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Maximizing Facebook LIVE with Melissa Nelson Lowe

We believe all of our clients should be maximizing their marketing using Facebook LIVE. Melissa Nelson Lowe shares valuable tips to get the most out of this powerful platform.

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Maximizing Facebook LIVE with Melissa Nelson Lowe

  1. 1. By Melissa Nelson Lowe Dropzone Marketing powered by Beyond Marketing
  2. 2. DIFFERENT PLATFORMS
  3. 3. FACEBOOK Facebook – an online social networking website where people create profiles, share information, media (photos, video, links) about their lives and other users can engage by responding, linking, or sharing 1.7+ billion ACTIVE users (and growing!)
  4. 4. D E F I N I N T I O N S Newsfeed Algorithm Engagement Profile vs. Page Organic, Paid,Total Reach What is Facebook Live
  5. 5. Newsfeed is the first thing you see when you land on a page. It’s filled with status updates, photos, videos, links, app activity, likes from people, Pages and groups you may follow.
  6. 6. Facebook has a “Newsfeed Quality Panel” that deciphers and decides which stories appear in each user’s newsfeed using different types of code. Basically, Facebook’s algorithm hides boring stories – if your story doesn’t score well, no one will see it.
  7. 7. Engagement is when a user interacts on a Page such as liking a post, clicking on a link, commenting on an image, or sharing the post. Facebook Insights, engagement is defined as post clicks, likes, shares and comments.
  8. 8. üPROFILE üA free, personal account üPAGE üAn account that represents an account or organization üPromote specials, offers, contests üUse Facebook Ads üFacebook Insights
  9. 9. Organic Reach is the total number of unique people who were shown your post through unpaid distribution. Paid Reach is the total number of unique people who were shown your post as a result of ads. Total Reach is the number of unique people who saw your posts, regardless of where they saw it.
  10. 10. Facebook Live is a Facebook application from your smart phone, using real-time videos to your Facebook page in which users can watch, interact & subscribe when broadcasts begin.
  11. 11. • Prior 2016, Business or Athlete Pages could reach up to 16% of their audiences organically. Example: 1000 fans, reach = Appx. 160 10,000 fans, reach = Appx. 1600 • Facebook analysts reported that the Facebook Organic Reach plummeted in 2016 by 52%!
  12. 12. Facebook reported as of January 2016 there are 100 million hours of video watched…. A DAY!! Facebook launched Live in Spring 2016 Dumped $50 million into the project PUSHING THE ALGORITHM TO PROMOTE LIVE POSTS, ORGANICALLY! Time to GO LIVE to PROMOTEYOUR business!
  13. 13. 3-MONTH TANDEM SPECIAL 2015 (Live not introduced to general public) Vs. 2016 (Using Live in conjunction with promo) 2016Yielded a 400% INCREASE of tandems for the SAME 2015 promo!
  14. 14. Build a Strategy ü Who is your audience? ü Tandems, First time flyers, Fun Jumpers, teams, general consumers? ü Who do you want to be the FACE of your business? ü Same person, same voice & tone ü commit to a schedule ü Consistency is key ü What to broadcast? ü Interview? Showcase?
  15. 15. Best Practices ü Make an announcement when to expect a broadcast ü Include a short description of what is being broadcasted ü Have the broadcaster give a verbal intro of themselves AND what’s being broadcasted ü Do not broadcast anyone’s personal information
  16. 16. Best Practices ü Ask permission of interviewees beforehand & give them the ”script” ü Keep it short & sweet ü Subtle branding ü Get a good shot ü Good lighting, good connection/sound ü Steady hand ü Good framing
  17. 17. Example: ü Promotion Name [ie.“Spring Break Special”] ü Create a page onYOUR website to send customer’s to purchase promo that also has more promo details & include a code [ie. SP2017] ü High resolution image with DZ logo AND promo! ü Create a catchy Facebook post & include Special’s Name, expiration date, website link
  18. 18. Example: ü Boost your post ($)
  19. 19. Example: ü Boost your post ü GO LIVE ü Mention of ”Spring Break Special” & include a CLEAR call to action ü Track promo
  20. 20. Photos by Jessie Brownlow & Valerie Armstrong | 2016
  21. 21. www.Dropzone.Marketing.com MelissaLowe@AmazetheCustomer.com @MelissaNelsonLowe

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