Missouri KidsFirst partners with corporations for cause marketing campaigns to raise funds for child advocacy centers across Missouri. Their current campaign, GO Blue, partners with Missouri businesses during Child Abuse Prevention Month to increase awareness and donations. They hope to create statewide partnerships to benefit both local centers and corporate partners through promotions, product placements, and an annual gala event. The goal is to use cause marketing to prevent and treat child abuse across Missouri.

1. Cause Marketing: Building Profitable Relationships With Corporate Partners Steve Drake President Drake & Company Connecting Great Ideas and Great People Rebecca Gordon Director of Development Missouri KidsFirst March 10, 2009

3. http://www.msnbc.msn.com/id/3032619/#2821063 The Power of Cause Marketing Practice

5. Case Study Rebecca Gordon Director of Development Practice

6. Missouri’s Network of Child Advocacy Centers

7. Good Afternoon! Cause Marketing Marketing – Our walk on the wild side. A Case Study

8. Child Sexual Abuse A silent epidemic

12. Since 2001, Missouri’s Child Advocacy Centers have seen over 26,490 abused children. 110% increase……

16. Cause Marketing Cause Marketing is a collaboration between corporate and nonprofit causes that ultimately engages company stakeholders from employees to suppliers, to retailers, eventually reaching consumers. Cause Marketing for Nonprofits – Jocelyne Daw

19. Statewide Cause Marketing Project

27. We can see the future….

28. In Partnership with Missouri’s Corporate Citizens….

29. A future where…… Missouri Kids Come First!

30. Case Study Steve Drake President Drake & Company Practice

32. The Challenge Trees to troops Practice

33. The “Call” Practice

37. http://www.msnbc.msn.com/id/3032619/#2821063 Practice

39. 23.4 MILLION households said they saw, read or heard about Trees for Troops Reach & Impact 2008 Trees for Troops 3.4 MILLION households said T4T “influenced” their decision to purchase a Real Tree in 2008 Practice