1.
SearchLove San Diego 2018

2.
Source

3.
Links are how we
rank things

4.
Please stop
manipulating the link
graph
Links are how we
rank things

5.
Please stop
manipulating the link
graph
Links are how we
rank things
We’ll index
everything you put on
the internet

6.
Please stop
manipulating the link
graph
Please stop putting
terrible content on
the internet
Links are how we
rank things
We’ll index
everything you put on
the internet

7.
Please stop
manipulating the link
graph
Please stop putting
terrible content on
the internet
Links are how we
rank things
We’ll index
everything you put on
the internet
Just do what’s best
for users

8.
Please stop
manipulating the link
graph
Please stop putting
terrible content on
the internet
Links are how we
rank things
We’ll index
everything you put on
the internet
Just do what’s best
for users
but also do sitemaps, hreflang,
robots.txt, upload feeds to GMB,
PLAs, write content on Google
my pages...

9.
Yes, I know that’s the cathedral

10.
Studying history gives us a deeper understanding of what happened,
why and lets us understand the present and forecast the future better.

11.
Even Eric Schmidt was really a techie

12.
Google founders’ IPO letter -- via excellent Danny Sullivan article

13.
IPO filing

14.
Source

15.
For a search for [bill clinton]

16.
Google relied on anchor text to determine this was a good answer

17.
See Altavista’s Graph structure in the Web, 2000

18.
Graph structure in the Web, 2000

19.
Source

20.
Source (2010)

21.
Phew. Carry on doing no evil.

22.
Source

23.
Source

24.
Source

25.
Snow
den
revelations

26.
Source

27.
Source (2007)

28.
Source

29.
Source

30.
See this comment from a user called Kris Maglione (@KMag). More in my moz post

31.
Source
discovering selecting

32.
Source

33.
Transformic

34.
Source

35.
-- Eric Schmidt (Google’s CEO at the time), speaking in 2008

36.
Facebook announcement on “Trusted Sources”

37.
2003
Florida
First big anti-spam update
2009
Vince
Favor big brands
2011
Panda / Farmer
Crack down on thin content and
content farms.
2012
Penguin
“Over optimization” penalty
including stronger algorithmic
treatment of low quality or
manipulative links
2014
Pigeon
Integrate local and core search
2015
Mobilegeddon
Pre-announced
mobile-friendliness update
Source

38.
2009
Caffeine
Integrate indexation and ranking in
near real-time.
2013
Hummingbird
Enable integration of more ML into
the core algorithm.
2003
Fritz
Google Dance is replaced by
“Everflux”
2005
Big Daddy
URL canonicalization and 301/302
redirect handling.
Source

39.
Eric Schmidt on CNBC’s “Inside the Mind of Google”, 2009 via EFF

40.
19 year-old Mark Zuckerberg

41.
W
e entered
a new
era

42.
How well does result relevance predict session satisfaction? [2007]

43.
user's total search time
compare two different search algorithms

44.
Source

45.
Source

46.
See for example this comment from a user called Kevin Lacker (@lacker)
And then tweaked and tweaked the algo

47.
Source

48.
Source

49.
most location-based searches
are conducted while in the presence of others

50.
Source (and similar for adolescents)

51.
Developing searcher
Domain-specific
searcher
Power searcher
Non-motivated
searcher
Distracted
searcher
Visual searcher
Rule-bound
searcher

52.
A 7-year old child is searching for dolphins. “...I don’t know how to spell it....[Types the letters: ‘d-o’] There’s no dolphin

53.
Developing searcher
Domain-specific
searcher
Power searcher
Non-motivated
searcher
Distracted
searcher
Visual searcher
Rule-bound
searcher

54.
Led me down all kind of rabbit holes:
voice searches like [how old is the president] work inconsistently

55.
This is a surprisingly hard task

56.
Rachel, 8

57.
Adam, 5 ½

58.
W
e m
issed
this

59.
Here

60.
Source

61.
Source

62.
Here

63.
Source

64.
Source

65.
I have talked about this before - SearchLove Boston 2016

66.
not
[previously] been observed in ranking for information retrieval
Source: Neural Ranking Models with Weak Supervision

67.
+35% improvement over training algorithm
Source [2017]

68.
Do googlers get recognition / promotions from shipping them?

69.
"Best 25+ ideas about hairstyles" almost works
"Best 25+ ideas about animals" is a little more tenuous

70.
Source

71.
Source

72.
Source
Under the rules, search engines will ...
need to provide companies with “upfront”
information about how their ranking
algorithm works and assurances that “that
the ranking is conducted in good faith”.

73.
Source
They will ... need to tell businesses if they
can pay to bump up their prominence in
search results.

74.
Source
Platforms will have to provide “a clear
statement of reasons” if they delist or
suspend a company from their website,
allowing the possibility of legal challenges.

75.
Source
They would also need to offer businesses
... a formal complaint process if they were
demoted or de-listed without explanation.

76.
They’ve been working on this kind of problem since at least 2007. See
the paper entitled A fact/opinion classifier for news articles

77.
Source

78.
Source

79.
Source

80.
Source

81.
We will still be using screens and keyboards in 2023
See my prediction 5 years ago

82.
The best kind of correct. But self-interested, or not real-world-oriented.

83.
Site speed. https. Mobile friendliness. AMP.

84.
Patents. Papers. Fora. Social media. Acquisitions. Stock market.
Lawsuits.

85.
Source

86.
Source

87.
Source

88.
Source

89.
Source

90.
Source

91.
Source

92.
Source

93.
AgentRank patented in 2007. Authorship program started in 2011.
Discontinued in 2014

94.
Source [2011]

95.
Source [2014]

96.
Source

97.
Source

98.
α
α
makes PageRank even
less predictive as a model of attention distribution
while
this is very helpful in controlling manipulation of PageRank
it can have troubling social consequences
Source

99.
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