Local media in the Eastern Ukraine (Government-controlled territories). Needs assessment report

1. D e t e c t o r M e d i a Ky i v 2 0 1 7
LOCAL MEDIA IN THE
EASTERN UKRAINE
(GOVERNMENT-CONTROLLED TERRITORIES).
NEEDS ASSESSMENT REPORT

2. D e t e c t o r M e d i a
Kyiv - 2017

3. 3D e t e c t o r M e d i a
Local media in the Eastern Ukraine (Government-
controlled territories). Needs assessment report.
–Kyiv.: Detector Media: 2017. - 52 pages.
© Detector Media, 2017
© Yana Dobrianska – Design and layout, 2017Photo by: Pixabay
NGO Detector Media has evaluated the capacity of 29 media outlets
in Luhansk and Donetsk oblasts (territories under control of Ukraine).
Based on the evaluation findings, an analysis of the local media content
and the effectiveness of editorial management has been made.
Moreover, the evaluation has highlighted the basic institutional needs
of editorial offices; the training needs for outlet’s top-management;
as well as the training needs of their journalists. The evaluation serves
the basis for developing a programme of support for local media.
The special report was prepared by NGO Detector Media as a part
of the project «Stronger Voices for Independent Media in the Eastern
Ukraine» supported by the International Visegrad Fund and the
Government of the Netherland. The associated conclusions and views
might not reflect the official standpoint of the donor.
Authors:
Diana Dutsyk
Volodymyr Lytvynenko
General editorship:
Diana Dutsyk
Design and layout:
Yana Dobrianska

4. 4 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
1
2
3
4
PROJECT DESCRIPTION 4
METHODOLOGY 6
EVALUATION FINDINGS 8
Factors affecting the development of media in the region 8
Analysis of the state of media involved in the project 1 1
Needs of media involved in the project. 2 1
ANNEXES: 2 4
Questionnaire for interviewing media editors 2 4
Questionnaire for interviewing media journalists 3 7
Terms of Reference: monitoring of print and online media content 4 2
Terms of Reference: monitoring of TV and radio content 4 7
List of media involved in the project. 4 9
TABLE OF CONTENTS

5. 5D e t e c t o r M e d i a
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
The military conflict in the eastern Ukraine, which broke out in 2014 with
the Russia’s participation, has had a significant impact on the economic
and political life of the region, and consequently changed the local media
landscape. The locals found themselves under the greatest pressure made
by the Russian propaganda. As a result, the media environment of the region
needs support and rehabilitation.
In 2017-2018, NGO Detector Media is implementing the project «Stronger
Voices for Independent Media in the Eastern Ukraine» supported by the
Visegrad Fund and targeted at reinforcing the capacities of local media.
The project provides for the systemic assistance to the editorial offices of
the region and has two stages.
First stage: evaluation of individual needs of the selected media outlets
(the needs are interpreted as: the need to improve the outlet’s management
(finance and human resources management), marketing knowledge, content
quality, design, etc.). The evaluation also included the monitoring of the
content of the selected media outlets to develop recommendations; the
analysis of the political and economic environment in which these media
operate in order to develop recommendations aimed at strengthening of
their independence.
Second stage: practical part of the programme including, but not limited
to, a number of trainings conducted by foreign (Polish, Czech, Slovak)
and Ukrainian experts; individual expert consultations provided to outlets
identified at the needs assesment stage; internships at the leading national
media outlets in Kyiv.
The international partners of NGO Detector Media in this project are:
«Free Press for Eastern Europe» (Czech Republic),
«European Radio for Belarus» (Republic of Poland),
«Tendencies» (Slovac Republic)
PROJECT DESCRIPTION 1

6. 6 S p e c i a l R e p o r t
In the midst of the military conflict, the information policy about Donetsk
and Luhansk oblasts that were most affected by the Russian propaganda
should be based on specific approaches. This entails not only the state
policy but also the activities of all players involved in providing the locals
with the information about socially significant events and processes. In
the context of a crisis of confidence in the national media observed in this
region, an important role here must be played by the local media. However,
the surveys conducted by NGO Detector Media highlighted an extremely
low share of local media in the information consumption by the Donbas
locals. Systematic monitorings carried out by the media NGOs revealed a
number of issues hindering these media from becoming more influential;
in particular, this relates to the low quality content of local media and
insufficient professional level of journalistic personnel.
Throughout 2017-2018, NGO Detector Media will provide educational and
consultancy assistance to the local media. In this connection, a need has
arisen for identifying actual problems encountered by media outlets (as
institutions) and their staff, in order to elaborate an efficient mechanism for
assisting media involved in the project.
To find out
▪basic institutional needs of editorial offices;
▪training needs of outlet’s top-management;
▪training needs of journalists;
To identify
▪weak points in content processing;
weak points in outlets managing.
Based on the objective defined, the following methods of the survey were
chosen:
A questionnaire survey of editors-in-chief (see Annex «Questionnaire
for chief-in-chief»)
A questionnaire survey of journalists (see Annex «Questionnaire for
journalists»).
An assessment of media content (see Annexes «Terms of Reference:
monitoring of print and online media content» and «Terms of Reference:
monitoring of TV and radio content».
A questionnaire survey of editors-in-chief allows to cover all aspects
of an outlet’s activity as an integral institution (management, budgeting,
advertising and marketing, content, personnel, etc.).
METHODOLOGY
METHODOLOGY
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
1
2
3
OBJECTIVE OF THE SURVEY:
METHODS OF THE SURVEY
2

7. 7D e t e c t o r M e d i a
A questionnaire survey of journalists allows to identify gaps in the
outlet’s work planning, content processing in general, training needs as well
as the presence or absence of censorship and pressure from the owner or
executives.
Content monitoring allows to evaluate the quality of journalistic materials
and the visual component of the media.
As a result of the competitive selection conducted by NGO Detector Media
in July 2017, 29 regional media outlets were involved in the project. These
media have become the subject of the survey.
The evaluation of media needs in Luhansk and Donetsk oblasts (territories
under control of Ukraine) was conducted in August-September 2017.
M E T H O D O L O G Y
SAMPLING
SURVEY PERIOD
Donetsk
oblast
Luhansk
oblast
Kharkiv
oblast
1
13 10 3 3
17
11
TYPES OF MEDIA OUTLETS:
online media newspapapers radio stations TV-companies
GEOGRAPHY:

8. 8 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
EVALUATIONFINDINGS
11
22
33
FACTORS AFFECTING OR
SUPPRESSING THE DEVELOPMENT
OF MEDIA IN THE REGION
Compared with other countries of Eastern Europe, the Ukrainian media
domain has always been underdeveloped. According to researchers, on
the background of the country’s under-developed economy there were
insufficient prerequisites for the media economics to occur [1]. This was
especially noticeable at the regional level, where local media had few
opportunities to raise their revenues, and hence – fewer opportunities for
development. The situation got worse in the periods of economic crises,
as in the case of the 2008 one, for example. However, the developments of
recent years have had a tremendous impact on the media market in Ukraine:
in particular, Russia’s annexation of Crimea and deployment of a military
conflict (with the participation of Russian troops) in Eastern Ukraine in 2014.
Ukraine has lost the Crimean media outlets (except for a small number
of outlets that managed to move to the continental part). In addition, the
media landscape of Luhansk and Donetsk oblasts has undergone substantial
transformation.
Developments in the Donbas media in 2014:
Due to the actions of the separatists having received
the military and economic support from Russia,
UkrainelostcontrolofthepartofDonetskandLuhansk
oblasts, and thus the control of the media space of
these territories. Separatists’ propaganda authorities
spreading the ideology of LNR/DNR military units
were formed in the uncontrolled territories [2].
The media that refused to support the views of
separatists belonging to the illegal LNR/DNR for-
mations sustained severe pressure: with their assets
usurped and some journalists captured or beaten.
Most of the journalists were forced to leave for other
regions of Ukraine during the first months of the war.
Due to the hostilities, the territory under the control
of Ukraine experienced the reduction of media outlets
as well as the economic depression. The internal
migration led to the loss of a part of the skilled
personnel in the local market.
EVALUATION FINDINGS
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
3

9. 9D e t e c t o r M e d i a
E V A L U AT I O N F I N D I N G S
44
1
2
3
4
5
6
The media outlets still operating in the region are
either under the control of the oligarchs (who in
the past supported the Party of Regions and Viktor
Yanukovych’s regime) and fulfill a certain political job,
or are on the verge of survival.
As of the end of 2017, the economic and political environment in the region
remains unfavourable for the development of local media. The ongoing war
undermines coming of new investors who would develop the regional economy
that could further lead to the revival of the local media market.
There is a number of factors affecting the state of the regional media space.
The region is still under the influence of the oligarchs belonging to
the former Party of Regions, including Rinat Akhmetov (one of the
authoritative associates of Viktor Yanukovych). This therefore relates to
media as well. For example, the Mariupol media space is monopolized by the
media outlets integrated with the institutions of the mining and metallurgical
company Metinvest, with Rinat Akhmetov’s SCM Group as its principal
shareholder (see the Mariupol media space overview [3]).
The region is very inconsistent: there is a large gap between various
populated areas - economic, social, and therefore informational. The
better situation is observed in big cities located far from the line of fire, with
the survived infrastructure and the local economy having escaped a significant
destruction. On the contrary, the situation is much more complicated in some
settlements and villages, especially along the demarcation line. Having a low
ability to pay, the local population is limited in buying print media (but they are
happy to receive newspapers distributed free of charge). There is practically no
access to the Internet; due to the difficult economic situation, the inhabitants
of such small settlements cannot afford to buy home computers or modern
phones with access to the mobile Internet. The mobility of the population,
owing also to poor transport logistics in the region, is rather low.
There are a number of minor trends in an economic recovery (small and
medium-sizedbusinessesresumework;accordingtolocalstatisticsauthorities,
in 2017, retail sales in Donetsk oblast increased by 5.1% (compared with 2016),
in Luhansk oblast - by 2.6%). This gives us a very small hope for the revival of
the advertising market.
Loss of active and professional portion of the population due to forced
migration caused by hostilities. The region experiences a significant labour
shortage, as well as the lack of professional journalists, which is the subject
of complaint in all media outlets.
There are issues with delivery of content to the audience. The problems
with the Internet in some populated areas of the region have been mentioned
above. Certain areas lack Ukrainian TV and radio signal. The newspapers
delivery is also problematic (Ukrposhta reduced a number of its mail-rooms
and raised prices). Consequently, the readers get the out-of-date print media,
and some communities are never provided with any.
The level of public confidence in the media continues to fall. On the one
hand, the amount of passive audiences rises – the share of people who did not
use media to receive news has increased in 2017, compared with last year’s
E V A L U AT I O N F I N D I N G S

10. 10 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
EVALUATIONFINDINGS indicator. On the other hand, the level of public confidence in the most popular
media, TV and the Internet, is falling. This is typical of both national and regional
media. This fact is proven by the findings of the sociological survey conducted
by InMind Company at the request of IHO Internews. When asked, «How much
do you trust news?» in relation to the Internet media, 48% of the respondents
responded positively (52% - in 2016, 47% – in 2015), in relation to the national
TV channels, 54% of the respondents trust news (58% - in 2016, 61% - in 2015),
in relation to the regional TV channels, 46% of the respondents trust news,
compared to 52% in 2016 and 51% in 2015 [4].
Our conclusions are supported with the evaluation of the situation experienced
in the regional level which was made by the editors-in-chief of the media
involved in the project when responding the questionnaire.
The majority of the respondents believe that the region has an unfavourable
environment for the development of the media. With the onset of hostilities,
there has been a drastic reduction in the advertising market which had been far
from being developed before. The most populated areas of both regions fell into
the ATO zone, which reduced the number of population with the ability to pay
and the amount of advertising revenues coming from large enterprises. Only
in 2017 the advertising market began to revive, the overall economic situation
tends to improve due to the special status accorded to the region, the attention
of donor organizations and additional budget revenues. But at the same time
the payment capacity of the majority of the population continues to decline.
The respondents were split on the issue of political environment in the region.
Almost half of them state that the political environment is favourable for the
development of media or it has no impact on their development, whereas the
other part believes that the region lives in a politically volatile environment, with
politically biased society and pressure coming from political forces.
Among the major problems of media outlets that impede their development,
the staffing problem was named by the vast majority of editors and journalists,
which is a lack of qualified experts able to work in modern conditions.
In the second place we find the above mentioned issue of the absence of the
advertising market, however, one third of the applicants highlighted some
progress on this issue being observed this year, while 11 out of 29 outlets
mentioned the advertising as the main source of their profits.
The third major issue named by the respondents is the shortage of funds
for the development of their media, the financial dependence on the
owners and bodies of state authorities that are the founders of municipal and
national media. The editor-in-chief of one of the newspapers said that even
following denationalization the main way of being funded is the agreement on
the coverage of local authorities activity. This complicates the production of
coherent materials.
The development of media is also affected by the close vicinity of the ATO
zone. This factor is particularly noted by the TV companies which were forced
to leave their fully equipped offices in Donetsk and Luhansk. The hostilities are
also mentioned as a reason for a rapid impoverishment of the local population
due to the lost jobs, which discourages them from being interested in the
media, and especially in the printed ones.
In fact, the print media face specific problems associated with high tariffs for
paper, printing and distribution services. All newspapers noted Ukrposhta
as the distribution monopolist constantly raising the delivery price, which leads
to an increase in the annual subscription and subsequently - to the loss of
subscribers whose number is decreasing with each coming year. Moreover, it
was stated that the high tariffs set by the monopolist hardly correlate with the
work of the local post offices. Sometimes, due to the lack of postal workers, the
paper is delivered as a package of several issues at a time. Another Ukrposhta’s
«innovation» is the reduction of a number of postal offices in the region, which
leads to funny situations when a newspaper printed in the district center
and meant to be delivered to the people of the same district makes a 50-70
kilometer trip to the neighboring district to be processed in a postal sorting
center and then makes another trip to return to its home district.

11. 11D e t e c t o r M e d i a
E V A L U AT I O N F I N D I N G S
FORM OF OWNERSHIP
The media outlets participating in our survey have the following
ownership:
Over 62% of the polled media have the state registration with relevant
authorities, many of the online media are registered as periodicals since
they began their activities as print media.
Almost all newspapers are weekly periodicals. An exception is
Velykonovosilkivsk’ssocialandpoliticalnewspaperSilskyiKrai(Countryside)
issued twice a week as well as the newspaper Illichevets. Gorod (Illichevets.
FINDINGS OF QUESTIONNAIRE SURVEY INVOLVING
EDITORS-IN-CHIEF AND JOURNALISTS OF THE MEDIA
PARTICIPATING IN THE PROJECT
Is this outlet/company duly registered as a media
outlet according to the Ukrainian legislation?
Yes
No
29responses
62,1%
37,9%
19 3 5 2
▪private
(LLC, self-employed
individual, etc.),
state
(public
broadcasters),
▪municipal
(local councils as
founders),
NGO
as founders

12. 12 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
EVALUATIONFINDINGS City) delivered to the readers thrice a week probably due to its owner
Metinvest. However, despite such low frequency, each newspaper has its
own website complementing its print edition.
The majority of the TV and radio companies participating in the
programme are owned by the state. Of three TV institutions, 2 are public
broadcasting structural units, one belongs to Azovmash LLC. Among radio
institutions, one is a public broadcaster (Radio Plus), and two are owned
by one private company TRC Arta Plus broadcasting in various districts of
Donetsk oblast. All TV and radio companies have the state registration and
broadcast 24 hours a day.
The online platforms that joined the programme are mostly regional
information portals giving coverage to the events of their cities. 2 of 14
websites are not editions by their nature since they function as ancillary
platforms in the crisis media centers of Luhansk and Donetsk oblasts. 12 of
14 outlets are privately owned. The oldest online platform is 19 years old,
whereas the youngest one is aged 2 months.
AUDIENCE
The average newspaper circulation is from 1 500 to 6 000 copies
comprising 4 to 12 columns. The circulation of such periodicals as Znamia
Industrii (Industry’s Flag) and Illichevets. Gorod (Illichevets. City) is from 8
000 to 30 000 copies comprising 24 to 20 columns respectively. Peculiar
is the fact that the majority of newspapers functions on a subscription
basis, and those sold in retail have up to 3% of return. An exception is the
newspaper Obrii Iziumshchyny (Horizons of Iziumshchyna), which with 1
000 copies distributed in retail has up to 20% of the print run cancellation,
as well as the newspaper Illichevets. Gorod (Illichevets. City), that writes-off
up to 30% of its 6 000 copies circulation in retail.
Most of the websites have good (as for a regional periodical) traffic per
day: from 200 to 3 000 unique users, although the amount of materials
produced during the same period of time ranges from 2 to 40 pieces.
National TV and radio companies provide a signal covering most of
Donetsk and Luhansk oblast territories including a part of the uncontrolled
territory; whereas the private ones, due to the lack of resources, broadcast
their programmes only on the territory they are directly located on.
It should be noted that not all but just a few media managers have a
clear picture of their audience. For example, audience was understood as
the Internet users in the questionnaire of one website. More than a half of
outlets have never conducted any research of their audience. Therefore,
almost all project participants mentioned their intention to have such a
research, but they either do not know how to do this (30.4%) or have no
money (52.2%).
The weakness of all media outlets is their poor positioning in the media
market. Some of them have no marketing or PR experts. Almost all
applicants are intent on marketing consultations held for their employees.
The next need is the assistance in developing a content promotion
strategy. Although the vast majority of the project participants gave a list
of media-promotion activities, these were all aimed at promotion in social
networks and on their own online platforms mainly, since the outlets do
not have enough money for something else. Moreover, most of them do
not have any content marketing expert as a separate staff unit so either
journalists or editors themselves perform these functions.

13. 13D e t e c t o r M e d i a
E V A L U AT I O N F I N D I N G S
Does your outlet have a
marketing specialist?
Do you have a specialist
dealing with the content
promotion?
Do you have any budget
for media content
promotion?
Yes
No
Yes
No
Yes
No
Yes
Yes, but insufficient
No
79,3%
82,8%
58,6%
20,7%
17,2%
6,9%
34,5%
Did you do any researches of
your media’s audience?
58,6%
41,4%
29responses
29responses
29responses
29responses

14. 14 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
EVALUATIONFINDINGS
14
PERSONNEL
Most of the project participants are small (from 2 to
10 employees), and this is mainly explained by a lack of
personnel. For example, almost 90% of the interviewed
editors said that their outlets need experts in their
staff. This shortage is caused by a lack of qualified
experts (17 respondents) and poor funding of outlets
(16). In-house employees are predominant in the
majority of older outlets: newspapers, TV and radio
stations. While, by contrast, websites are trying to
work with freelancers or experts on a voluntary basis.
Theoutletsareoftenrunwithoutastaffingstructure
and job descriptions, otherwise these deliverables are
purely formal or outdated. Therefore, a large part of
editors stated they needed to be consulted on how
to develop the personnel policy in outlet as well as
to be assisted with elaboration of legal mechanisms
allowing to cooperate with journalists and other
experts.
An incomplete structure of the the project
participants is often attributable to understaffing.
One employee can perform several functions, which
ideally should have been distributed among separate
staff units. As a result, the quality of a particular
media is negatively affected.
Yes
No
Do you need any
consultation on
elaboration of the
HR-policy (including
position descriptions)?
31% 69%29responses
Yes
No
Does the outlet have all the
necessary staff?
89,7%
10,3%29responses
Does the outlet have a
staffing structure and job
descriptions?
Yes,up-to-dateand effective
Yes, but outdated or merely
No
27,6%
31%
41,4%
29responses

15. 15D e t e c t o r M e d i a
E V A L U AT I O N F I N D I N G S
MANEGEMENT A combination of the editor’s-in-chief and director’s responsibilities (15)
remains a common occurrence. These two posts are separated in 10 outlets.
Skills related to HR management, media planning and media forecasting,
knowledge of economic and legal issues, website monetization, and strategic
planning were often heard among the needs the directors required for
improving of management and arranging of the staff work in the outlets.
When it comes to the editorial work planning, there are differences
in routine work planning and strategic planning. 79.3% of the outlets do
systemic planning of works, but in some offices planning is merely neglected
(20.7%). The situation is even worse with the strategic level: struggling for
daily survival, outletsdo not see the need for long-term planning, which
consequently hinders their development.
Is there any systemic planning
of the outlet’s work?
Is there any strategic planning of
the outlet’s work with yearly or
longer priorities?
Yes
No
Yes
No
Yes
No
20,7%
55,2%
79,3%
44,8%
Do you/other managers of the
outlet need some training on
outlet’s personnel management
(management methods system,
management and operation
organization of editorial staff/ etc)?
17,2%
82,8%
29responses
29responses
29responses

16. 16 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
EVALUATIONFINDINGS FINANCE / LOGISTICS
Finance-related issues are the most painful for all of the outlets. Due to
the lack of funds, the outlets suffer understaffing and inability to develop
and upgrade their facilities.
Some outletseven lack in experts (financial managers, adv experts,
and even accountants) who could facilitate the outlet’s operation as an
enterprise not only dealing with the content production but also earning
money.
Does the outlet have a finance
manager/director?
Does the outlet have an ads unit
or specialist dealing with ads?
Yes
No
Yes
No
Yes
No
75,9%
44,8%
24,1%
55,2%
Does the outlet have an
accountant?
31% 69%29responses
29responses
29responses

17. 17D e t e c t o r M e d i a
E V A L U AT I O N F I N D I N G S
Strange as it may seem, advertisements and
announcements (i.e. small ads coming from public)
as well as owners’ moneys and donors’ assistance
are the main sources of funding in outlets. Local and
state budgeting is also present (in case of public
broadcasters).
Nevertheless, not all outlets have an
advertising department or separate experts. The
advertisements are often sought either by editors
or by journalists, that is an open conflict of interests
since the line between high-quality journalistic and
advertising/custom-made materials is blurred.
Only a small number of outlets have necessary
equipment.
The majority of outlets has no office of their own
and has to rent one, this puts a heavy burden on
their budget. As some of outlets can’t afford to rent
premises, their journalists work on a remote basis.
The salary fund is the largest expenditure item for
each outlet. In the second place, depending on the
type of media, we find the printing and distribution
costs, payment of license fees and the cost of signal
distribution services. Rental, transportation, missions
and equipment maintenance are also important costs.
More than half of the interviewed journalists said
they are not satisfied with the level of their salaries,
and some do not even get any because they work on
a voluntary basis.
At least a half of the outlets fail to keep the annual
budget planning.
Among the finance-related needs almost all the
editors want to satisfy, we find the knowledge and
ability to seek alternative sources of funding such as
grants, сrowd-funding, etc. Almost 80% of all editors
would like to attend trainings and consultations on
budget planning and financial management.
What are the outlet’s sources of finance (you may check several alternatives)?
0 10 20 30
finance of local authorities
finance of national budget
finance of owners
sponsor support
grants
subscription and distribution
(for print media)
ads and announcements
printing services
22
outlets
7
outlets
6
outlets
3
outlets
2
outlets
13
outlets
13
outlets
9
outlets

18. 18 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
EVALUATIONFINDINGS
Yes
No
Yes
No
Does the outlet have an ads
unit or specialist dealing
with ads?
Does the outlet have
an annual budget (as a
document), i.e. is there any
annual budget planning?
44,8%
44,8%
55,2%
55,2%
29responses
29responses
Office
Does the outlet have
necessary equipment?
Yes
Rented office
No
Own office
Оренда
Remote office
21% (6)
10,3%
14% (4)
27,6%
65% (19)
62,1%
29responses
29responses

19. 19D e t e c t o r M e d i a
E V A L U AT I O N F I N D I N G S
When evaluating the outlets of Donetsk and Luhansk oblasts, NGO
Detector Media reaffirmed the tendency typical of the Ukrainian media [5]
– a lack of institutionalized editorial practices.
The majority of outlets offices have no formalized editorial guidelines/
stylebooks to be used by journalists in their work. As a rule, journalists
follow their own understanding of professional and ethical standards.
Most of the outlets (80.8%) stated the need for assistance in developing
of such editorial guidelines.
Most times, the outlets confirmed the control of the content quality, and
only two of them reported the absence of such control. Chief or production
editors are generally in charge of this issue. However, the outlets still need
additional tools for quality control, as editors-in-chief indicated in the
questionnaires.
Concerning the original (exclusive) content, radio stations are palmary
here - from 70% to 90%; the second place is given to newspapers offering
their readers from 45% to 90% of the original product; and in the third place
we find online platforms - from 30 % to 90%. The least amount of original
content is observed on television - from 21% to 58%.
Yes
No
Do your editorial staff have
their own stylebook/ editorial
guideline for journalists?
69% 31%29responses
Do the editorial staff follow the
ethics codes and journalism
standards?
Yes, they follow written
documents
Yes, they follow their own
understanding of ethics and
standards
55,2% 44,8%29responses
CONTENT PRODUCTION

20. 20 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
EVALUATIONFINDINGS A set of questions about the choice of topics has shown that almost all
media topics are chosen jointly at meetings, though a journalist in some
outlets has the right to choose a topic. Only a few applicants have noted
the presence of taboo topics.
Although most (79.3%) of the outlets say there is no problem with the
choice of topics, the monitoring of the content carried out as part of this
evaluation has shown a poor variety of topics in the local media.
Editors believe that the most troublesome issue with the choice of topics
and the content is attributed to the passive approach of journalists. The
complicated access to information and limited resources (understaffing and
travel costs) were also named as problematic.
As to the content visualization, print and online publications mostly
contain photo materials. Infographics and visualized content are observed
in small amounts.
The evaluation of needs also included the monitoring of the content
of the media involved in the project. Each outlet underwent an individual
assessment of the content. NGO Detector Media hopes that outlets will
now be able to coordinate the work of their creative teams, review the
planning system and improve the content quality as a whole.
We can therefore highlight a number of problematic aspects typical of all
media outlets involved in the project:
content quality is not high enough;
outlets omit complicated topics (e.g., decentralization process,
reforms, etc.);
absence of journalistic investigations;
large amount of «jeansa» and «parquet» (in particular, non-critical
coverage of local authorities activity);
poor variety of genres, inability to work with complex genres, such as
reporting, analytical article, etc.;
incompliance with basic professional standards when covering news;
poor and out-of-date visual component.
GENERAL DESCRIPTION OF CONTENT
QUALITY

21. 21D e t e c t o r M e d i a
P R O B L E M S B Y T H E M E D I A I N V O LV E D
personnel management;
search for alternative sources of
funding;
strategic action plan of an outlet;
budget planning and financial
management;
production planning of the edition
(issue) or the newscast;
monetization of online platforms;
legal aspects of journalistic activities;
editing of journalistic meterials / quality
control;
content visualization.
seach, collection and verification of
information;
journalistic investigations;
writing or filming reports (footages);
techniques for conducting interviews;
preparation of analitical materials;
photo techniques;
design/layout/infographics/video
design;
creation of multimedia projects;
SMM;
editing and proofreading;
video techniques;
IT security;
security in conflict zones.
creation of stylebooks;
developing of a payroll schedule and job descriptions;
new types of advertisements (native ads);
working with Google programs (Google Analytics, Google AdWords);
ways of promoting content via messengers (e.g., via Viber).
The evaluation of the needs of the outlets involved in the project demonstrated that their capacity improvements
requires an integrated approach. As such, the efforts should be directed to increasing the quality of media content
and improving management and its effectiveness.
Based on the questionnaire analysis, the list of the needs is as follows.
TRAININGS FOR DECISION-
MAKERS:
TRAININGS FOR JOURNALISTS:
PROBLEMS INCOUNTERED BY THE MEDIA INVOLVED IN THE
PROJECT
PARTICULAR NEEDS:

22. 22 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
EVALUATIONFINDINGS Consultation from what specialists can improve your outlet’s performance (you
may check several alternatives)?
0 10 20 30
Eurointegration
decentralization
Armed Forces of Ukraine
(everything related to coverage
of the forces' activities)
work of local authorities
Donbas infrastructure
rehabilitation
budget process
security efforts in Donbas
medical reform
humanitarian aid
education reform
IDPs' problems
pension reform
environmental issues
land reform
13
outlets
13
outlets
20
outlets
15
outlets
16
outlets
17
outlets
16
outlets
12
outlets
10
outlets
16
outlets
10
outlets
14
outlets
7
outlets
13
outlets

23. 23D e t e c t o r M e d i a
P R O B L E M S B Y T H E M E D I A I N V O LV E D
Consultation from what specialists can improve your outlet’s performance
(you may check several alternatives)?
0 10 20 30
marketing/advertising experts
layers
finance experts
HR experts
editors of successful media
trainings for journalists
1
outlet
14
outlets
1
outlet
27
outlets
17
outlets
9
outlets
REFERENCE LIST:
1. Khabyuk Oleksiy. Conceptual Foundations of Media Economy: Monograph. – Lviv, 2012.
2. Shutov Roman. The Homegrown Goebbels. – MediaSapiens, 20 August 2014 // Available at: http://www.osvita.
mediasapiens.ua/ethics/manipulation/gebelsi_mistsevogo_rozlivu/
3. Yuryeva Inna. Vertical Illusion or Media Matryoshka in Mariupol Style. – Detector Media, 13 October 2017 // Available
at: http://detector.media/infospace/article/130920/2017-10-13-vertikalna-ilyuziya-abo-mediina-matroshka-po-mariupolski/
4. More than half of Ukrainians are aware of custom-made materials in the media – Social survey. - MediaSapiens, 6
September 2017 // Available at: http://osvita.mediasapiens.ua/mediaprosvita/research/bilshe_polovini_ukraintsiv_znayut_
pro_zamovni_materiali_u_zmi_sotsiologichne_doslidzhennya/
5. Special Report «Overcoming Barriers: Media in Covering Conflict-Sensitive Issues». - MediaSapiens, 4 August
2016 // Available at: http://osvita.mediasapiens.ua/mediaprosvita/research/spetsialniy_zvit_dolayuchi_bareri_rol_zmi_u_
visvitlenni_konfliktnochutlivikh_tem/

24. 24 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
ANNEXES ANNEXES
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
4
ONLINE SURVEY OF EDITORS-IN-CHIEF
The survey is run within the project «Strengthening the independent media voices in the
east of Ukraine» implemented by NGO Detector Media. Thank you for your participation in
our project. We hope that the project will help you strengthen the creative and management
capacity of your outlet. To identify the current needs of your team and understand what
kind of support we can provide you with, we are asking you to answer questions in the
questionnaire. Following the questionnaire survey the needs of the East Ukrainian outlets
will be analyzed to prepare the dedicated training and consulting program.
Please be assured we will respect your anonymity. Your personal responses and name will
not be disclosed. The analytical report will only describe the general trends of the media
sitation in the region.
«GENERAL DATA»
PLEASE FILL:
Family name, first name, patronymic name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
e-mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
contact phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TYPE OF YOUR MEDIA OUTLET:
Newspaper/magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TV-channel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Web-site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PLEASE STATE THE OWNERSHIP:
State-owned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
communcal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
private . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
private enterpreneur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
private enterpreneur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25. 25D e t e c t o r M e d i a
A N N E X E SO N L I N E S U R V E Y O F E D I T O R S - I N - C H I E F
PLEASE STATE GENERAL INFORMATION ABOUT YOUR OUTLET:
name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
year of establishment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
founders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
owners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
language of media outlet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
IS THIS PERIODICAL/COMPANY DULY REGISTERED AS A MEDIA OUTLET ACCORDING TO THE UKRAINIAN LEGISLATION?
yes no
FOR PRINT MEDIA, PLEASE STATE:
circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
number of columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
printing: BW or color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
frequency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
thematic scope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
language of outlet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FOR TV AND RADIO, PLEASE STATE:
number of broadcasting hours per 24 hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
broadcast band (for radio) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
local reach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
signal channel (online/cable/satellite/analogue/digital) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
language of broadcasting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FOR ONLINE-MEDIA, PLEASE STATE:
number of materials per 24 h (news pieces and large materials separately) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
number of unique visits of web-site in 24 h/ one month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26. 26 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
ANNEXES thematic scope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
language of outlet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DO YOU KNOW WHO IS A CONSUMER OF YOUR MEDIA’S CONTENT (DESCRIBE HOW YOU SEE YOUR AUDIENCE)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FOR PRINT MEDIA, PLEASE STATE:
structure of circulation (number of subscribers, number of sales) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
circulation write-off . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DOES A REGION HAVE ENOUGH OF PRINT MEDIA POINTS OF SALE:
yes no
IS THERE AN INFRASTRUCTURE FOR TIMELY DELIVERY OF THE PRESS FOR SUBSCRIBERS IN THE REGION?
yes no
give more details about the situation, if necessary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DID YOU DO ANY RESEARCHES OF YOUR MEDIA’S AUDIENCE?
yes no
If YES, please write what kind of research, their frequence, what results, and did you use (and in which way) these
results to adjust operation of your outlet?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
«AUDIENCE»

27. 27D e t e c t o r M e d i a
O N L I N E S U R V E Y O F E D I T O R S - I N - C H I E F
If NO, would you like to have research of your media’s audience:
yes, but we don’t have money for that . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
yes, but we don’t know how it’s done . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
no, we don’t need such research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DO YOU PAY ATTENTION TO MARKETING RESEARCH OF YOUR RIVALS?
yes no
DOES YOUR OUTLET HAVE A MARKETING SPECIALIST?
yes no
DO YOU NEED AN ASSISTANCE OF MARKETING EXPERT?
yes, individual consultation for the editorial staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
yes, training for in-house marketing specialist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DO YOU DO PROMOTION OF YOUR OWN PRODUCT? IF YES, PLEASE DESCRIBE HOW (PROMOTION ON SOCIAL MEDIA/
OUTDOOR ADS/INTERNET ADS/ETC.)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
.
DO YOU HAVE A BUDGET FOR CONTENT PROMOTION?
yes no
DO YOU HAVE A SPECIALIST DEALING WITH THE CONTENT PROMOTION?
yes no

28. 28 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
ANNEXES IF NO, WHO IN YOUR TEAM IS RESPONSIBLE FOR THIS FUNCTION (STATE THE POSITION)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WHAT KIND OF HELP WITH REGARDS TO THE CONTENT PROMOTION DO YOU NEED:
expert consultation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
training for an employee dealing with the promo in your team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
elaboration of the content promotion strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DO YOUR EDITORIAL STAFF HAVE THEIR OWN STYLEBOOK/ EDITORIAL GUIDELINE FOR JOURNALISTS?
yes no
IF NO, DO YOU NEED HELP/CONSULTATION IN STYLEBOOK ELABORATION?
yes no
DO THE EDITORIAL STAFF FOLLOW THE ETHICS CODES AND JOURNALISM STANDARDS?
yes no
IS THERE EDITORIAL CONTROL OF THE JOURNALISTS’ MATERIALS QUALITY?
yes no
IF YES, in what way and who is responsible for that (please describe)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
«CONTENT PRODUCTION»

29. 29D e t e c t o r M e d i a
O N L I N E S U R V E Y O F E D I T O R S - I N - C H I E F
WHAT IS THE SHARE OF OWN (ORIGINAL) PRODUCT COMPARED TO THE REWRITTEN AND ACQUIRED CONTENT?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WHO MAKES DECISIONS ON THE CHOICE OF TOPICS FOR JOURNALIST MATERIALS?
editor-in-chief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
journalist/freelancer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
together, when planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other (please specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DO THE EDITORIAL STAFF HAVE PROBLEMS WHEN CHOOSING TOPICS AND, CONSEQUENTLY, WITH THE CONTENT?
yes no
IF YES, please, write what, in your opinion, causes the topic selection problems:
passivity of journalists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
many taboo topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
self-censorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
information access difficulties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other (please specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
IS THERE ENOUGH ATTENTION PAID TO THE VISUAL PRESENTATION OF THE CONTENT?
yes no
TRAININGS/CONSULTINGS ON WHAT TOPICS WOULD YOU AS EDITOR-IN-CHIEF LIKE TO HAVE (YOU MAY CHECK
SEVERAL):
journalist materials quality control methods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
journalist materials editting approaches (for print and online media) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
production planning (of an issue/news cast/etc) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
main approaches to content visualisation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other (please specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30. 30 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
ANNEXES WHAT COMPETENCES/SKILLS DO YOUR MEDIA’S JOURNALISTS NEED TO HAVE STRENGTHENED/GAINED?
information search, collecting, verification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
journalistic investigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
report writing/filming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
interview holding techniques . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
analytical materials preparation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
photo processing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
camera shooting techniques (with camera/photo camera/mobile phone) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
etc... (please specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WHAT COMPETENCES/SKILLS DO OTHER MEMBERS OF YOUR STAFF ASSISTING TO THE CONTENT PRODUCTION
PROCESS NEED TO HAVE STRENGTHENED/GAINED?
design and page makeup (for print and online media) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
doing infographics (for all types of media) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
video design (for TV) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
editting and proof-reading (for print and online media) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
speaking skills (for radio and TV) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other (please specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DO YOUR JOURNALISTS NEED ADDITIONAL KNOWLEDGE TO REPORT ON COMPLEX TOPICS, E.G. (YOU MAY CHECK
SEVERAL OPTIONS):
decentralization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
performance of local authorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
medical reform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
education reform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Armed Forces of Ukraine (everything related to coverage of the forces’ activities) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other (state everything you deem necessary) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WHAT IS YOUR STAFF STRUCTURE (PLEASE DESCRIBE)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
«MANAGEMENT/HR»

31. 31D e t e c t o r M e d i a
O N L I N E S U R V E Y O F E D I T O R S - I N - C H I E F
HOW MANY PEOPLE WORK IN YOUR MEDIA OUTLET (PLEASE SPECIFY THE NUMBER OF CREATIVE SPECIALISTS AND
THE NUMBER OF TECHNICAL STAFF)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ARE THE FUNCTIONS OF EDITOR-IN-CHIEF AND GENERAL/EXECUTIVE DIRECTOR SEPARATED?
yes, we have two positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
no, editor-in-chief acts as a director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other (please describe) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WHAT IS THE EMPLOYMENT TYPE OF JOURNALISTS: IN-HOUSE OR FREELANCE (PLEASE STATE THE PROPORTIONS)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WHAT ARE THE CONTRACT RELATIONS BETWEEN THE EDITORIAL STAFF AND JOURNALISTS AND OTHER WORKERS?
employment contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
copyright agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
none . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DOES THE OUTLET NEED HELP IN DEVELOPMENT OF LEGAL MECHANISMS OF COOPERATION WITH JOURNALISTS AND
OTHER WORKERS?
yes no
DOES THE OUTLET HAVE A STAFFING STRUCTURE AND JOB DESCRIPTIONS?
yes no
DO YOU NEED ANY CONSULTATION ON ELABORATION OF THE HR-POLICY (INCLUDING POSITION DESCRIPTIONS)?
yes no

32. 32 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
ANNEXES DOES YOUR OUTLET TEAM UP, IS THERE COOPERATION BETWEEN DIFFERENT UNITS (DESCRIBE AS YOU FEEL IT)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DOES THE OUTLET HAVE ALL NECESSARY STAFF?
yes no
IF NO, PLEASE CHECK THE OBSTACLES:
insufficient funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
lack of qualified specialists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other (please specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
IS THERE ANY SYSTEMIC PLANNING OF THE OUTLET’S WORK?
yes no
IS THERE ANY STRATEGIC PLANNING OF THE OUTLET’S WORK WITH YEARLY OR LONGER PRIORITIES?
yes no
DO YOU/OTHER MANAGERS OF THE OUTLET NEED TRAINING ON OUTLET’S PERSONNEL MANAGEMENT (MANAGEMENT
METHODS SYSTEM, MANAGEMENT AND OPERATION ORGANIZATION OF EDITORIAL STAFF/ ETC)?
yes no
WHAT KNOWLEDGE DO YOU MISS TO IMPROVE THE OUTLET MANAGEMENT?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DOES THE OUTLET HAVE AN ACCOUNTANT?
yes no
«FINANCE MANAGEMENT»

33. 33D e t e c t o r M e d i a
O N L I N E S U R V E Y O F E D I T O R S - I N - C H I E F
DOES THE OUTLET HAVE A FINANCE MANAGER/DIRECTOR?
yes no
IF THERE IS NO ACCOUNTANT/FINANCE MANAGER, HOW IS FINANCE MANAGED AND WHO IS RESPONSIBLE
FOR IT?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DOES THE OUTLET HAVE AN ADS UNIT OR SPECIALIST DEALING WITH ADS?
yes no
WHAT ARE THE OUTLET’S SOURCES OF FINANCE (YOU MAY CHECK SEVERAL ALTERNATIVES):
finance of local authorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
finance of owners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
sponsor support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
grant funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
subscription and distribution (for print media) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ads and announcements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other (please specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WHICH SOURCE OF FINANCE (FROM THE LIST ABOVE) IS DOMINATING (PLEASE STATE THE PROPORTION)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
THE OUTLET (PLEASE CHECK):
has own premises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
rents out an office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
does remote work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DOES THE OUTLET HAVE NECESSARY EQUIPMENT?
yes no insufficiently

34. 34 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
ANNEXES WHAT EQUIPMENT DOES THE OUTLET NEED (PLEASE SPECIFY)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WHAT ARE THE BIGGEST AND THE SMALLEST EXPENSES OF THE OUTLET?
labor remuneration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
travel/transport cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
office rental/maintenance (including phone and internet charges) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
printing cost, including paper (for print media) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
license (for TV and radio) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
broadcasting (for TV and radio) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
maintenance of equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DOES THE OUTLET HAVE AN ANNUAL BUDGET (AS A DOCUMENT), I.E. IS THER ANY ANNUAL BUDGET PLANNING?
yes no
IS THERE ANY NEED IN BUDGET PLANNING AND BUDGET MANAGEMENT CONSULTATION/TRAINING FOR YOUR
SPECIALISTS?
yes no
CONSULTATION FROM WHAT SPECIALISTS CAN IMPROVE YOUR OUTLET’S PERFORMANCE (YOU MAY CHECK SEVERAL
ALTERNATIVES)?
marketing/advertising experts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
layers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
finance experts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
HR experts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other (please specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DO YOU/OTHER SPECIALISTS NEED KNOWLEDGE/SKILLS ON SEARCH FOR ALTERNATIVE SOURCES OF FUNDING (E.G.,
GRANTS; CROWDFUNDING, ETC.)?
yes no

35. 35D e t e c t o r M e d i a
O N L I N E S U R V E Y O F E D I T O R S - I N - C H I E F
WHAT IS YOUR OPINION ABOUT THE ECONOMIC SITUATION IN THE REGION FOR THE OPERATION/DEVELOPMENT
OF MEDIA (PLEASE DESCRIBE TO WHAT EXTENT IT IS FAFOURABLE OR UNFAVOURABLE, HOW THE ADS MARKET
DEVELOPS, ETC.)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WHAT IS YOUR OPINION ABOUT THE POLITICAL SITUATION IN THE REGION (PLEASE DESCRIBE TO WHAT EXTENT IT IS
FAFOURABLE OR UNFAVOURABLE FOR THE OPERATION/DEVELOPMENT OF MEDIA)?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DOES YOUR OUTLET SUFFER FROM POLITICAL PRESSURE (PLEASE CHECK):
by central authorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
by local authorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
by armed forces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
by public opinion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other (please specify) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PLEASE STATE THREE FACTORS THAT, IN YOUR OPINION, HAMPER THE DEVELOPMENT OF INDEPENDENT MEDIA IN
THE REGION:
1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PLEASE STATE THREE FACTORS THAT MAY BOOST THE DEVELOPMENT OF INDEPENDENT MEDIA IN THE REGION:
1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
IF YOUR OUTLET HAS SPECIFIC NEEDS NOT MENTIONED IN THE QUESTIONNAIRE, PLEASE WRITE THEM HERE.
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«EVALUATION OF ENVIRONMENT»

36. 36 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
ANNEXES «DENATIONALIZATION»
IS YOUR OUTLET SUBJECT TO DENATIONALIZATION?
yes no
IF YES, what issues do you encounter:
reluctance of founders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
legal issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
premises issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
property issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
debt obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
retaining of the staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
funding of further activities/ search for investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
reskilling of managers and staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WHAT HELP DOES THE OUTLET NEED IN THE DENATIONALIZATION PROCESS (PLEASE DESCRIBE)?
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37. 37D e t e c t o r M e d i a
Q U E S T I O N N A I R E F O R J O U R N A L I S T S
QUESTIONNAIRE FOR JOURNALISTS
The survey is run within the project «Strengthening the independent media voices in the
east of Ukraine» implemented by NGO Detector Media.
Thank you for your participation in our project.
To identify the current needs of your team and understand what kind of support we can
provide you with, we are asking you to answer questions in the questionnaire. Following the
questionnaire survey the needs of the East Ukrainian outlets will be analyzed to prepare the
dedicated training and consulting program.
Please be assured we will respect your anonymity. Your personal responses will not be
disclosed. The analytical report will only describe the general trends of the media sitation in
the region.
1 Please write media outlet you work for.
2 What is a basis of your cooperation with the outlet (in-house/freelance)?
3 If you are a freelancer, what kind of contractual relations do you have with the outlet?
4 Can you choose topics for journalist reports on your own, independently? If no, who chooses?
5 Are you as a journalist involved in planning of an issue/news cast/ show?
6 Who is a major newsmaker for your media outlet?
7 What is a share of original author materials in your media outlets?
8 What do you do more often, rewriting or writing of your original materials?
9 Does the outlet use guidelines/instructions for writing materials?
10 Does the outlet have its own ethics code?

38. 38 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
ANNEXES 11
What do the journalism ethics and professional standards mean for you? Please describe the
circumstances when you had to act below them?
12 Are there topics where you turn to self-censorship? List them please.
13 Does the outlet have taboo topics?
14 Did your outlet ever have any freedom of speech violations, self-censorship?
15 Do you feel, when performing your professional duty, pressure from editor or other people?
16 Did the last three-year developments in your region influence your outlet’s work?
17 Are you satisfied with your remuneration? Is it official?
18 Is your remuneration paid on a regular basis?
19 Please tell pros and cons of your outlet’s work.
20
In your opinion, is the professional level of journalists in your outlet adequate? If no, what knowledge do
they lack?
21
In your opinion, is the professional level of top-managers/ managers in your outlet adequate? If no, what
knowledge do they lack?
22 Do you have knowledge and skills enough to make reports in different genres?
yes no

39. 39D e t e c t o r M e d i a
Q U E S T I O N N A I R E F O R J O U R N A L I S T S
23 If NO, what kind of knowledge/skills would you like to gain/improve:
information search, collecting, verification
journalistic investigation
report writing/filming
analytical materials preparation
other...
24 Are you competent in a photo processing software, e.g., in Adobe Photoshop?
yes no
25 Would you like to gain/improve Adobe Photoshop skills?
yes no
26 Do you have video shooting skills (with camera/photo camera/mobile phone)?
yes no
27 Would you like to gain/improve your video shooting skills?
yes no
28 Do you have video editing skills?
yes no
29 Would you like to gain/improve your video editing skills?
yes no
30 Do you have adequate knowledge of the media regulating laws in Ukraine?
yes no
31 If no, would you like to improve your knowledge in media law?
yes no
32 Do you need additional knowledge to report on complicated topics, e.g.: (you may check several options)
decentralization

40. 40 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
ANNEXES performance of local authorities
medical reform
education reform
Armed Forces of Ukraine (everything related to coverage of the forces’ activities)
other...
33
What training (on what matters) would you like to participate in or consultation of what experts would
you like to have within this project of NGO Detector Media?
34 Journalism for you is (you may check several options):
a way of self-expression
a way to make a living
an opportunity to build a career
a way to express civic position
an opportunity to be in the highlight
an opportunity to have an influence of changes in the country
other...
35 Have you ever thought of changing the journalism? If yes, what can incite you to leave the profession?

41. 41D e t e c t o r M e d i a
Q U E S T I O N N A I R E F O R J O U R N A L I S T S
36 Do you aspire to move to a more important media outlet in your or another region?
37 Write here anything you would like to add about your work in the outlet:

42. 42 S p e c i a l R e p o r t
L O C A L M E D I A I N T H E E A S T E R N U K R A I N E ( G o v e r n m e n t - c o n t r o l l e d t e r r i t o r i e s ) .
N E E D S A S S E S S M E N T R E P O R T
ANNEXES MONITORING OF PRINT AND ONLINE MEDIA CONTENT
OF LUHANSK AND DONETSK OBLASTS
Context: in the course of research of the attitude of local people to media it was detected
thattheyareveryunhappywiththe content ofboth central and local media.Town andvillage
dwellers do not feel that media understand their information needs and work to meet these
needs. So the content of local media needs to be improved and have better presentation in
terms of quality.
Objective of content monitoring: to identify weaknesses in the work with local media’s
content,tomakerecommendationstoimprovethequalityofcontentandvisualpresentation
for the audience.
MONITORING OF PRINT MEDIA
The monitoring includes a comprehensive evaluation of periodicals
consisting of:
technical characteristics of media;
evaluation of topics presentation in journalist materials, approaches to
topic selection and assessment of outlet’s genre range:
assessment of journalist materials quality;
assessment of journalist materials visual presentation quality.
Monitoring period: 1 month (August 2017)
Submitted PDF-versions of print media have been monitored.
Monitoring has four parts and a summary note. The descriptive part should
have the examples of violations of standards, ethics, ‘jeansa’, etc.
PART 1.
Technical Characteristics of Media
This is a part to have a general description of a newspaper with the
following information:
frequency;
circulation (mentioned in the reference info);
language of outlet;
number of columns;
format;
colour;
own web-site.

43. 43D e t e c t o r M e d i a
M O N I T O R I N G O F P R I N T A N D O N L I N E M E D I A C O N T E N T O F L U H A N S K A N D D O N E T S K O B L A S T S
PART 2.
Evaluation of topics presentation in
journalist materials, approaches to topic
selection and assessment of outlet’s genre
range
Topic and genre range of an outlet should be described in this part.
ASSESSMENT QUESTIONS:
What topic is dominating?
Are there reports about important social, political and other issues in
the region?
Are there op-eds? Or the majority of material has no author’s signature,
is reprintings, etc.?
Are there ads, marked advertising texts, announcements, congra-
tulations; what kind of advertising material is dominating? Who is a major
advertiser?
Is the genre range diverse or, on the contrary, poor, with one-two gen-
res dominating?
Are there journalist investigations? If yes, what is the topic?
Additional: specific attention to the opening page: what materials are
published here, how they are presented?
PART 3.
Assessment of journalist materials quality
In this part, journalist materials should be assessed in terms of observance
of professional standards, journalism ethics.
ASSESSMENT QUESTIONS:
Is there any separation between news and materials of other genres?
Do the news comply with the professional standards? If no, what
standards are violated foremost (this is not about deep tracking of all
standards, only about general overview)?
When reporting about complex topic do journalists present different
points of view, do they take different sources?
Do the subjective materials have clear marking (like op-ed, blog,
leading article, etc.)?
Are there any ‘parquet’ and ‘jeansa’? If yes, if favor of whom?
Are there any signs that a periodical supports a certain political force/
politician/ideology? If yes, which one exactly, how does it come out?