ISS is an IT company stablished outside Egypt. It is a SoftWare company interests in Oracle Applications. The Owners of ISS were thinking about expanding there work by establishing ISS in Egypt (ISSEG) with Egyptian partner's. Several meeting were held for this purpose at SHIRATON CAIRO. The following is a real presentation in this context. SDM Methodology was utilized to give insights while negotiation.

1. A BUSINESS MODEL FOR
A NEW IT COMPANY
(ISSEG)
Dr. TALAAT REFAAT
SHERATON CAIRO

4. BUSINESS STRATEGY
FOR ISSEG

5. BACKGROUND
 ISS is an IT company stablished outside
Egypt. It is a SoftWare company interests
in Oracle Applications.
 The Owners of ISS were thinking about
expanding there work by establishing ISS
in Egypt (ISSEG) with Egyptian partner's.
 Several meeting were held for this
purpose at SHIRATON CAIRO.
 The following is a real presentation in
this context. SDM Methodology was
utilized to give insights while negotiation.

6. INTRODUCTION
 To establish a frame work for
ISSEG business strategy.
 To limit the domain / scope of
work.
 To organize our thoughts & ideas.
 To get the BEST time utilization.
 To decide on different issues.

7. TOPICS OF DISCUSSION
session # 1
Mission statement for ISSEG.
Vision statement for ISSEG.
Environment of ISSEG.
Goals of ISSEG.
Business plan for ISSEG.

8. TOPICS OF DISCUSSION
session # 2
Oracle partnership
agreement.
Appointing an accountant.
Appointing a lawyer.
Key personnel .
Company formation.

9. TOPICS OF DISCUSSION
session # 3
Site specs & selection criteria.
Furniture specs & selection
criteria.
Computer system requirement.
IT Graduates selection criteria.
Training programs , Training
policy.

10. session # 4
 Alternative site visits.

11. TOPICS OF DISCUSSION
session # 5
Budget (20-25 graduate
trainees).
Estimate funding requirement.
Proposed size for investment.
Shareholding & profit proposal.
ISS role ,,,,,ISSEG role.
Conclusion .

12. TOPICS OF DISCUSSION
session # 1
 Mission statement for ISSEG.
 Vision statement for ISSEG.
 Environment of ISSEG.
 Goals of ISSEG.
 Business plan for ISSEG.

13. MISSION STATEMENT
FOR ISSEG
“ To Setup a pool of Oracle
Software Specialists capable
of consultation assignments
as well as Performing a full or
a part of Software
development Cycle.”

14. VISION STATEMENT FOR
ISSEG
“ Quantitative approaches ,
Methodologies , International
standards , Recent tools ,
Commitment , Best utilization of
resources ,,,, ,,,, ,,,, Become
common terminology that
everyone in ISSEG adopts in
order to help him achieving his
objectives.”

15. ENVIRONMENT OF ISSEG
 There are many dimensions
of ISSEG environment.
 One approach is to view
ISSEG as follows :

16. ENVIRONMENT OF
ISSEG (cot.)
The need for setting up such
organization.
Strengths of ISSEG.
Weaknesses of ISSEG.
Threats facing ISSEG.
Opportunities for ISSEG.

17. GOALS OF ISSEG
 In the frame of the
characteristics of the
current situation in ISS, the
mission statement ,the
vision statement of ISSEG
,and the Environment of
ISSEG ; there are three
GOALS .

18. GOAL #0 (G0):
TO ESTABLISH :
Mission statement ,vision
statement , Goals ,
Policies , Procedures ,
Adequate Organization ,
Objectives , Scope of work , &
Job analysis & Job
description.

19. GOAL #1 (G1):
G1.1 : To select and establish a
suitable site for ISSEG in Cairo.
G1.2 : To select and recruit IT
graduates.
G1.3 : To select , acquire , and
install computer system (H/W
,S/W, Cabling ).

20. GOAL #1 (G1) (cont.):
G1.4 : To group the employees
into three categories :
Oracle Financial , Oracle Tools
, Web Applications Design.
G1.5 : To train them.

21. GOAL #2 : G2 :
G2.1 : To manage ISSEG in
Cairo.
G2.2 : To build a good
reputation.
G2.3 : To maintain an
atmosphere of LOYALTY and
BELONGING among the
employees.

22. ISSEG BUSINESS PLAN
1. Site selection.
2. Furniture acquisition.
3. Computer system acquisition.
4. Recruitment.
5. Training.

23. ISSEG BUSINESS PLAN (cont.)
6. Mission Statement ,Vision
Statement&
Goals Establishment.
7. Policies & Procedures
Establishment.
8. Objectives , Scope of work ,
Job analysis & Job description
Establishment.
9. Organization Structure.

24. C1 C
2
C
3
C
4
C
5
1.1
SITE
SELECTION
ISSEG BUSINESS PLAN 1
C1: site specs&
selection criter.
C2: avail. budget.
C3: cash flow.
C4: constraint(s).
C5: ISS policy.
I1.1
I1.2
I1.3
I1 :site offers I1.4
I1.5
I1.6
I1.7
specific site O1
contract(s) O2

25. SITE SPECS
1. Level :
High ( IBM, Oracle, WTC)
Medium.
Poor.
2. Meter square / man.
3. No. of employees now /
seen future.

26. CRITERIA FOR SITE SELECTION
C1.1 Location :
Cairo down town / Heliopolis /
New cities /
Free zone.
C1.2 Type ( business center / non )
C1.3 Building features / facilities.
C1.4 Rental VS owned.
C1.5 Cost.

27. C1 C
2
C
3
C
4
C
5
C
6
1.2
FURNITURE
ACQUISITION
ISSEG BUSINESS PLAN 1
C1: site specs.
C2: avail. budget.
C3: cash flow.
C4: constraint(s).
C5: ISS policy.
C6: furniture specs.
I2.1
I2.2
I2.3
I2: furniture offs I2.4
I2.5
I2.6
I2.7
furniture O3
contract(s) O2

28. j
C7 C
2
C
3
C
4
C
5
ISSEG BUSINESS PLAN 1
C7: techn.dev.trends
C2: avail. budget.
C3: cash flow.
C4: constraint(s)
C5: ISS policy.
I3: org. objectives
I4: org. chart , funcs,
respons.
I5: environment
I6: users nature
I7: computer offers
feasibility of auto O4
detail descr/e.sys. O5
logical des. /n.sys. O6
new comp. sys.str. O7
comp. sys. specs O8
COMPUTER
SYSTEM
ACQUISITION
1.3

29. MAIN ACTIVITIES FOR
COMPUTER ACQUISITION
 Preliminary study of ISSEG.
 Feasibility study for
automation.
 Requirement evaluation &
logical design.
 Computer system design &
specs.
 RFP preparation.
 Computer system eval.&
selection.
 Negotiation & contracting.

30. j
C8 C
2
C
3
C
4
C
5
ISSEG BUSINESS PLAN 1
C8: grad.eval. criter
C2: avail. budget.
C3: cash flow.
C4: constraint(s)
C5: ISS policy.
I8: advertise/specs
I3: org. objectives
I4: org. chart , funcs,
respons.
I5: environment
I6: users nature
I9: candidates.
winner candidates O9
manpower dB O10
RECRUIT-
MENT.
1.4

32. CRITERIA FOR CANDIDATES
SELECTION
 Total experience.
 Related experience.
 Education.
 Appearance.
 Oral comm. skills.
 Stability of current job
 Stability of total
experience.
 Software skills.
 Hardware skills.
 LAN skills.
 Oral examination.
 Salary
requirement.
 Others.

33. j
C8 C
2
C
3
C
4
C
5
ISSEG BUSINESS PLAN 1
C8: tutors avail.
C2: avail. budget.
C3: cash flow.
C4: constraint(s)
C5: ISS policy.
winner candids.
I11: training sched.
I12: training materials
& facilities.
qualified empl. O11
TRAINING
1.5