The second generation of LinkedIn Company Pages is now LinkedIn Pages. The rebuild includes new features to help businesses build and sustain their communities. New features include Suggestions, Hashtags, the ability to re-share employee public posts and share Word, PowerPoint, and PDF files.
A Company, via their LinkedIn Page, can like, comment, and share under their Company name. When a Company is mentioned in a post, the post can be reshared to the LinkedIn Page.
These supporting slides are from my presentation given at the Forge in Birmingham, AL. They are a guide to the information taught in this one-hour session.
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Donna Gilliland, Founder and President
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3. LinkedIn is the World’s largest and most active
professional networking platform.
“Your LinkedIn Page offers a huge opportunity to
grow your brand, build relationships, and attract
top talent.” ~ LinkedIn
4. Communities are at the
core of all businesses.
Drive a company’s growth through
meaningful conversations.
Employees
Partners
Customers
Job CandidatesCommunities
Goal: build interactions into
relations that we can sustain and
foster over time.
5. LinkedIn Pages is the second generation
Linked Pages
which has
been rebuilt.
10. Tools for Engagement
• The NEW LinkedIn pages provides the ability to discover and reshare
their employees’ public LinkedIn posts from their Page.
• The ability to respond and re-share any post on LinkedIn where a
company’s Page is mentioned, which can include customer testimonials
and product reviews.
• It’s an opportunity to showcase conversations being held about
your company.
12. NEW
Community Hashtags
• Enables you to engage with
Page followers by sharing
content from a hashtag’s
feed to your Page.
• Build brand awareness
outside of your current
follower community by
engaging with members
who have used those tags.
• Engage as your Company.
Like, comment, and share
posts as your Company.
17. LinkedIn Video Facts
Video is LinkedIn’s top content performer.
Native video (video that you directly upload to LinkedIn) has
higher engagement rate.
> 90% of LinkedIn login users, use video to make product and
purchase decisions.
Engagement rate of video, (per various stats), show that there is
75% more engagement from video.
18. Page Admins
• The Page creator is the
controlling Admin.
• Multiple Admins can be
added.
19. Create a Company Page
1.Home Page
2.Click the Work icon
3.Choose Create a Company Page
20. LinkedIn Live Beta
• Apply to become a LinkedIn Live
Broadcaster
• Can apply for Profile or Page
• Real-time broadcasting
• Interactive environment
• On the average…
• Broadcasters are seeing 7X more
reactions and 24 more comments for
live streams compared to regular video
21. LinkedIn Live
benefits…
Boost your content strategy
Live broadcast your event
Panel discussions
Real-time engagement with your audience
Serialize content
Daily
Weekly
Monthly
22. I’m silly excited…
I have been accepted into the
LinkedIn Live Beta program. Stay
tuned for more information about
my regular broadcasts.
Contact me if you are interested in
being part of a panel discussion.
Give me your content ideas.
23. Growing an organic following
• Consistency (at least once per day)
• Best times – experiment. Research shows members are more active in
the early am and evening hours
• Know what you want to achieve and create content accordingly
• Posting what matters to your audience
• Images (I use Canva to create graphics.)
• Video (research shows that members are 20x more likely to share
video.)
Source: LinkedIn for Business Marketing Solutions
Quote from LinkedIn:
Employees are our greatest asset and can be our biggest advocates. Amplifying their voices can help organizations build stronger connections with their audience.
suite of tools to help organizations engage their people by introducing the ability to discover and reshare their employees’ public LinkedIn posts from their Page. We’re also rolling out the ability to respond to and re-share any posts on LinkedIn where a company’s Page is mentioned, like customer testimonials and product reviews. This lets companies showcase conversations that people are having about them, and can help their brand stand out above the crowd.