6. overcoming objections
Analyse the level of interactions
Check out Google Page Rank
www.prchecker.info
Review inbound traffic in Google Analytics
Create a hit-list and ignore the others
Not All Websites Are The Same
Practical Online PR
14. Publishing
Identify key publications that influence your audience
Create story and supplementary content
Create landing pages
Encourage outbound ‘SEO’ links
Fulfill the customer journey
Monitor Goal pages in Google Analytics
Publishing
Publishing
Peer Review
Publication
Destination
Website
Goal Page
Engagement
15. Peer Review Publications
Social Media
Forums
Blogs
Call-To-Action (offline engagement)
Engagement Peer Review Engagement
Information Silos of Social Media www.weddingsonline.ie forum
16. Thought Leadership Blogging
The Four Rules of Thumb
1.Technically wrong, address the
error
2.If it is a genuine complaint, try to
address and get off line
3.The ranting of a mad man, leave it
4.Competitor content, try to gently
expose it or leave it
Practical