1. How You Can Use a Podcast
to Land a Dream Job
@DustinHartzler

2. About Me
4 My Name is Dustin Hartzler
4 WordPress developer and
podcaster
4 Currently Happiness Engineer
@Automattic
4 My success of becoming a
website developer has come
from my podcast

3. Free Download
http://yourwebsiteengineer.com/
wcnc

4. DustinIsLive.com

5. Overview
4 Success Stories
4 What are the Benefits
4 The Set Up
4 Necessary Equipment
4 Step-by-Step Workflow to Create a New Episode

6. A podcast is a series of
digital media files that are
released episodically and
delivered through
syndication feeds

7. Podcasting is one of the
hottest things in social
media

8. Three Dream Job Case Studies
4 Dustin Hartzler
4 John Lee Dumas
4 Erik J Fisher

9. Dustin Hartzler

10. John Lee Dumas

11. Erik J Fisher

12. Benefits of
Podcasting
4 Podcasting is one of the most
intimate connection to your
audience. Hearing your voice
builds rapport
4 Creating the content is easy
4 Audio is available 24 hours a
day

13. Benefits of
Podcasting
4 Millions of people commute to
work
4 Easy to consume
4 Much easier to become an
“expert” in iTunes

14. 420 Million Blogs vs
250,000 podcasts

15. “I feel like I know you”

16. Do you read tweets?

17. Do you read blog posts?

18. Convinced to Start a
Podcast?

19. The Setup

20. Additional Hosting
Package
4 Online storage for all your
digital content
4 libsyn.com or soundcloud.com
4 Starts at $5/mo. for 50mb of
content

21. Configure RSS
4 RSS stands for Really Simple Syndication
4 It’s a powerful feature built into WordPress
4 http://YourWebsiteName.com/feed

23. Submit to Podcast Directories
4 Blackberry - http://rimpodcast.quickplay.ca/
rimpodcasting/
4 Stitcher - http://www.stitcher.com/
contentProviders.php
4 And More!

24. Install PowerPress Plugin
4 Blubrry PowerPress brings the essential features for
podcasting to WordPress including full iTunes
support, web audio/video media players and more.
4 http://wordpress.org/extend/plugins/powerpress/

25. Necessary Equipment

29. Step-by-Step Workflow

30. Step #1
4 Prepare for show

31. Step #2
4 Record Audio

32. Step #3
4 Edit File (if necessary)
4 Convert to .mp3

33. Step #4
4 Tag Media File
4 ID3 Editor
4 iTunes

34. Step #5
4 Upload to media host
4 You will get a direct link to mp3
file

35. Step #6
4 Create a new blog post (AKA
Show Notes)

36. Step #7
4 Paste link into PowerPress
Plugin

37. Step #8
4 Publish Blog Post

38. Rinse and Repeat

39. Keys for Consistency
4 Schedule regular content creation times
4 Make creation a habit
4 Schedule topics ahead of time
4 Have a template for your show

40. Questions?