Value Chain Analysis of Millet

 Provide nutritious food and fodder.
 Less water consuming than other cereals.
 Grows faster & putting less stress on environment.
 No pests and diseases problem.
 Can grow in even marginal lands.
 Complete Food and Nutritional Security.
 Will supplement the existing income of the farmers.
Why Millets Production is Beneficial?

Potential of production
• Per acre productivity of Ragi is 14-16 quintal
(varies with input application).
• Every farmer cultivates Ragi for family
consumption.
• Farmer understands that Ragi and Porso
millet contain high amount of nutrient and
gives muscle strength.

Lack of
proper
Processing
Technology
Small
Grains
with Husk
Farmers
Hesitant
to
Cultivate
Other
Cereals
sold at
High Price
Poor Yields
Poor
Utilization
Lack of
Awareness
Lack of
Proper
Market
Poor
Grain
Supply
Great Demand for Processed Small Millets
Poor
Affordability
Lemma
Palea
Poor
shelf
life
The Great Small Millets Bottleneck
4

Millet Processing
Cleaning Washing Milling Packing
5

Value chain ofFinger Millet
L
o
c
a
l
p
r
o
d
u
c
e
r
Threshi
ng,
Winnowi
ng &
Drying
Collecti
Mill on,
owner Cleanin
(local) g and
milling
Middlem Collection
en (Local &
& Transport
Outsider) ation
Retailer &
Shopkee per
Wholesal er
Mill
owner

Supply chain
Farmer
Traders
Retailers
Processors
Consumers
Rs 31 per kg
Mandi Price
•Lack of knowledge of nutrition and recipe preparation
•Inadequate knowledge and technology for processing
and promotion
• Irregular supply of grains (quality and quantity)
• Lack of involvement of private sectors
• Inadequate market outlets
•Lack of Knowledge of value and marketing of crop
•Lacking price negotiationcapacity
Rs 120 to Rs 200 per kg

Value chain players
8
S.NO. Value Chain Players Remarks
1 Seed Supplier Seeds are not available in market but
when Ragi are sold as seed it cost
higher in market
2 Grain Producer Rate are decided by local mandi
3 Harvester Family labour are used for
harvesting
4 Warehouse
Provider
It depends on location
5 Handling and
transportation
6 Processing

Constraint in production
• Less emphasis on cultivation.
• Cultivated only for family consumption.
• Farmers are following the traditional method of
agronomic package & practices.
• Non availability of desire variety.
• Grown in discarded land/ infertile land.
• There is no mechanical milling system
available in the local market for
processing.

SWOT analysis
• High nutritional value (rich in
Iron, Calcium, and Phosphorus)
• Medicinal value (diabetic
patient lactating women)
• Organically grown
STRENGTHS
• Less attractive and coarse food
items(black color)
• Traditional food itemsonly
WEAKNESSES
• Product diversification
• Potential for marketing
OPPORTUNITY
• Non-interest of young and
urban people on millet
production
• Low priority for research and
development by formalsectors
• Changing food habit
THREATS

WAY FORWARD
 Introduction of all millets under PDS scheme, which will
create huge demand. This will give a boost to the
production of all the millets and consequently, it will
add to the existing income of the farmers.
 Assured procurement support with competitive prices
to encourage diversification of areas
 Implementation of “Sub-Mission on Nutri-Cereals” for
providing financial assistance to Nutri-Cereals growing
states to enhance production and productivity.
 Preparation of Roadmap for five year and Celebration
of 2018 as year of Nutri-Cereals

Thank You