1. Business culture:
This is the main shopping place. Here all stores are as old as
hundred years old. All stores are of the same size crowded
with merchandise an interior decoration are same. The
arrangements of merchandise are functional and according
to prizes.
Here every business is the family business. It hands down
from one generation to another generation. New generation
has to adopt to new situation, formulate new strategy and
has to face challenges of his time. So are the customers visa
versa the customers too go to same place.

2. Attitude:
This family business creates the atmosphere of comfort and bonding between the owners
and customers . Here customers will regard the owner of the stores fair person and I would
say he would not bother to change the store.

3. This store is of electronic appliances. You can say N is missing in the sign board. But the owner of this store is not
bothered about it.
The door of this store is open. He has very thoughtfully make through way for customers to walk. You can not walk
straight instead forced to turn right and make you to walk around the whole store and that way you can see all the
products he sales. When you want to buy mixture in future then you will remembered that this store has mixture of
different brand. It is a good strategy.
Another interesting thing I found is he puts the signboards like why to eat healthy and fresh foods on every freeze. Here
“FRESH” is the catch word . Indirectly it suggest that their freezes keep the food and fruits fresh. Not much salable
products like brad maker, Rice maker, and vacume cleaner were put in the corner.
One thing I don’t like in this store is that this store has posters and boards are all around the shop. Decoration was ok.
Atmosphere was noisy but he earns a lot. He has prosper business. I think his three strategies what very well.
1: He puts the price tag right in front of the eyes.
2 : To walk all around the store , even you have to pay bill because the cash counter is in middle on the left wall. And
well placed signboards on the refrigerater
3 : They give demonstration, arrange cooking classes for microwave oven. Give good service.

4. A spectecal store:
The owner has two stores. One is the main shopping area and another one is
in the posh area in the city. His strategy is that the all shop will keep his all
customers as well as middle class customers. Here the prices of specs
affordable. Here people can bargain the prices.
And the new shops in the posh area cultivated exclusively rich customers.
Here he sales branded specs. The price ranges is from 5000rs. To
100000rs. Here bargaining is not allowed.

5. Attitude:
All of this businessmen have common attitude. They are customer friendly. They allowed the
customer to bargain. But at the end the owner wins by reducing negligible amount. That way
it is win win situation on both sides. The atmosphere of these shops are homely.
Attitude of customers:
If in the cloths and cosmactics stores the customers are mainly females in group. The shop
catering to expensive items are visited in pairs. Customers have the habit of bargaining and
compare the prices.
Once they step in stores that they are on easy bait for the sales man .Their body language give
them away.
Here the homely atmosphere , polite sales man .allow customers to touch the goods even
encourage them to touch the materials , and helping nature draw the custmars.So the owner
of the stores don not invest much money on decoration.
Insight
According to me over ambitious businessman do not always do well. Take business on your stride
and reap the fruits of hard labour and not forgetting the sharing 10 % to 20% of your earning
with the unprivelaged.