In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.

1. @joyannehawkins
WAYS TO GET
RESULTS
with Local SEO10

2. @joyannehawkins
Increasing
Sales by 10%
1Tree Service in
large urban city

3. @joyannehawkins
Our Place
“Home sweet home”
“Tree Removal”
Before After

4. @joyannehawkins
Our Place
“Home sweet home”
Removed 7
Ineligible GMB
Listings
4 were using mailboxes
2 were using virtual offices
1 was a duplicate listing

5. @joyannehawkins
https://support.google.com/business/contact/business_redressal_form
1 report per
company/trend

6. @joyannehawkins
Our Place
“Home sweet home”

7. @joyannehawkins
“Our trend prior to hiring
your team had been
negative or flat year over
year. Currently they are
up by 10%.

8. @joyannehawkins
From Position
#16 to #1
Dentist in Florida2

9. @joyannehawkins
Our Place
“Home sweet home”
“Emergency Dentist”
#16 #1

10. @joyannehawkins
Our Place
“Home sweet home”
Primary
Category
holds more
ranking
weight

11. @joyannehawkins
3936 Categories
in the USA

12. @joyannehawkins
Our Place
“Home sweet home”
Category Changes
2018
● Added 54
● Removed 49
● Updated 4

13. @joyannehawkins
More than 12
categories that apply
to dentists

14. @joyannehawkins
Practitioner Listings
“An individual practitioner is a
public-facing professional,
typically with his or her own
customer base”.

15. @joyannehawkins
Categories
Practice Practitioner

16. @joyannehawkins
End Result

17. @joyannehawkins
Our Place
“Home sweet home”
Deceased/Retired Practitioners

18. @joyannehawkins
Solo-Practitioners

19. @joyannehawkins
Brand New: Google will
now remove these upon
request.
Full details: http://bit.ly/gmbchange

20. @joyannehawkins
Increased Organic
Traffic by 45%
Private Investigator in
large urban city3

21. @joyannehawkins
Our Place
“Home sweet home”
150103
New Users from Google - Organic

22. @joyannehawkins
Our Place
“Home sweet home”
Review Schema

23. @joyannehawkins
Our Place
“Home sweet home”
Feb 1-28 CTR April 1-28 CTR Feb 1-28 Clicks April 1-28
Clicks
Total 1.9% 2.3% 707 841
Page 1 3.7% 4.2% 221 313
Page 2 1% 1.4% 23 41
Page 3 0.7% 1% 21 35
Increase of 26.5%

24. @joyannehawkins
Our Place
“Home sweet home”

25. @joyannehawkins
Our Place
“Home sweet home”

26. @joyannehawkins
“Given the interest in the topic, I’m
surprised by the number of people
in the SEO industry who continue
to say you cannot use third-party
ratings for LocalBusiness.
- Martha van Berkel, CEO Schema App

27. @joyannehawkins
Our Place
“Home sweet home”

28. @joyannehawkins
http://bit.ly/searchlove1

29. @joyannehawkins
Increased
Average Rating
from 4.6 to 4.8
Dentist in Florida4

30. @joyannehawkins
Negative Reviews
are the worst.

31. @joyannehawkins
Our Place
“Home sweet home”
● She was board certified
● It was very easy to prove that with external
public evidence.

32. @joyannehawkins
Our Place
“Home sweet home”
● She didn’t work across the street at the practice
they named.
● It was very easy to prove that with external public
evidence.

33. @joyannehawkins
Our Place
“Home sweet home”
From 4.6 to 4.8

34. @joyannehawkins
Removed 60% of
Their Negative
Reviews
Attorney in Florida5

35. @joyannehawkins
Review 1
● User had reviewed 5 attorneys in different states.
● In one review she used wording that made it
obvious she was an attorney herself.
Reviews should be about the
customer experience.

36. @joyannehawkins
● User left the exact same review for 2 of his locations.
Duplicate reviews are
[generally] not allowed.
Review 2

37. @joyannehawkins
“Had a close friend hire him and he is not experienced
in trials and just advertises all the time gets bad
results and should not practice law”.
Reviews should be about
your own experience.
Review 3

38. @joyannehawkins
3 of 5 negative
reviews removed.

39. @joyannehawkins
www.localsearchforum.com

40. @joyannehawkins
Gain Traffic
From Long-Tail
Keywords
6Dermatologist in Florida

41. @joyannehawkins
http://bit.ly/searchlove2

42. @joyannehawkins
Create a page
about a very
specific
topic/service
Step 1

43. @joyannehawkins
1
2
3

44. @joyannehawkins
Link to the page from your GMB landing page.
Step 2

45. @joyannehawkins
Our Place
“Home sweet home”
End Result

46. @joyannehawkins
Increased GMB
Listing Views by
Over 300%
Lawn Care in Urban Suburb7

47. @joyannehawkins
Our Place
“Home sweet home”
Seasonal Business

48. @joyannehawkins
Added Landscape
Lighting Designer and
Christmas Shop as
categories in GMB.

49. @joyannehawkins
Our Place
“Home sweet home”

50. @joyannehawkins
Change the Primary
Category based on
the season.

51. @joyannehawkins
Captured 6x
More Local
Traffic
Insurance Company in Utah8

52. @joyannehawkins
Optimize for
City vs State?

53. @joyannehawkins
Utah had an Earthquake

54. @joyannehawkins
Impressions Clicks
[City] Searches 340 0
[State]
Searches
15,500 1,230
[Service]
Searches
7,897 205
State Clicks were 6x Higher

55. @joyannehawkins
Increase
Impressions
by 65x
Attorney in Texas9

56. @joyannehawkins
Our Place
“Home sweet home”

57. @joyannehawkins
Our Place
“Home sweet home”
“Near Me” Optimization

58. @joyannehawkins

59. @joyannehawkins
Organic
Desktop
GMB
Organic
Mobile (AMP)
14,708
354
1,327

60. @joyannehawkins
From 246
to 16,389
Impressions

61. @joyannehawkins
Take Credit
for 25%
More Calls
Insurance Company in Utah10

62. @joyannehawkins

63. @joyannehawkins
Our Place
“Home sweet home”
Includes Calls from Ads

64. @joyannehawkins
Our Place
“Home sweet home”
Clicks-to-Call ≠Calls

65. @joyannehawkins
Our Place
“Home sweet home”
Only Tracks Mobile Calls

66. @joyannehawkins
Our Place
“Home sweet home”
Doesn’t Track
Unique Callers

67. @joyannehawkins
Our Place
“Home sweet home”
Has Frequent Issues
44 Calls

68. @joyannehawkins
Our Place
“Home sweet home”
Reality
18 Calls

69. @joyannehawkins
Our Place
“Home sweet home”
http://bit.ly/searchlove3

70. @joyannehawkins
Real
Number
Tracking
Number
Step 1

71. @joyannehawkins
http://bit.ly/searchlove4Step 2

72. @joyannehawkins
Step 3

73. @joyannehawkins
Our Place
“Home sweet home”
282 vs 380

74. @joyannehawkins
Thank You!
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