1.
Mobile Bootstrapping
Meeting Presentation 04/01/2014

2.
Moile Bootstrapping Coca-Cola
MOBILE
BOOTSTRAPPI
NG
“BOOTSTRA
P”
• A framework to integrate mobile and
packaging

3.
Dispelling Mobile Marketing
Myths Global Framework
Components
Global Mobile RoadMap
Go Mobile With This
Presentation Addendum: Mobile
Numbers and Stats
MOBILE BOOTSTRAPPING COCA-COLA
Designed and Created by: David Luttenberger and Drake LaDue - CEO Brand-X-Mobile
Table of Contents – Click a Geolocation icon to travel to that section

4.
Consumer & Device: The Relationship
1:1 not “One for All”
Avoiding Mobile
Static
Communicate Don’t Inundate
Dispelling Mobile Marketing
Myths
Mobile Bootstrapping Coca-Cola
Invite and Connect
Scans-Taps-Texts-
Touches
Packaging serves as Mobile Gateway
Engagements=Fans

5.
Mobile Packaging
Immersion
Each and every branded Coca-Cola product package should, and can, have a minimum of two mobile gateways. They can
encourage (call to action), facilitate (via multiple engagement technologies); and direct customers, consumers, distributors, or
anyone in the supply chair or user environment, to engage within a unified global, mobile, Coca-Cola proprietary network.

6.
Global Framework Already in Place
Packaging
“With more than a billion servings of
Coca-Cola products consumed
daily,
our framework must begin here!”
Mobile Components
“With more than a billion servings of
Coca-Cola products consumed
daily,
our framework must begin here!”
Framework
Components

7.
Global Mobile
RoadmapThe consistent protocol for the use of
mobile components on packaging
supported by all Media Channels.
Txt: COKE to 59769

8.
The Global RoadMap
Mobile Bootstrapping Coca-Cola
2 for the Road
Use the right tool
Avoid Mobile Static
Packaging: Billboard 2 Mobile
Support Mobile
Back 2 Pack

9.
Mobile Bootstrapping Coca-Cola
191.4 BILLION EMAILS SENT PER DAY IN 2014 - 206.6 BILLION ESTIMATES FOR 2017
Globally, 8.6 trillion text messages are sent each year, according to Portio Research
QR code scans are growing exponentially: ScanLife a lone saw 6.7 million scans in March
of 2013, Coca-Cola QR codes coming in at 2nd place for most scanned/liked QR codes - See
InfoGraphic.
300 Million NFC enabled smart-phones World Wide - See Infographic
Mobile Web trumps all other applications when it comes to quick “need it now”
– “need to find it now” end user experience
Global RoadMap Components (Mobile)

10.
Global RoadMap Components (Cont.)
Apps crush the competition on time spent in use. Entertainment, Social,
Gaming and Productivity are the top Mobile App categories. See Infographic
Augmented Reality generated $450 million in revenue in 2013, 2.5 billion
AR apps will be downloaded yearly by 2017. - See Infographic
GEO Positioning, Proximity and I-Beacon technologies will dominate
the future of Mobile Communication within the next 5 to 7 years
6.8 billion mobile subscriptions world wide - See Chart
Mobile Bootstrapping Coca-Cola

11.
Contact Us
Durham, North Carolina
919-257-3977
Web Site
Brand-x-xmobile.com
Mail Contact
drake@brand-x-mobile.com
Contact Page
David Luttenberger & Drake LaDue, Brand-X-Mobile
Contact Us
New Jersey
856-292-8292
Mail Contact
davidluttenberger@comcast.net
Mobile Bootstrapping Coca-Cola

12.
Mobile Bootstrapping Coca-Cola
Addendum: Mobile Numbers and
Stats
Supporting Infographics and Chart

13.
Mobile Subscriptions Worldwide

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QR Scan Infographic

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NFC Enabled Phones

16.
Mobile Web vs. Mobile App

17.
Augmented Reality

18.
Thank You!.