Google the phrase sales and marketing advice and you'll be met with more than 90 million results.
With so many different theories, opinions, and strategies on sales and marketing to sort through, it can be hard to separate the good advice from the bad. And when faced with contradictory ideas, who do you believe?
Do you side with the sales and marketing influencer from this company over here who's telling you to do x, or the consultant from that company over there who's telling you to do y?
We recently teamed up with Mattermark to take a different approach to understanding sales and marketing best practices. Instead of simply listening to what companies were saying about sales and marketing, we looked into what companies were actually doing.
And more specifically, we looked at the 50 fastest-growing B2B companies in the U.S. to see what we could learn.