Get ready for a Local SEO session like you've never seen before. Greg will start with a "lightning round" of Local SEO updates and actionable tips for content, optimization, Google My Business, citations, and reviews... And then he'll take a deep dive into building local links, with real-world tips and ideas that any business (of any size) can use to build valuable local links. Learn how to think differently about local links, and how to grab tons of amazing links based on things your business or your client is already doing! Greg will also cover two recent massive updates to Google My Business - Google Posts and Google Questions and Answers. Learn how to use Google Posts to gain even more visibility in the local area, and how to quantify and track results properly. Google Q&A rolled out to desktop searches back in January, but hardly anyone knows it's there - which means there are a huge number of unanswered or poorly answered questions for just about every business out there. Learn how Q&A works and how you can optimize your listing's Q&A to help get more conversions without anyone even visiting your site!