Iccvb Presentation Link Version

Online Video Applications that
Create a Competitive
Advantage for CVB’s
© Copyright 2008, Dorian Dickinson

DORIAN DICKINSON

• Over twenty years in the marketing, sales management and
business development of a wide variety of consumer product and
service industries at the supplier and retail levels.

• Strong focus on profit improvement, sales increases, client
relationship development, brand positioning and innovative
leadership.

• In 2006, was a founding partner in PrivilegedAccess.tv.

• PrivilegedAccess.tv is a first-of it’s kind online video platform that
brings to life the new product and technology innovations coming to
market at closed to the public trade events.


Click to View Video


WHAT WE ALREADY KNOW
ABOUT THE INTERNET


We Live in a Wired World


74% of US is Online


1.6 BILLION Worldwide Users


Your Website is Your Life Line


Communicates Your Message


Your Website Sells Your
Community to a Global Audience


WHAT WE NEED TO KNOW NOW


WHAT ARE PEOPLE
DOING ONLINE???
NOT… BUT


Video Completes Their Search


Video Drives Traffic to YOU!!!


The World Is Yours

Online Video Puts the World in Your Hands.


Video Keeps Visitors Engaged


558 million hours of online video
viewed in July 2008


More than 142 million US internet users
watched an average of 80 videos each in
July 2008.


Online Video Exceeds
Expectations
In 2006 They Said

In Feb. 2008 They Predicted


75% of the total US internet
audience have viewed online video
in the past 30 days.


Online Video is Gold


Additional VIDEO Generates
Additional REVENUE


Online Video & Tourism


Seeing is Believing


Video Adds Value

• “Creating added value for show organizers
and their exhibitors is what we’re all about.
I believe we’ve hit the mark with our online
video platform.” - Tim Roby, President, Chicago Convention & Tourism Bureau


Online Video is the Ultimate CVB
Marketing Tool

• A recent TravelHorizons™ study found
that more than two-thirds of online adult
leisure travelers watch online video clips
before choosing a vacation destination.
• The Hospitality Sales & Marketing Association International reported in September 2008


The CCTB was the first CVB in the country to launch a
customized online program in an effort to help extend
their global brand.


Video Brings Your Community to
LIFE

Click to View Video

Chicago’s Riverwalk

Converting Text and Photos to
Video

Historic Hartford
Hartford, located at the end of the navigable portion of the Connecticut River, was settled in 1623 as a Dutch trading post called House of Hope. In 1636, a group of English
settlers led by the Reverend Thomas Hooker left Massachusetts and formed a colony here. The settlers made peace with the local Algonquin Indians, who called the town
Saukiog, and renamed it after Hertford, England.
Early in its existence Hartford made a significant contribution to the burgeoning society. The Fundamental Orders adopted by the colony in 1639, was the first document in history
to establish a government by the consent of the people. The pattern was followed by the framers of the United States Constitution, giving Connecticut its nickname, quot;The
Constitution State.quot;
Evolving from an early agricultural economy, Hartford grew into an important trading center on the Connecticut River. Molasses, spices, coffee and rum were distributed from
warehouses in the city's thriving merchant district. Ships set sail from Hartford to England, the West Indies and the Far East. Merchants were concerned about risks to this
thriving trade, with fires, pirates, storms and accidents always a threat.
The insurance industry was created when groups of merchants began to share these risks. The practice was formalized with the creation of the Hartford Fire Insurance Group in
1810. Our nation's oldest insurance company still operates in the city as the Hartford Insurance Company. Hartford became the home of many of the nation's largest
insurance companies, such as Aetna and Travelers, and is known today as the Insurance Capital of the World.
Pioneering manufacturers like Samuel Colt also called Hartford home. Colt's experiments with interchangeable parts created the basis for today's assembly line manufacturing
methods. New techniques employed in his firearms factory made mass production possible and laid the groundwork for Hartford's pre-eminence in the area of precision
manufacturing.
Shaped by the social and economic forces which gave rise to industrial growth in America, Hartford grew and prospered as successive waves of immigrants came to work, build
and settle in the community. This ethnic and cultural diversity continues to be a prominent part of Hartford's heritage and one of our cities greatest assets.
Hartford also became an important cultural and communications center. The Hartford Courant, founded in 1764, is the country's oldest continuously published newspaper. The
nations oldest public art museum, the Wadsworth Athenaeum, was founded in 1844. Supported by prominent benefactors like J.P. Morgan, the museum grew to become
one of the top ten art museums in the country. Authors like Mark Twain and Harriet Beecher Stowe were drawn to the area, because, as Twain said quot;of all the beautiful
towns it has been my fortune to see, this is the chief.quot;
For more information on Hartford and the surrounding area, please visit these sites:

**Historic Hartford data provided by www.hartford.gov


= More Action

Meeting Planners
Connecticut Convention Center
Convention Services
Supplier Search
Getting Around
Meet the GHCVB Team
Request Information
Event Location Directions
About Hartford
Members
Membership Application
Member Login
MemberNet
Press Room
Contact Us


Online Video Needs to Match
What Visitors Will See


Should Viewers See?

Tiananmen Square 1989

Or, Should They See…

Tiananmen Square 2008 © Copyright 2008, Dorian Dickinson

TIPPING POINT TO CHOOSING
YOUR DESTINATION


IMPACT
• Video reaches new key demographics.

• Demographics that travel in groups.

Mobile Marketing


Video On the Move


Growing Trend

• 91 million in US can watch video on their phone

Every CVB Can Benefit from
Original Online Video Content
• Promote Attractions
• Publicize Events
• Drive Interest to Trade & Public Shows
• Support Member Locations
• Create Video Newsletters


Promote Attractions

Click to View Video

LEGOLand Discovery Center Video

Publicize Events


Drive Interest to
Trade & Public Events

• “Our show is even more appealing to our 60,000
attendees and the many others around the world
who will be tempted to attend after experiencing
it through online video on PrivilegedAccess.tv.” -
Perry Reynolds, Vice President, Marketing & Trade Development International Housewares Association


Support Member Locations


Create Online Video Newsletters

Your Chance to be a Leader

Instant Distribution


Cost Effective


Grow According to Your Schedule


Don’t You Know We Have No
Budget For This???


Baby Steps


Click Here


Co-Op Opportunity


Local Advertising Continues
to Grow


Maximize Your ROI


Stand Out


Email that People Share


Social Networking


Branded Video News Releases


Industry Newsletters


In Closing…Step by Step


To learn more about how online
video can create greater
awareness for your community,
Contact:
Dorian Dickinson
312.399.9578
Dorian@DorianDickinson.com


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