2. 2
About CodeBaby
CodeBaby Corporation, headquartered in Colorado Springs, Colorado with engineering
offices in Edmonton, Canada is a global customer engagement technology company.
Originally founded in 2001, by two Canadian physicians turned gaming entrepreneurs,
the company started selling its eLearning, 3D animation software CodeBaby Studio to
global Fortune 500 companies, educational institutions, and governmental
organizations. Taking the research and best practice methods from the learning and
development space and marrying them with online self-service expertise, it launched
its customer engagement solutions in 2008. Since then, its vertical expertise has
expanded from eCommerce, business services, banking and diversified financials to
healthcare.
The CodeBaby Engagement Factor
Engagement is a term one hears ubiquitously in the context of an online customer
experience. So what does that mean when combined with CodeBaby? Simply said,
CodeBaby helps companies engage their consumers when it matters most. By adding
effective decision support in the form of 3D virtual assistants, wizards, and forms, we
meet the customer when and how they choose. Rather than searching for help or
information, we bring it to them--enhancing your current self-service model.
In more detail, we take a thorough look at your online strategy to help you define your
pain points and determine the best way forward. Sometimes this involves asking the
tough questions and conducting thorough surveys and analyses to find out if your
current objectives align with what the data shows. Will branding and higher level
engagement suffice or is something more complex such as help with enrollment,
applications, or challenging online decisions necessary? Does your current site or
application have the capabilities you need or could we create something to meet your
objectives?
Our role is to engage with you to answer these questions. Through careful analysis of
your audience, goals, content, and organizational culture, we can create that
experience which uniquely reflects your brand and appeals to your customer base.
Once we have agreed upon the way forward, that’s where the real magic happens.
Through a combination of our second to none 3D intelligent virtual assistants, decision
support tools, and mapping capabilities we will help you improve online completion
rates, get higher customer satisfaction scores, and lower your operating costs.
!

3. 3
Key Technological Capabilities
Forrester Research has named CodeBaby a leading virtual assistant technology
provider while Gartner has categorized our solution as the most advanced virtual
assistant technology available. Gartner has said that a “great virtual assistant should
offer more than just search; it should enrich the quality of customer experience and
assist the customer through the online interaction.” The totality of our solution reflects
this philosophy. We combine our cutting-edge virtual assistants with tools, analytics,
and mobile capabilities to enrich and enhance any online experience. The totality of
this solution is called the Customer Engagement Platform.
Intelligent Virtual Assistants
The virtual assistant carries the persona and the
intelligence driving the customer experience.
Studies show that an interactive virtual agent
which carries human-like intelligence and
emotions is more effective than a static 2D
image. CodeBaby Intelligent Virtual Assistants
use non-verbal cues such as a smile, a raised
eyebrow, or a wave of a hand that create a
sense of familiarity and trust.
In combination with these emotional
expressions, CIVA uses lip-sync technology that
can match virtually any language, appealing to
both your local and global audience. These
audio and visual enhancements create the
emotional connection necessary to differentiate
your organization, engage your customers, and
encourage self-service usage.
Experience Streams
Experience streams are a combination
of avatars, conversational scripts,
wizards, props, interactions, dialog
boxes, calls-to-action, and navigational
maps.
Based on our best practices and your
key performance indicators, we help
you design the customer journey that
delivers a consistent, educational
experience to drive desired behaviors.

4. 4
Dynamic APIs and Mashups
Our ability to integrate with your backend
systems and on page elements through
customizable APIs creates a seamless
experience for the end-user--providing
support and service without leaving the
page. Some examples are:
Escalation to Live Chat - Available within the
current channel and served up by the virtual
assistant when needed; user is returned to
their transaction when complete.
Callback - A full-service solution during peak
times; We transmit customer contact
information to your CRM and notify your
agent for a customer callback.
Email/Contact Form - Embedded at all times
or when prompted by the virtual assistant.
Knowledge Base – We can integrate within
an existing knowledge base or help you build
one.
Analytics
Use the power of CodeBaby Analytics to
track and measure related metrics. For
in-depth analysis, there are several detailed
reports - Clicks, Keys, Pages, and Videos.
The account management team in
partnership with your organization sets goals
and event metrics to adhere to KPI’s at the
time of provisioning. Weekly email alerts,
detailed monthly, and executive summaries
are included in the subscription.

5. 5
Mobile Optimization
Although research still identifies PCs as the
dominant form factor, over time, it’s expected
that tablets will erode this position to provide a
superior PC like experience.
As the only provider of a fully interactive 3D
intelligent virtual assistant on tablets, we have
the expertise to deliver the best consumer
experience possible.
Consumers typically use desktops and larger
tablets for more complex interactions and
decision-making events. Conversely, they use
handhelds for quicker interactions such as
location, alerts, and reminders. As we keep
that user behavior in mind in conjunction with
your website intelligence, the desktop and
larger tablet device users will receive the
complete online experience. The smaller
tablets and handhelds are provided a web-
app interface that makes speed and
convenience the priority.
iPad® 2-4, Air and major AndroidTM
devices are supported.

6. 6
Industry Expertise
Regardless of industry, we have the content knowledge and skills to deliver. We
have experience with numerous implementations in a wide variety of verticals and
applications that include customer service, eCommerce, financial services,
healthcare, health insurance, and hospitality.
Our technological capabilities combined with our staff expertise allow us to take best
practice models for iterative use within future implementations. We never stop
learning either by research, testing, or experience.
We have led implementations to:
! Educate: Build customer confidence by providing timely education via virtual
assistants and health library integration. Providing the right information, in
context, allows consumers to make confident choices in the buying process.
CodeBaby helps consumers self-educate and has proven to reduce call center
labor by up to 33%.
! Guide: Evolve your platform into a lifestyle and behavior change tool when
your customers need additional guidance. Escorting your consumer through the
process greatly increases the likelihood of completion. Our clients have seen
process completion increases by as much as 98%.
! Navigate: Present omni-channel information, allowing your customers to
navigate without leaving the page. Engaging in ‘what-if’ scenarios or getting
advice along the way – without human interaction – gives consumers a full
understanding of their buying decisions and has shown increased engagement
of up to 76%.
! Convert: Design the experience to drive better behaviors, informed selection,
and increased engagement. With the right education, navigation, and guidance,
consumers are more likely to become your customers. Our clients have seen
20-30% increases in conversion rates, directly impacting their profitability and
business growth.

7. Introductions &
Kickoff: !
GoalSettingand
MeasuresofSuccess!
Go Live: !
Approvaland
Launch!!
Project Plan: !
FinalizeCharacter,
Metrics,andScript!
Architecture: !
BuildMap,Review,
Revise,QC,andWeb
Integration!
Creative
Production: !
AudioRecordingand
SceneAnimation!
7
Our Process to Ensure Your Success

8. 8
Project Kickoff
‣ Introduce project teams and define core team communications
‣ Review project background, goals and objectives
‣ Identify project strategic and tactical drivers
‣ Define client services requirements
Creative Strategy
‣ Review target audience and market
‣ Identify creative messaging
‣ Define character attributes
‣ Determine creative requirements
Project Architecture
‣ Build the project according to requirements and script
‣ Add all necessary project elements
‣ Ensure all features and functionality are complete
‣ Define custom code requirements
Web Integration
‣ Review custom code requirements
‣ Build custom code and resolve any site conflicts
‣ Test custom code and ensure all elements work properly
‣ Produce script tags
Quality Control
‣ Review the creative aspects
‣ Confirm backend logic
‣ Test technical elements
CodeBaby launch
‣ Evaluate the site visitor’s experience
‣ Receive final approval from stakeholders
‣ Turn the CodeBaby to ‘Live’