So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous talks and articles that describe sales and marketing teams as permanently lobbing rotten eggs at each other. That approach has never made any sense to me. Passle is a digital content marketing platform that enables busy professionals to create hub content in a timely and authentic manner. It therefore seems evident that to persuade these busy experts to use Passle, the sales team should be using it as much as the marketing team. After all, how can you sell a concept if you don’t understand and apply it yourself? So we planned an ongoing content marketing campaign in February 2016 involving the sales, leadership and marketing teams at Passle to demonstrate that it is possible to create relevant and authentic thought leadership on a regular basis. Here's what the plan looked like... Full post here: http://blog.passle.net/post/102e3m0/being-our-own-case-study-how-involving-sales-in-our-content-strategy-increased-o

1. BEING OUR OWN
CASESTUDY

2. BEING OUR OWN
CASESTUDY
(how involving sales in our content
strategy increased our post shares by
1,721%)

3. SALES
vs
MARKETING

4. MUST IT BE A
FIGHT?

5. TO SELL SOMETHING
YOU HAVE TO
UNDERSTAND IT,
RIGHT?

6. OUR BUSINESS:
Passle is a content marketing platform
that enables busy professionals to
create hub content in a timely and
authentic manner

7. SO LOGICALLY:
Our sales team should use this digital
content marketing platform to create hub
content in a timely and authentic manner

8. SO LOGICALLY:
Sales must get involved in
content marketing

9. HERE'S
THE PLAN

10. 1. GET EVERYONE TO
COMMIT TO A NUMBER
OF POSTS PER WEEK

11. DEADLINE
EVENT
with a
(i.e A WEEKLY NEWSLETTER)

12. 2. PUT A CONTENT
CALENDAR TOGETHER

14. 3. ENCOURAGE
EVERYONE TO SHARE
THIS CONTENT TO
THEIR NETWORKS

16. 4. SHARE RESULTS

17. Tell them how their
posts are
performing every
week

18. SIMPLE,
RIGHT?

19. AND IT WORKS

20. RESULTS

21. RESULTS

22. RESULTS+ TRIPLED OUR NEWSLETTER SUBSCRIBERS

23. RESULTS
WIDER REPERCUSSIONS ON THE
BUSINESS AS A WHOLE

24. Positioned as trusted
advisors

25. Positioned as trusted
advisors
Invited to speak at
events

26. Meanwhile....

27. Passle quadrupled its growth
across all key metrics
and shortened its sale cycle

28. COINCIDENCE?

29. I THINK NOT

30. GETTING SALES TO CREATE CONTENT
played a role in earning the trust of our
clients
maintained a good relationship with
current clients through continued
education and value.

31. KEY
TAKEAWAYS

32. 1. Practice what you preach

33. 2. Content marketing
doesn’t have to be
expensive, flashy, or
difficult – harness the
expertise of your own team

34. 3. Report back results
regularly

35. WANT THE SAME?

36. GET IN TOUCH
sales@passle.net