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Two factors theory.pptx

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Two factors theory.pptx

  1. 1. • Dr.Vincent, • ASSOCIATE PROFESSOR, • DEPARTMENT OF COMMERCE, • FACULTY OF SCIENCE AND MANAGEMENT, • SRM IST(Deemed to be University), • Tiruchirappalli Campus. 24 November 2022 G.VINCENT,SRM IST(Deemed to be University) TRICHY CAMPUS 1
  2. 2. • Course: BCOM A&F • Subject: Managerial Behaviour • Topic:. Motivation theory- Herzberg Two Factor theory • : 24 November 2022 G.VINCENT,SRM IST(Deemed to be University) TRICHY CAMPUS 2
  3. 3. Leaning objectives: • The viewers will be able to understand:  What is two factors theory Classification of factors contributing satisfaction/dissatisfaction Motivating Factors:examples Hygiene Factors: examples How to use this theory into practice 24 November 2022 G.VINCENT,SRM IST(Deemed to be University) TRICHY CAMPUS 3
  4. 4. Two factor theory-Introduction • There are separate sets of mutually exclusive factors in the workplace that either cause job satisfaction or dissatisfaction. • The two-factor motivation theory has since become one of the most commonly used theoretical frameworks in job satisfaction research (Dion, 2006). • Frederick Herzberg and his two collaborators, Mausner and Snyderman developed the motivation-hygiene theory in their book, Motivation to Work. 24 November 2022 G.VINCENT,SRM IST(Deemed to be University) TRICHY CAMPUS 4
  5. 5. Two factors- lead to satisfaction or dissatisfaction • A)Hygiene Factors and • Motivating factors. 24 November 2022 G.VINCENT,SRM IST(Deemed to be University) TRICHY CAMPUS 5
  6. 6. TWO FACTORS Hygiene factors Motivation factors 24 November 2022 G.VINCENT,SRM IST(Deemed to be University) TRICHY CAMPUS 6
  7. 7. Two Factors- Motivating Factors Achievement Recognition The work itself Job advancement and opportunities Growth opportunities Hygiene Factors Relationship with others Company policies Physical workspace Working conditions Salary Status Job security supervision 24 November 2022 G.VINCENT,SRM IST(Deemed to be University) TRICHY CAMPUS 7
  8. 8. How does two factors theory works? Source:www.toolshero.com 24 November 2022 G.VINCENT,SRM IST(Deemed to be University) TRICHY CAMPUS 8
  9. 9. 24 November 2022 G.VINCENT,SRM IST(Deemed to be University) TRICHY CAMPUS 9

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