Results of a generational survey completed by 725 farmers/ranchers and 114 association volunteers/staff

1. Bridging the Generations: [From Minnie Pearl & Pearl Harbor To Wiki & Wii] June 15, 2011 Steve Drake

2. 60% Organizational success increasingly dependent on ability of employees and managers to deal with generational differences

4. Employees

6. Generations as Employees

7. Generations as Consumers

8. Generations and Media

10. 115 association staff/volunteersWill share most results at end

14. Yes, there are exceptions

15. Plagiarism vs research

17. Generational Divides(Statistical Years) Baby Boomers 77 million Generation X 50 million Matures 24 million Generation Y 76+ million Birth Years: Before 1946 1946-1964 1965 – 1977 1978 - 1995

18. Generational Divides(Shared Experiences)

20. Today: Upgrade the system

21. 1970s: Acid rock

22. Today: Acid reflux

23. 1970s: Going to a new, hip joint

24. Today: Receiving a new hip joint

25. 1970s: Rolling Stones

26. Today: Kidney Stones

27. 1970s: KEG

28. Today: EKG

29. 1970s: Whatever

31. Ready to Retire Boomer retirement will lead to an “all out war for talent.” Boomer Peak

32. Characteristics, Perspectives, Attitudes and Beliefs

33. Generational Overview Boomers: Post WWII Spenders Live to Work Matures: Depression Builders Savers Generation Impacts How You Live Ys: Digital revolution Instantly connected Short attention span Work to Live Xs: Latch-key Divorce Downsized Independent

35. FlextimeBoomers: Work is a PLACE Ys: Work whenever & wherever

36. Work-Life Balance #1 Issue between Generations Life Work Work Family Life Family 70% of American workers say they don’t have proper work-life balance … and blame companies for the problem.

37. Family-Parenting Generation Y 90% say they are “very close” to their parents. 44% of teens consider parents as role models. Quality and quantity time. Raising a family is very important – 75%. Baby Boomers More than 40% in 1974 said they would be better off without their parents. Quality time. Raising a family is very important – 59%.

38. Generation Y Loyalty(in order of importance to them) Families 2. Friends 3. Communities 4. Co-workers 5. Themselves 6. Their company

40. More than 80% of college freshmen volunteered as high school seniors

41. Focus: environment, poverty and community problems

42. Top reasons for volunteering:

43. “feel I am helping others”

44. “good skills for the future”

46. Generations as Employees

47. Generations in Workforce 60% of employers report some “generational tension.”

48. Silents Assets Stable Details Loyal Hard working Liabilities Inept with change Reluctant to buck system Uncomfortable with conflict Reticent when disagree

49. Boomers Assets Driven Service oriented Want to please Good at relations Good team players Invented 60-hour week Liabilities Not budget minded Reluctant to oppose peers Judgmental Uncomfortable with conflict

50. Xers Assets Adaptable Technoliterate Independent Unintimidated by authority Liabilities Impatient Poor people skills Cynical

51. Millennials Assets Collective action Optimism Tenacity Heroic spirit Multitaskers Techno savvy Liabilities Need for supervision & structure Inexperience, particularly with handling difficult people issues

52. Motivating Most try to motivate based on what motivates us. Mistake! Ask them what motivates them … could be as simple as getting off 30 minutes early on Fridays. Get copy of DRiVE by Daniel Pink.

54. Self absorbed/Money/Title/Caught in middle

56. Need instantaneous recognition/Not loyal

58. Family as important as work/Willing to risk

60. Want to be involved in decision making

62. Cynical/“Me” generation

64. Looking for outreach/Too eager to change world

66. Stop & Review What Generations are in the work place? How do we learn to work together? What “turns their crank” about work? How do we recruit, motivate & retain staff from differing generations?

68. Gen Y’s Use of Time

69. Young Adults65% Say Internet Main News Source * Up from 34% in 2007

70. Social Media Tools Blogs Google News Alerts Facebook YouTube LinkedIn Twitter Flickr SlideShare Delicious

71. How do you have the time? We’ve switched from “boob tube” to social media.

72. MobileMania 1.2 3.5 billion Computer Users billion Cell Phone Users

73. Survey Results To e-survey Farmers: N=724 Associations: N=115

74. Interesting ObservationsComparing farmers/ranchers and associations: To communicate important info, association folks less likely to use the phone When hiring, farmers tell friends while association folks use other tools About half of both groups text daily but neither really wants texts from association About three-fourths never or only occasionally visit their association’s website

75. Do you subscribe to … Farmers & Ranchers Association Staff & Volunteers

78. Hiring Search Tools Association Staff & Volunteers Farmers & Ranchers Want Ad (10%) On Line (23%) Online Ad Craigslist LinkedIn (17%) Friends

79. Have you ever visitedCraigslist? Farmers & Ranchers Association Staff & Volunteers Yes (61%)

80. How often do you visit YouTube? Farmers & Ranchers Association Staff & Volunteers Weekly (16%) Less than monthly (37%) Less than Monthly

81. How often do you use Twitter? Association Staff & Volunteers Farmers & Ranchers

82. Tell us aboutFacebook. Association Staff & Volunteers Farmers & Ranchers Active (24%) Don’t Use (47%)

83. Don’t Participate (42%) Facebookat Work Association Staff & Volunteers Farmers & Ranchers Don’t Use (47%) Never (73%)

84. Tell us aboutLinkedIn. Association Staff & Volunteers Farmers & Ranchers A Mystery (62%)

85. Frequency of Texting Association Staff & Volunteers Farmers & Ranchers

86. Want Texts from Association Association Staff & Volunteers Farmers & Ranchers Definitely No (48%) Maybe (37%)

87. Use ofAssociation’s website Association Staff & Volunteers Farmers & Ranchers Occasionally (71%)

88. Association Folks Only Average hours per week spent on work or work-related activities

89. Tecker’s 3 Words Knowledge Nimble Trust

90. Coerver’s 3 Words Time pressures Nimble Mobile

91. Notter’s 3 Words Leadership models Knowledge Conversations

92. Acknowledgement / Sources Much of this information provided by NCTA from research conducted by Market Directions Inc. Gen Y Information Sources: Market Directions … www.marketdirections.com NCTA/Drake & Company … www.drakeco.com Generation WHY … www.generationwhy.com Beloit College … www.beloit.edu (Mindset List) NAS Insights … Recruiting & Managing the Generations Y-Sizing Your Business: Jason Ryan Dorsey Generational Diversity: Jamie Notter

93. CONTACT INFORMATION Steve Drake President, Owner 16020 Swingley Ridge Road Suite 300 Chesterfield, MO 63017 (636) 449-5050 drake@drakeco.com @stevedrake @causeaholic