1.
Make Your Marketing Memorable With
Visual Storytelling
Jessica E. Gioglio @savvybostonian

2.
Jessica E. Gioglio @savvybostonian
To Start…A Story

3.
Jessica E. Gioglio @savvybostonian
An Invitation To Speak In Paris

4.
Jessica E. Gioglio @savvybostonian
From Cost Cutting Measure to Creative Catalyst

5.
Jessica E. Gioglio @savvybostonian
The Right Visual Brings Your Story To Life

6.
Jessica E. Gioglio @savvybostonian
A Visual Revolution – Part Tech, Part Human Nature

7.
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90% Of Information
Transmitted To The
Brain Is Visual
Jessica E. Gioglio @savvybostonian

8.
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Jessica E. Gioglio @savvybostonian
Visuals Are Processed 60,000x Faster Than Text Alone

9.
Why This Matters To Us As Marketers
Jessica E. Gioglio @savvybostonian
8 billion average video views & 350 million photos per day
10 billion video views every day – up 400% YoY
500 million Tweets sent each day - 6,000 Tweets every second
300 hours of video are uploaded to Youtube every minute
Over 80 million photos are uploaded & 3.5 billion Likes per day
More than 1 million members have published content
66% of content comes from brand websites; 2 billion searches monthly

10.
Jessica E. Gioglio @savvybostonian
The Challenge? Standing Out

11.
Tip #1: Celebrate Your Best Assets & Key Differentiators
Jessica E. Gioglio @savvybostonian

12.
https://vimeo.com/117164619
One Company That Takes This To Heart – Literally & Figuratively
Jessica E. Gioglio @savvybostonian

13.
The inspiration? Celebrating the great feeling of saving
money with a victory dance like no other.
Jessica E. Gioglio @savvybostonian

14.
Jessica E. Gioglio @savvybostonian
An Huge Success & Storytelling Strategy

15.
Jessica E. Gioglio @savvybostonian
Ask Yourself: What Makes Your Company Unique?
Products & Services
Company Culture
Employees & Executives
Customers
CSR Programs

16.
Jessica E. Gioglio @savvybostonian
Nobody Ever
Shares
Anything Cool
With Me!

17.
Tip #2: Great Storytellers Play To Their Audience

18.
Jessica E. Gioglio @savvybostonian
Embrace A Customer-Centric Mindset
“We don’t own our social media channels - our fans do”

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Customers Can Inspire Stories & Visuals
Jessica E. Gioglio @savvybostonian
Favorite Channels
User-Generated Content
Trending Topics & FAQs
Makeup of Customer Base
General Interests

20.
Jessica E. Gioglio @savvybostonian
Use Visuals To Spark Customer Stories & Conversations

21.
The Right Visual Can Tell Your Story While Making A
Customer’s Day Better
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Try tweeting @BenefitBeauty and #BeautyBoost for a pick-me-up!
Jessica E. Gioglio @savvybostonian

22.
TOMS: Get Customers Involved For A Worthwhile Cause
22
Jessica E. Gioglio @savvybostonian

23.
Jessica E. Gioglio @savvybostonian
23
Visual Storytelling Can Make 1:1 Responses Better

24.
Tip #3: The Magic Is In The Visual Mix

25.
What Is The Right Visual To Tell Your Story?
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 Photos
 Videos
 GIFs
 Memes
 Cinemagraphs
 Infographics
 Slideshare Presentations
Jessica E. Gioglio @savvybostonian

26.
Cinemagraphs: Drive Attention To A Focal Point
Jessica E. Gioglio @savvybostonian

27.
62% of B2B Content Marketers Use Infographics
Jessica E. Gioglio @savvybostonian

28.
SlideShare has over 70 million visits and 120
million page views—every month
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Jessica E. Gioglio @savvybostonian

29.
Memes Can Educate – In A Humorous Way
Jessica E. Gioglio @savvybostonian

30.
90% of Customers Say Video Is Helpful In
Their Decision Making Process
Jessica E. Gioglio @savvybostonian
140+ videos
that have a
combined 256
million+ views
on YouTube!

31.
Mixing Visuals & Channels For An Unforgettable
Campaign
Jessica E. Gioglio @savvybostonian

32.
Mixing Visuals & Channels For An Unforgettable
Campaign
Jessica E. Gioglio @savvybostonian

33.
Translate Stories Into Customer Experiences
Jessica E. Gioglio @savvybostonian

34.
Key Takeaways
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 Shrinking attention spans call for high-quality visuals that tell a story.
 Strategy before tactics - shape visual storytelling efforts around goals, key
differentiators & consumer insights.
 Boost consumer engagement with 1:1 responses & co-created content.
 Personalize your content by audience & channel for better customer experiences.
 Make the most of your time here! The connections you make here could result in
AMAZING opportunities!
Jessica E. Gioglio @savvybostonian

35.
Thank You & Questions?
Jessica E. Gioglio @savvybostonian