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Beyond the Mac App Store A Practical Guide to Go From Code to Cash

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You’ve carefully crafted a new app, and you’re eager to share it with the world—but is the App Store the best way to reach a wide audience and ensure that you’re getting the maximum profit possible from your work?

- A detailed discussion of the benefits of avoiding the App Store
- What you need from your ecommerce platform
- How you will need to tweak your app to function outside of the App Store

Publicada em: Software
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Beyond the Mac App Store A Practical Guide to Go From Code to Cash

  1. 1. More Money, More Control: Selling Your App Outside the App Store Beyond the Mac App Store A Practical Guide to Go From Code to Cash PART I
  2. 2. 1. Why ditch the Mac App Store 2. What to look for in e- commerce providers 3. How to use this in your app
  3. 3. Why? The benefits of ditching the Mac App Store.
  4. 4. 30%+ 17–25% VAT
  5. 5. 1. Discounts 2. Bundles 3. Give-Aways
  6. 6. 1. Ownership 2. Flexibility 3. Customer Care
  7. 7. 1. Sandboxing 2. Instant Updates
  8. 8. What? Is there life after the Mac App Store?
  9. 9. Option 0: “Wizard of Oz” Method
  10. 10. 1. Easy Integration on Website 2. Purchase Links (Bonus: Web Storefront) 3. Customer Care
  11. 11. 1. License Generator (CocoaFob or homegrown) 2. Payment Method Variety 3. Handles VAT 4. Stats & Analytics
  12. 12. FastSpring
  13. 13. How? Getting back to development.
  14. 14. 1. License Verification 2. Software Updates 3. Trial/Demo Mode 4. Website
  15. 15. Customer Name GAXAE-F9ATK-M2F4L- HVGZ9-PMKZK-9DMEN- FK8AC-CQZZ6-A9KQB- BZ73D-5FF7R-8AXMP- B4YBZ-NJPQM-PRBYK- Q9
  16. 16. https://github.com/sparkle-project/Sparkle
  17. 17. 1. Free/Demo App 2. Feature-Based Trial 3. Time-Based Trial
  18. 18. 1. Launch Page 2. Easy Checkout 3. Maybe Newsletter
  19. 19. Isn’t that a lot of additional work? 😟
  20. 20. https://github.com/CleanCocoa/TrialLicensing (Swift) Framework https://christiantietze.de/books Instructional Book Checklist from this Webinar http://fastspring.com/sign-up Sign-up for FastSpring
  21. 21. Thanks. hi@christiantietze.de @ctietze https://christiantietze.de in the next episode … Nick Cavalancia: “5 Key Steps to Go From Cloud to Cash” February 22nd, 10:00 am PST

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