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1. Top 5 UX Trends That Will Define The Space In
2018

2. Introduction
No development or innovation happens too early in the field of user experience design. Being
a user experience design company, we have seen how quickly this industry transforms.
As soon as you implement a recent UX trend today, the industry is already looking forward to
something else. So, the secret to thrive for a user experience designer or the company that
owns a website is to keep an eye on the foreseeable future.
You need to have a sense of which trends will affect the market in the times to come.

3. UX trends make a big impact in 2018
● Split Screen Website Design:
The concept of splitting the screen vertically is not new. It has been around for some time,
but it is picking up in popularity only recently. Under this trend, the screen is divided
vertically. The good point about this is that you get to convey two messages from the same
screen.
Plus, this design technique eliminates the regular header hierarchy. By making your website
unique, you stand out amidst competition. Moreover, it also gives the user experience
designer an opportunity to play with contrasting themes and colors.
It is more convenient to draw the user’s attention to a specific part of the page. To make this
design concept mobile friendly, you can stack your screen sections horizontally.

4. UX trends make a big impact in 2018
● Geometric Shapes & Patterns:
If you closely follow the user experience space, you would know that this trend of using
geometric shapes and patterns began in 2016.
However, it has turned into something big recently. By mixing up different shapes and
patterns, a designer can make it interesting for the users. Till recently, Flat UIs was the
go-to design concept.
However, users find them confusion and tend to miss cues on where to click. You want to
avoid that and reduce the amount of work that your users need to put.

5. UX trends make a big impact in 2018
● Customized Cinemagraphs:
Ask your UX company about customized cinemagraphs. Cinemagraphs are a combination
of photo and video. To create such a cinemagraph, a high-quality photograph is looped into
a video reel. It creates an illusion that the photo is moving.
So, what is the advantage of this concept? It is that these cinemagraphs aren’t static like
photos, but they don’t consume a lot of space either.
You should ask your UX company to create a customized cinemagraph for your needs.

6. UX trends make a big impact in 2018
● Voice-based Website Apps:
There are many voice-based apps that are becoming popular. Think of Siri, Cortona, Alexa,
etc. They are all making it convenient for users to communicate with the app. The same
thing can be replicated for your website as well to make browsing convenient.
Moreover, by being able to communicate with a website through voice; users feel closer to
the brand. This builds a brand connect that further enhances your chances of improved
sales.
There are various guides, codes, and templates available to implement such voice interfaces.

7. UX trends make a big impact in 2018
● Native Advertising:
In the year 2017, Google penalized various websites that were not using advertising properly.
These ads were blocking content or making it difficult for users to access content. This affects
the overall user experience, and Google had been receiving numerous complaints about the
same.
Native advertising can fill the void for you. As the name suggests, such advertising blends
into your website’s form and function.
Therefore, it is not interruptive anymore. In fact, it appears to be a part of your website and
content.

8. Conclision
These are some of the trends that we think will rule the roost in 2018. Have we missed any
trend? Share your thoughts with us in the comments section.
On the other hand, if you are looking for experienced UX design services; you can contact us
via phone or email.