Harness the Power of Live Engagement Data
You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 21-32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights. Live Engagement Marketing is the discipline of applying digital marketing principles to the world of live events. Much like digital marketing teams orchestrate campaigns to drive leads faster down the funnel, you have the ability to gain access to a wealth of Live Engagement Data that can supercharge your demand gen engine, elevate your content programs, and enhance your account-based marketing strategy. In this session you will learn key marketing and business trends illuminating a new path to marketing nirvana by harnessing the power of modern technology to electrify engagement and energize attendees into action to transform your marketing.
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Harness the Power of Live Engagement Data
- 1. Harness the Power of Live Engagement Data to Supercharge Your Marketing Programs Emily He | Chief Marketing Officer November 2, 2016
- 2. In-person events are the most effective marketing tactic. — Content Marketing Institute
- 4. Digital
- 7. Adoption rate Time spent per user per day (minutes) Sessions per user per day 70% 37 38 ENGAGEMENT SUCCESS
- 8. …Ushering in an era of Live Engagement Marketing
- 17. 5 Quick Ways to Enhance Your Marketing Programs with Live Engagement Data
- 18. 1. Segment attendees by interests, topics, and engagement.
- 19. 2. Deliver personalized follow-up based on expressed interests.
- 20. 3. Inform your content strategy in big ways.
- 21. 4. Empower your brand advocates to personalize their follow-up interactions.
- 22. 5. Equip Sales with the information to optimize personalized follow-up conversations.
Editor's Notes
- So, to understand what we want to do with this new channel you have, lets look more closely at that funnel. Just for example, the first transition: Passive to Active. What are you trying to make happen here? You are trying to get people to go from passively viewing content to actively doing things. Why? Well, two reasons: When people are active, they are becoming more engaged and digging in. That’s good. When people are active, they are reflecting back to you their interests and concerns. This is very good. So, again, how do you get them to go from Passive to Active. Oh. Yeah. That channel thing. Use it.
- OK, so that’s a bit about how to think about the app as a channel to reach people. How to engage them by moving them from Passive to Active. Again, the reason to do this is to learn so much more about them. Next, lets look at a few ideas for moving people from Active to Engaged. This is a big transition.
- OK, so that’s a bit about how to think about the app as a channel to reach people. How to engage them by moving them from Passive to Active. Again, the reason to do this is to learn so much more about them. Next, lets look at a few ideas for moving people from Active to Engaged. This is a big transition.
- OK, so that’s a bit about how to think about the app as a channel to reach people. How to engage them by moving them from Passive to Active. Again, the reason to do this is to learn so much more about them. Next, lets look at a few ideas for moving people from Active to Engaged. This is a big transition.
- OK, so that’s a bit about how to think about the app as a channel to reach people. How to engage them by moving them from Passive to Active. Again, the reason to do this is to learn so much more about them. Next, lets look at a few ideas for moving people from Active to Engaged. This is a big transition.