DEV GOLA BBA 1st Sem of #JIMSVKII has given a brief description of the Retail Scenario in INDIA & GLOBAL in the slide share.
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2. “Ideas are no one’s
monopoly. Think big, Think
fast, Think ahead.”
— Dhirubhai Ambani,
Reliance Industries
3. Contents
1) MEANING
2) IMPORTANCE
3) FUNCTIONS
4) RETAILING IN INDIA
5) GLOBAL RETAIL SCENARIO
6) WHAT ARE THE TRENDS IN INDIAN RETAILING
7) FACTORS INFLUENCING THE GROWTH OF RETAIL
8) IMPACT OF LIBERALIZATION
4. Retailing, the selling of merchandise and certain
services to consumers.
It ordinarily involves the selling of individual units or
small lots to large numbers of customers by a
business set up for that specific purpose.
In the broadest sense, retailing can be said to have
begun the first time one item of value was bartered
for another.
Retailing began several thousand years ago when
peddlers first began hawking their wares and when
the first marketplaces were formed.
WHAT IS RETAILING ?
5. IMPORTANCE OF RETAILING
Final link in the distribution
of goods
The Wholesalers & Manufacturers
are not able to reach whole Market.
It falls upon the retailer to create place
utility and ensure that the goods are
distributed throughout a
wide market and reaches all consumers.
01
Personalised Selling Efforts
There are certain goods that require
personal selling. The manufacturer is
not there to sell the product, that
responsibility falls on the retailers. They
use personal selling techniques to realize
the sale.
02
Advertising and Promotions
Retailers will even help manufacturers
and wholesalers with their promotions
and advertisements. Retailers will
frequently take part in promotional
activities, put up advertisements of the
product inside their shops, run offers,
discounts etc.
04
Source of Market Information
Retailers are the only ones in
direct contact with the final
consumers on a daily basis. They
collect the feedback from the
consumers & give the information
to the Maufacturers about the
Market
03
6. FUNCTIONS OF RETAILING
Small manufacturers can
use retailers to provide
assistance with transport,
storage, advertising and
pre-payment of
merchandise.
Holding Stock
Retailers also offer the
service of holding stock for
the manufacturers.
Retailers maintain an
inventory that allows for
instant availability of the
product to the consumers.
Breaking Bulk
The word “RETAIL” comes
from FRENCH which means
‘to cut a piece off’. Retailer
reduces the cost of
transportation & Mediator
cost
Channel of Communication
Retailers also act as the
channel of
communication and
information between the
wholesalers or suppliers
and the consumers.
Transport and
Advertising Functions
7. Indian Retail Evolution:-
❖ Upto 1990 – Dominated by
Neighborhood Kiranas
❖ 2000-2006 – Prominence of Modern
Retail
❖ 2007-2020 – Online-led Retail Growth
with the Promise Of Technology & INDIA
become a New Retail Ecosystem
RETAILING IN
INDIA
9. GLOBAL RETAIL
SCENARIO
Transactions take place through various channels of distribution
across an ever-growing range of industries, such as food, motor
vehicles, apparel, and electronics. Many retailers operate an
omnichannel model, which aims to integrate offline and online
channels in a seamless way. In 2019, the global retail market
generated sales of nearly 25 trillion U.S. dollars, with a forecast to
reach close to 27 trillion U.S. dollars by 2022.
10. ✔ Contactless engagements
✔ Growth in select sub-sectors
✔ Digital as a platform
✔ Personalized Products
✔ E- Pharmacy
✔ Direct to Consumer (D2C)
✔ Increased investments in home
nesting
TRENDS IN INDIAN RETAILING
12. FACTORS INFLUENCING THE GROWTH OF RETAIL
1. Growth of middle class consumers: In India the number of middle class consumer is growing
rapidly. With rising consumer demand and greater disposable income has given opportunity of retail
industry to grow and prosper.
2. Value for money: Organized retail deals in high volume and are able to enjoy economies of large scale
production and distribution. They eliminate intermediaries in distribution channel.
3. Emerging rural market: Today the rural market in India is facing stiff competition in retail sector
also. The rural market in India is fast emerging as the rural consumers are becoming quality conscious
4. Entry of corporate sector: Large business tycoons such as Tata’s, Birla’s, and Reliance etc. have
entered the retail sector. They are in a position to provide quality products and entertainment.
5. Entry of foreign retailers: Indian retail sector is catching the interest of foreign retailers. Due to
libralization multinationals have entered out country through joint ventures and franchising. This further
is responsible for boosting organised retailing.
13. IMPACT OF LIBRALIZATION
❖ As per the reports of the Asian Development Bank, the Indian economy as a whole is
expected to grow at 2,701 Billion U.S. Dollars
❖ The liberalization is intended to ease and quicken the process for foreign players
proposing to set up wholly owned single brand retail operations in India
❖ Overall increase in FDI inflows into the country.
❖ Government of India has, however, opened up the real estate sector allowing 100% of FDI
in construction projects.
❖ FDI improve the Food Supply Chain & Infrastructure Backend Cost