2. “A simple, fun &
creative way to
capture, edit , and
share photos, videos,
and messages with
friends and family.”
What is Instagram?
Kevin Systrom is the
CEO & Co-founder.
Mike Krieger is the CTO
& Co-founder.
3. ● As of September, Instagram has 800 million monthly active users
● 500 million are daily users
● Most users are between the age of 18-29
● Those users can be influencers, bloggers, your friend from
college, the stores you like shopping at, the companies you
enjoy, actors, artists, and many more.
● Anyone who wants to share photos and videos with their
followers are your users
What is Instagram?
4. How Instagram works
● Anyone can create an account whether it be an individual, a
company, or a business
● The user takes photos or videos and posts them on their page for
their followers to view.
● The user can receive likes or comments from other users on a
post
● There are also stories, posts that only last 24 hours, and direct
messages which allow users to communicate privately
5. Why Instagram?
● “It serves as a place where teens and adults go to discover what’s
new, what’s next, what their friends are doing, and because
Instagram captures the immediacy of the moment, photos and videos
in their feeds provide an instant connection to that individual or
community.”
● Users expect Instagram to be a platform where they can share
pictures and videos that capture moments of their life and expect to
see other users and their lives
6. Monetization Strategy
● The owners of Instagram make
money off of advertisement
spots users can purchase, such
as the “sponsored” posts you
may see as you are scrolling
through your feed.
● This feature is also a way for
users to market their products,
and in turn make more money
as well.
7. What are Sponsored Ads?
● Sponsored ads are actually created through the Facebook advertising
platform and are then allowed to be shared through Instagram as
well.
● This feature is very powerful when it comes to marketing because of
how direct you can get with who you are wanting to target with your
advertisement.
● “It allows you to reach specific groups of consumers using
information such as demographic information, likes, habits, and
more.”
8. How Much Does It Cost?
● While Instagram and Facebook are both free to use, they require at
least a small fee for a sponsored ad.
● To have a sponsored ad, you can bid an amount manually that you
are willing to spend based on the number of clicks, and the ad will
run based on that amount.
● If you aren’t sure how much you are willing to spend per ad result,
you can choose to have an automatic bid instead.
● With the automatic bid, Facebook chooses how to spend your ad
budget in order to optimize the use of the ad.
9. How Useful is Instagram for
Marketing?
● With the combination of
sponsored ads and the
strategic use of hashtags,
Instagram has become
the top Social Media
platform for interaction,
and that includes with
customers.
10. Industries Using Instagram
● AirBnB
● Tesla
● Adobe
● Nike
● Playdoh
● Biltwell
● Barkbox
● Vans
● Lowes
● Starbucks
● Sephora
● Intell
● Taco Bell
● American Express
● Ikea
● Sharpie
● GoPro
● Red Bull
11. Instagram Company Success Stories
1. Oreo - This company shares
beautiful photos of their
customers creating artwork
and doing fun crafts using
those delicious oreo cookies
around the holidays. This
improves their social shares
and engagement.
12. Instagram Company Success Stories
2. PBR - One of their
most popular fun features on
their instagram is sharing
recipes that include the use of
this American original beer.
13. Instagram Company Success Stories
3. Maersk Line - This shipping
container company focuses on using
their instagram to gain engagement
with customers instead of being
pushy with marketing. Customers
love this aspect of the company.
14. Companies that FAIL at Instagram
● Sony, Coca-Cola, and Gatorade are among some of the worst failing
companies when it comes to Instagram.
● All of these companies are failing because they simply can’t figure
out how to engage with their audience.
● Customers love to follow companies that they feel a connection with.
If there is no audience engagement, there is no connection.
15. Risks With Using Instagram
● There are some legal risks if you are trying to use Instagram as a
recruiting source.
● Discrimination risks can come about if the account is only showing
youthful images and the older age groups feel left out, for example.
● Photo rights can be a huge issue if there hasn’t been signed
permission to share the photos by anyone in the photo and/or the
one who took the photo.
● It is easy to leak confidential company information if the photos
aren’t carefully inspected before sharing on social media.
16. Conclusion
● Instagram is a free social media platform that can easily be used for
marketing purposes.
● Make sure to strategically advertise and use hashtags to get the best
use out of the marketing side of Instagram.
● Remember that customers love engagement!
● There are many successful companies you can follow on Instagram
for inspiration for your own company.
● Stay away from the posed risks by carefully reviewing photos before
posting.