events during the day along with the ‘LISTEN LIVE’ function Compatibility of ‘ABSOLUTE RADIO‘ this shows to the viewer how versatile ‘ABSOLUTE’ is. This is essentially a selling point What is currently playing on ‘ABSOLUTE RADIO‘ with featured speakers picture and logo, along with a play button to join live session
  11. 11. Compatible ways of listening to ‘ABSOLUTE RADIO‘ This shows the viewer what social media platforms ‘ABSOLUTE RADIO’ is available on This is the media conglomerate of ‘ABSOLUTE RADIO’ What is currently playing on ‘ABSOLUTE RADIO‘ with featured speakers picture and logo, along with a play button to join live session

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