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Marketing Cloud: The Dawn of the Digital Marketer

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The sun is rising on the future of marketing. Customers are engaging with brands they love on digital channels like never before, and new technology is further enabling ways for companies to impress customers every day. The dawn of the digital marketer is upon us. Join us and learn how the world's most innovative brands are cultivating 1-to-1 customer experiences across marketing, sales, and service.

Publicada em: Marketing
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Marketing Cloud: The Dawn of the Digital Marketer

  1. 1. Salesforce
 Marketing Cloud Scott McCorkle
 CEO, Marketing Cloud The Dawn of the Digital Marketer @smccorkle
 smccorkle@salesforce.com
  2. 2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Forward Looking Statement
  3. 3. #1 Marketing Application 1-to-1 customer journeys
 Connect every interaction Precision marketing
 Predict and personalize content Every channel, every device
 Email, mobile, social, ads, and web
  4. 4. Fastest Growing CRM Marketing Vendor in the Industry Source: Gartner Market Share All Software Markets, Worldwide, 2014 3.31.15 2011 YR 2012 YR 2013 YR 2014 YR Based on 2014 market share revenue
  5. 5. Customer rated for email marketing#1
  6. 6. The Rise of the Connected Customer Redefining customer engagement Cloud: Scale, performance, and real-time access Social: New places to meet our customers Mobile: Always-on, always- connected experiences Data Science: Relevant and personalized interactions IoT: Connected sensors, beacons, devices, and apps
  7. 7. Customer Success Platform
  8. 8. Marketing Plays a Special Role
  9. 9. Audience Personalization Analytics Content Journey Builder Email Mobile Social Web Advertising
  10. 10. Introducing: Predictive Journeys Driving Intelligent Customer Engagement Predictive Scores
 Understanding each customer’s likelihood to engage Predictive Audiences
 Define the right audience for any journey Journey Builder
 Automatically adapt the journey for every customer NEW
  11. 11. Eric Stahl SVP, Marketing Cloud Product Marketing
  12. 12. DEMO
  13. 13. Engage at Every Step of the Customer Success Journey Ads Web Email Mobile Social Group Messaging Apps Sales Service Community
  14. 14. Acquire Sell Onboard Engage Advocate Engage at Every Step of the Customer Success Journey
  15. 15. The Customer Success Journey
  16. 16. McDonald’s Increases Acquisition with Personalized Advertising TV & mass media Personalized
 advertising
  17. 17. Advertising Leverage your CRM data for ad targeting and optimization Social and Mobile Ads
 Securely reach real audiences across devices Integrated with Journey Builder
 1-to-1 interactions across channels Display Ad Networks
 Reach your customers anywhere 22% increaseinemailconversionwhen coordinatedwithanad
  18. 18. Facebook Ad Advertising Email Leverage your CRM data for ad targeting and optimization Mobile Ad
  19. 19. The Customer Success Journey
  20. 20. The Customer Success Journey
  21. 21. Rue La La Sells More with Email Marketing Campaign executors Revenue
 generators
  22. 22. Create beautiful emails with no HTML Send any type of email, at a massive scale Build email with a mobile first mindset Collaborate across organizations of all types 42x returnforeverydollarspentonemailmarketing Email Marketing Deliver highly targeted, personalized emails
  23. 23. The Customer Success Journey
  24. 24. The Customer Success Journey
  25. 25. Mattel Onboards Customers with 1-to-1 Journeys Offline anonymous users Online, known users
  26. 26. Journey Builder: 1-to-1 Customer Journeys at Mattel Powering connected experiences with email, mobile, web, and ads Map the shopper and user journey Drive mobile app downloads Connect physical toy to digital experience Drive adoption and use of toys 152% higherclick-throughratesfortriggeredmessages comparedto‘businessasusual’marketingmessages
  27. 27. The Customer Success Journey
  28. 28. The Customer Success Journey
  29. 29. Room&Board Engages Customers on 
 Every Step of Their Journey Disconnected episodic experiences Holistic customer relationships
  30. 30. FILM
  31. 31. The Customer Success Journey
  32. 32. Predictive Intelligence: Personalization at Room&Board “Complete your room” journey Web Tagging
 Track anonymous and known web browsing behavior Predictive Algorithms
 Personalize product recommendations Native Content Blocks
 Drag and drop predictive content
 in Editor 25% increaseinconversionrateswhen
 anemailcontainspredictivecontent
  33. 33. DEMO
  34. 34. The Customer Success Journey
  35. 35. The Customer Success Journey
  36. 36. Siloed social Integrated Marketing, Sales, and Service AT&T Drives Advocacy with Social Media
  37. 37. Social Studio: Social Media Marketing Turn every customer into an advocate Listen to all brand and product mentions Route posts to the right business group Participate in every relevant conversation Solve customer service issues 67% ofconsumershaveusedacompany’s
 socialmediapageforcustomersupport
  38. 38. The Customer Success Journey
  39. 39. thank y u

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