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modern architectures
the road to app cloud 2020
thomas j. cozzolino
principal architect evangelist, salesforce
@tcozz
in/tcozz
tcozzolino@salesforce.com
adrian kunzle
EVP, app cloud
akunzle@salesforce.com
salesforce briefing
@akunzle
in/adriankuinzle
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for
the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing
important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
modern architectures
enterprise architecture
is being rebooted
modern architectures:
trends + reality
•  ivory tower = kaput
•  business won’t wait for
diagrams (or data) to be
perfect
•  outcomes and verbs rule
•  hybrid
•  true agile
•  metadata, model-driven,
elastic
•  pull-focused à event-
driven
trends next big things how do we get ready?
what will the app cloud (circa 2020) look like?
•  trust
•  microservices
•  future of apps
trends next big things how do we get ready?
what will the app cloud (circa 2020) look like?
trends next big things how do we get ready?
what will the app cloud (circa 2020) look like?
•  event-based
processing
•  machine learning
trends next big things how do we get ready?
what will the app cloud (circa 2020) look like?
we are here to help
your architecture journey
•  new eBooks,
website,
community
•  architect
academy
•  trailhead for
architects
df + 90 days
•  keynotes,
networking
•  modern
architectures
track
•  architect bar
and expo
dreamforce week
•  diy: trailhead
•  account exec:
ignite, spark,
salesforce ea
•  customer success:
pgm architect,
accelerators
post-df
monday a.m.
customer
success
share your feedback, and win a GoPro!
3
earn a GoPro prize entry
for each completed
survey
tap the bell to take a
survey
2enroll in a session1
thank you

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Modern Architectures: The Road to App Cloud 2020

  • 1. modern architectures the road to app cloud 2020 thomas j. cozzolino principal architect evangelist, salesforce @tcozz in/tcozz tcozzolino@salesforce.com adrian kunzle EVP, app cloud akunzle@salesforce.com salesforce briefing @akunzle in/adriankuinzle
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. modern architectures enterprise architecture is being rebooted modern architectures: trends + reality •  ivory tower = kaput •  business won’t wait for diagrams (or data) to be perfect •  outcomes and verbs rule •  hybrid •  true agile •  metadata, model-driven, elastic •  pull-focused à event- driven
  • 4. trends next big things how do we get ready? what will the app cloud (circa 2020) look like?
  • 5. •  trust •  microservices •  future of apps trends next big things how do we get ready? what will the app cloud (circa 2020) look like?
  • 6. trends next big things how do we get ready? what will the app cloud (circa 2020) look like? •  event-based processing •  machine learning
  • 7. trends next big things how do we get ready? what will the app cloud (circa 2020) look like?
  • 8. we are here to help your architecture journey •  new eBooks, website, community •  architect academy •  trailhead for architects df + 90 days •  keynotes, networking •  modern architectures track •  architect bar and expo dreamforce week •  diy: trailhead •  account exec: ignite, spark, salesforce ea •  customer success: pgm architect, accelerators post-df monday a.m. customer success
  • 9. share your feedback, and win a GoPro! 3 earn a GoPro prize entry for each completed survey tap the bell to take a survey 2enroll in a session1