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Boxing assignment notes
Boxing assignment notes
Boxing assignment notes
Boxing assignment notes
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Evaluation of harton and westoeEvaluation of harton and westoe
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Boxing assignment notes

  1. Boxing assignment Planning Secondary research How does westoe promote their club? They have a Facebook page to promote there boxing Have some videos of their boxing on Facebook  Existing clubs (screen shots) Repton boxing club for example  This boxing club has used Instagram to help promote their club which has worked as they get 100+ likes on nearly every photo.  Also they have a twitter for their club which is helping them to get the message around for their club. Perhaps make a separate one just for you boxing as there is already one for the boxing.  They also have a video that plays before you enter their website which is another good thing that you could include. 
  2.  Marketing campaign  Following (sharing likes tweeting)  Research- stats data about fitness  Target audience  8 to 60  Survey and interview (speak to people actually doing it) 2561 page views in last month 1695 page likes only one person has used the link on his Facebook page 393 new followers Primary research Questionnaire (circle answers) Are you interested in boxing? yes no 3yes 7no What would you prefer to see in a boxing advertisement? People boxing people training interviews with boxers 4 - 4 - 2 Do you think boxing should be brought into schools? Yes no 5yes 5no How often do you watch boxing? 0-1 1-3 3-4 4-7 (days per week) 5 2 1 2 Interview with boxing fan So James what do you think boxing can bring to a community? ‘I think that with boxing being brought into a community it allows people to get together and become part of the same boxing family’ Would you join the club if it got made? ‘For sure it’s a great idea it allows you to get off the streets and do something’ How would you like to see it advertised? ‘Videos of boxing would probably be the best idea if am being honest so people get a real insight into what boxing is actually like’ Do you think that would attract new comers to the sport? ‘Yeah it should do because it’s an exciting sport that people would find interesting I think’ 3 Ideas Make an Instagram account for the boxing club to help promote the boxing club Include links to their website. This will mean that I can post things about the boxing club so that people are able to get informed on the thigs they need to know about.
  3. Make a short video showing what there is on offer at the club This will include videos of boxing and the gym Make it less than 1 minute so that it doesn’t drag on for the people watching it Have music to make it more enjoyable Include boxing and training so people get the full picture of the boxing club Create a poster for the boxing club Have big text that stands out to people Photos of boxing The poster can also be put on the end of the video so that people can get all the details for the club Preparing for my products For my video advert I had to go out and get footage of the boxing club so that I could put it into the advert. Theseare most of the clips that I had taken for the boxing video. This allowed me to have a wide range of clips that I was able to choose from while making the video. For the poster I had to take the images off the internet so that I could make the poster look boxing related. The photos I had to manipulate them as I needed to make them smallerso that they allfitted on to the poster and as doing this making sure I was holding shift sothat they didn’t go out of proportion. Furthermore, I had to change the colour of the font so that I was able to see it on the poster. I had to make the background on the poster black as It allows the logo of the club to be the highlight of the page which grabs the attention of the audience who is looking at the poster.
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