2. TABLE OF CONTENTS
01
Summary
● Problem statement
● Goals
02
Situational Analysis
• Swot
03
Alternatives
● Digital
● Differentiate Delivery
● Influencers
04
Tactical plan
05
Time Plan
3. • How to use Dynamic Yield that could best be
used to meet McDonald’s growth strategies?
PROBLEM STATEMENT
GOALS:
● Increase the convention
● Increase simplicity of purchase
● Increase the number of orders
● Increase the profit by 5% within 2
years.
01 Summary
4. SWOT ANALYSIS
STRENG
THS
1. Self order kiosks
2. Franchising system
3. Capital
WEAKNESS
ES
1. Lack of
information
2. New menu
changes might
cause long service
period which
would drive them
out of the industry
and result in bad
like in the past
OPPORTUNIT
IES
1. Database marketing
with acquisition of
Dynamic Yield
2. Order the favorite
3. Increase in revenue
THREATS
1. New changes might
not get liked
2. Coronavirus might
decrease the power
of more buyers and
that can result with
low sales
02Situational Analysis
6. Digital Marketing
Partner with a
sports team
- Interactive sites
that engage both
brand and team
- - Incentive award
TV Advertisement
- By engaging in
new
- Culturally
appropriate way
to convey the
brand
Social Media
• Which social
platforms?
8. Influencers
● Discount code
● Talk about the
menu
Micro-Influencers
● Use of Hashtags
● Take selfies while
eating McDonalds
fries or burgers
Marco-Influencers
● Affordable food
● All day breakfast
Journalists
10. RECOMMENDATIONS
Why Digital
Marketing?
• Based on McDonalds goals we recommend
to choose first alternative to achieve
efficiency faster.
● Gain awareness about the App
● Drones are not stable
● Point
● Point
● All just examples
11. Implementation
2
• Saturn has rings
4
• Neptune is far away
6
• Venus is terribly hot
1
• Jupiter is quite big
3
• We live on Earth
5
• Mars is a cold
place
12. TIME PLAN
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Social Media
TV
Advertising
Sport teams
19. MARKET SHARE
• To modify this graph, click on it, follow the link,
change the data and paste the new graph here
50%
• Mercury is the
smallest one
30%
• Venus has a
beautiful
name
20%
• Earth is where
we live on
21. OUR SERVICES
MERCURY
• Mercury is the
closest
• planet to the Sun
VENUS
• Venus is the second
planet from the Sun
MARS
• Despite being red,
Mars is a cold place
JUPITER
• It’s the biggest
planet
• in the Solar System
SATURN
• It’s composed of
hydrogen and
helium
NEPTUNE
• It’s the farthest
planet from the Sun
22. BREAK-EVEN ANALYSIS
BIG LOSS
Mercury is the
smallest one
LOSS
Venus has a
beautiful name
BREAK-EVEN
POINT
Earth is where we
live on
PROFIT
Despite being red,
Mars is cold
HIGH PROFIT
Saturn has several
rings
32. BALANCE SHEET
ASSETS
• What the
• company owns
LIABILITIES
• What the
• company owes
EQUITY
• Difference between
assets and liabilities
1M 300K 700K
33. THANKS
Do you have any questions?
dogaegeozden@gmail.com
dogaege.pythonanywhere.com
34. ● Man spreading ketchup on tasty
beef burger
● Hand holding tasty beef burger
● Close-up hamburger on plate
● Set of delicious cheeseburgers with
lettuce and tomatoes
● Close-up beef burger with bacon
and cheese
● Top view delicious vegan burgers on
wooden board
● Close-up hand holding wooden
board with burger and fries
● Chicken burger with fries
● Group of friends eating in restaurant
● Friends eating and conversing in
restaurant
● Male eating hamburger in cafe
● Close-up classic burger with french
fries and dip
● Flat lay burgers on orange
background
● Delicious hamburger with ketchup
and mustard
ALTERNATIVE RESOURCES
35. • Did you like the
resources on this
template? Get them
for free at our other
• websites
• PHOTOS:
● Top view of hamburgers in restaurant
● Tasty beef burgers with melted cheese
● Flat lay burgers with copy space
● Flat lay burgers with french fries
● Hamburger held in front of yellow background
● Chef with uniform and utensil kitchen
● Man with cup looking at camera
RESOURCES
36. • Did you like the
resources on this
template? Get them
for free at our other
• websites
● Set of tasty hamburgers on a wooden board
● Top view burgers on orange background
● Surprised woman looking at hamburger
● Set of classic burgers on a wooden board
● Front view burger with french fries
● Classic beef burger with ketchup sauce
● Hands holding hamburger
● Flat lay burgers with copy space
● Appetizing burger in front of yellow background
RESOURCES
37. • Did you like the
resources on this
template? Get them
for free at our other
• websites
• VECTORS:
● Black and white burger logo collection
● Yellow and white burger logo collection
RESOURCES
