The document discusses BodyWise, a health and fitness tracking app that uses wearable technology. It has been downloaded 40,000 times worldwide, with its biggest markets in the US and Australia. The app allows users to track, monitor, and analyze their health and fitness data. It also provides health and fitness training and advice from personal trainers and dieticians. The document provides tips for developing the app, including finding a target market by solving users' pain points, prioritizing good design for easy usability, profiling potential customer types, and following principles like keeping the app simple and focused on its core value.

1. Health
&
fitness
tracking
app
+
Wearable
Technology
+
Health
&
Fitness
training
&
advice
=
BodyWise
Bodywiseapp.com
@MrMikeHalligan
@BodyWiseApp

2. How
have
we
gone?
• 40,000
downloads
worldwide
• USA
&
Australia
our
biggest
markets
• Released
version
2
in
July
• Team
including
2
personal
trainers
and
a
dieMcian

3. What
is
it?
• A
dashboard
of
your
health
&
fitness
• An
app
to
collect,
track
and
monitor
• An
app
to
analyze
• Coming
Soon:
A
personal
trainer
in
a
phone

4. Idea
Crea(on

5. Find
a
Target
Market
• What
is
the
core
value
that
you’re
producing?
E.g.
to
make
it
easier
to
form
a
healthy
habit
• What
is
the
pain
that
they
are
experiencing?
E.g.
They
have
to
track
some
things
in
a
diary.
They
stop
using
their
wearable
device
within
a
month.
They
don’t
have
the
knowledge
of
health
to
achieve
their
goal
on
their
own
• How
can
my
idea
or
technology
solve
that
pain?

6. Design
is
crucial
• Incredibly
important
in
health
&
fitness
• People
demand
good
experiences
• The
harder
it
is
to
use,
the
fewer
people
will
use
it
• Tracking
is
by
nature
hard.
Make
it
as
simple
as
possible

7. Customer
Profiling
• List
the
types
of
people
that
would
use
your
product
• Give
them
a
face
and
name
• List
their
needs
&
how
they
would
each
use
it
• Compare
how
your
product
stacks
up
for
each
need

8. Principles
in
Product
Development
1.
Keep
it
simple

9. Principles
in
Product
Development
2.
Involve
a
core
group
of
people
with
experience
in
design
fundamentals,
execuMng
ideas,
commercializing
ideas,
the
technology
you’re
using
and
leading
a
vision

10. Principles
in
Product
Development
3.
Keep
it
to
the
core
value
of
your
product

11. Principles
in
Product
Development
4.
Move
fast,
then
move
faster

12. Principles
in
Product
Development
5.
Have
the
guts
to
lead
and
be
the
voice
of
where
you
think
the
market
should
go

13. Principles
in
Product
Development
1. Keep
it
simple
2. Involve
a
core
group
of
people
with
experience
in
design
fundamentals,
execuMng
ideas,
commercializing
ideas,
the
technology
you’re
using
and
leading
a
vision
3. Keep
it
to
the
core
value
of
your
product
4. Move
fast,
then
move
faster
5. Have
the
guts
to
lead
and
be
the
voice
of
where
you
think
the
market
should
go

14. www.bodywiseapp.com